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The industry has changed a lot in last two decades, says Anshay Sehgal, Proprietor of RN Sehgal. He talks with ICR about the pain points of...
Branding matters. From a product’s characteristic-specific branding to concepts like ‘enduring relations,’ ‘trust’ and ‘reliability’; from the so- called dry commercials to humorous TVCs, from stagnant...
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