Strategic branding brings assured return on investment in the form of intangible gains such as brand recall, loyalty and product preference amongst the stakeholders of the...
Pushp Raj Singh, Group President – Sales and Marketing, JK Cement, explains how brand loyalty is cultivated with superior product performance and consistent communication for a...
Mohammed Albawardi, Sales & Marketing Director, Riyadh Cement Company, explains the compounding combination of product consistency, technical credibility and purposeful emotional connection. The cement industry’s branding...
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