Connect with us

Concrete

Cement Concrete Roads Way towards economic growth

Published

on

Shares

Roads are the lifelines of a nation and a good network of highways is absolutely essential for the development of trade, commerce and other activities that characterise a vibrant and forward-looking nation. John F Kennedy once said, ?The US did not build concrete roads because it was a great country, but it is a great country because of the concrete roads it had built.? It is high time that we too realise the value of concrete roads and do away with bitumen pavements wherever possible.

The government of India has been stretching its budget allocations year after year to upgrade Indian roads to meet the global standards. However, despite all such efforts our roads are still in a very pathetic condition mainly due to the preference given to the conventional bitumen roads. These roads deteriorate faster requiring heavy expenditure on maintenance. Bitumen roads exhaust a major chunk of the annual road funds for their frequent maintenance leaving behind very small amount to build new roads and extend the network.

Building concrete roads
If we are to make our infrastructure durable and at par with international standards, it is high time for us to shift our construction practices from bitumen roads to techno-economically superior cement concrete roads. Cement roads have a definite edge over bitumen roads in all respects, viz., construction cost, maintenance, service life, etc. The construction of cement roads has become all the more necessary looking at the scarce and erratic availability of bitumen the world over, as also its ever-rising price. India is fully dependent on imported bitumen. On the other hand, cement, an indigenous product, is available in plenty on demand, across the country and its availability is assured for many years to come. The present cement production capacity of the nation is 360 MLT, which will be 700 MLT by 2022 and will comfortably meet all domestic cement demand. The quality and technology of Indian cement is already of international standards.

The IT and Telecommunication sectors in the country saw a revolutionary change after the government took bold policy decisions and adopted modern technologies in these sectors. Indian road infrastructure too can benefit immensely once we adopt and implement cement concrete technology in the roads sector on a larger scale as has been done in many countries.

It is a happy augury that the Minister of Road Transport and Highways, Nitin Gadkari, has not only realised and acknowledged this, but has also taken various positive initiatives for adopting techno-economically superior cement concrete roads in the country to steer the flagging economy back on fast trajectory of growth.

Road Network of India
Construction is the second largest economic activity in India after agriculture. India?s total road network is of 4.11 million km, which is the second largest in the world. National highways, the arteries of the nation, carrying nearly 40 per cent of the total road traffic, are in immediate need of modernisation. Nearly 21 per cent of their length has only a single lane pavement and at least one in every three km is in need of immediate attention due to cumulative neglect for the past two decades. The break-up of different categories of road network is shown below.

Indian Road Network National highways/ expressways – 80,000 km State highways – 1,46,294 km Major district roads – 2,66,058 km Other district roads and rural roads – 36,17,240 km Total 41,09,592 km

Pavements in India have many inherent weaknesses. Inadequate thickness, poor compaction of sub grade soil, ineffective drainage, low-cost specifications and poor riding quality are some of them. Excessive overloading of goods carriers adds to the problem. Maintenance of pavements is a neglected activity, leading to premature failures and loss of assets.

Pavements, which bear the heavy loads of modern vehicles, are the costly component of the road. Pavement design, construction and maintenance call for a high degree of skill and expertise. Good performance and economy are the key attributes of a pavement. There are two types of pavements in use, viz., flexible pavement and the rigid pavement. So far India has preferred the age-old conventional flexible pavement due to certain compelling reasons such as amenability to stage construction; constraints of funds; lower initial cost; and scarcity of cement.

Global scenario
In many European countries, notably Germany, France, Austria, Belgium, Netherlands and Switzerland, concrete roads were built on considerable length of the most heavily trafficked routes. In USA, nearly 60 per cent of the interstate highway system was built in concrete.

Recognising the need to foster competition and thereby ensure economical options, many countries have made it compulsory when calling for road-building tenders, to invite bids on both flexible and concrete specifications. In such cases, concrete roads scored over bituminous roads in several instances. The wide acceptability of concrete as a road pavement material is mainly due to certain principal advantages it scores over bituminous material.

Realising the loss of thousands of crores of rupees to the economy due to bitumen roads, which develop potholes and become unserviceable particularly after rains, the government of India has been providing major thrust to the construction of durable and long-lasting highways, urban and rural roads. Several schemes such as NHDP, PMGSY and JNNURM have been launched to achieve this goal. For the XII plan, the government has earmarked one trillion dollars for the infrastructure development of the country, a large chunk of this would be spent in the construction of roads and highways.

