![](https://indiancementreview.com/wp-content/uploads/KLUBER.jpg")
ICR looks at differentiating factors that influence the branding decisions for cement companies and the impact of messaging and brand positioning on the customer’s mindset. Branding...
Agnes Rozario, Brand and Product Marketing Manager, Techurate Systems, assesses the role of new-age branding tools, such as new virtual and augmented reality technologies, in transforming...
Ambuja Cements Ltd., a Holcim member and one of India’s top innovative and sustainable firms, has recently been featured in GRIHA’s green product catalog for their...
