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Journey of cement as a sustainable construction material

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The global cement industry space is as big as $300 billion, almost half of that is in China, but the real distinctive way of looking at the space is to see how much of this is ??ustainably??organised, as most of it is not.

The two most dominant regions that are organising themselves sustainably is EU and China, the former is doing it through legislations and cement companies have to buy carbon credits, the price of which has moved to the stratosphere, so the financial incentives are driving it as less emissions can only reduce this impact. The latter is cracking down on all polluting industries and emission norms remain stringent for all industries, including cement.

The rest of the world do not have a concerted way of incentivising the sustainability journey in cement, although every government wants to limit the impact of emissions and there are norms set in this regard. These norms however are far short of making the journey for a net zero kind of impact, which essentially means that cement as a construction material will not add any net emission of CO2 to the atmosphere either during production or in sourcing of inputs or during transportation and use. This is a very tall task for three reasons.

The first reason is that the conversion of limestone to clinker itself is the fundamental driver of the bulk of the CO2 emissions as the molecular structure changes. The second most dominant factor for emissions is in the use of energy for heating of the limestone mix and the emissions that stem from the logistics sector on the inbound and outbound to move materials. The third is the entire supply chain of cement including all sources of direct and indirect materials add to the woes of emissions generated by the partners in the process. Thus making and distribution of cement becomes the text book case for emissions and sustainability.

The cement to CO2 mix is simple to understand that for every ton of cement produced 0.6 tons end up as CO2 in the atmosphere. So if the world produces 4.3 billion tonnes of cement, 2.6 billion tonnes of CO2 is emitted by the industry globally, out of which 1.82 billion tonne is only in the conversion of limestone to clinker.

This natural process of production of cement is where all attention is currently devoted as the rest has solutions like using solar or wind as energy source, waste heat recovery systems or electrification in transportation and improvement of efficiencies of all kind in the entire supply chain. But the basic production process of cement needs a breakthrough look if net zero targets are to be met.

This journey of reducing the emissions for producing cement started in the early part of 2000, when Polish cement manufacturers started using more fly ash as raw material inputs while grinding clinker to cement, this reduced the clinker in cement. The percentage use of fly ash moved to plus 30 per cent when it drew the world?? attention as it meant that overall emission reduction could touch 30 per cent of 70 per cent or 21 per cent.

The same started to happen with use of slag in slag based cement where the percentage use touched more than 50 per cent, which meant that 50 per cent of 70 per cent, or 35 per cent reduction in emission for the overall cement industry.

Thus alternate use of raw materials in the grinding, slag and fly ash helped to reduce CO2 emissions from close to 600 kg per ton of cement to 550 kg per tonne of cement now. The question now is to look at the balance, which is the very production of clinker through the natural process of conversion of limestone through application of heat, which releases CO2 to the atmosphere.

The current technologies where the attention has been drawn is towards carbon capture processes that will disallow release of carbon dioxide (CO2) to the atmosphere. The first one of its kind is the strategy of using CO2 for permanent storage during the production of concrete, where CO2 molecules are injected when cement is mixed with water to create concrete and it permanently stores CO2 to harden the concrete forever.

Today the world over pre-cast or pre-fabricated concrete blocks are the new norms of the day and this technology can be used to absorb the CO2 molecules to harden the concrete and this would prevent the release of CO2 to the atmosphere. This is the future use of CO2 not only from the emissions coming from the Cement industry but also from any industry that releases CO2 and it helps in the carbon credit offset for all industries as well.

Thus carbon capture, sequestration and its use in existing or future products is where the world?? attention is devoted; the efficiency improvement programs, use of waste heat recovery from the process by extracting from the cooler, use of alternate materials during grinding, etc. all comes on top.

If the world?? incentive systems are well coordinated, the pace at which these programs are run will only move to the next gear, as the investments can only pay back to offset the carbon credits.

The cement-concrete industry on the other hand by providing a useful carbon capture solution in its product would have the right for a premium that customers would be willing to pay as responsibility for the environment becomes mandatory for all.

