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Green revolution in cement industry

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Nobody could have imagined of creating building materials made of crop residues and industrial by-products. But GreenJams have revolutionised the way building materials are being manufactured. Tarun Jami, the Founder of GreenJams, spent five years studying hempcrete academically to equip himself with the technical skills to create a carbon-negative product, and after a lot of trials and tribulations, he invented Agrocrete–a carbon-negative building material comprising of crop residues and a lime-based binder. While Agrocrete is a scientific anomaly, the most amazing aspect about it is that it augments farmers??income, keeps the air clean, and generates rural employment. It is carbon-negative and helps reverse climate change too.

??reen??and ??nvironmentally efficient??products have become the buzzwords today. The Indian cement and construction industry is working effectively towards reducing carbon footprints and meeting sustainability targets. Calcination and clinker-making process are the biggest contributors to CO2 emission. About 7-8 per cent of global carbon emissions come from clinker manufacturing alone. Materials like fly ash bricks, AAC blocks, and any other novel building materials use clinker-based cement.

Cemet production is a significant source of global carbon dioxide (CO2) emissions. About 7-8 per cent of global carbon emissions come from clinker manufacturing alone. So, what is the solution? GreenJams has an answer to this problem too. The company has come up with another innovative product called BINDR?? 100 per cent upcycled product that can help cement companies cut their carbon footprint by more than 80 per cent when compared to regular Portland cement.

Below are excerpts from the interview with Tarun Jami, the Founder of GreenJams.

How did you start your journey towards making a carbon-neutral building material for the construction industry?

Late during my undergrad days of studying civil engineering, I had come across the topic-what climate change is and the impact that construction activities have on it. Since then, I got conscious of what destruction construction would cause to our environment. Ever since I developed this conviction, I was on the lookout for technologies and materials that would help make construction less harmful to the environment.

Towards the end of my engineering, I had stumbled upon a building material called hempcrete. It was carbon-negative and was made of hemp, and it felt like I had discovered a wonderland. I suddenly realised that with this hempcrete, we could make construction better for the planet. Can you imagine that construction could help reverse climate change? That epiphany set me on a journey that took me this far.

Could you brief us about your innovative product BINDR– a low-carbon replacement of Portland cement? Does it qualify for all quality and strength tests? How is it better than Portland cement?

BINDR is a 100 per cent up-cycled replacement of Portland cement with a characteristic strength equivalent to 43 grade OPC. We aren?? yet claiming structural capabilities for BINDR since we haven?? yet proven its long-term durability. Being a 100 per cent upcycled product, we can cut its carbon footprint by more than 80 per cent when compared to regular Portland cement. At 0.1 kg CO2/kg, the embodied carbon can?? go lower than this at this price point.

Agrocrete is made from crop residue. You have changed the traditional processes. How did you think of such an innovative idea? How was the response in the market in the beginning?

Agrocrete came out of a lot of trials and tribulations. It emerged as a response to a much deeper societal problem in India. About 44 per cent of Delhi-NCR?? poor winter air quality is because of crop residue burning. Almost 100 million tonnes of crop residues are burnt annually in India, leading to almost 2 lakh crore of economic loss to the country. I almost crashed my car on my visit to Delhi in late 2019 because of the impact that poor air quality had on my health. While Agrocrete is a scientific anomaly, the most amazing aspect about it is the fact that it augments farmers??income, keeps the air clean, and generates rural employment. It is carbon-negative and helps reverse climate change too. In the beginning, the market response was very skeptical and it still is. I get questions on fire resistance, decay, and durability of the blocks, which are all great, by the way.

Were there any hurdles you faced? How did you overcome them?

There were so many hurdles we faced. The biggest hurdles were technical and financial. While we somehow managed to solve the financial hurdles, the technical ones were more difficult to overcome. I spent five years studying hempcrete academically to equip myself with the technical skills to create Agrocrete. In 2017 I had started my Ph.D. at CSIR-Central Building Research Institute (CSIR-CBRI), Roorkee.

How cost-effective is your Agrocrete product? Does it offer faster completion of a project? How? Could you tell us about the manufacturing process of Agrocrete material? What kind of technology was involved?

