Economy & Market
In Wonder Land
Published
11 years agoon
By
admin
RK Marble Group transformed Bhatkotri, a small village in Nimbahera, Rajasthan, into a township along with its modern cement plant that was set up in 2012. ICR visited this Wonder Cement facility to understand the specialities of the plant and infrastructure.
Part of the RK Marble Group, Wonder Cement is a greenfield project, a fully automated plant with world-class technology, anchored by a group of experienced entrepreneurs from the house of the Patnis, better known as the marble family in the country. Built with a cutting – edge technology, this state-of-the-art project has made its footprint in the burgeoning market of cement industry in the country within a short span of three years. It is the only plant in North India and among the few in India which is fully automated with the latest world-class technology from ThyssenKrupp and Pfeiffer, a German technology major.
The project was commissioned in April 2012 with an installed capacity of 3.25 million tonne per annum (mtpa) of cement. "This plant was conceptualised in 2010 and built in record time of 18 months, whereas normal period to construct similar plant, according to consultants and major companies, is 28-32 months. We completed the project in 18 months for clinkerisation and 21 months for cement production," says SM Joshi, President – Works, Wonder Cement.
A futuristic plant
Wonder Cement is a plant of 21st century, fully automated with the latest German technology and quality control by Automated Po-Lab (Robotic Lab) with AQCNET Software. The plant is centrally controlled and there are various technological features which are hallmarks of the latest technical developments.
There are various other features which are the hallmarks of the latest technology in the international market. Raw material acquisition and refining, considered to be the most important stages in cement production, are carried out by VRM technology, supplied and installed by Pfeiffer while equipment for processing and clinker grinding has been done by ThyssenKrukpp. Latest packaging technology has been also installed at the plant. Other auxiliary equipment have been sourced from the best vendors in the industry.
"When the plant was being coneptualised, our Chairman wanted to give the best product out of the facility. Therefore we selected machinery from ThyssenKrupp and Pfeiffer, Germany," Joshi explains.
Vivek Patni, Director, Wonder Cement, says, "When we were conceptualising this plant, we kept all provisions for modernisation and future expansions. Our infrastructure is suitable for supporting additional capacity. While planning the infrastructure, we were having consultants for architecture and landscaping. You can see the results here. We have very well planned buildings, roads, and landscaping which is difficult to find in other cement manufacturing facilities.
Raw materials mining
Wonder Cement has an installed capacity of 3.25 mtpa of cement, for which 3.75 mtpa ROM (Run-Of-Mine) limestone is required. The company has two mining leases known as Bhatkotari lime stone mines. The total area of mines is 7.4093 sq km. In the mines, there are more than 506 million tonne proved reserves and more than 25 million tonne probable reserves. The total mineable reserves are more than 477 million tonne. Open cast mining is done in both the mines. Chittorgarh area in Rajasthan is known for its superior quality lime stone deposits, possessing high lime content that gives high early strength and ultimate long term strength. Another characteristic feature of this lime stone is low alkali, low magnesia and low chloride contents which are highly desirable parameters for concrete durability.
Crushing and screening
ROM up to maximum feed size of 1.1×1.0x1.0 cu m is dumped in crusher dump hopper. Speed regulated apron conveyor below the dump hopper feed this material to grizzly feeder. The -80 mm material goes to the screening plant and +80 mm material is fed to impactor having the capacity of 1,600 tph. Impactor reduces the size to 75 mm. In screening plant, -10 mm material (mainly containing clay) is separated and rejected. Rest +10 mm material is again mixed with crusher main product. This mixed material is stored in surge bin. From surge bin, this material is fed to limestone stacker through apron conveyor and belt conveyors. For better blending, the material is stacked in layers in yard with the help of stacker. Pile formation takes place in Chevron method. And online quality control by cross belt analyser, which is the world?s best Combi CBA having CNA technology also, which is introduced in India for the first time. Approximately 93-95 per cent of materials, limestone and marl, is used from captive mines for the preparation of raw mix for manufacturing the desired quality of clinker. The other additives (5-7 per cent) used after pre-blending by stacker and reclaimer to control the moduli values in the mix. To get consistent quality of in process material, pre-blending equipment are installed for each raw material.
Raw material grinding