Concrete overlay/white topping
Deterioration of bituminous roads in the cities specially during the rainy seasons is an annual feature and a perpetual problem. During the monsoon, the roads constructed with bituminous binders suffer severe damage causing great inconvenience to the users. All this results in wastage of precious and expensive fuel, increased travel time and creation of more pollution.

Concrete overlay over the existing bitumen roads (known as White Topping technology) is one of several such technologies that can provide long lasting road network in India. It is a major rehabilitation technology for improving old pavements with a strong, long life, and low maintenance structure. This technology has been developed over the last two decades, especially in USA, to improve the highways, runways, light duty roads and streets. It is very cost effective, fast and easy to construct.

In view of the serious doubts over the future availability of bitumen, a petroleum crude based commodity and its steep rising prices, many countries abroad are now adopting concrete overlays (white topping). In India, Mumbai city has taken a big lead in this direction. Many other cities like Pune, Nagpur, Indore, Chennai and Bengaluru have also been adopting white topping technology for city roads. The Cement Manufacturers? Association and cement companies in recent times have completed successfully three white topping technology demo projects in Jaipur, Bangalore and Chennai, which were all well accepted and appreciated by the concerned authorities of these states.

Why cement concrete roads
A few major advantages of cement concrete roads are mentioned below:
Long life
The one big advantage of cement concrete road is the long life of 30-40 years. If the condition of the road is carefully monitored and a concrete overlay is provided just before the occurrence of extensive cracks, the life can be extended further.

Practically maintenance free
Unlike a flexible pavement, the cement concrete pavement does not develop potholes and rutting. Thus, routine repairs such as pothole filling and patching so common in flexible pavements are not necessary. This saves money, materials and hindrance to traffic.

Economics of concrete roads
One of the commonly held beliefs is that the initial cost of a cement concrete pavement is higher than that of a flexible pavement. This argument might have been valid when bitumen was available at low prices. Since the price of bitumen has sky rocketed in past few years, the construction of cement concrete road is now cheaper than bitumen roads by 4-10 per cent even initially. Although white topping and cement roads constructed in villages are a bit costlier initially due to their design aspects, they become cheaper after 4-5 years of their construction. Thus, when whole-life-cycle-costs are considered, a cement concrete pavement always emerges as the better and cost-effective alternative. The table above shows cost comparison of 7 mtr wide bituminous and concrete highway.

14 per cent Fuel Savings
When heavy wheel load is put on a pavement, it deflects. The amount of deflection in pavement depends upon various factors such as, the wheel load; the flexural strength of the pavement and the soil support strength. A flexible pavement has low flexural strength, whereas a concrete pavement has high flexural strength. Because of its low flexural strength, a flexible pavement deflects considerably as the wheel of a vehicle passes over it. In case of concrete pavement, this deflection is very little. As a result, in the former case, the wheel has to overcome the large deflection bowl created in the flexible pavement as it moves along. This consumes a significant part of the energy that would otherwise be available to propel the vehicle. The consumption of fuel is consequently more on pavements that deflect excessively than on those that deflect less. Rigid pavements are thus more fuel efficient than flexible pavements, when the riding quality of both is the same. Commercial vehicles, which have heavy wheel loads, can thus derive the benefit of lower fuel consumption on rigid concrete roads. Experiments conducted in America have reported fuel savings of up to 20 per cent.

Limited experiments carried out in India have also shown fuel savings up to 14 per cent on concrete roads.

Assuming that all Indian trucks numbering approx 82 lakh in 2013 ply on cement roads and cover 300 km. in a day, the annual savings on account of diesel alone would work out to be over Rs. 1.71 lakh crore, considering the pan India average diesel price is Rs 60/ltr and that one ltr diesel gives a mileage of 4 km.

Savings on foreign exchange
India imports about 83 per cent of its annual crude requirement. Crude import at high price leads to heavy drainage of foreign exchange. As per the provisional data released by the commerce and industry minister, the nation?s crude oil bill touched the Rs 7.85 lakh crore mark during the financial year ended 31st March, 2013. In the context of current depreciating value of rupee against dollar, the outgo of forex for the same quantity of crude import will go up significantly. The country?s colossal annual import bill on crude oil can definitely be brought down by at least 8 per cent if techno-economically superior cement concrete roads are constructed in the country as a policy, instead of conventional bitumen roads constructed which are mostly with the imported crude (bitumen is a residue of crude). In absolute terms, the value of the savings, if calculated on year 2013 import bill, would be Rs 63,000 crore to the least.