Footnote:

ABOUT THE AUTHOR:

Procyon Mukherjee is an ex-Chief Procurement Officer at LafargeHolcim India.

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Concrete

Shree Cement Targets Above Industry Volume Growth In FY27

Chairman says firm will favour organic expansion and higher dividends

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Shree Cement expects to outpace the industry in the financial year 2026-27 as it pursues organic expansion and pricing discipline following a recent investor conference. The chairman said the company has completed a pricing realignment and recovered volumes lost during that exercise. Management signalled a clear preference for internal investments rather than acquisitions to support growth.

The company reported that capacity additions and demand growth across core markets are expected to underpin stronger volume performance, with a target of growing volumes at around 1.1 times the industry growth rate. Cash levels are likely to decline as capital expenditure progresses and shareholder distributions increase, the chairman indicated. The board has prioritised higher dividends over a buyback as a means of reducing excess cash.

Shree Cement described a market shift towards value and affordability rather than a race to the lowest price, which links demand expansion more closely with pricing. Historically, prices have risen at around three per cent annually over long periods, the company noted, and while prices may increase faster this year because of cost pressures from geopolitical tensions, a material improvement in industry profitability is not anticipated. In North India, the company expects additional capacity to be absorbed as demand grows, estimating a requirement of roughly 10 million (mn) tonne (t) of incremental demand annually.

The next phase of expansion will focus on the north, west, east and northeast regions, with existing projects and planned capacities viewed as sufficient to meet future demand without pursuing acquisitions. Management said it has already regained lost volumes while sustaining higher prices and will continue to monitor regional opportunities, including a possible investment in West Bengal pending clarity on industrial policy. The company, which has a current market capitalisation of Rs 852,948.9 mn, has seen its shares lose more than 20 per cent over the past year.

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Concrete

Ramco Cements’ Hard Worker Campaign Wins Seven Awards

Campaign earns honours for direction, editing and cinematography

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The Hard Worker campaign by The Ramco Cements has secured seven honours at the Good Ads Matter Awards 2026, adding to its growing list of accolades and reinforcing its standing among the year’s most recognised advertising campaigns.
The awards were presented during the Good Ads Matter Awards Night 2026 held at Mehboob Studios in Mumbai. The campaign received recognition across multiple categories, highlighting excellence in direction, editing, cinematography and storytelling.
Among the honours, the campaign won Silver in the Campaign of the Year – Direction category, while filmmaker Prakash Varma was named Director of the Year for the films Tortoise & Hare and Eco Plaster. Tortoise & Hare also received Silver awards for Best Editing and Best Colour Grading, along with a Bronze award for Best Cinematography. Eco Plaster earned Bronze awards in the Best Direction – Narrative and Best Direction – Humour categories.
Both films extended their award-winning run, with Eco Plaster being recognised for its narrative centred on water conservation through innovative construction solutions, while Tortoise & Hare was honoured for its storytelling and craft execution.
The Hard Worker campaign was built around the idea that hard work deserves recognition and respect. Through culturally rooted and emotionally engaging stories, the campaign has connected with consumers, engineers, masons and the wider construction community across the country.
Commenting on the achievement, A V Dharmakrishnan, CEO of The Ramco Cements Limited, said that the continued recognition across leading creative platforms reflects the company’s commitment to meaningful and authentic communication rooted in the values of the people it serves.
Balaji K Moorthy, Executive Director – Marketing, The Ramco Cements Limited, said the awards recognise the craftsmanship behind the storytelling, from direction and cinematography to editing and narrative execution.
Following recognition at both the Kyoorius Creative Awards and the Good Ads Matter Awards, the Hard Worker campaign continues to demonstrate the impact of purpose-driven storytelling combined with strong creative execution and consumer relevance.

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Concrete

Cement Makers Reaffirm Commitment to Sustainable Growth

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World Environment Day spotlight on innovation and circularity

On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.

The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.

Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.

“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.

He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.

According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.

Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.

“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.

He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.

On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.

 

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