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Demonetisation | Cement industry grinds to a halt

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The economy of the country has undergone a churning after demonetisation and the cement industry is no exception to the upheaval. Cement makers, analysts and dealers share their views and strategies on how to combat the aftermath of this game-changing move.

Ambuja kicks off ‘Go Cashless’
Ambuja Cements has embarked on a campaign, ‘Go Cashless’ from December 7th, 2016, for its business partners, to encourage digital options. The company will provide swipe machines and other cashless options with support from ICICI Bank. The bank is providing an exclusive helpline and easy account opening options.

Ambuja claims to be the first cement company to come out with such an option after demone?tisation. Construction and related communities in semi-urban and rural areas deal strictly in cash and have been facing difficulties after November 8th, 2016.

‘Our company is committed to improving the quality of life of all our stakeholders,’ said the company’s Managing Director and CEO, Ajay Kapur. ‘The ‘Go Cashless’ campaign is yet another endeavour empowering the construction community through knowledge transfer. We are successfully seeding innovative thinking at the grass-roots and bringing information and technology to the forefront of all our esteemed business partners.’

Ambuja Cement has, in 20 days, sent out more than over 10,00,000 text messages; 200,000 WhatsApp messages that included a series of short animated clips, and kick-started an educational radio campaign across 17 different stations in New Delhi, Himachal Pradesh, Punjab, Rajasthan, Gujarat, Maharashtra and West Bengal. Following the launch in early December, the first leg of the campaign witnessed a series of teaser text messages on problems faced by the cement community post demonetisation. The second leg launched on 17th December included broadcast of educational messages.

The minute-long audio clips give updates on different modes of cashless transactions via cheques, cards (debit/ credit cards) and mobile payments (UPI app) in a simple manner.

These initiatives have helped reach out to over 42,000 partners (retailers, contractors and masons) across India and over 45,000 via radio. Meanwhile, all the company’s dealers are already conducting cashless transactions.

In the near future, a few more similar initiatives will be launched by the company to further empower the construction community across the country.
Source: Business Standard and Cemnet.com

Demand revival will take a year
JM Financial conducted a survey across various markets in the country which have been impacted following demonetisation in November 2016.

The report reveals that cement demand is unlikely to recover for another year. The manufacturers are also facing the heat of increase in price of diesel and pet coke. The eastern region saw a 70 per cent demand decline in November, but demand recovered in the subsequent period to about 70 per cent of the usual levels. The northern and western regions witnessed a 25-50 per cent fall in sales. Some southern regions experienced a decline in the first week of December. It is observed that prices have dropped Rs 10-25 per bag in the northern and western regions. While investors expect things to normalise in three to six months, the impact is enough to postpone the recovery in cement demand by another year or so, according to analysts.

‘We expect demonetisation to have a material impact on the second half of FY17 earnings of cement companies,’ said Abhishek Anand, an analyst at JM Financial.

‘We expect a decline of 5-10 per cent in volume for second half of FY17 and reduce our growth expectation for FY18, as we factor in delayed recovery.’

Stocks of cement companies have fallen 10-30 per cent since November 8, 2016. (Source: ET, JM Financial Services)

Bina Engineer, Director – Finance, Sanghi Industries, spoke to ET Now about the impact of demonetisation on cement demand.

Engineer says that the dispatches have come off by about 10 per cent in the domestic market, particularly in the segment which belongs to the rural individual house builder area. The segment suffered a major setback because the resources and working capital have been blocked suddenly.

In the institutional segment, the volume has been either maintained or it has even improved slightly. So between the two sectors which are major sectors, the house demand has clearly come off and the infra demand has been maintained or slightly improved.

She expects that the situation should improve in about at least two months going forward because most of the demonetisation impact is expected to wear off by December. Cement is a long-term usage commodity where the demand does not disappear; it is not an impulsive demand.

It is expected that housing which currently forms about say 60-65 per cent of the overall demand is going to come down to about 55 over next the three to four years and infrastructure which is about 20 per cent of total demand, is going to go up to about 30 per cent of demand.

On the price front, Engineer said pet coke prices have shot up by almost 50 per cent to 60 per cent and that had clearly had an impact across the industry. This year cement prices have also remained very flat or on the lower side compared to the previous period. Therefore, it has had clear impact on the margin.

She feels that there would be 30-40 per cent reduction in the margin levels across the industry. She further expressed that Q3 was a washout, something similar to the monsoon quarter where demand and prices are quite weak. Engineer also pointed out that fuel and power cost had also gone up for everybody. In Q4, she expects things to pick up. On FY17 as a whole, she expects things to remain stagnant as compared to the previous year. She hopes there will be a pickup from April onwards.

Sanjay Ladiwala, Chairman, Cement Stockists & Dealers Association of Bombay, feels that the retail segment has been severely hurt. There is no uptake from individual house builders and the situation will continue as long as the cash crunch lasts. It is difficult to predict till when it will continue.

However, a double-digit growth is not foreseen for the next couple of months, and then comes the monsoon. Therefore the real growth will come in October 2017. However, Ladiwala feels that the silver lining is that the infrastructure sector is growing pretty well. There is de-growth in the real estate sector, but it consumes only about 20 percent of the total consumption. Infra is growing quite fast, but whether it grows fast enough to take up the slack created by real estate is anybody’s guess, says Ladiwala. He strongly feels that double digit growth has been postponed at least for the next couple of years.
Source: Moneycontrol.com

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Concrete

Cement Makers Reaffirm Commitment to Sustainable Growth

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World Environment Day spotlight on innovation and circularity

On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.

The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.

Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.

“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.

He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.

According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.

Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.

“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.

He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.

On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.

