Pushp Raj Singh, Group President – Sales and Marketing, JK Cement, explains how brand loyalty is cultivated with superior product performance and consistent communication for a...
Mohammed Albawardi, Sales & Marketing Director, Riyadh Cement Company, explains the compounding combination of product consistency, technical credibility and purposeful emotional connection. The cement industry’s branding...
Payal Babbar, Head – Marketing, Shree Cement, explains how cement branding has fundamentally outgrown its identity as a support function and is more focussed on building...
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