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Beyond Basics: Unique Ideas for Using Distemper Paint Colours in Your Home

Unique distemmper paint ideas for a vibrant home.

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Rohit and Nisha had just moved into their first rented apartment in Pune. The place had everything they wanted. Great sunlight, a tiny balcony, and affordable rent. But the walls? A dull, ugly and patchy beige that made even their colourful paintings look tired. “Let’s colour the walls,” Nisha said enthusiastically. Rohit looked at her with a calculator in hand. “You mean spend half our salary on emulsions?”
Just then, their neighbour popped in and said, “I have been using distemper paint on walls for years. It is affordable, looks good, and you can wipe it clean when your friends spill chai.” This is how they discovered a painting option that is simple, modern, and vibrant.

Why Distemper Paint Makes Sense?
Many people think of distemper as old-school, but today’s version is far from that. For example, Birla White TRUTONEx Distemper is white cement-based, giving walls better bonding and a smooth finish compared to regular acrylic paints. It is also highly washable, easy to maintain, and incredibly affordable.
The distemper paint price is lower than emulsions, but the finish is bright, clean, and perfect for giving your space a fresh look. Additionally, products like TRUTONEx offer premix shades like Super White, Pastel Green, Merrie Pink, Electric Blue, Daffodil Yellow, and Off White.
1. Living Room
Rohit decided to turn their living room TV wall into a cozy setup. Instead of painting everything, he used Electric Blue on just one wall. The bold shade added personality without costing much. 
2. Kitchen
Their friend Meera had a kitchen so dark; you could barely get any sunlight inside. Her solution? Off White. It instantly brightened up the kitchen, making it look clean, spacious, and well-lit even without much natural light. Since distemper is easy to clean, occasional oil splashes or stains don’t leave permanent marks.
3. Bedroom
Bedrooms should feel relaxed, and Daffodil Yellow does just that. Riya used it on all four walls of her bedroom. The warm and cheerful tone added a soft glow, making the room feel cozy and uplifting. Unlike darker shades that make small bedrooms feel cramped, light distempered shades can make the space appear larger and brighter.
4. Dining Space
Not every wall has to scream colour. Their neighbour used Pastel Green in her dining area. She paired it with warm lighting and wooden furniture. The paint and distemper gave the space a fresh and natural vibe. The subtle green tone brought calmness and balance, making even a tiny 6-seater space feel sophisticated and inviting.

5. Kids’ Room
Nisha’s niece considered walls her personal sketchpads. Instead of expensive paint, their family went with Merrie Pink for the kids’ room. The colour was bright and cheerful. So, when the inevitable crayon marks appeared, a damp cloth did the job. That’s the beauty of high washability.
6. Entryway
Finally, Nisha painted the entryway with Super White. The moment anyone steps in, the space feels open, airy, and fresh. White also pairs beautifully with almost any decor style. Since distemper paint price is low, refreshing high-traffic areas like entryways every year does not feel like a luxury anymore.
Finally, Nisha painted the entryway with Super White. The moment anyone steps in, the space feels open, airy, and fresh. White also pairs beautifully with almost any decor style. Since distemper paint price is low, refreshing high-traffic areas like entryways every year does not feel like a luxury anymore.

A Fresh Look That Doesn’t Empty Your Wallet


By the end of the weekend, Rohit and Nisha’s apartment had transformed from a boring beige box into a vibrant and lively home. Sometimes, it is not about expensive finishes or complicated techniques. It is about being smart with classic options and making them shine. With the right shades in the right spaces, TRUTONEx distemper gives your home personality and style. To explore the range of colour shades, visit www.birlawhite.com.

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Nippon Paint India Appoints Sharad Malhotra as Managing Director

Malhotra becomes first Indian to lead Nippon Paint’s India operations

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New Delhi, November 10, 2025 – The NIPSEA Group, a subsidiary of Nippon Paint Holdings, Japan, has announced the appointment of Sharad Malhotra as Managing Director of Nippon Paint India, effective December 1, 2025. He succeeds Jon Tan and will report to Wee Siew Kim, CEO of NIPSEA Group. Malhotra becomes the first Indian to hold this leadership role.

Headquartered in Japan, Nippon Paint is the world’s fourth-largest paint company by revenue and the leading paints and coatings brand in the Asia-Pacific region. The appointment reinforces the company’s long-term commitment to India, a key strategic growth market.

A Proven Leader in Paint Innovation
A 15-year veteran with Nippon Paint, Malhotra has been instrumental in building the company’s automotive refinish, wood coatings, and light industrial coatings business in India. He also serves as a Director on the Board and has recently led the company’s expansion into new product categories, including paint protection films.

Commenting on the appointment, Wee Siew Kim, Co-President of Nippon Paint Holdings and Group CEO, said, “We are delighted to appoint Sharad Malhotra to this pivotal leadership role. His proven track record, strategic vision, and deep understanding of the Indian market make him ideally suited to lead our next phase of growth.”

Vision for India’s Growth Story
On his new role, Sharad Malhotra said, “It is an immense honour to lead Nippon Paint India at this transformative moment. India presents unique opportunities, and I look forward to building on our strengths and expanding possibilities for our customers and partners.”