The state-of-the-art technology adopted at the plant consists of vertical roller mill of Pfeiffer, Germany, for grinding raw material to achieve the optimum fineness, and controlled particle size distribution of raw material particles. The capacity of the raw mill is 550 tph. After the complete process, the finely ground raw material is collected in a set of cyclones installed after the mill. Through air slides below multicones, the product is transported to silo with the help of elevator. The dust-laden air after multiclones is de-dusted in the bag house.
Coal grinding
For grinding of petcoke/coal, again there is a vertical roller mill having capacity of 35 tph. The operation of this mill is same as in the raw mill. The only difference is to have a constant watch over the mill outlet temperature to avoid any explosion and dust laden gases are de-dusted in bag house.
Pyro processing
Wonder Cement plant has a 75 m long kiln having diameter of 5 m for manufacturing OPC clinker supplied by Polysius ThyssenKrupp. The clinker is produced by burning the finely ground raw meal known as kiln feed in a rotary kiln. The temperature in the burning zone is usually 1,400-1,450oC and the residence time in the kiln is 15 minute. The process taking place in the kiln system consist of a temperature dependent decomposition of the raw material minerals according to the nature, followed by a recombination of the liberated free reactive oxides forming clinker minerals. The overall chemical reactions transforming the mixture of raw material minerals in the raw meal to the mixture of the clinker minerals in the clinker is endothermic (heat consuming). The clinker formed in kiln is cooled inside the polytrack cooler from 1,450oC to around 110oC and then it is stored in clinker silo having a storage capacity of 45,000 tonne.
Cement grinding
The final manufacturing stage at a cement plant is the grinding of cement clinker from the kiln, mixed with gypsum, into a fine powder.
It is important to obtain a certain specific surface for the finished cement so that hydration can take place and concrete strength develops within a reasonable time. In addition to the specific surface, also the particle size distribution influences the strength properties especially the late strength. At WCL, cement grinding circuit is having roll press with closed circuit single chamber ball mill.
At the outlet of the grinding mill, the ground material flows through an outlet grate to dynamic separator by mechanical conveyors, for fine separation as grinding system is closed circuit mill. Grinding in close circuit makes it possible to obtain a very finely ground cement. Another advantage is that it is easy to change from one grade of cement to another grade by adjustment of the separator speed. Cement produced in closed circuit mill has narrow particle size range and the quantity of 3 to 30 micron fraction is more in comparison to open circuit mill, resulting in higher late strength. The mill ventilation air carries a small portion of the fine material, which is de-dusted in a highly efficient bag-house. Finished product with separator air is passed through multi-clones where finished product is separated and stored in cement silos with the help of mechanical conveyors.
Cement packaging
Cement is stored in four cement silos, extracted, bagged by three electronic roto packers of capacity 240 tph each with an accuracy of +50 gm and -0 gm, and transported by trucks.
Quality product
Wonder Cement produces three grades of cement: OPC 43, 53 and PPC. Joshi claims, "We produce much higher strength cement than what is required by BIS. Our 53 grade cement is giving a strength of 68-70 Mpa against a requirement of 53 Mpa. The 53 Mpa strength is required after 28 days of setting time. Our cement crosses 53 Mpa in eight days and reaches 68-70 Mpa in 28 days. This type of performance is not available in any other cement in India. This is achieved due to very narrow and uniform particle size distribution of our cement and exceptionally good quality control system."
The market
The present capacity of the plant is 3.25 million tonne per annum (1,80,000 bags per day). The company has a wide network of 2,500 dealers who keep and maintain the supply chain in Rajasthan, Gujarat, Madhya Pradesh, Haryana, Uttar Pradesh, Delhi and Punjab. The company has a team of over 500 dedicated professionals. "We sell 50 per cent of our production in Rajasthan itself. Remaining 50 per cent is sold in the other states adjoining Rajasthan. Right now we are focusing on in and around Rajasthan because the best realisation is available at shortest distance. If you start sending cement to longer distances the realisation will be less," observes Patni.
Captive power
To ensure uninterrupted power supply to its plant in Nimbahera, the company has installed a captive power plan of 40 MW. The power plant uses petcoke as fuel sourced from IOC?s Baroda plant and Jamnagar refineries of Essar and Reliance. "We always use petcock as fuel for our power plant which is economical. In this area it is almost 25-30 per cent cheaper compared to other fuels," Joshi informs.
