Faisal Alam, President-Sales & Marketing, Kalyanpur Cement
Overall cement demand will go up which will increase the present capacity utilisation levels from 50-60 per cent to around 80 per cent, says Faisal Alam, President-Sales & Marketing, Kalyanpur Cement. Excerpts from the interview…Which sectors will drive cement demand in 2015?
According to the recent Government of India guidelines, most of the highways and roads will be built using concrete. This should have happened much earlier. If this happens, infrastructure demand will take the lead as is the case in China. The gap between China and India as first and second largest producer of cement in the world is primarily on account of cement being used in roads and bridges in China. The overall specs of the roads is for 100 years or more horizon. Rest of the sectors will grow at 7 to 8 per cent.
What will be the likely demand-supply scenario in 2015?
This will depend on cement usage in roads and bridges. In case of 100 per cent conversion to cement for road and highway building, the overall growth may easily reach double-digit figures. That will lead to demand outstripping supply (at 100 per cent capacity utilisation) but in not less than a year and a half time. We are yet to catch up with developed nations in as far as FAR vs Road width vs height is concerned. The emphasis on low-cost housing will also make a difference if it is well supported by government. This is a more important area than building smart cities.
What is your estimate on the cement prices in 2015 and how will it impact the market?
Cement prices will cross Rs 400 mark per bag across the country in order that cement companies survive in line with rising costs and a huge tax burden.
What is the export/import scenario in 2015 for cement and its raw materials?
Export levels will go up but not at a very large variance than what has been in recent years because I believe Indian cement will be dearer with rupee consolidating against foreign currencies. Raw material import will go up, specially coal and gypsum.
What are the policy initiatives you expect from the government?
The government needs to strictly enforce cement usage in ?all? roads, rural or urban. Improve building laws to encourage sky scrapers on smaller footprints, incentivise low cost housing, reduce interest rates on housing loans and also reduce income tax rates on disposable income.
Increase coal output in the country by bringing in modern technology for higher output of coal. Simultaneously, encourage R&D at premier institutes to substitute usage of coal (gas pipelines?) Better roads are needed. Also encourage washeries so that less ash and more coal is transported. Today, coal is Railways? highest transported commodity followed by steel and cement. Average ash from pit is in the range of 30-40 per cent. Railways is therefore transporting huge amount of ash which is further leading to disposal problems of fly ash at thermal power plants.
Shree Cement expects to outpace the industry in the financial year 2026-27 as it pursues organic expansion and pricing discipline following a recent investor conference. The chairman said the company has completed a pricing realignment and recovered volumes lost during that exercise. Management signalled a clear preference for internal investments rather than acquisitions to support growth.
The company reported that capacity additions and demand growth across core markets are expected to underpin stronger volume performance, with a target of growing volumes at around 1.1 times the industry growth rate. Cash levels are likely to decline as capital expenditure progresses and shareholder distributions increase, the chairman indicated. The board has prioritised higher dividends over a buyback as a means of reducing excess cash.
Shree Cement described a market shift towards value and affordability rather than a race to the lowest price, which links demand expansion more closely with pricing. Historically, prices have risen at around three per cent annually over long periods, the company noted, and while prices may increase faster this year because of cost pressures from geopolitical tensions, a material improvement in industry profitability is not anticipated. In North India, the company expects additional capacity to be absorbed as demand grows, estimating a requirement of roughly 10 million (mn) tonne (t) of incremental demand annually.
The next phase of expansion will focus on the north, west, east and northeast regions, with existing projects and planned capacities viewed as sufficient to meet future demand without pursuing acquisitions. Management said it has already regained lost volumes while sustaining higher prices and will continue to monitor regional opportunities, including a possible investment in West Bengal pending clarity on industrial policy. The company, which has a current market capitalisation of Rs 852,948.9 mn, has seen its shares lose more than 20 per cent over the past year.
The Hard Worker campaign by The Ramco Cements has secured seven honours at the Good Ads Matter Awards 2026, adding to its growing list of accolades and reinforcing its standing among the year’s most recognised advertising campaigns.
The awards were presented during the Good Ads Matter Awards Night 2026 held at Mehboob Studios in Mumbai. The campaign received recognition across multiple categories, highlighting excellence in direction, editing, cinematography and storytelling.
Among the honours, the campaign won Silver in the Campaign of the Year – Direction category, while filmmaker Prakash Varma was named Director of the Year for the films Tortoise & Hare and Eco Plaster. Tortoise & Hare also received Silver awards for Best Editing and Best Colour Grading, along with a Bronze award for Best Cinematography. Eco Plaster earned Bronze awards in the Best Direction – Narrative and Best Direction – Humour categories.
Both films extended their award-winning run, with Eco Plaster being recognised for its narrative centred on water conservation through innovative construction solutions, while Tortoise & Hare was honoured for its storytelling and craft execution.
The Hard Worker campaign was built around the idea that hard work deserves recognition and respect. Through culturally rooted and emotionally engaging stories, the campaign has connected with consumers, engineers, masons and the wider construction community across the country.
Commenting on the achievement, A V Dharmakrishnan, CEO of The Ramco Cements Limited, said that the continued recognition across leading creative platforms reflects the company’s commitment to meaningful and authentic communication rooted in the values of the people it serves.
Balaji K Moorthy, Executive Director – Marketing, The Ramco Cements Limited, said the awards recognise the craftsmanship behind the storytelling, from direction and cinematography to editing and narrative execution.
Following recognition at both the Kyoorius Creative Awards and the Good Ads Matter Awards, the Hard Worker campaign continues to demonstrate the impact of purpose-driven storytelling combined with strong creative execution and consumer relevance.
World Environment Day spotlight on innovation and circularity
On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.
The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.
Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.
“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.
He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.
According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.
Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.
“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.
He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.
On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.