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Finding Funds for Growth

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What are the different ways cement companies can find funds – for various aspects of running a cement manufacturing organisation? Whether it is working capital, capex or hybrid consisting of debt or equity – what are the best options? K C Birla expostulates on the various modes and explains that companies should have systematic approach of risk management relating to leveraging and debt servicing.

The demand for cement in India over the past several years has grown in tandem with domestic economic growth, making the country the second largest consumer of cement in the world, after China. In the last decade, cement demand has grown consistently at a multiple of ~ 1 – 1.2 times of domestic GDP growth underpinned by the rising demand for housing and infrastructure.

As of March, 2011, India’s cement market was the second largest in the world with a capacity of 300 million mtpa from over 165 plants owned by 52 producers. Top 6 players control more than 60 per cent of the market share. Another 100 million mtpa is expected to be added by FY15.

Indian Cement Sector Outlook:

Aggressive capacity addition resulting in overcapacity, rising raw material and energy costs is adversely affecting the profitability of cement producers. However low per capita cement consumption at 173 kgs as against the world average of 425 kgs, expected government spending on infrastructure (XIIth Five Year plan expected spending: USD 1 Trillion), demand for mass housing reflects potential for future growth. The current overcapacity in the industry seems temporary.

Financing Requirement:

The industry requires financing for its working capital and capital expenditure requirement. Working capital cycle starts right from the time of material procurement, production and sale of finished goods till the realisation of sales proceeds. The primary requirement is in building up raw materials, additives, fuels, stores & spares, clinker and finished goods inventory. Debtors are generally in non-trade segment of business. The sector incurs capital expenditure for its regular capex requirement, expansion of existing capacities and setting up of new capacities.

The development of industry post decontrol was dependant on fiscal incentives, financing from international institutions (IBRD etc.) and local developmental financial institutions. With the passage, just as the industry has evolved, the Development Financial Institutions too have become banks.

During the early stages, capacity addition was dependent on promoters and leveraging capabilities. The Debt Equity ratio of sector used to be 2 to 2.5 times of debt to equity. The sector profitability was weak so promoters / companies used to survive on fiscal incentives provided by the government. The construction activities were weak and companies were not having the financial motivation to expand. Thus, despite being one of the oldest industry, no company could acquire / add sizeable capacities to reckon with.

With the opening up of the economy in 2001, together with a flourish in information technology, communication and entertainment (ICE) sectors, the demand for cement saw a sustainable growth of 8 per cent. The sector profitability improved which was ploughed back in further capacity addition.

The financing needs of sector are broadly categorized into Working Capital, Capex and General Corporate purposes.

Working Capital Financing:

  • Fund Based – To meet core and other working capital requirements.
  • Non Fund Based – Letters of credit to be given to suppliers of raw material, fuel, spares, capital expenditure payments etc.; Bank Guarantees to be given to Railways, coal suppliers and performance guarantees, etc.

Working Capital: Working capital needs are met through traditional Banking channels.

Companies opt for working capital arrangements through i) Consortium Banking arrangement or ii) Multiple Banking arrangement. The common modes of financing working capital are Cash Credit, WCDL, Export Packing Credit, etc. However the following two products also help companies in managing working capital.

Buyers Credit & Suppliers Credit:

Apart from use of Cash Credit, WCDL & Packing Credit, companies also use Buyers Credit & Supplier’s credit facilities provided by various Banks. Under the Buyers Credit facility, Banks pay to the company’s import vendors and company pays to the Bank on a pre-determined date with interest. Similarly companies also use supplier’s credit facility.

Channel Financing:

To reduce debtors in their books, companies use "Channel Financing" for its large dealers. Bankers do their own "Due Diligence" and provide credit facilities to dealers which are exclusively used for payment or clearing dues of the company. The onus on the company is the continuity of dealership. If there is disruption, companies are required to inform the Banks.

Financing of Capital Expenditure or General Corporate Purpose (Long Term Financing): Companies need Long Term financing usually for expansion, setting up of new capacities, setting up of Captive power capacities, acquisition of other companies. etc. Long Term financing usually takes the form of Equity, Debt, Hybrid (Mix of Debt & Equity).

Equity: It is a permanent form of money which is mobilised by the promoters and through public participation. Raising money through equity depends on the capital structure of the company. In case of an established company promoters can invite Private Equity (PE) funds to fund the company’s growth plans. Besides companies can also look forward to issuing ADRs/GDRs in foreign capital markets.
Debt: Companies access the Debt market through Banks and other FIs. Depending on the financial strength, companies evaluate the various debt raising options. Debt raising can be done in i) Foreign Currency and ii) Rupee and can be further segregated into Secured and Unsecured borrowings depending on whether any collateral has been provided to the Banks/FIs for securing their exposure.