Keen on Green
The plant has complied with the norms of the environment ministry. The entire design of the plant is based on the latest environment norms, with the help of reverse air bag house and ESP and a number of nuisance bag filters installed having emission of much below the permissible unit. That enables the plant to be clean and dust free. An ecological balance has been maintained through massive plantation and development of ornamental gardens in the areas around the plant site. A fair measure of company?s concern on environmental issue is seen in the plantation of 55,000 tree saplings in 50 hectare in two years against a target of 75 hectare in 20 years.
Expansion plans
Wonder Cement has drawn up an ambitious expansion plan to double the production capacity in the next two years. The company has plans to expand its current capacity to 10 million tonne in due course by setting up a second and third production lines, for which land and layouts are ready. "Our second line is under execution with an expenditure of about Rs 1,200-1,400 crore. It will be ready by end of 2015," Joshi sums it up.
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Concrete
Adani’s Strategic Emergence in India’s Cement Landscape
Published
2 weeks agoon
September 16, 2025By
admin
Milind Khangan, Marketing Head, Vertex Market Research, sheds light on Adani’s rapid cement consolidation under its ‘One Business, One Company’ strategy while positioning it to rival UltraTech, and thus, shaping a potential duopoly in India’s booming cement market.
India is the second-largest cement-producing country in the world, following China. This expansion is being driven by tremendous public investment in the housing and infrastructure sectors. The industry is accelerating, with a boost from schemes such as PM Gati Shakti, Bharatmala, and the Vande Bharat corridors. An upsurge in affordable housing under the Pradhan Mantri Awas Yojana (PMAY) further supports this expansion. In May 2025, local cement production increased about 9 per cent from last year to about 40 million metric tonnes for the month. The combined cement capacity in India was recorded at 670 million metric tonnes in the 2025 fiscal year, according to the Cement Manufacturers’ Association (CMA). For the financial year 2026, this is set to grow by another 9 per cent.
In spite of the growing demand, the Indian cement industry is highly competitive. UltraTech Cement (Aditya Birla Group) is still the market leader with domestic installed capacity of more than 186 MTPA as on 2025. It is targeted to achieve 200 MTPA. Adani Cement recently became a major player and is now India’s second-largest cement company. It did this through aggressive consolidation, operational synergies, and scale efficiencies. Indian players in the cement industry are increasingly valuing operational efficiency and sustainability. Some of the strategies with high impact are alternative fuels and materials (AFR) adoption, green cement expansion, and digital technology investments to offset changing regulatory pressure and increasing energy prices.
Building Adani Cement brand
Vertex Market Research explains that the Adani Group is executing a comprehensive reorganisation and consolidation of its cement business under the ‘One Business, One Company’ strategy. The plan is to integrate its diversified holdings into one consolidated corporate entity named Adani Cement. The focus is on operating integration, governance streamlining, and cost reduction in its expanding cement business.
Integration roadmap and key milestones:
- September 2022: The consolidation process started with the $6.4 billion buyout of Holcim’s majority stakes in Ambuja Cements and ACC, with Ambuja becoming the focal point of the consolidation.
- December 2023: Bought Sanghi Industries to strengthen the firm’s presence in western India.
- August 2024: Added Penna Cement to the portfolio, improving penetration of the southern market of India.
- April 2025: Further holding addition in Orient Cement to 46.66 per cent by purchasing the same from CK Birla Group, becoming the promoter with control.
- Ambuja Cements amalgamated with Adani Cement: This was sanctioned by the NCLT on 18th July 2025 with effect from April 1, 2024. This amalgamation brings in limestone reserves and fresh assets into Ambuja.
- Subject to Sanghi and Penna merger with Ambuja: Board approvals in December 2024 with the aim to finish between September to December 2025.
- Ambuja-ACC future integration: The latter is being contemplated as the final step towards consolidation.
- Orient Cement: It would serve as a principal manufacturing facility following the merger.
Scale, capacity expansion and market position
In financial year-2025, Adani Cement, including Ambuja, surpassed 100 MTPA. This makes it one of the world’s top ten cement companies. Along with ACC’s operations, it is now firmly placed as India’s second-largest cement company. In FY25, the Adani group’s sales volume per annum clocked 65 million metric tonnes. Adani Group claims that it now supplies close to 30 per cent of the cement consumed in India’s homes and infrastructure as of June 2025.