Agrocrete helps reduce the cost of construction by almost 50 per cent in comparison to red bricks. The larger block sizes enabled by the significantly lesser weight help make it easy to work with for the masons. We are able to reduce the mortar joints by more than 60 per cent and the plaster requirements by almost 50 per cent because of the cleaner finish. The construction speed is up by almost 2.5X. Agrocrete manufacturing is a completely zero-emissions process. We utilise a patent-pending advanced alkali activation chemical technology. We do not use any furnaces and use latent chemical reactions to achieve strength.

Calcination and clinker-making process are the biggest contributors to CO2 emission. Please share your thoughts on how you can make a difference in this space.

About 7-8 per cent of global carbon emissions come from clinker manufacturing alone. Any reduction in clinker production is beneficial for the planet and humankind. Also, fly ash bricks, AAC blocks, and any other novel building materials use clinker-based cement which contribute a significant sum to the products??embodied carbon. BINDR could potentially be used to make all these products. Furthermore, by making mortars for block work and plastering, we can reduce the carbon footprint of buildings.

Tell us about the office space that you converted into a manufacturing unit at Roorkee

We built our manufacturing unit from scratch in Roorkee. We built this 1100 sq. ft. industrial building in four days flat at a cost of only Rs 200 /sq. ft. We were able to capture a total of 3.1 tons of carbon dioxide, making it carbon negative. We were able to achieve a 30 percent lesser cost of construction as compared to red bricks by reducing the mortar joints and construction time by 60 per cent. Our Roorkee manufacturing facility was built at Rs 2 lakh, which would have otherwise cost about Rs 5 lakh if we had built it using red bricks. We were able to reduce the mortar joints by more than 60 per cent and increased construction pace by 2.5x and consequently reduced labour costs.

Could you tell us about the ongoing projects and the cost and material involved in it? Any business expansion plans?

We are currently working on supplying Agrocrete hollow and solid blocks and BINDR to multiple residential projects in Punjab, Haryana, Uttarakhand, Delhi-NCR, and Uttar Pradesh. These are individual residences being built by private clients for themselves and the total number of Agrocrete hollow and solid blocks we are supplying are almost 1,00,000 units and BINDR will be about 200 bags.

We are currently in the process of setting up a brand new 2,000 blocks per day manufacturing facility in Visakhapatnam, Andhra Pradesh. The facility is expected to be operational in the next two to three months. We have received an overwhelming number of enquiries since July 13, 2021 from Karnataka, Maharashtra and Telangana and are looking for franchising partners who could set up the Agrocrete blocks manufacturing facilities in these markets.

A lot of well-established brands claim to be ??/strong>green??and ??nvironmentally efficient?? Your thoughts on this? Do you think the Indian cement & construction industry is on the right path towards sustainability?

The problem with the industry is that the benchmarks for ??reen??are getting higher and higher. Also, many products are greenwashed and do not consider lifecycle environmental impacts. With greenwashing becoming rampant, consumers and competitors are going to ask more difficult questions that manufacturers will have to be ready for. The Indian cement industry specifically is one of the greenest in the world. The average embodied carbon of Indian cement is much lower than the global average. With many companies committing to becoming carbon-neutral or even carbon-negative, I think we are on the right path towards sustainability. But it?? also time to now shift focus towards biodiversity and similar pursuits.

What are your plans in terms of adding more to product portfolio, investments, research, and development?

We have always been focused on research and development. Our team is capable, fast, and enterprising enough to develop new products that satisfy customer demands. In fact, our Agrocrete Plaster was created in response to a customer?? request. We are also looking to launch a range of carbon-negative home d?cor products under a new brand name called Sanscrete. It could potentially be the world?? first carbon-negative home d?cor brand. Sanscrete will focus on objects for home d?cor, and corporate and wedding gifting. We are currently looking to raise our first seed round and are inviting angel investors and HNIs to come to speak to us.

– Megha Rai

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Concrete

Molecor Renews OCS Europe Certification Across Spanish Plants

Certification reinforces commitment to preventing microplastic pollution

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Molecor has renewed its OCS Europe certification for another year across all its production facilities in Spain under the Operation Clean Sweep (OCS) voluntary initiative, reaffirming its commitment to sustainability and environmental protection. The renewal underlines the company’s continued focus on preventing the unintentional release of plastic particles during manufacturing, with particular attention to safeguarding marine ecosystems from microplastic pollution.

