The cement major claims that the brand would be a superior composite cement product, and would offer better sustainability.

Ambuja Cement, a major cement company, has launched a new cement brand called ‘Ambuja Compocem’. As a result, the company’s Chhattisgarh facility has become the first cement plant in the country to develop a composite cement product after rigorous research.

The new offering – a combination of cement, fly ash and slag – has been introduced in Ambuja’s Bihar and Jharkhand markets, and will thus open yet another avenue of sustainable products in the construction industry.

Speaking at the product launch, Managing Director and CEO Ajay Kapur said, ‘Ambuja Compocem is yet another breakthrough product innovation from Ambuja Cement. We are proud (that) this product was developed in our laboratory by the product development and innovation team. The introduction of Ambuja Compocem reiterates our strong commitment in creating products that help in sustainable construction.’

‘With the launch of Ambuja Compocem, we have achieved a three-pronged sustainability approach by conserving natural resources, creating a greener product and fulfilling customer needs for a superior performance product. We call this approach ?delivering True Value’,’ Kapur added.

This product will help Ambuja Cement reach out to customers who need higher compressive strength and long-term durability. The advanced product caters to all segments – individual home buyers, and large real estate and infrastructure projects in India.