Common Modes of Long Term Financing: Local Markets: Equity, Debentures, Rupee Term Loan etc. Foreign Markets: ECB, Buyers Credit, ECA, FCCB, GDR etc.

  • Capacity expansion in the industry is funded through a mix of internal accruals and Long Term loans.

Determinant of Financing Mode:

For raising Long Term funds the industry uses various financing instruments in the domestic as well as the foreign capital markets depending upon the ultimate interest cost, accessibility to various markets and risk appetite etc.

Besides that various State Government also provide incentives for capital investments in their States in the form of Interest Free Loans (Conversion of Sales Tax Liability into interest free loan). In the recent past Sales Tax Deferment loan have constituted a significant portion of the total loan component.

Credit Rating:

Credit rating plays an important role in deciding a company’s access to capital markets and the overall cost of financing. Companies in the sector frequently get their Long term and Short Term debt rated by the rating agencies which support their quest for financing. Under Basel II norms Banks are required to make provision based on credit rating of the companies. Higher rated (investment grade) companies get cheaper financing relative to companies with lower rating.
  • Debentures: Over the years industry has reduced the use of Debentures as a mode of financing due to high interest as well as compliance cost. Proportion of Debentures as a % of total loan portfolio has reduced drastically from 34% in FY06 to 14% in FY10.

FC/Rupee Term Loan: Appeal of Foreign currency loans in the form of ECBs due to its low cost and Rupee term loan due to its relatively low cost and flexible end use requirement has increased as is evident from the increase in its proportion of 48% in FY 06 to 57% in FY10.

  • Sales Tax Deferment Loan: Industry players often put up Projects in States where in fiscal incentives are provided by State Govt. Appeal of incentives provided by various government has attracted the industry which is evident from the increase in Sales Tax Deferment loan as a % of total loan. Interest Free Sales Tax deferment loan also improves the overall weighted average cost of the borrowings.
  • Foreign Currency Convertible Bonds (FCCB): Some of the players in the sector also accessed the international markets by issuing FCCB. It had an option to convert the Bonds into equity at a pre-determined price on a specific date. The companies faced lot of problem in converting these into equity due to fall in share prices, hence these continued as loan.
  • Many players have tied up with International Finance Corporation (Washington) for financing their capex needs. Companies can also access ECA financing from the Exim Banks of the countries from where they are importing major equipments i.e. Hermes and Coface .
  • The companies in recent past also used equity route to finance their growth plans. The private equity players played key role in development or expansion of some of today’s large cement cos.

MNCs Financing Pattern:

MNC’s generally borrow in local markets for local expansion and for acquisition financing they opt for offshore financing based on cost benefit analysis.

Risk Management:

Risk management is becoming an integral part of financing decisions. Companies borrow in foreign currency at cheaper rates, however the same has inherent interest rate and currency fluctuation risk. These risks can be limited / eliminated with the use of various derivative instruments viz. Interest Rate Swap (IRS), Currency Swaps, Options etc. The sector has started the use of various derivative instruments as part of their risk management strategies and financing decisions.

However the sector faces the following challenges:

  • With rise in capital cost and longer time for implementation, judicious mix of internal accrual, equity and debt became critical.
  • Locally long term maturity debt papers can be placed only with life insurance companies or some banks.
  • Cost of borrowing in Foreign Currency (ECBs) is still competitive with full hedging as compared to domestic borrowings. But keeping the currency risk and interest rate risk unhedged may result / put companies into deep trouble.
  • With over capacity in the sector, the equity route for mobilizing money is also not cheap. Equally PE money is costlier as PE funds require exit route at a higher price.

Hence companies should have systematic approach of risk management relating to leveraging and debt servicing. K C Birla is a professional working with a listed public company. The views expressed in the article are personal.

Concrete

Adani’s Strategic Emergence in India’s Cement Landscape

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Milind Khangan, Marketing Head, Vertex Market Research, sheds light on Adani’s rapid cement consolidation under its ‘One Business, One Company’ strategy while positioning it to rival UltraTech, and thus, shaping a potential duopoly in India’s booming cement market.

