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Ambuja Cement launches new cement brand

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The cement major claims that the brand would be a superior composite cement product, and would offer better sustainability.

Ambuja Cement, a major cement company, has launched a new cement brand called ‘Ambuja Compocem’. As a result, the company’s Chhattisgarh facility has become the first cement plant in the country to develop a composite cement product after rigorous research.

The new offering – a combination of cement, fly ash and slag – has been introduced in Ambuja’s Bihar and Jharkhand markets, and will thus open yet another avenue of sustainable products in the construction industry.

Speaking at the product launch, Managing Director and CEO Ajay Kapur said, ‘Ambuja Compocem is yet another breakthrough product innovation from Ambuja Cement. We are proud (that) this product was developed in our laboratory by the product development and innovation team. The introduction of Ambuja Compocem reiterates our strong commitment in creating products that help in sustainable construction.’

‘With the launch of Ambuja Compocem, we have achieved a three-pronged sustainability approach by conserving natural resources, creating a greener product and fulfilling customer needs for a superior performance product. We call this approach ?delivering True Value’,’ Kapur added.

This product will help Ambuja Cement reach out to customers who need higher compressive strength and long-term durability. The advanced product caters to all segments – individual home buyers, and large real estate and infrastructure projects in India.

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Concrete

Holcim UK drives sustainable construction

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Holcim UK has released a report titled ‘Making Sustainable Construction a Reality,’ outlining its five-fold commitment to a greener future. The company aims to focus on decarbonisation, circular economy principles, smarter building methods, community engagement, and integrating nature. Based on a survey of 2,000 people, only 41 per cent felt urban spaces in the UK are sustainably built. A significant majority (82 per cent) advocated for more green spaces, 69 per cent called for government leadership in sustainability, and 54 per cent saw businesses as key players. Additionally, 80 per cent of respondents stressed the need for greater transparency from companies regarding their environmental practices.

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Concrete

GCCA releases LCR system

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The Global Cement and Concrete Association (GCCA) has launched the Low Carbon Ratings (LCR) system for cement and concrete, a new global rating based on products’ carbon footprints. The system uses a clear AA to G scale to help customers prioritise sustainability in material selection across construction sectors worldwide. The GCCA says that the LCR system is designed to be easily recognisable, with a simple visual graphic that indicates a product’s rating and provides consistency and comparability to other products.

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Concrete

FLSmidth opens eco-friendly plant in Casablanca

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FLSmidth has inaugurated a €21 million mill liner manufacturing plant in Casablanca, covering 11,250m² with a production capacity of 6,500 tonnes annually. The LEED-certified facility significantly reduces carbon emissions by up to 56 per cent and fully recycles water used in the manufacturing process. Up to 250 jobs will be created in the Valparaíso region. Mikko Keto, CEO, highlighted the plant as a symbol of FLSmidth’s commitment to sustainable mining and community engagement in South America. Earlier in 2024, the Denmark-based company announced plans to sell its cement division to sharpen its focus on mining operations.

 

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