 

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Concrete

Building a Greener Future Together

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Environmental sustainability requires immediate action, not just long-term commitments and discussions. Recycling, circular economy practices, and technology-driven waste management can help industries reduce environmental impact while supporting sustainable growth.

Author: Jignesh Kundaria, Director and CEO, Fornnax Technology

World Environment Day serves as an important reminder that environmental sustainability can no longer remain confined to discussions, reports, or long-term commitments. The environmental challenges facing the world today demand immediate, measurable, and collective action. Across industries and communities, waste generation continues to outpace our ability to process it responsibly, placing increasing pressure on ecosystems, natural resources, public health, and the well-being of future generations.

One of the most significant shifts required today is a change in how society perceives waste. Rather than being viewed as a material to be discarded, waste must be recognised as a valuable resource that can contribute to both economic growth and environmental protection when managed through the right technologies and systems. This mindset forms the foundation of the circular economy model that countries across the world are increasingly adopting to reduce landfill dependence, recover valuable materials, and create more sustainable industrial ecosystems.

India has made meaningful progress in strengthening awareness around sustainability, recycling, and environmental responsibility over the past decade. Significant efforts are being made to formalise the recycling sector through improved infrastructure, technology adoption, policy implementation, and broader stakeholder participation. These developments are creating a stronger foundation for responsible waste management and resource recovery across the country.

However, achieving long-term environmental impact requires collaboration from all stakeholders. Industries, policymakers, technology providers, and communities must work together with greater accountability to strengthen recycling ecosystems, encourage responsible waste management practices, and create sustainable outcomes through consistent execution rather than temporary interventions.

As someone closely associated with the recycling industry, I firmly believe that technology will play a decisive role in addressing future environmental challenges. Advanced recycling systems have the potential to recover valuable resources, reduce pollution, minimise landfill burdens, and conserve energy, creating a more sustainable future for generations to come. This belief is deeply reflected in Fornnax’s motto, “Committed to Create a Green Future,” which embodies our commitment to building long-term environmental value through innovation and responsible action.

At the same time, technology alone cannot deliver meaningful change. Real progress requires intent, awareness, participation, and a shared sense of responsibility. Sustainable development can only be achieved when innovation is supported by collective action and a genuine commitment to environmental stewardship.

On this World Environment Day, let us move beyond conversations and take meaningful steps towards creating a cleaner, greener, and more sustainable planet. By embracing innovation, strengthening recycling ecosystems, and acting responsibly today, we can create lasting environmental impact and secure a better future for generations to come.

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Concrete

Dalmia Bharat Acquires Jaiprakash Associates Cement Assets for ₹2,850 Crore

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Dalmia Cement executed a Business Transfer Agreement with Jaiprakash Associates and Adani Infra, to acquire 5.2 MnTPA of cement capacity across Madhya Pradesh and Uttar Pradesh.

Dalmia Cement (Bharat) announced on May 22, 2026 that it had signed a Business Transfer Agreement with Jaiprakash Associates Limited and Adani Infra (India) Limited for the acquisition of cement plants located at Rewa in Madhya Pradesh and Churk, Chunar and Sadwa in Uttar Pradesh. The deal was struck at an enterprise value of ₹2,850 crore and is expected to close within two weeks of execution.

The acquired assets from Jaiprakash Associates include 5.2 MnTPA of cement capacity and 3.3 MnTPA of clinker capacity. The package also covers 99 MW of thermal power capacity and railway sidings at Rewa, Chunar, and a common siding at Churk. This infrastructure gives the acquisition immediate operational utility beyond just production tonnage.

The transaction has a long backstory. Dalmia Cement had originally entered into a framework agreement with Jaiprakash Associates in December 2022, covering the sale of these business assets along with a long-term clinker supply arrangement. However, before the deal could be completed, Jaiprakash Associates was admitted to insolvency proceedings under the Insolvency and Bankruptcy Code. The earlier agreements could not be consummated as a result.

In an official statement, Puneet Dalmia, Managing Director & CEO, Dalmia Bharat, said, “I am very excited about addition of these assets in our portfolio. This serves as a great strategic fit for Dalmia. It helps us move forward in our journey to be a pan India player and provide a strong head start to serve the high potential markets in Central region. I am optimistic that the expansion potential of these assets along with close proximity with Dalmia’s captive mines will help us create a capacity hub for the future”.

Following the approval of Adani Group’s resolution plan for Jaiprakash Associates under the IBC framework, Dalmia approached the new management to revive discussions. The fresh Business Transfer Agreement was executed to settle all pending disputes, legal proceedings, and arbitration matters arising from the original framework agreement with Jaiprakash Associates.

Expanding market reach

Dalmia added, “Our familiarity with these assets under the earlier tolling arrangement gives us a deep understanding of the facilities and helps us establish strong connect with channel partners and vendors. We believe that this will help us in faster ramp up of capacities and quicker inroads into the market. As we look forward, I am very confident that we will be able to leverage the strengths of Dalmia to operate these assets in a manner where we can maximise value creation for all our stakeholders.”

With the addition of these plants, Dalmia Bharat’s total installed cement capacity will rise to 54.7 MnTPA upon consummation. The company has further expansion projects underway at Belgaum, Pune, and Kadapa, which are expected to take overall capacity to 66.7 MnTPA by Q2 to Q3 FY28.

The Central India location of the Jaiprakash Associates plants gives Dalmia Bharat faster access to markets in Madhya Pradesh and Uttar Pradesh than a greenfield build would have allowed. The company also cited debottlenecking and brownfield expansion as near-term opportunities at the acquired sites. Dalmia Bharat said the assets were expected to contribute positively to EBITDA and overall returns, given the pricing environment in the region and the company’s cost structure.

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