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Green revolution in cement industry

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Nobody could have imagined of creating building materials made of crop residues and industrial by-products. But GreenJams have revolutionised the way building materials are being manufactured. Tarun Jami, the Founder of GreenJams, spent five years studying hempcrete academically to equip himself with the technical skills to create a carbon-negative product, and after a lot of trials and tribulations, he invented Agrocrete–a carbon-negative building material comprising of crop residues and a lime-based binder. While Agrocrete is a scientific anomaly, the most amazing aspect about it is that it augments farmers??income, keeps the air clean, and generates rural employment. It is carbon-negative and helps reverse climate change too.

??reen??and ??nvironmentally efficient??products have become the buzzwords today. The Indian cement and construction industry is working effectively towards reducing carbon footprints and meeting sustainability targets. Calcination and clinker-making process are the biggest contributors to CO2 emission. About 7-8 per cent of global carbon emissions come from clinker manufacturing alone. Materials like fly ash bricks, AAC blocks, and any other novel building materials use clinker-based cement.

Cemet production is a significant source of global carbon dioxide (CO2) emissions. About 7-8 per cent of global carbon emissions come from clinker manufacturing alone. So, what is the solution? GreenJams has an answer to this problem too. The company has come up with another innovative product called BINDR?? 100 per cent upcycled product that can help cement companies cut their carbon footprint by more than 80 per cent when compared to regular Portland cement.

Below are excerpts from the interview with Tarun Jami, the Founder of GreenJams.

How did you start your journey towards making a carbon-neutral building material for the construction industry?

Late during my undergrad days of studying civil engineering, I had come across the topic-what climate change is and the impact that construction activities have on it. Since then, I got conscious of what destruction construction would cause to our environment. Ever since I developed this conviction, I was on the lookout for technologies and materials that would help make construction less harmful to the environment.

Towards the end of my engineering, I had stumbled upon a building material called hempcrete. It was carbon-negative and was made of hemp, and it felt like I had discovered a wonderland. I suddenly realised that with this hempcrete, we could make construction better for the planet. Can you imagine that construction could help reverse climate change? That epiphany set me on a journey that took me this far.

Could you brief us about your innovative product BINDR– a low-carbon replacement of Portland cement? Does it qualify for all quality and strength tests? How is it better than Portland cement?

BINDR is a 100 per cent up-cycled replacement of Portland cement with a characteristic strength equivalent to 43 grade OPC. We aren?? yet claiming structural capabilities for BINDR since we haven?? yet proven its long-term durability. Being a 100 per cent upcycled product, we can cut its carbon footprint by more than 80 per cent when compared to regular Portland cement. At 0.1 kg CO2/kg, the embodied carbon can?? go lower than this at this price point.

Agrocrete is made from crop residue. You have changed the traditional processes. How did you think of such an innovative idea? How was the response in the market in the beginning?

Agrocrete came out of a lot of trials and tribulations. It emerged as a response to a much deeper societal problem in India. About 44 per cent of Delhi-NCR?? poor winter air quality is because of crop residue burning. Almost 100 million tonnes of crop residues are burnt annually in India, leading to almost 2 lakh crore of economic loss to the country. I almost crashed my car on my visit to Delhi in late 2019 because of the impact that poor air quality had on my health. While Agrocrete is a scientific anomaly, the most amazing aspect about it is the fact that it augments farmers??income, keeps the air clean, and generates rural employment. It is carbon-negative and helps reverse climate change too. In the beginning, the market response was very skeptical and it still is. I get questions on fire resistance, decay, and durability of the blocks, which are all great, by the way.

Were there any hurdles you faced? How did you overcome them?

There were so many hurdles we faced. The biggest hurdles were technical and financial. While we somehow managed to solve the financial hurdles, the technical ones were more difficult to overcome. I spent five years studying hempcrete academically to equip myself with the technical skills to create Agrocrete. In 2017 I had started my Ph.D. at CSIR-Central Building Research Institute (CSIR-CBRI), Roorkee.

How cost-effective is your Agrocrete product? Does it offer faster completion of a project? How? Could you tell us about the manufacturing process of Agrocrete material? What kind of technology was involved?