Better reflectivity resulting in 10 per cent savings on street lights
Concrete being light coloured, reflects light. Hence, the illumination required for a concrete road is less than that for the dark coloured bituminous surface. For city streets, consumption of energy is thus 10 per cent less on cement concrete roads which if translated into money would work out to several crores of rupees to the economy.

Effective utilisation of fly ash
Fly ash can replace cement up to 25-35 per cent in concrete for almost all usages. It is well known that fly ash is a waste-material produced in thermal power plants where coal is used as the fuel. Fly ash is pozzolanic and reacts with lime as the cement hydrates, thereby producing cementitious materials. Fly ash improves concrete strength, improves workability, increases durability and reduces the cost of concrete. Its disposal has become a great nuisance and health hazard.

Pollution-free construction
Concrete batching and mixing plants do not cause pollution the way hot-mix bituminous plants do. This is a considerable advantage near towns and cities. There is mounting concern among the public to shift polluting bitumen plants away from habitations. In fact, the Supreme Court has banned hot mix plants in the capital.

Conservation of stone materials
For a highway carrying high volume and heavy axle load traffic consumption of aggregate in flexible (bituminous) pavement will be approximately 50-70 per cent more than concrete pavement. Though various types of stone raw materials are available in good quantity is some parts of the country, they are scarce in the plains of northern India. Any technology that conserves aggregates should thus get precedence in national interest.

Ambient temperature
A large volume of literature available (such as an article published in ?R&T Update,? by American Concrete Pavement Association (ACPA) dealing with heat reflectance; as also one published by the European Concrete Paving Association (EUPAVE) titled ?Concrete Roads: A Smart and Sustainable Choice?) establishes that construction of cement concrete roads lead to reduction in ambient temperature.

Misconception
Apart from the mistaken belief that the cost of initial construction of cement roads is high, which has been amply clarified earlier, there has been another common misconception about higher incidents of tyre bursting on cement concrete roads which is not true. It has been found that the tyre burst cases are reported on small passenger cars when they were driven at 100 km/hr or higher speed. Under such conditions incidents of tyre burst would be similar on both concrete or bituminous roads. Highway specialists recommend that during long distance travel tyres should not be fully inflated. At high speeds that CC roads enable the driver to attain easily, the air inside the tyres gets heated up and expands. So it is of utmost importance to ensure that tyre inflation is kept within prescribed parameters in addition to ensuring that the speed restrictions indicated on the signages are scrupulously observed.

In conclusion
It could be said there is a serious case for the government and other stakeholders in the road infrastructure segment to seriously consider concrete roads as a solution to many of the problems experienced with conventional road building methods. Cement roads would also go a long way in addressing a host of major concerns of the government without making any specific additional expenditure in respect of evolving measures for conservation of diesel/petrol, minimisation of forex outgo, protection of environment, generation of ample downstream employment opportunities, etc. All these, in turn, would have a ?domino effect?on our economy.

Sl. No. Bonding Material Initial Cost Maintenance cost Construction and Maintenance cost (Life Cycle Cost) Concrete Road Cheaper by %age
1 Bituminous 242 117 359 –
2 Concrete 241 17 258 28.13%
3 Concrete with Fly ash Replacement@25% 230 17 247 31.19%

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Concrete

ABB Extends Drive Lifespan at ACC Cement Plant Without Production Shutdown

Published

on

By

Shares

ABB reconditions 25 drives at ACC’s Jamul cement plant, avoiding 16 tonnes of CO₂ emissions while improving reliability through predictive maintenance.
Chhattisgarh

ABB has signed a multi-year Motion OneCare service agreement with ACC Limited, part of the Adani Group, to modernise ageing industrial drives at its Jamul cement plant in Chhattisgarh, improving operational reliability while avoiding approximately 16 tonnes of carbon dioxide (CO₂) emissions without disrupting production.

Announced on 27 October 2026, the agreement combines scheduled drive reconditioning, digital condition monitoring and energy appraisals to extend equipment lifespan, improve plant uptime and optimise maintenance costs. The initiative marks a shift from conventional equipment replacement towards a more resource-efficient approach to industrial asset management.

The first phase, completed in April 2026, involved the on-site reconditioning of 25 ABB ACS800 variable speed drives without a major plant shutdown. By retaining the existing cabinets and restoring the drive modules rather than replacing entire panels, ABB helped ACC preserve capital investment, minimise material consumption and avoid approximately 16 tonnes of CO₂ emissions.

