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Covid-19 amplified the requirement for digitisation at JK Lakshmi Cement

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AT JK Lakshmi cement, increasing interaction between internal teams and business partners by use of digital technologies was the key to success during the Covid time. Rajesh Kumar Singh, Vice President ??IT, JK Lakshmi Cement shares his views with the ICR team on various IT initiatives that enabled the company to increase its reach and penetration in the markets.

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Concrete

Prism Launches Gypsum Plaster

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Strengthening its value-added portfolio, Prism Johnson Limited introduces ‘Prism Chakachak’ Gypsum Plaster under Prism Cement. The launch expands its integrated building materials offering while leveraging a strong 2,400-dealer distribution network

Mumbai, February 27, 2026: Prism Johnson Limited (BSE: 500338 | NSE: PRSMJOHNSN), amongst India’s leading integrated building materials companies, has introduced ‘Prism Chakachak’ Gypsum Plaster under its cement division, Prism Cement. This addition reinforces the Company’s strategy of expanding its value-added construction materials portfolio while leveraging its existing distribution network.

Part of the Premix Walling Range, Prism Chakachak Gypsum Plaster is a lightweight, quick-setting material designed to deliver smooth, paint-ready wall and ceiling finishes. It requires no water curing, reduces construction time and labor requirement, and offers low shrinkage with minimal cracks. Naturally fire-resistant and eco-friendly, the product provides good thermal and acoustic insulation while adding minimal load to structures.

The Company’s cement business, Prism Cement, has a strong presence in Central India, including key markets such as Uttar Pradesh, Madhya Pradesh and Bihar, supported by a dealer network of ~ 2,400 dealers. The product will be made available across the Company’s operating regions through this established distribution network.

Prism Johnson Limited offers a diversified portfolio of building materials spanning cement, tiles, bathware, ready-mix concrete, construction chemicals and others. The addition of gypsum plaster further strengthens the Company’s integrated product basket, enabling customers to access a wider range of construction and interior solutions under one roof.

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Concrete

Artiste Elite Elevates Decorative Concrete

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Nuvoco Vistas Corp. Ltd. launches the Artiste Elite Collection, a premium decorative concrete range for contemporary spaces. The collection blends design sophistication with performance reliability for modern construction and landscaping projects.

Nuvoco Vistas Corp. Ltd., India’s trusted building materials company, has announced the launch of the Nuvoco Artiste Elite Collection, a new premium range under its Artiste Decorative Concrete portfolio. Developed for modern construction and landscaping projects, the Elite Collection combines artistic sensibility with technical precision.

The range introduces four contemporary, application-ready decorative concrete finishes that enhance aesthetics while delivering reliable performance. Featuring refined textures, contemporary patterns and natural colour palettes, it is well suited for walkways, driveways, landscape areas, podiums and premium outdoor and semi-outdoor spaces.

Each design is crafted with high-quality finishes and surface detailing that highlight depth, texture and material character, ensuring consistency across projects while offering creative flexibility for designers and specifiers.

Chirag Shah, Head of Marketing, Innovation and Sales Excellence at Nuvoco Vistas Corp. Ltd., said,
“The Nuvoco Artiste Elite Collection reflects our focus on thoughtful, design-led solutions. The range combines aesthetics, durability and ease of application, enabling customers create distinctive spaces with confidence. The Elite Collection reinforces Artiste’s position as a premium decorative concrete brand that combines creativity with performance.”

With this launch, Nuvoco continues to strengthen its Artiste portfolio, offering customers sophisticated decorative concrete solutions that align with modern design sensibilities while delivering long-term value and reliability.

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Concrete

WCA Annual Conference 2026 to Host Global Cement Leaders

Bangkok event to address sustainability, AI and decarbonisation.

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World Cement Association (WCA) will organise its Annual Conference 2026 from April 19–21 at The Athenee Hotel in Bangkok, bringing together global cement industry leaders, policymakers and technology providers to address the sector’s evolving challenges.
Held under the theme ‘Shaping a sustainable future through digitization, innovation and performance,’ the event will focus on strategic, operational and sustainability priorities influencing the industry’s next phase of growth. The conference will begin with an assessment of global economic trends and their impact on cement markets, alongside regional outlooks for Asia and Europe.
Key discussions will examine regulatory developments, including carbon border adjustment mechanisms in Europe and progress in China’s carbon trading system, as well as market trends across Thailand and Southeast Asia. Industry specialists will also share insights on decarbonisation strategies aimed at maintaining competitiveness, covering alternative fuels, next-generation supplementary cementitious materials, calcined clay technologies and AI-enabled kiln optimisation.
The second day will address industry overcapacity and restructuring, supported by case studies and regional perspectives. Sessions will explore digital transformation and AI-driven plant operations, manufacturing efficiency, circular concrete models and sustainable construction solutions. Delegates will also review shifting customer expectations across the construction value chain.
The conference programme includes the WCA Awards Ceremony, recognising achievements in sustainability, innovation, safety and leadership across the global cement sector. The awards will be presented during the gala dinner on April 20.
“The cement industry is navigating a period of profound transformation. From managing overcapacity and market volatility to deploying AI and delivering measurable decarbonisation, the challenges are complex but so are the opportunities. Our Annual Conference will bring together global leaders to exchange practical solutions and strengthen collaboration, helping shape a sustainable and resilient future for cement worldwide,” commented Philippe Richart, CEO, World Cement Association.
Registration for the conference is currently open, with access covering all sessions, exhibition participation, refreshments, lunch and the Awards Gala Dinner. Further programme details are available through the official WCA conference platform.

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