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Adani’s consolidation of its cement businesses marks a major shift in the Indian cement landscape, challenging industry leaders and reshaping competitive dynamics. ICR explores how this...
Branding is a strategic lever driving trust, preference and profitability in a highly competitive, commodity-driven market. By blending regional relevance, digital innovation and the art of...
Green cement is no longer the future of the industry; it is the present. Manufacturing green cement is a complex process and the technical, economic and...
D L Kantham, Director – Technical, Penna Cement, discusses the use of alternative raw materials and fuels in making green cement, along with the use of...