India is the second-largest cement-producing country in the world, following China. This expansion is being driven by tremendous public investment in the housing and infrastructure sectors. The industry is accelerating, with a boost from schemes such as PM Gati Shakti, Bharatmala, and the Vande Bharat corridors. An upsurge in affordable housing under the Pradhan Mantri Awas Yojana (PMAY) further supports this expansion. In May 2025, local cement production increased about 9 per cent from last year to about 40 million metric tonnes for the month. The combined cement capacity in India was recorded at 670 million metric tonnes in the 2025 fiscal year, according to the Cement Manufacturers’ Association (CMA). For the financial year 2026, this is set to grow by another 9 per cent.
In spite of the growing demand, the Indian cement industry is highly competitive. UltraTech Cement (Aditya Birla Group) is still the market leader with domestic installed capacity of more than 186 MTPA as on 2025. It is targeted to achieve 200 MTPA. Adani Cement recently became a major player and is now India’s second-largest cement company. It did this through aggressive consolidation, operational synergies, and scale efficiencies. Indian players in the cement industry are increasingly valuing operational efficiency and sustainability. Some of the strategies with high impact are alternative fuels and materials (AFR) adoption, green cement expansion, and digital technology investments to offset changing regulatory pressure and increasing energy prices.

Building Adani Cement brand
Vertex Market Research explains that the Adani Group is executing a comprehensive reorganisation and consolidation of its cement business under the ‘One Business, One Company’ strategy. The plan is to integrate its diversified holdings into one consolidated corporate entity named Adani Cement. The focus is on operating integration, governance streamlining, and cost reduction in its expanding cement business.
Integration roadmap and key milestones:

  • September 2022: The consolidation process started with the $6.4 billion buyout of Holcim’s majority stakes in Ambuja Cements and ACC, with Ambuja becoming the focal point of the consolidation.
  • December 2023: Bought Sanghi Industries to strengthen the firm’s presence in western India.
  • August 2024: Added Penna Cement to the portfolio, improving penetration of the southern market of India.
  • April 2025: Further holding addition in Orient Cement to 46.66 per cent by purchasing the same from CK Birla Group, becoming the promoter with control.
  • Ambuja Cements amalgamated with Adani Cement: This was sanctioned by the NCLT on 18th July 2025 with effect from April 1, 2024. This amalgamation brings in limestone reserves and fresh assets into Ambuja.
  • Subject to Sanghi and Penna merger with Ambuja: Board approvals in December 2024 with the aim to finish between September to December 2025.
  • Ambuja-ACC future integration: The latter is being contemplated as the final step towards consolidation.
  • Orient Cement: It would serve as a principal manufacturing facility following the merger.

Scale, capacity expansion and market position
In financial year-2025, Adani Cement, including Ambuja, surpassed 100 MTPA. This makes it one of the world’s top ten cement companies. Along with ACC’s operations, it is now firmly placed as India’s second-largest cement company. In FY25, the Adani group’s sales volume per annum clocked 65 million metric tonnes. Adani Group claims that it now supplies close to 30 per cent of the cement consumed in India’s homes and infrastructure as of June 2025.
The organisation is pursuing aggressive brownfield expansion:

  • By FY 2026: Reach 118 MTPA
  • By FY 2028: Target 140 MTPA

These goals will be driven by commissioning new clinker and grinding units at key sites, with civil and mechanical works underway.
As of 2024, Adani Cement had its market share pegged at around 14 to 15 per cent, with an ambition to scale this up to 20 per cent by FY?2028, emerging as a potent competitor to UltraTech’s 192?MTPA capacity (186 domestic and overseas).

Strategic advantages and competitive benefits
The consolidation simplifies decision-making by reducing legal entities, centralising oversight, and removing redundant functions. This drives compliance efficiency and transparent reporting. Using procurement power for raw materials and energy lowers costs per ton. Integrated logistics with Adani Ports and freight infrastructure has resulted in an estimated 6 per cent savings in logistics. The group aims for additional savings of INR 500 to 550 per tonne by FY 2028 by integrating green energy, using alternative fuel resources, and improving sourcing methods.

Market coverage and brand consistency
Brand integration under one strategy will provide uniform product quality and easier distribution networks. Integration with Orient Cement’s dealer base, 60 per cent of which already distributes Ambuja/ACC products, enhances outreach and responsiveness.
By having captive limestone reserves at Lakhpat (approximately 275 million tonnes) and proposed new manufacturing facilities in Raigad, Maharashtra, Adani Cement derives cost advantage, raw material security, and long-term operational robustness.

Strategic implications and risks
Consolidation at Adani Cement makes it not just a capacity leader but also an operationally agile competitor with the ability to reap digital and sustainability benefits. Its vertically integrated platform enables cost leadership, market responsiveness, and scalability.