Agrocrete helps reduce the cost of construction by almost 50 per cent in comparison to red bricks. The larger block sizes enabled by the significantly lesser weight help make it easy to work with for the masons. We are able to reduce the mortar joints by more than 60 per cent and the plaster requirements by almost 50 per cent because of the cleaner finish. The construction speed is up by almost 2.5X. Agrocrete manufacturing is a completely zero-emissions process. We utilise a patent-pending advanced alkali activation chemical technology. We do not use any furnaces and use latent chemical reactions to achieve strength.

Calcination and clinker-making process are the biggest contributors to CO2 emission. Please share your thoughts on how you can make a difference in this space.

About 7-8 per cent of global carbon emissions come from clinker manufacturing alone. Any reduction in clinker production is beneficial for the planet and humankind. Also, fly ash bricks, AAC blocks, and any other novel building materials use clinker-based cement which contribute a significant sum to the products??embodied carbon. BINDR could potentially be used to make all these products. Furthermore, by making mortars for block work and plastering, we can reduce the carbon footprint of buildings.

Tell us about the office space that you converted into a manufacturing unit at Roorkee

We built our manufacturing unit from scratch in Roorkee. We built this 1100 sq. ft. industrial building in four days flat at a cost of only Rs 200 /sq. ft. We were able to capture a total of 3.1 tons of carbon dioxide, making it carbon negative. We were able to achieve a 30 percent lesser cost of construction as compared to red bricks by reducing the mortar joints and construction time by 60 per cent. Our Roorkee manufacturing facility was built at Rs 2 lakh, which would have otherwise cost about Rs 5 lakh if we had built it using red bricks. We were able to reduce the mortar joints by more than 60 per cent and increased construction pace by 2.5x and consequently reduced labour costs.

Could you tell us about the ongoing projects and the cost and material involved in it? Any business expansion plans?

We are currently working on supplying Agrocrete hollow and solid blocks and BINDR to multiple residential projects in Punjab, Haryana, Uttarakhand, Delhi-NCR, and Uttar Pradesh. These are individual residences being built by private clients for themselves and the total number of Agrocrete hollow and solid blocks we are supplying are almost 1,00,000 units and BINDR will be about 200 bags.

We are currently in the process of setting up a brand new 2,000 blocks per day manufacturing facility in Visakhapatnam, Andhra Pradesh. The facility is expected to be operational in the next two to three months. We have received an overwhelming number of enquiries since July 13, 2021 from Karnataka, Maharashtra and Telangana and are looking for franchising partners who could set up the Agrocrete blocks manufacturing facilities in these markets.

A lot of well-established brands claim to be ??/strong>green??and ??nvironmentally efficient?? Your thoughts on this? Do you think the Indian cement & construction industry is on the right path towards sustainability?

The problem with the industry is that the benchmarks for ??reen??are getting higher and higher. Also, many products are greenwashed and do not consider lifecycle environmental impacts. With greenwashing becoming rampant, consumers and competitors are going to ask more difficult questions that manufacturers will have to be ready for. The Indian cement industry specifically is one of the greenest in the world. The average embodied carbon of Indian cement is much lower than the global average. With many companies committing to becoming carbon-neutral or even carbon-negative, I think we are on the right path towards sustainability. But it?? also time to now shift focus towards biodiversity and similar pursuits.

What are your plans in terms of adding more to product portfolio, investments, research, and development?

We have always been focused on research and development. Our team is capable, fast, and enterprising enough to develop new products that satisfy customer demands. In fact, our Agrocrete Plaster was created in response to a customer?? request. We are also looking to launch a range of carbon-negative home d?cor products under a new brand name called Sanscrete. It could potentially be the world?? first carbon-negative home d?cor brand. Sanscrete will focus on objects for home d?cor, and corporate and wedding gifting. We are currently looking to raise our first seed round and are inviting angel investors and HNIs to come to speak to us.

– Megha Rai

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Concrete

Driving Sustainability Through Innovation

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The 15th Cement Expo 2025 will spotlight India’s cement industry’s growth, innovation, and sustainability, showcasing cutting-edge solutions for a greener future.