A second phase, covering an additional 25 ACS800 drive modules, is scheduled for the fourth quarter of 2026. The programme is designed to improve long-term equipment reliability while allowing maintenance activities to be aligned with the plant’s operational schedules.

The ACS800 drives, installed at Jamul in 2010, had delivered more than a decade of near-continuous service in demanding cement manufacturing conditions. However, ageing electrical components and changing fault patterns had begun to affect their ability to meet the plant’s reliability requirements.

Rather than opting for complete equipment replacement, ACC engaged ABB’s certified engineers to conduct a comprehensive asset health assessment. The evaluation found that the existing cabinets and enclosures remained structurally sound, making targeted reconditioning a technically viable and cost-effective alternative to full replacement.

Drawing on nearly two decades of experience with ACC’s equipment and operating requirements, ABB developed a maintenance framework tailored to the plant’s shutdown windows, budget cycles and production priorities.

The Motion OneCare agreement incorporates planned equipment restoration, condition-based monitoring and energy assessments, enabling ACC to adopt a more systematic approach to maintaining critical electrical infrastructure.

As part of the programme, ACC has implemented ABB Ability™ Digital Powertrain Insights to monitor drive performance and identify emerging operational issues before they result in equipment failures.

The digital platform provides continuous visibility into parameters such as temperature, current, vibration and fault patterns. These insights allow maintenance teams to detect early signs of equipment deterioration, schedule interventions more effectively and reduce the likelihood of unexpected downtime.

Amit Gupta, Local Division Manager, Motion Services, ABB India, said: “We know what unchecked wear costs over time: a small inefficiency that eats away at ROI for years. At Jamul, the evidence pointed clearly to assets with productive life still in them.”

“Our job was to restore them properly and give the team the tools to stay ahead of the next problem. At ABB, we don’t just fix what fails. We want to protect what works.”

The initiative also demonstrates the growing relevance of circular economy principles in cement manufacturing, where extending the service life of existing industrial equipment can reduce capital expenditure, material consumption and the environmental impact associated with manufacturing replacement components.

According to ABB, drive reconditioning can reduce lifecycle emissions by 50 to 80 per cent compared with complete equipment replacement. By preserving functional components and restoring critical modules, the process helps retain the economic and material value of existing industrial assets.

The addition of energy appraisals in subsequent phases will further expand the programme beyond equipment restoration, enabling ACC to assess drive performance, identify energy-saving opportunities and improve operating efficiency.

For cement manufacturers, variable speed drives play an important role in controlling motors and optimising energy consumption across production processes. Maintaining their reliability and efficiency is essential for minimising operational disruptions and managing electricity costs.

Vinod Bahety, CEO – Cement Business, Adani Group, said: “Moving from reactive firefighting to a structured maintenance plan was exactly what this operation needed. That kind of peace of mind doesn’t come easily. It comes from a partner that understands how your business runs.”

“We didn’t need a full system overhaul; we needed expert support, actionable insights, and a plan we could execute around our schedule. That’s what we got.”

The project supports ACC’s broader strategy to improve manufacturing efficiency through digital transformation, preventive maintenance and sustainable asset management.

ACC, a subsidiary of Ambuja Cements and part of the Adani Group, operates 20 cement manufacturing facilities and 119 ready-mix concrete plants across India. The company has been advancing initiatives focused on renewable energy, circular economy practices and technology-driven operational improvements.

Alongside Ambuja Cements, ACC is part of a large-scale building materials business committed to achieving net-zero emissions by 2050, with near-term and net-zero targets validated by the Science Based Targets initiative (SBTi).

The Jamul initiative aligns with these sustainability objectives by demonstrating how equipment life extension and digital monitoring can contribute to resource efficiency without requiring large-scale replacement of existing infrastructure.

ABB, a global technology company specialising in electrification and automation, brings more than 140 years of industrial expertise and employs approximately 110,000 people worldwide. Its Motion Services business supports industrial customers through equipment maintenance, modernisation, digital monitoring and lifecycle management solutions.

The agreement also reflects a wider shift in industrial maintenance practices, with manufacturers increasingly adopting predictive technologies to improve equipment availability, manage costs and reduce unplanned shutdowns.

With 25 drives already reconditioned and another 25 scheduled for restoration, ABB’s collaboration with ACC illustrates how targeted modernisation, digital monitoring and circular maintenance practices can extend the operational life of critical equipment while supporting more efficient and sustainable cement production.

