Concrete

Advanced concretes are becoming inevitable in construction

Published

10 years ago

July 31, 2016

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Umesh Soni, Corporate Head, Customer Support Services, Ambuja Cement, speaks on the services offered by the ‘Concrete Futures Laboratory’ (CFL) that his company has developed for its customers.

Which is the most popular service for the construction fraternity offered through CFL? Please explain quoting some numbers.
Concrete mix design is the most preferred service among the construction fraternity. Through CFL, we provide concrete mix design as per the performance need of the customer. In the first six months of 2016, we have provided 89 concrete mix designs through CFL.

Tell us about a few services which may not be very popular, but are offered only by CFL.
The service of analysing the fine aggregate in terms of particle shape and clay content is a unique test offered only by CFL.

Tell us about the Holcim Cone test. In what way will it help the site engineer?
Holcim Cone is an application-based testing methodology developed to assess the rheological and mechanical performance of concrete. In a simplified approach, Holcim Cone testing helps to assess the workability and strength development of a concrete by testing its mortar. This test is also helpful in understanding the compatibility of cement and chemical admixtures. It is useful to a site engineer for analysing the fresh concrete properties quickly with less volume of concrete in the laboratory and to derive the concrete mix proportioning.

How has been the response of your customers to the services you offer for high performance concrete and self-compacting concrete? Will customers increasingly ask for more such services in the future?
There is very encouraging response from our customers since usage of high performance concrete and self-compacting concrete is increasing day by day in metros and megacities. Both these advanced concretes are becoming inevitable for high-rise constructions. Since both concretes are special concretes involving more number of concrete materials and there is great influence of material properties on the concrete performance, customers are seeking help for developing mix design and conducting the trials in the laboratory. CFL is the enabler for developing such advanced concretes. As it is becoming more popular, more customers will ask for such services.

Do you produce slag cement in any of your plants; is the user of slag cement expecting some different service?
At present, we do not produce slag cement in any of our plants. There will not be any difference in services in case of using slag cement. The user mainly requires the services of testing the fresh and hardened properties of concrete as well as concrete mix design, which is applicable for users of slag cement also.

Is the expectation of service different between a trade customer and a non-trade customer?
There is difference in the expectation of service from trade and non-trade customers, mainly in terms of grade of concrete as well as performance of concrete at different stages. We have developed services and solutions for both the segments separately. For example, for the trade segment, we have developed the scientific tool of concrete mix proportioning as well as modular curing solution. The non-trade customers are mainly looking for a customised concrete solution as per their performance requirements as well as for analysing the concrete materials.

An endeavour from Ambuja Cement, the ?Concrete Futures Laboratory (CFL)? is shaped to be one of the most innovative and exhaustive places for testing, learning and experiencing cement and concrete for architects, engineers and the construction community. Ambuja has a network of eight CFLs across India, set up in line with the requirements of ISO/IEC 17025:2005. All these centres possess NABL accreditation.

Concrete

Jammu Division Begins First Cement Rail Traffic to Anantnag

Cement Loading From Kathua for Anantnag to Begin on September 14

Published

3 days ago

September 21, 2026

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Jammu Railway Division has placed an indent for the first movement of cement by rail within the division, linking Shaheed Captain Sunil Kumar Choudhary Kathua Railway Station with Anantnag Railway Station. Loading for the consignment is scheduled to begin on September 14.

Concrete

Hard Worker Wins Three Honours at Kyoorius Design Awards

Ramco Cements’ brand secures Grand Prix and two Blue Elephant honours.

Published

3 days ago

September 21, 2026

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The Ramco Cements Limited’s construction chemicals brand, Hard Worker, has won three honours at the Kyoorius Design Awards 2026, including the Grand Prix – Grey Elephant in the Design in Action category.

The brand also secured two Blue Elephant honours, one for Design in Action and another for Packaging, recognising the design approach behind its brand identity and packaging.

Launched in 2025, Hard Worker entered the construction chemicals segment with the brand promise, “Hard-working products for hardworking people.” Its visual identity uses animals and birds to represent product benefits. The camel represents the water-retention capability of Hard Worker Eco Plaster, while the cheetah represents the speed and performance of Hard Worker Block Fix.

The visual language has been extended across packaging, retail, communication, literature, digital platforms and other brand touchpoints. Hard Worker uses bold colours, distinctive animal illustrations and simple visual storytelling to communicate product benefits across markets and audiences, including construction workers and applicators.

“For Hard Worker, design was never an afterthought. It was fundamental to how we wanted to build the brand. In a category that is largely functional, we wanted to create a brand that people could recognise, understand and remember instantly. The Kyoorius recognition is a wonderful validation of this design-led approach,” said Mr. AV Dharmakrishnan, CEO, The Ramco Cements Limited.

Mr. Balaji K. Moorthy, Executive Director – Marketing, Ramco Cements said “In a category where communication has traditionally been product-led and functional, we wanted Hard Worker to stand apart by making design an integral part of the brand experience. From the distinctive animal-led packaging to our communication across consumer and trade touchpoints, every element was designed to make the brand more memorable and the product benefits easier to understand.”

Within its first 12 months, Hard Worker crossed Rs 3.5 bn in sales. The latest recognition follows six honours secured by the brand’s campaign at the Kyoorius Creative Awards earlier in 2026, including the Grey Elephant Grand Prix for its Eco Plaster film.

The Kyoorius Design Awards recognise outstanding design work in India’s visual communications sector across multiple categories and platforms. The 2026 awards were announced on 12 September in Goa.

The Ramco Cements Limited is part of the Ramco Group and operates across cement and allied building-material solutions. Hard Worker is its construction chemicals brand, offering solutions across key construction applications.

Concrete

Cement Firms to Invest Rs. 130 bn in Green Energy by FY28

Cement companies plan to expand clean energy capacity to 6 GW by FY28

Published

7 days ago

September 17, 2026

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India’s major cement companies are set to raise their clean energy capacity to 6 GW by March 2028 from around 4 GW at the end of March 2026, according to ratings agency ICRA. The planned expansion is expected to involve investments of Rs. 130 bn over the next two years.

The additional capacity could generate annual savings of Rs. 62 bn to Rs. 67 bn, resulting in an estimated payback period of 1.8 to 2.2 years. Cement is an emission-intensive industry, and leading producers have established net-zero roadmaps covering the next 15 to 20 years.

The calcination process accounts for 57 to 60 per cent of the sector’s total emissions, while fuel combustion contributes 27 to 30 per cent and electricity consumption accounts for 10 to 13 per cent. ICRA said the figures highlighted the need for a broad decarbonisation strategy involving green power, blended cement, alternative fuels and improvements in clinker efficiency.

Green energy is considered one of the most commercially attractive decarbonisation options because it can reduce emissions while lowering operating costs. Every 5 per cent increase in green power replacement can reduce power and fuel costs by Rs. 15 to Rs. 16 per tonne. A 25 per cent replacement level could therefore save Rs. 75 to Rs. 80 per tonne and expand operating margins by 140 to 160 basis points.

Cement producers are also assessing carbon capture, utilisation and storage, although high implementation costs, energy requirements and limited transport and storage infrastructure are expected to slow commercial adoption. The government has proposed Rs. 200 bn over five years to support deployment across key sectors. Meanwhile, companies are targeting thermal substitution rates of 10 to 15 per cent over the next three to five years, compared with the current industry level of around 6 per cent.