The cement industry in India, the second-largest in the world, is on the cusp of remarkable growth as it continues its transition toward sustainability, innovation, and expansion. The 15th Cement Expo 2025, scheduled for November 12-13, 2025, at the Yashobhoomi Convention Centre in Delhi, will be the premier event where the industry’s foremost stakeholders converge to explore state-of-the-art technologies and solutions.
Co-located with the 11th Indian Cement Review Conference and the 9th Indian Cement Review Awards, the expo promises to be a pivotal event for professionals in the cement, construction, and infrastructure sectors. This year’s theme, “Driving Sustainability Through Technology,” highlights the sector’s commitment to decarbonisation, efficiency, and technological advancement. With India poised to add 80 to 100 million tonnes of cement capacity by 2024-25, the event will address the urgent need for sustainable, low-carbon solutions to meet the growing demand.
Before we look ahead to the 15th Cement Expo, let’s reflect on the remarkable success of the Cement Expo Forum 2025, held on March 5-6, 2025, in Hyderabad. The event attracted over 500 industry professionals and featured groundbreaking discussions on sustainability, logistics, and decarbonisation. Key sponsors and partners, such as ABB, Gebr Pfeiffer, JK Cement, and Flender Drives, showcased their latest innovations, contributing to the forum’s success.
Pratap Padode, Founder and President of First Construction Council, spoke at the event, noting, “The PPP pipeline is complemented by a provision of Rs 1.5 trillion in interest-free loans to states, earmarked for capital expenditure. With this, we have a solid plan in place. What needs to be done is to ensure that the PPP actually takes off as envisaged. To make this happen, trust must be established, and policies must be investor-friendly. Telangana, in this regard, has demonstrated ease of doing business exceptionally well.”
He added, “These financial injections into the infrastructure sector are expected to create a ripple effect, driving demand for cement as a key material in construction and development projects. The growing demand for cement is evident as infrastructure projects continue to rise across the country.”
The forum also provided invaluable networking opportunities, with attendees gaining insights from over 35 distinguished speakers and connecting with more than 50 exhibitors. The event laid a strong foundation for the upcoming Expo, showcasing the significant strides the cement industry is making toward a greener, more efficient future.
The 15th Cement Expo 2025 will focus on advancing the industry’s next big step toward sustainable growth. With India’s cement sector making significant progress in decarbonisation, a key focus will be on technologies and innovations that support carbon capture, low-carbon cement production, and energy-efficient solutions.
The expo will feature over 50 exhibitors representing all aspects of the cement industry. Whether you are a manufacturer, raw material supplier, technology provider, or logistics partner, the Cement Expo 2025 offers an ideal platform to showcase your products and solutions. Attendees will have the opportunity to explore the latest advancements in cement production technology, automation, logistics, and environmental solutions, all geared toward building a greener and more sustainable future.
Exhibitor profiles will include cement manufacturers, raw material suppliers, technology and automation solutions providers, environmental and sustainability solutions providers, cement packaging and logistics, construction equipment manufacturers, admixtures and chemical suppliers, and concrete reinforcement and structural systems.

11th Indian Cement Review Conference

Held alongside the Expo, the 11th Indian Cement Review Conference will offer delegates invaluable insights into the latest trends and innovations shaping the cement industry. Focusing on sustainability, the conference will address critical issues such as energy efficiency, plant design, and emerging technologies like carbon capture and automation.
Industry leaders will share their expertise in technical forums, while specialised activities, such as plant tours and energy audits, will provide practical guidance on improving operations and efficiency. This is a prime opportunity to network with industry stakeholders, gain hands-on experience with new technologies, and acquire actionable knowledge to enhance your business.

9th Indian Cement Review Awards

The 9th Indian Cement Review Awards will recognise the fastest-growing cement companies and industry leaders for their outstanding contributions to the sector. This prestigious event will serve as a platform to honour the pioneers of innovation, sustainability, and performance within the cement industry, highlighting the sector’s commitment to growth and environmental responsibility.
As we look forward to the 15th Cement Expo 2025, we invite you to join us for two exciting days of networking, learning, and innovation. This event offers a unique opportunity to be part of the next wave of growth and sustainability in the global cement sector.

