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Krishnaraj Sreedharan, Head of Customer Service, Flender India, talks about latest innovations and modernisation of their product lines to help improve cement processes. Tell us about...
Anoop Anand, Motion System Drives Division President, ABB India, discusses how innovative technologies and solutions help cement plants overcome the challenges related to efficiency. Tell us...
ICR looks at differentiating factors that influence the branding decisions for cement companies and the impact of messaging and brand positioning on the customer’s mindset. Branding...
Love Raghav, Head – Branding & Loyalty, JK Cement, speaks about the multi-pronged approach to brand building activities that are aligned with the marketing goals of...
R Parthasarathy, Chief Marketing Officer, India Cements, talks about the importance of a comprehensive marketing and branding strategy to create awareness about cement and its USPs....
Jacob Mathew, Head Communication, Penna Cement Industries, discusses the importance of focussed marketing and branding strategies for cement companies to stay ahead of the competition. How...
Agnes Rozario, Brand and Product Marketing Manager, Techurate Systems, assesses the role of new-age branding tools, such as new virtual and augmented reality technologies, in transforming...
Branding is a powerful tool that can shape the success and reputation of a company across any industry. Given the highly competitive and dynamic landscape of...
The Indian cement manufacturers are likely to face serious challenges regarding gypsum availability and cost in the near future. Ramachandran, Chief Executive Officer, Zawawi Minerals LLC,...
India Cements Ltd (ICL), the world’s largest cement business, is working nonstop to generate a profit after posting losses for the entire year and fourth quarter...
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