Challenges potentially include:

  • Integration challenges across systems, corporate cultures, and plant operations
  • Regulatory sanctions for pending mergers and new capacity additions
  • Environmental clearances in environmentally sensitive areas and debt management with input price volatility

When materialised, this revolution would create a formidable Adani–UltraTech duopoly, redefining Indian cement on the basis of scale, innovation, and sustainability. India’s leading four cement players such as Adani (ACC and Ambuja), Dalmia Cement, Shree Cement, and UltraTech are expected to dominate the cement market.

Conclusion
Adani’s aggressive consolidation under the ‘One Business, One Company’ strategy signals a decisive shift in the Indian cement industry, positioning the group as a formidable challenger to UltraTech and setting the stage for a potential duopoly that could dominate the sector for years to come. By unifying operations, leveraging economies of scale, and securing vertical integration—from raw material reserves to distribution networks—Adani Cement is building both capacity and resilience, with clear advantages in cost efficiency, market reach, and sustainability. While integration complexities, regulatory hurdles, and environmental approvals remain key challenges, the scale and strategic alignment of this consolidation promise to redefine competition, pricing dynamics, and operational benchmarks in one of the world’s fastest-growing cement markets.

About the author:
Milind Khangan is the Marketing Head at Vertex Market Research and comes with over five years of experience in market research, lead generation and team management.

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Concrete

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

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PowerBuild’s flagship Series M, C, F, and K geared motors deliver robust, efficient, and versatile power transmission solutions for industries worldwide.

Products – M, C, F, K: At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. PowerBuild answers this need with its flagship geared motor series: M, C, F, and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.
Series M – Helical Inline Geared Motors: Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.
Series C – Right Angled Heli-Worm Geared Motors: Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.
Series F – Parallel Shaft Mounted Geared Motors: Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes, and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.
Series K – Right Angle Helical Bevel Geared Motors: For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining, and material handling. Its flexibility in mounting and broad motor options offer engineers’ freedom in design and reliability in execution.
Together, these four series reflect PowerBuild’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design, and field-tested reliability. Whether the requirement is speed control, torque multiplication, or space efficiency, Radicon’s Series M, C, F, and K stand as trusted powerhouses for global industries.

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Concrete

Driving Measurable Gains

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Klüber Lubrication India’s Klübersynth GEM 4-320 N upgrades synthetic gear oil for energy efficiency.

Klüber Lubrication India has introduced a strategic upgrade for the tyre manufacturing industry by retrofitting its high-performance synthetic gear oil, Klübersynth GEM 4-320 N, into Barrel Cold Feed Extruder gearboxes. This smart substitution, requiring no hardware changes, delivered energy savings of 4-6 per cent, as validated by an internationally recognised energy audit firm under IPMVP – Option B protocols, aligned with
ISO 50015 standards.

Beyond energy efficiency, the retrofit significantly improved operational parameters:

  • Lower thermal stress on equipment
  • Extended lubricant drain intervals
  • Reduction in CO2 emissions and operational costs

These benefits position Klübersynth GEM 4-320 N as a powerful enabler of sustainability goals in line with India’s Business Responsibility and Sustainability Reporting (BRSR) guidelines and global Net Zero commitments.

Verified sustainability, zero compromise
This retrofit case illustrates that meaningful environmental impact doesn’t always require capital-intensive overhauls. Klübersynth GEM 4-320 N demonstrated high performance in demanding operating environments, offering:

  • Enhanced component protection
  • Extended oil life under high loads
  • Stable performance across fluctuating temperatures

By enabling quick wins in efficiency and sustainability without disrupting operations, Klüber reinforces its role as a trusted partner in India’s evolving industrial landscape.

Klüber wins EcoVadis Gold again
Further affirming its global leadership in responsible business practices, Klüber Lubrication has been awarded the EcoVadis Gold certification for the fourth consecutive year in 2025. This recognition places it in the top three per cent
of over 150,000 companies worldwide evaluated for environmental, ethical and sustainable procurement practices.
Klüber’s ongoing investments in R&D and product innovation reflect its commitment to providing data-backed, application-specific lubrication solutions that exceed industry expectations and support long-term sustainability goals.

A trusted industrial ally
Backed by 90+ years of tribology expertise and a global support network, Klüber Lubrication is helping customers transition toward a greener tomorrow. With Klübersynth GEM 4-320 N, tyre manufacturers can take measurable, low-risk steps to boost energy efficiency and regulatory alignment—proving that even the smallest change can spark a significant transformation.

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