Concrete

In India, waste management is a complex issue

Published

1 year ago

April 18, 2025

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Jignesh Kundaria, Director and CEO, Fornnax Technology, discusses revolutionising waste management with cutting-edge shredding technology.

Fornnax Technology is driving sustainability in the Indian cement industry by providing advanced shredding and recycling solutions. By enabling efficient processing of alternative fuels and raw materials, the company helps cement plants reduce reliance on fossil fuels and lower carbon emissions. Jignesh Kundaria, Director and CEO, sheds light on how they are supporting the industry’s goal of achieving a 30 per cent Thermal Substitution Rate (TSR) by 2030.

How does Fornnax Technology’s expertise in shredding and recycling equipment enhance operational efficiency and sustainability in the cement industry?
Fornnax Technology is accelerating the Indian cement industry’s goal of reaching up to 30 per cent by 2030 TSR from the current four to six per cent by setting up alternative fuels and raw materials and refuse derived fuel plants, thereby reducing reliance on fossil fuels.
Our expertise in developing robust shredding and recycling machinery directly addresses this need.
By providing advanced solutions for processing AFR, we enable cement plants to efficiently utilise waste materials.
Our SR-MAX series primary and R-Max series secondary shredders, for example, are engineered to handle challenging waste streams, including contaminated municipal solid waste, transforming them into valuable alternative fuels for cement kilns.
This will not only enhance operational efficiency by optimising waste processing but also significantly contributes to sustainability by lowering greenhouse gas emissions and promoting a greener approach to cement production.
Essentially, we empower the cement industry to close the gap between current AFR usage and its potential, driving them towards a more sustainable and environmentally responsible future.

What role does advanced technology play in optimising waste recycling for cement production, and how does Fornnax ensure its solutions contribute to energy efficiency and carbon footprint reduction?
Advanced technology is pivotal in optimising waste recycling for cement production. The cement industry’s carbon footprint is substantial, and technology offers the means to significantly reduce it.
At Fornnax, we are at the forefront of this innovation. Our inhouse expert research and development teams are focused on creating cutting-edge recycling solutions that address the specific challenges of waste processing in the cement sector with customised approach.
Our shredders, for instance, are specifically designed to efficiently process heterogeneous and unorganised waste materials and capable of operating for over 200 to 100 tonne per day ensuring consistent and high-quality outputs suitable for AFR and RDF Plants.
This extended operational capacity has given us a distinct advantage over many of our European, American and Chinese competitors.
We believe that innovative recycling technology is the key to providing effective and economical solutions, thus we constantly upgrade our technology as per the evolving regulations and industry standards, ensuring our solutions not only meet but exceed expectations for energy efficiency and carbon footprint reduction.

How does Fornnax differentiate itself from competitors in providing tailored shredding and recycling solutions for cement plants, and what level of customisation do you offer to meet industry-specific requirements?
Fornnax distinguishes itself by offering a comprehensive range of modern, robust, and large-capacity recycling solutions that are specifically tailored to the unique needs of the cement industry.
Our deep understanding of the cement industry’s challenges, combined with our expertise in advanced shredding and recycling technologies, allows us to provide efficient and sustainable solutions.
We prioritise a customer-centric approach, embodied in our Customer-Based Product Development Process (CBPD). This involves close collaboration with clients to understand their specific pain points and develop solutions that meet their exact requirements.
We offer a high level of customisation – from the design and configuration of our shredders to additional features and services that enhance performance and efficiency.
Our highly qualified engineering team works closely with clients to address their specific needs, including production capacity, waste type, desired output size and power constraints.
This ensures that our machinery aligns perfectly with their distinct visions and operational requirements. We also provide robust after-sales support across India, ensuring prompt and timely resolution of any issues.

Can you share insights into any recent innovations by Fornnax that have the potential to transform waste management and alternative fuel processing in the cement industry?
Our recent launch of the SR-MAX2500 primary shredder at IFAT 2024 Mumbai marks a significant innovation with the potential to transform waste management and alternative fuel processing in the cement industry.
This hydraulic drive motor-powered shredder is specifically designed to efficiently shred challenging materials into manageable sizes. The application areas include municipal solid waste (MSW), industrial and commercial waste, bulky waste, construction and demolition debris, wood waste and more.
The SR-MAX2500 Primary Shredder is designed with ease of maintenance in mind, featuring specially designed knives with hard face multiple times for low-cost operations. Additionally, the replaceable cartridge assembly eliminates the need to change the full cutting chamber in case of a worn-out cartridge, reducing downtime and increasing overall efficiency.
In terms of the longevity, the SR-MAX2500 is built to last, boasting a completely hard-faced shaft knives assembly, hard-faced knives and replaceable wear plates to increase the durability of the cutting chamber. Furthermore, the hydraulic hoses are always connected to the motors, ensuring oil cleanliness and prolonging the lifespan of the motors. The heavy-duty, open-grate cartridge and static knives/fingers placement also ensure that abrasives, including aggregate, sand, soils and metal fragments, will fall directly through the cartridge, reducing wear and operating costs. This robust design ensures that the SR-MAX2500 will provide years of reliable service, even in the toughest operating conditions.
Therefore, by prioritising sustainability and aligning with the vision of achieving Net Zero emissions, we believe the SR-MAX2500 primary shredder has the potential to revolutionie waste management and alternative fuel processing in the cement industry, and we are excited to see the impact it will have.