As Managing Director, Malhotra will oversee the company’s strategic direction and drive sustainable growth across all segments of the Indian paint market. He will also continue to lead Nippon Paint’s global automotive aftermarket business, a division he has successfully developed from inception.

India: A Strategic Growth Market
With India’s expanding infrastructure, skilled workforce, and strong economic growth, Nippon Paint sees the country as central to its Asia-Pacific ambitions. Under Malhotra’s leadership, the company aims to strengthen its market presence while delivering value to stakeholders and advancing sustainable innovation.

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Kamdhenu Reports Highest-Ever Profitability in H1 FY26

Royalty income recorded robust 27 per cent growth to Rs 860 million, supported by a one-time royalty receipt.

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Kamdhenu, India’s largest manufacturer and seller of branded TMT Bars in the retail segment, announced its unaudited financial results for the quarter and half year ended 30 September 2025. The company delivered its strongest profitability to date, driven by higher royalty income and continued cost optimization.
During Q2 FY26, Kamdhenu reported revenue from operations of Rs 1.91 billion, a marginal increase from Rs 1.90 billion in Q2 FY25, while profit before tax rose 23 per cent to Rs 250.7 million. The PBT margin improved to 13.5 per cent, compared to 11.0 per cent in the same period last year, and profit after tax increased to Rs 180.7 million from Rs 150.9 million. For H1 FY26, revenue grew 3 per cent year-on-year to Rs 3.86 billion, and profit before tax increased 33 per cent to Rs 540.3 million. The company delivered a PBT margin of 14.0 per cent, up 310 basis points from 10.9% in H1 FY25. Profit after tax for the half year stood at Rs 400.1 million, reflecting a growth of 28 per cent over the previous year.
“Kamdhenu’s H1 FY26 results highlight our ability to deliver resilient profitability despite a dynamic steel environment. Revenue grew 3 per cent year-on-year to Rs 3.87 billion, while PBT rose 33 per cent to Rs 540 million. Our PBT margin expanded by 310 basis points to 14.0 per cent in H1 FY26, reflecting strong operating discipline. PAT increased 28 per cent to Rs 400 million.
Royalty income recorded robust 27 per cent growth to Rs 860 million, supported by a one-time royalty receipt. This underscores the strength of our asset-light franchise model and increasing brand penetration, enabling scalable and capital-efficient growth.
Revenue from own facilities stood at Rs 3.01 billion with sales volumes of ~61,400 MT, while franchise volumes increased 8 per cent YoY to 18 lakh MT.
Unseasonal weather and prolonged rainfall affected operations in key markets during the quarter, temporarily impacting volumes and realizations. Softer steel prices also weighed on average selling prices. However, these are short-term effects, and we expect normalcy to return as conditions stabilize.
The broader demand environment remains strong, with TMT bars continuing to benefit from sustained infrastructure spending and robust construction activity. With a trusted brand, an extensive franchise network, and pan-India distribution strength, Kamdhenu is well positioned to capitalize on growth opportunities and deliver long-term value.”

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Sirca Paints Posts Higher Revenue and Profit in Q2 FY26

Sirca Paints India has extended its long-standing agreement with Sirca S.p.A., Italy, until 2041.

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Sirca Paints India, a leading manufacturer of premium wood coatings, announced its unaudited financial results for the quarter and half year ended 30 September 2025, reporting resilient growth supported by an improved product mix and sustained margin expansion.
During Q2 FY26, revenue rose 24.37 per cent year-on-year to Rs 1.31 billion, driven by strong demand in high-value product segments. EBITDA increased 44.52 per cent to Rs 270.40 million, supported by operational efficiencies and stronger margins, while PAT grew 36.30 per cent to Rs 180.10 million, reflecting disciplined cost management and enhanced profitability.
Key Financial Highlights (Q2 FY26):
  • Revenue: Rs 1.31 billion, up 24.38 per cent YoY and 14.82 per cent QoQ
  • EBITDA: Rs 270.40 million, up 44.51 per cent YoY and 21.45 per cent QoQ
  • EBITDA Margin: 20.89 per cent, compared to 17.98 per cent in Q2 FY25
Sirca continued to strengthen its presence in high-potential categories such as acrylic-based and waterborne PU systems, focusing on innovation, sustainability, and superior performance to drive category leadership.
Sirca Paints India has extended its long-standing agreement with Sirca S.p.A., Italy, until 2041. The renewed partnership includes the transfer of technical expertise for local manufacturing of high-quality acrylic, UV, and polyester-based wood coatings. Under the agreement, Sirca India will pay a quarterly royalty of 0.75 per cent of turnover. This expansion enhances technological self-reliance, strengthens market competitiveness, and improves supply chain efficiency.
Commenting on the results, Sanjay Agarwal, Chairman & Managing Director, said, “Despite challenges posed by extended monsoons and an early festive season affecting short-term retail momentum, Sirca remained focused on product innovation and market expansion. Throughout the quarter, we reinforced our operational and market foundations to support sustainable, long-term growth.
We are pleased to introduce a new range of PU coatings under the ‘Wembley’ brand, launched through the ‘Valentino’ sub-brand, designed for the premium furniture and interior segment. The range is already gaining traction across our distributor base. Our emphasis on innovation—particularly in metallic and acrylic finishes—continues to strengthen our brand differentiation, and we remain deeply engaged with architects and interior designers to enhance professional recall and advocacy.”

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