All Molecor plants in Spain have been compliant with OCS Europe standards for several years, implementing best practices designed to avoid pellet loss and the release of plastic particles during the production of PVC pipes and fittings. The OCS-based management system enables the company to maintain strict operational controls while aligning with evolving regulatory expectations on microplastic prevention.

The renewed certification also positions Molecor ahead of newly published European regulations. The company’s practices are aligned with Regulation (EU) 2025/2365, recently adopted by the European Parliament, which sets out requirements to prevent pellet loss and reduce microplastic pollution across industrial operations.

Extending its sustainability commitment beyond its own operations, Molecor is actively engaging its wider value chain by informing suppliers and customers of its participation in the OCS programme and encouraging responsible microplastic management practices. Through these efforts, the company contributes directly to the United Nations Sustainable Development Goals, particularly SDG 14 ‘Life below water’, reinforcing its role as a responsible industrial manufacturer committed to environmental stewardship and long-term sustainability.

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Concrete

Coforge Launches AI-Led Data Cosmos Analytics Platform

New cloud-native platform targets enterprise data modernisation and GenAI adoption

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Coforge Limited has recently announced the launch of Coforge Data Cosmos, an AI-enabled, cloud-native data engineering and advanced analytics platform aimed at helping enterprises convert fragmented data environments into intelligent, high-performance data ecosystems. The platform strengthens Coforge’s technology stack by introducing a foundational innovation layer that supports cloud-native, domain-specific solutions built on reusable blueprints, proprietary IP, accelerators, agentic components and industry-aligned capabilities.

Data Cosmos is designed to address persistent enterprise challenges such as data fragmentation, legacy modernisation, high operational costs, limited self-service analytics, lack of unified governance and the complexity of GenAI adoption. The platform is structured around five technology portfolios—Supernova, Nebula, Hypernova, Pulsar and Quasar—covering the full data transformation lifecycle, from legacy-to-cloud migration and governance to cloud-native data platforms, autonomous DataOps and scaled GenAI orchestration.

To accelerate speed-to-value, Coforge has introduced the Data Cosmos Toolkit, comprising over 55 IPs and accelerators and 38 AI agents powered by the Data Cosmos Engine. The platform also enables Galaxy solutions, which combine industry-specific data models with the core technology stack to deliver tailored solutions across sectors including BFS, insurance, travel, transportation and hospitality, healthcare, public sector and retail.

“With Data Cosmos, we are setting a new benchmark for how enterprises convert data complexity into competitive advantage,” said Deepak Manjarekar, Global Head – Data HBU, Coforge. “Our objective is to provide clients with a fast, adaptive and AI-ready data foundation from day one.”

Supported by a strong ecosystem of cloud and technology partners, Data Cosmos operates across multi-cloud and hybrid environments and is already being deployed in large-scale transformation programmes for global clients.

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Concrete

India, Sweden Launch Seven Low-Carbon Steel, Cement Projects

Joint studies to cut industrial emissions under LeadIT

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India and Sweden have announced seven joint projects aimed at reducing carbon emissions in the steel and cement sectors, with funding support from India’s Department of Science and Technology and the Swedish Energy Agency.

The initiatives, launched under the LeadIT Industry Transition Partnership, bring together major Indian companies including Tata Steel, JK Cement, Ambuja Cements, Jindal Steel and Power, and Prism Johnson, alongside Swedish technology firms such as Cemvision, Kanthal and Swerim. Leading Indian academic institutions, including IIT Bombay, IIT-ISM Dhanbad, IIT Bhubaneswar and IIT Hyderabad, are also participating.

The projects will undertake pre-pilot feasibility studies on a range of low-carbon technologies. These include the use of hydrogen in steel rotary kilns, recycling steel slag for green cement production, and applying artificial intelligence to optimise concrete mix designs. Other studies will explore converting blast furnace carbon dioxide into carbon monoxide for reuse and assessing electric heating solutions for steelmaking.

India’s steel sector currently accounts for about 10–12 per cent of the country’s carbon emissions, while cement contributes nearly 6 per cent. Globally, heavy industry is responsible for roughly one-quarter of greenhouse gas emissions and consumes around one-third of total energy.

The collaboration aims to develop scalable, low-carbon industrial technologies that can support India’s net-zero emissions target by 2070. As part of the programme, Tata Steel and Cemvision will examine methods to convert steel slag into construction materials, creating a circular value chain for industrial byproducts.

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