Continue Reading

Concrete

ABB Drives Digital Transformation at TCI MAX Cement Plant in J&K

Published

on

By

Shares

ABB deploys advanced process control at TCI MAX’s Srinagar cement plant to improve clinker quality, energy efficiency and sustainable manufacturing.

Kashmir 

ABB has deployed its advanced process control technology at TCI MAX Cement’s Srinagar facility in Jammu and Kashmir, marking the region’s first reported implementation of advanced process control (APC) in cement manufacturing and strengthening efforts towards more efficient, digitally enabled production.

Announced on 5 November 2026, the deployment of ABB Ability™ Expert Optimizer at the facility, operated by Trumboo Industries Pvt. Ltd., aims to improve process stability, clinker quality, energy efficiency and overall plant productivity. The implementation forms part of TCI MAX’s strategy to modernise its manufacturing operations through automation and digital technologies.

Following the integration of ABB’s advanced process control solution and supporting IT infrastructure, TCI MAX has reported improvements in operational productivity, product quality and sustainability-related performance indicators. The technology focuses on optimising the cement pyro process, a critical stage of production involving high-temperature processing and clinker formation.

Waseem Ahmed Trumboo, Director, Trumboo Industries Pvt. Ltd., said: “Introducing advanced process control at TCI MAX is an important step in how we are evolving our operations. Our focus is on improving the stability and efficiency of our processes while maintaining consistent clinker quality. We have been encouraged by the performance of the solution during commissioning and by the support from the ABB team, and we look forward to realizing its full potential.”

ABB Ability™ Expert Optimizer combines advanced process control, model predictive control (MPC) and artificial intelligence (AI) to continuously monitor and optimise manufacturing operations. By analysing process conditions, predicting operational behaviour and automatically adjusting key parameters, the system enables more consistent production while reducing process variability.

In cement manufacturing, maintaining stable pyro-processing conditions is essential for achieving uniform clinker quality and optimising thermal energy consumption. Fluctuations in operating parameters can affect fuel efficiency, production output and product consistency.

The deployment is designed to address these challenges through real-time process optimisation, helping operators maintain more stable kiln operations while improving the utilisation of fuel, electricity and raw materials.

Kapil Agarwal, Senior Vice President and Local Division Manager, Process Industries Division, ABB India, said: “Cement producers are increasingly looking to adopt digital technologies to achieve greater consistency and efficiency while addressing their sustainability priorities. ABB Ability™ Expert Optimizer brings advanced process control and deep cement process expertise together to help operators make their processes more stable and efficient. We are pleased to support TCI MAX as it takes this important step in its digital transformation.”

The technology also supports sustainability objectives by optimising fuel consumption, improving electrical energy efficiency and minimising process waste. More stable operations can contribute to lower energy intensity and reduced emissions associated with cement production.

For TCI MAX, the investment represents a move towards data-driven manufacturing, where automated control systems complement operator expertise to improve production performance and operational reliability.

The implementation is particularly significant for Jammu and Kashmir’s cement industry, as it introduces advanced process optimisation technology to a regional manufacturing facility. Its deployment could demonstrate the potential for wider adoption of digital automation across cement plants seeking to modernise their operations.

The project builds on ABB’s experience in delivering advanced process control solutions to cement manufacturers worldwide. Through the integration of industrial automation, predictive technologies and process engineering expertise, the company supports manufacturers in improving resource efficiency and maintaining consistent production quality.

As cement producers face increasing pressure to manage energy costs, improve productivity and reduce their environmental footprint, technologies such as AI-enabled process control and predictive optimisation are becoming important components of plant modernisation strategies.

ABB’s Expert Optimizer provides a platform for addressing these priorities by enabling automated adjustments based on changing process conditions, reducing reliance on manual intervention and supporting more efficient plant operation.

ABB, a global technology company specialising in electrification and automation, has more than 140 years of industrial experience and approximately 110,000 employees worldwide. Its Automation business employs around 26,000 people and provides technologies and services across process, hybrid and maritime industries.

The TCI MAX deployment reinforces ABB’s growing role in the digital transformation of cement manufacturing in India, where improving process efficiency and reducing energy consumption remain critical to the industry’s long-term sustainability.

With the advanced process control system now implemented at its Srinagar facility, TCI MAX aims to build on the initial operational improvements and further optimise production efficiency, clinker consistency and environmental performance.