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Transforming Interior Spaces: Trendy Wall Putty Designs to Enhance Your Home

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When it comes to interior design, walls are more than just structural elements—they serve as the canvas for self-expression, setting the mood and personality of a space. While paint and wallpaper have long been the go-to choices for wall finishes, wall putty is emerging as a game-changer in home décor. With its smooth finish, durability, and versatility, wall putty opens a world of creative possibilities. In this article, we explore trendy wall putty designs that can elevate your interiors, turning ordinary walls into extraordinary design statements.
Wall Putty is a Must-Have in Modern Homes
Wall putty is no longer just a preparatory material for painting; it plays a significant role in modern home aesthetics. It enhances the finish of walls, making them smoother, stronger, and resistant to cracks and moisture. Additionally, high-quality putty like Birla White Wall Putty ensures better paint adhesion, resulting in long-lasting vibrancy.
Beyond its functional benefits, wall putty allows homeowners to experiment with textures and patterns, giving walls a designer touch without the hassle of high-maintenance materials like stone or wood. Whether you’re aiming for a minimalist, rustic, or ultra-modern aesthetic, wall putty designs can help achieve the look effortlessly.
Trendy Wall Putty Designs for Stunning Interiors
1. Textured Wall Putty for a Tactile Appeal
Textured walls are a popular interior trend, adding depth and dimension to living spaces. By using wall putty, homeowners can create a variety of textures, including:
  • Rustic Texture: Mimicking natural stone or aged plaster for an earthy, vintage feel.
  • Wave Patterns: Adding a sense of movement and fluidity to walls, perfect for living rooms and entryways.
  • Sand Finish: A subtle grainy effect that provides a sophisticated touch.
Textured putty walls work exceptionally well in accent areas, such as behind a television unit or as a backdrop for artwork.
2. Sleek and Smooth Walls for a Luxurious Look
For those who prefer a refined and elegant aesthetic, a smooth putty finish is ideal. A flawlessly smooth wall creates a premium appearance, amplifying the impact of high-quality paints. Opting for a high-performance putty like Birla White WallCare Putty ensures a glass-like finish that complements modern and contemporary interiors.
This design is perfect for:
  • Monochrome interiors where walls serve as a sleek backdrop.
  • High-gloss or matte-painted walls that need a seamless base.
  • Spaces with minimal décor where the walls themselves make a statement.
3. Geometric & Abstract Patterns for a Contemporary Edge
Wall putty can be artistically applied to create striking geometric or abstract patterns, adding a unique character to interiors.
Popular designs include:
  • Chevron or Herringbone: A dynamic, sophisticated look that pairs well with both modern and mid-century décor.
  • 3D Raised Panels: Using putty to craft subtle raised patterns, adding a sculptural effect to the wall.
  • Asymmetrical Shapes: For a bold and avant-garde touch.
  • These patterns work best in bedrooms, study areas, or accent walls in open spaces.
4. Venetian Plaster for a Luxe European Aesthetic
Venetian plaster, an age-old technique, is making a grand comeback in modern interiors. With wall putty, you can achieve this exquisite marble-like effect, which exudes luxury and timeless charm.
This design works well for:
  • Statement walls in living rooms and foyers.
  • Elegant dining areas where a touch of opulence is desired.
  • Boutique-style bedrooms with a rich, textured finish.
A high-quality white cement-based putty can replicate this effect beautifully, making the walls look naturally luminous.
5. Dual-Tone or Ombre Walls for a Soft Gradient Effect
The ombre effect, a gradient transition between two colors, is a trendy and artistic way to enhance interiors. When applied over a smooth wall putty base, the gradient blends seamlessly, offering a dreamy, watercolor-like appeal.
This style is perfect for:
  • Children’s rooms or play areas, creating a fun and dynamic atmosphere.
  • Bedrooms with a soothing pastel gradient for a calming effect.
  • Dining spaces where a bold color fade adds character.
6. Metallic & Glossy Finishes for a Chic Look
For homeowners who love glamour and sophistication, combining wall putty with metallic paints or glossy finishes can create a high-end appeal. The smooth base of putty enhances the reflective qualities of metallic shades like gold, silver, or bronze, resulting in an opulent and dramatic effect.
Best suited for:
  • Luxurious master bedrooms and dressing areas.
  • Accent walls in dining rooms or home bars.
  • Commercial spaces like boutiques and salons.
How to Achieve the Best Wall Putty Designs
  • Choose the Right Putty: Opt for a premium wall putty like Birla White WallCare Putty to ensure durability, a smooth finish, and long-lasting appeal.
  • Prepare the Surface: Ensure the walls are clean, dry, and free from loose particles before application.
  • Apply in Layers: Depending on the design, putty can be applied in single or multiple layers for the desired effect.
  • Use the Right Tools: Trowels, spatulas, sponges, or patterned rollers help create specific textures and patterns.
  • Seal with Paint or Polish: Once the putty is dry, finishing it with paint, polish, or protective coatings enhances its aesthetic and durability.
Conclusion
Wall putty has evolved beyond its traditional role, now serving as a medium for creative interior design. Whether you prefer textured finishes, sleek smooth walls, or artistic patterns, wall putty designs can elevate your home’s aesthetics while offering durability and elegance. By selecting the  best putty for wall and application technique, you can transform your interior walls into stunning masterpieces, setting the perfect backdrop for your lifestyle.
For high-quality wall finishes that stand the test of time, Birla White WallCare Putty ensures both beauty and performance, making your dream interiors a reality.