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Concrete

Ramco Cements’ Hard Worker Campaign Wins Seven Awards

Campaign earns honours for direction, editing and cinematography

Published

9 hours ago

June 15, 2026

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The Hard Worker campaign by The Ramco Cements has secured seven honours at the Good Ads Matter Awards 2026, adding to its growing list of accolades and reinforcing its standing among the year’s most recognised advertising campaigns.

The awards were presented during the Good Ads Matter Awards Night 2026 held at Mehboob Studios in Mumbai. The campaign received recognition across multiple categories, highlighting excellence in direction, editing, cinematography and storytelling.

Among the honours, the campaign won Silver in the Campaign of the Year – Direction category, while filmmaker Prakash Varma was named Director of the Year for the films Tortoise & Hare and Eco Plaster. Tortoise & Hare also received Silver awards for Best Editing and Best Colour Grading, along with a Bronze award for Best Cinematography. Eco Plaster earned Bronze awards in the Best Direction – Narrative and Best Direction – Humour categories.

Both films extended their award-winning run, with Eco Plaster being recognised for its narrative centred on water conservation through innovative construction solutions, while Tortoise & Hare was honoured for its storytelling and craft execution.

The Hard Worker campaign was built around the idea that hard work deserves recognition and respect. Through culturally rooted and emotionally engaging stories, the campaign has connected with consumers, engineers, masons and the wider construction community across the country.

Commenting on the achievement, A V Dharmakrishnan, CEO of The Ramco Cements Limited, said that the continued recognition across leading creative platforms reflects the company’s commitment to meaningful and authentic communication rooted in the values of the people it serves.

Balaji K Moorthy, Executive Director – Marketing, The Ramco Cements Limited, said the awards recognise the craftsmanship behind the storytelling, from direction and cinematography to editing and narrative execution.

Following recognition at both the Kyoorius Creative Awards and the Good Ads Matter Awards, the Hard Worker campaign continues to demonstrate the impact of purpose-driven storytelling combined with strong creative execution and consumer relevance.

Concrete

Cement Makers Reaffirm Commitment to Sustainable Growth

Published

2 weeks ago

June 5, 2026

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World Environment Day spotlight on innovation and circularity

On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.

The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.

Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.

“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.

He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.

According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.

Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.

“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.

He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.

On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.

Concrete

Building a Greener Future Together

Published

2 weeks ago

June 4, 2026

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Environmental sustainability requires immediate action, not just long-term commitments and discussions. Recycling, circular economy practices, and technology-driven waste management can help industries reduce environmental impact while supporting sustainable growth.

Author: Jignesh Kundaria, Director and CEO, Fornnax Technology

World Environment Day serves as an important reminder that environmental sustainability can no longer remain confined to discussions, reports, or long-term commitments. The environmental challenges facing the world today demand immediate, measurable, and collective action. Across industries and communities, waste generation continues to outpace our ability to process it responsibly, placing increasing pressure on ecosystems, natural resources, public health, and the well-being of future generations.

One of the most significant shifts required today is a change in how society perceives waste. Rather than being viewed as a material to be discarded, waste must be recognised as a valuable resource that can contribute to both economic growth and environmental protection when managed through the right technologies and systems. This mindset forms the foundation of the circular economy model that countries across the world are increasingly adopting to reduce landfill dependence, recover valuable materials, and create more sustainable industrial ecosystems.

India has made meaningful progress in strengthening awareness around sustainability, recycling, and environmental responsibility over the past decade. Significant efforts are being made to formalise the recycling sector through improved infrastructure, technology adoption, policy implementation, and broader stakeholder participation. These developments are creating a stronger foundation for responsible waste management and resource recovery across the country.

However, achieving long-term environmental impact requires collaboration from all stakeholders. Industries, policymakers, technology providers, and communities must work together with greater accountability to strengthen recycling ecosystems, encourage responsible waste management practices, and create sustainable outcomes through consistent execution rather than temporary interventions.

As someone closely associated with the recycling industry, I firmly believe that technology will play a decisive role in addressing future environmental challenges. Advanced recycling systems have the potential to recover valuable resources, reduce pollution, minimise landfill burdens, and conserve energy, creating a more sustainable future for generations to come. This belief is deeply reflected in Fornnax’s motto, “Committed to Create a Green Future,” which embodies our commitment to building long-term environmental value through innovation and responsible action.

At the same time, technology alone cannot deliver meaningful change. Real progress requires intent, awareness, participation, and a shared sense of responsibility. Sustainable development can only be achieved when innovation is supported by collective action and a genuine commitment to environmental stewardship.

On this World Environment Day, let us move beyond conversations and take meaningful steps towards creating a cleaner, greener, and more sustainable planet. By embracing innovation, strengthening recycling ecosystems, and acting responsibly today, we can create lasting environmental impact and secure a better future for generations to come.