Meghna Bhimrajka, Independent Marketing Consultant, speaks about branding being essential to the cement industry for differentiation and customer loyalty, despite the challenge of commoditisation. How critical...
Kaniisha Chamarria, Founder, K-Konsults (Marketing and PR) highlights the critical role of branding in the competitive cement industry, emphasising the importance of quality assurance, innovation and...
Jigyasa Kishore, Vice President Enterprise Sales and Solutions, Moglix discusses the critical role of cement capacity expansion in India’s infrastructure development, highlighting the importance of technological...
Arun Shukla, President and Director, JK Lakshmi Cement, discusses the company’s strategies for customer engagement and their innovative campaigns to enhance market presence and build a...
Muskaan Jain, Founder and CEO, The Social Culture, discusses how companies can leverage digital marketing to enhance visibility and market reach. How critical is branding in...
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