Continue Reading

Concrete

Ramco Cements’ Hard Worker Wins Eight Awards at ‘Love of Advertising Awards 2026’

Published

on

By

Shares

Ramco Cements’ Hard Worker brand wins eight awards for excellence in advertising, packaging and brand identity at the Love of Advertising Awards 2026.

Hyderabad 

The Ramco Cements Limited’s construction chemicals brand, Hard Worker, has secured eight awards at the Love of Advertising Awards 2026, recognising its creative excellence across television, digital advertising, packaging design and brand identity.

Organised by the Advertising Club of Trivandrum, the awards were presented at a ceremony held at The Leela Raviz, Kovalam, on 24 October 2026. The recognition highlights Hard Worker’s integrated marketing strategy and its efforts to establish a distinctive presence in India’s competitive construction chemicals market.

The eight awards span multiple creative categories, reflecting the brand’s approach to combining product-focused communication with engaging storytelling, humour and innovative design. Through its campaigns, Hard Worker has sought to simplify technical product benefits and make construction chemicals more accessible and relatable to consumers and construction professionals.

Built around the philosophy of “Hard-working products for hardworking people”, the brand focuses on communicating practical product advantages through memorable advertising narratives while maintaining a consistent identity across different marketing platforms.

Its campaigns for Ramco Hard Worker Eco Plaster and Tile Fix have been central to this approach. The Eco Plaster campaign highlights water conservation through the product’s self-curing properties, positioning it as a solution that supports more efficient construction practices. Meanwhile, Tile Fix promotes specialised tile-fixing solutions by presenting their practical benefits through relatable situations and creative storytelling.

Beyond advertising, Hard Worker has invested in distinctive packaging and brand identity development to improve product recognition and maintain consistency across customer touchpoints. This integrated approach has helped the brand differentiate itself in a category where marketing communication has traditionally focused on technical specifications and functional performance.

A V Dharmakrishnan, CEO, Ramco Cements, said, “Winning eight awards at the Love of Advertising Awards is a proud moment for Ramco Cements and the Hard Worker team. We believe that building a strong brand requires not only quality products but also the ability to communicate their value in a compelling and differentiated manner. Hard Worker’s journey reflects our commitment to combining product performance with innovative marketing to create meaningful connections with our customers and strengthen our presence in the construction chemicals market.”

The recognition comes as building materials manufacturers increasingly focus on brand differentiation, product awareness and customer engagement to strengthen their position in the construction chemicals segment.

By using humour and storytelling to explain product applications and benefits, Hard Worker aims to bridge the communication gap between technical construction solutions and the practical requirements of contractors, applicators and end-users.

Balaji K. Moorthy, Executive Director – Marketing, Ramco Cements, said, “Hard Worker was conceived to bring a fresh perspective to the construction chemicals category, where product communication has traditionally been functional and technical. Our endeavour has been to break through the clutter with distinctive ideas, humour and storytelling, while keeping the product proposition at the heart of every campaign. The recognition across TV and digital advertising, packaging design and brand identity design demonstrates our integrated approach to building the brand. These eight awards are an encouraging recognition of the creative thinking and collaborative effort behind Hard Worker’s marketing initiatives.”

The awards add to Hard Worker’s growing portfolio of creative recognitions and reinforce Ramco Cements’ emphasis on integrating product innovation with strategic marketing.

The brand’s communication initiatives also reflect a wider shift in the construction materials industry, where manufacturers are increasingly adopting consumer-focused marketing strategies to improve product understanding and strengthen relationships with construction professionals.

With its portfolio of construction chemicals, Hard Worker aims to address evolving requirements for durability, application efficiency and construction quality. Its marketing efforts seek to complement these product attributes by building stronger awareness and encouraging the adoption of specialised construction solutions.

Ramco Cements, one of India’s established cement manufacturers, operates across cement and allied building solutions. Through Hard Worker, the company is expanding its presence in the construction chemicals segment with products designed to enhance performance, quality and durability in modern construction applications.

The latest recognition strengthens Hard Worker’s brand visibility and underscores the growing importance of creative communication in promoting technical building materials. Ramco Cements intends to continue combining product development with distinctive marketing initiatives to support the brand’s growth in India’s construction chemicals market.

Continue Reading

Video Thumbnail
▶

    SIGN-UP FOR OUR GENERAL NEWSLETTER

    Trending News

    SUBSCRIBE TO THE NEWSLETTER

     

    Don't miss out on valuable insights and opportunities to connect with like minded professionals.

     


      This will close in 0 seconds