The organisation is pursuing aggressive brownfield expansion:
- By FY 2026: Reach 118 MTPA
- By FY 2028: Target 140 MTPA
These goals will be driven by commissioning new clinker and grinding units at key sites, with civil and mechanical works underway.
As of 2024, Adani Cement had its market share pegged at around 14 to 15 per cent, with an ambition to scale this up to 20 per cent by FY?2028, emerging as a potent competitor to UltraTech’s 192?MTPA capacity (186 domestic and overseas).
Strategic advantages and competitive benefits
The consolidation simplifies decision-making by reducing legal entities, centralising oversight, and removing redundant functions. This drives compliance efficiency and transparent reporting. Using procurement power for raw materials and energy lowers costs per ton. Integrated logistics with Adani Ports and freight infrastructure has resulted in an estimated 6 per cent savings in logistics. The group aims for additional savings of INR 500 to 550 per tonne by FY 2028 by integrating green energy, using alternative fuel resources, and improving sourcing methods.
Market coverage and brand consistency
Brand integration under one strategy will provide uniform product quality and easier distribution networks. Integration with Orient Cement’s dealer base, 60 per cent of which already distributes Ambuja/ACC products, enhances outreach and responsiveness.
By having captive limestone reserves at Lakhpat (approximately 275 million tonnes) and proposed new manufacturing facilities in Raigad, Maharashtra, Adani Cement derives cost advantage, raw material security, and long-term operational robustness.
Strategic implications and risks
Consolidation at Adani Cement makes it not just a capacity leader but also an operationally agile competitor with the ability to reap digital and sustainability benefits. Its vertically integrated platform enables cost leadership, market responsiveness, and scalability.
Challenges potentially include:
- Integration challenges across systems, corporate cultures, and plant operations
- Regulatory sanctions for pending mergers and new capacity additions
- Environmental clearances in environmentally sensitive areas and debt management with input price volatility
When materialised, this revolution would create a formidable Adani–UltraTech duopoly, redefining Indian cement on the basis of scale, innovation, and sustainability. India’s leading four cement players such as Adani (ACC and Ambuja), Dalmia Cement, Shree Cement, and UltraTech are expected to dominate the cement market.
Conclusion
Adani’s aggressive consolidation under the ‘One Business, One Company’ strategy signals a decisive shift in the Indian cement industry, positioning the group as a formidable challenger to UltraTech and setting the stage for a potential duopoly that could dominate the sector for years to come. By unifying operations, leveraging economies of scale, and securing vertical integration—from raw material reserves to distribution networks—Adani Cement is building both capacity and resilience, with clear advantages in cost efficiency, market reach, and sustainability. While integration complexities, regulatory hurdles, and environmental approvals remain key challenges, the scale and strategic alignment of this consolidation promise to redefine competition, pricing dynamics, and operational benchmarks in one of the world’s fastest-growing cement markets.
About the author:
Milind Khangan is the Marketing Head at Vertex Market Research and comes with over five years of experience in market research, lead generation and team management.
Concrete
Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series
Published
1 month agoon
August 16, 2025By
admin
PowerBuild’s flagship Series M, C, F, and K geared motors deliver robust, efficient, and versatile power transmission solutions for industries worldwide.
Products – M, C, F, K: At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. PowerBuild answers this need with its flagship geared motor series: M, C, F, and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.
Series M – Helical Inline Geared Motors: Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.
Series C – Right Angled Heli-Worm Geared Motors: Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.
Series F – Parallel Shaft Mounted Geared Motors: Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes, and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.
Series K – Right Angle Helical Bevel Geared Motors: For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining, and material handling. Its flexibility in mounting and broad motor options offer engineers’ freedom in design and reliability in execution.
Together, these four series reflect PowerBuild’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design, and field-tested reliability. Whether the requirement is speed control, torque multiplication, or space efficiency, Radicon’s Series M, C, F, and K stand as trusted powerhouses for global industries.

