Economy & Market

Luxury segment is growing at 20%

Published

14 years ago

August 31, 2012

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Bellissimo, is the Indian-Italian joint venture of Asian Granito India and Panaria Group. Sanjay Monga, Country Head – India, Bellissimo, speak about the JV and the ways to promote the brand.How much will the JV invest in Bellissimo? What will be the will the JV company invest Rs 100 crore?The JV has planned to invest Rs 100 crore in 3-5 year period.Can you please elaborate on the exclusivity agreement?
It is long term agreement between Panaria Group and Asian Granito. Panaria will operate in Indian market through the JV and partner would get benefited equally from business operation.Will the company manufacture Bellissimo range of products in India?
Yes, Bellissimo range will be manufactured in India only.What is the total size of the Indian tile market? How large is the high end luxury segment?Total size of the organised sector is Rs 6,500 crore and at the moment 4 per cent is the ultra luxury segment.How fast is this segment growing? And how is the total tile market growing?Ultra luxury segment is growing at a rate of 20 per cent along with the 12 to 14 per cent growth rate of whole organised tile market of India.How different is marketing and installation of high end luxury tiles?
To market this segment, relationship/tie-up with architects and interior designers plays an important role. Also, for this niche demand, metros and mini-metros are targeted first. Locations for the display of the products are selected based on the experience of the dealers and expert reviews. Its marketing can be more effective through referral points and point of sales rather than doing mass marketing that is done for targeting the general segment. For the installation of the luxury tiles our technical team will be taking care of training to masons and that will be the ongoing process across India to lay large format tiles.What are the price or quality criteria for high end tiles?
The product’s look and touch feel itself speak about its quality. At this moment our Bellissimo Indian made range will be Rs 100-180 per sq ft and products range those are imported will be Rs 275-425 per sq ft.How many distributors and dealers the company wants to appoint for Bellissimo?
It will depend upon each market need.Which markets/regions are you targeting in India for Bellissimo?
We’re targeting pan-India presence.What ATL/BTL marketing tools you will explore for promoting Bellissimo?
We are focusing on BTL activities i.e. road shows, promotions, in-shop and shop-front activities, display units, because luxury product range needs more one to one discussion.What is the company’s budget for promotional activities?
Budget won’t be constraint in the growth of the business.What marketing share are you targetting at? What will be your gross turnover in 2012-13?We have long term plan to reach 35% Indian market share of ultra luxury segment in next 5 years.

Concrete

WCA Welcomes SiloConnect as associate corporate member

Published

14 hours ago

April 13, 2026

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The World Cement Association (WCA) has announced SiloConnect as its newest associate corporate member, expanding its network of technology providers supporting digitalisation in the cement industry. SiloConnect offers smart sensor technology that provides real-time visibility of cement inventory levels at customer silos, enabling producers to monitor stock remotely and plan deliveries more efficiently. The solution helps companies move from reactive to proactive logistics, improving delivery planning, operational efficiency and safety by reducing manual inspections. The technology is already used by major cement producers such as Holcim, Cemex and Heidelberg Materials and is deployed across more than 30 countries worldwide.

Concrete

TotalEnergies and Holcim Launch Floating Solar Plant in Belgium

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14 hours ago

April 13, 2026

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TotalEnergies and Holcim have commissioned a floating solar power plant in Obourg, Belgium, built on a rehabilitated former chalk quarry that has been converted into a lake. The project has a generation capacity of 31 MW and produces around 30 GWh of renewable electricity annually, which will be used to power Holcim’s nearby industrial operations. The project is currently the largest floating solar installation in Europe dedicated entirely to industrial self-consumption. To ensure minimal impact on the surrounding landscape, more than 700 metres of horizontal directional drilling were used to connect the solar installation to the electrical substation. The project reflects ongoing collaboration between the two companies to support industrial decarbonisation through renewable energy solutions and innovative infrastructure development.

Concrete

Cortec® Corporation applauded for its strong safety performance

Published

14 hours ago

April 13, 2026

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Cortec® Corporation has been recognised for its strong safety performance, receiving its sixth Governor’s Workplace Safety Award for its outstanding performance in 2025. As a Silver Achievement recipient, the company continues to maintain safety metrics well above national industry averages, an impressive accomplishment for a chemical manufacturing organisation. This achievement reflects Cortec’s proactive approach to workplace safety, focused on early hazard detection and employee involvement. The company will be formally recognised at the Minnesota Safety and Health Conference in May, highlighting how industrial companies are effectively strengthening workplace safety standards.