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Concrete

Dalmia Bharat to add 6 MnTPA Cement Capacity in Maharashtra and Karnataka

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  • Investment in alignment with the strategic goal of becoming a PAN India company and achieving 75 MnT capacity by FY28
  • Increases capacity primarily to meet growing demand in Western India along with existing regions

Dalmia Bharat Limited, one of India’s leading cement companies, through its subsidiaries, has announced a strategic investment of approximately Rs 3,520 Crore in the states of Maharashtra and Karnataka. As part of this initiative, the company will establish a 3.6 MnTPA clinker unit and a 3 MnTPA grinding unit at its existing Belgaum plant, Karnataka coupled with a new greenfield split grinding unit with a capacity of 3 MnTPA in Pune, Maharashtra. The capex will be funded through a combination of debt and internal accruals. With this expansion, Dalmia Bharat’s total installed cement capacity will increase to 55.5 MnTPA, after considering the ongoing expansion of 2.9 MnT at Assam and Bihar. These new units are expected to be commissioned by Q4 FY27.

The Belgaum Grinding Unit will cater to the underserved Southern Maharashtra markets while enhancing share in the existing region by improving penetration. On the other hand, Pune Grinding Unit will entirely cater to the untapped Western Maharashtra markets. The initiative is a part of the company’s vision to be a PAN India player and achieve 75 MnTPA capacity by FY28 and 110-130 MnT by 2031.

Speaking on the development, Mr. Puneet Dalmia, Managing Director & CEO, Dalmia Bharat Limited, said, “This investment is a significant step in our Phase II expansion strategy, bringing us closer to strengthen our position as a pan-India player and to reach intermittent goal of 75 MnT capacity by FY28. The increase in our production capacity is primarily to meet the growing infrastructure demand in Western India.” He further added, “We remain committed in realising our goals of capacity expansion, while staying focused on operational excellence and creating long-term value for our stakeholders. The capacity additions will also continue to be in line with Dalmia Bharat’s sustainability-driven approach and its commitment to supporting India’s infrastructure and development goals.”

About Dalmia Bharat: Founded in 1939, Dalmia Bharat Limited (DBL) (BSE/NSE Symbol: DALBHARAT) is one of India’s pioneering cement companies headquartered in New Delhi. With a growing capacity, currently pegged at 46.6 MnT, Dalmia Bharat Limited (including its subsidiaries) is the fourth-largest cement manufacturing company in India by installed capacity. Spread across 10 states and 15 manufacturing units.  Dalmia Cement (Bharat) Limited, a subsidiary of Dalmia Bharat Limited, prides itself at having one of the lowest carbon footprint in the cement world globally. It is the first cement company to commit to RE100, EP100 and EV100 (first triple joiner) – showing real business leadership in the clean energy transition by taking a joined-up approach.

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