Klüber Lubrication India’s Klübersynth GEM 4-320 N upgrades synthetic gear oil for energy efficiency.
Klüber Lubrication India has introduced a strategic upgrade for the tyre manufacturing industry by retrofitting its high-performance synthetic gear oil, Klübersynth GEM 4-320 N, into Barrel Cold Feed Extruder gearboxes. This smart substitution, requiring no hardware changes, delivered energy savings of 4-6 per cent, as validated by an internationally recognised energy audit firm under IPMVP – Option B protocols, aligned with
ISO 50015 standards.
Beyond energy efficiency, the retrofit significantly improved operational parameters:
- Lower thermal stress on equipment
- Extended lubricant drain intervals
- Reduction in CO2 emissions and operational costs
These benefits position Klübersynth GEM 4-320 N as a powerful enabler of sustainability goals in line with India’s Business Responsibility and Sustainability Reporting (BRSR) guidelines and global Net Zero commitments.
Verified sustainability, zero compromise
This retrofit case illustrates that meaningful environmental impact doesn’t always require capital-intensive overhauls. Klübersynth GEM 4-320 N demonstrated high performance in demanding operating environments, offering:
- Enhanced component protection
- Extended oil life under high loads
- Stable performance across fluctuating temperatures
By enabling quick wins in efficiency and sustainability without disrupting operations, Klüber reinforces its role as a trusted partner in India’s evolving industrial landscape.
Klüber wins EcoVadis Gold again
Further affirming its global leadership in responsible business practices, Klüber Lubrication has been awarded the EcoVadis Gold certification for the fourth consecutive year in 2025. This recognition places it in the top three per cent
of over 150,000 companies worldwide evaluated for environmental, ethical and sustainable procurement practices.
Klüber’s ongoing investments in R&D and product innovation reflect its commitment to providing data-backed, application-specific lubrication solutions that exceed industry expectations and support long-term sustainability goals.
A trusted industrial ally
Backed by 90+ years of tribology expertise and a global support network, Klüber Lubrication is helping customers transition toward a greener tomorrow. With Klübersynth GEM 4-320 N, tyre manufacturers can take measurable, low-risk steps to boost energy efficiency and regulatory alignment—proving that even the smallest change can spark a significant transformation.

Cement Margins Seen Rising 12–18 per cent in FY26

Adani’s Strategic Emergence in India’s Cement Landscape

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

Driving Measurable Gains

Reshaping the Competitive Landscape

Cement Margins Seen Rising 12–18 per cent in FY26

Adani’s Strategic Emergence in India’s Cement Landscape

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

Driving Measurable Gains
