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The AFR Advantage

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Accelerating sustainability in the cement industry through alternative fuels and raw materials is key to reducing carbon emissions, optimising resources, and advancing circular economy initiatives. As the industry moves towards a low-carbon future, ICR discusses these critical developments with industry experts.

The cement industry plays a crucial role in infrastructure development and economic growth. However, it is also one of the most carbon-intensive industries, responsible for nearly seven per cent of global CO2 emissions (IEA, 2023). The industry’s heavy reliance on fossil fuels such as coal and petroleum coke, combined with the high emissions from clinker production, has led to growing concerns over its environmental impact.
To address these challenges, cement manufacturers worldwide are increasingly adopting alternative fuels and raw materials (AFR) as part of their sustainability strategies. AFR not only helps in reducing carbon emissions but also supports waste management by utilising industrial by-products and municipal waste. By replacing conventional fuels and raw materials with more sustainable alternatives, the cement industry can significantly lower its environmental footprint while contributing to the circular economy.
Traditional cement manufacturing processes consume large amounts of natural resources, including limestone, clay, and fossil fuels. The production
of one tonne of cement generates approximately 0.9 tonnes of CO2, with the calcination of limestone contributing to 60 per cent of total emissions, while the burning of fossil fuels accounts for the remaining 40 per cent (GCCA, 2023). With global demand for cement expected to rise due to rapid urbanisation and infrastructure expansion, the urgency to adopt low-carbon alternatives has never been greater.
A study by the Global Cement and Concrete Association (GCCA, 2023) highlights that to achieve net-zero emissions by 2050, the cement industry must reduce its carbon footprint by at least 40 per cent by 2030. Alternative fuels and raw materials present a viable pathway to achieving this goal by replacing traditional carbon-intensive inputs with more sustainable and energy-efficient options.

Reducing fossil fuel dependency in cement kilns
Cement kilns operate at extremely high temperatures—often exceeding 1,400°C—making them highly suitable for the incineration of alternative fuels. These high temperatures ensure complete combustion, effectively neutralising pollutants and reducing waste disposal challenges. The most commonly used alternative fuels in cement manufacturing include:

Municipal Solid Waste (MSW) and Refuse-Derived Fuel (RDF)
Municipal solid waste, particularly its non-recyclable components, can be processed into refuse-derived fuel (RDF), which serves as a viable replacement for coal. RDF is composed of materials such as plastics, paper, textiles, and organic waste, which are processed to achieve a high calorific value.
In India, the use of RDF has increased by 12 per cent annually, driven by government initiatives like the Swachh Bharat Mission and the Central Pollution Control Board (CPCB) directives on waste-to-energy projects. Cement plants that integrate RDF in their fuel mix not only reduce reliance on fossil fuels but also contribute to municipal
waste management, preventing large-scale landfill accumulation.

Biomass and agricultural waste
India generates over 500 million tonnes of agricultural waste annually (NITI Aayog, 2022), a significant portion of which goes unutilised or is burned in open fields, contributing to severe air pollution. By leveraging biomass materials such as rice husks, sawdust, coconut shells, sugarcane bagasse, and groundnut shells, cement kilns can replace conventional fuels with carbon-neutral alternatives.
Biomass combustion releases only the CO2 absorbed by plants during their growth cycle, making it an environmentally friendly energy source. Moreover, cement plants using biomass benefit from reduced fuel costs and government incentives for sustainable energy adoption.
Tushar Khandhadia, General Manager – Production, Udaipur Cement Works, says, “Alternative fuels (such as biomass, waste-derived fuels or industrial by-products) often have lower energy content compared to traditional fuels like coal or pet coke. This means that more of the alternative fuel is required to achieve the same level of heat generation. As a result, more fuel needs to be burned, potentially increasing the overall heat consumption of the kiln.”
“Some alternative fuels have higher moisture content or volatile substances, requiring additional energy to evaporate the moisture or combust these volatile compounds. This can lead to a higher heat consumption during the combustion process,”he adds.

Scrap tires and rubber waste
Discarded rubber tires pose a significant waste disposal challenge, with millions accumulating in landfills each year. Cement kilns provide an ideal solution by using shredded tires as an alternative fuel, leveraging their high calorific value, which is comparable to coal. Studies indicate that each ton of scrap tires used in cement kilns can replace approximately 0.7 tonnes of coal, resulting in substantial CO2 emission reductions (CEMBUREAU, 2023).

Industrial and hazardous waste
Cement kilns are also used to incinerate industrial and hazardous waste, including solvents, paint sludge, petrochemical residues and pharmaceutical waste. The extreme temperatures and long residence times in kilns ensure complete combustion, preventing toxic emissions.
India’s Hazardous Waste Management Rules (2016) encourage industries to co-process their waste in cement plants rather than disposing of it in landfills, thus minimising environmental risks while supporting sustainable fuel alternatives.
S Sathish, Partner and National Sector Leader – Industrial Manufacturing, KPMG India, says, “Energy and fuel cost is one of the key costs for cement sector. While a lot of focus has been done on energy consumption optimisation, waste heat recovery areas, buying optimisation of coal and petcoke is a new area, which cement companies are focusing on. Having an AI-based model to optimise the buying cost of fuel, based on petcoke price trends, price trends of coal from different sources, both import and domestic, quality variation analysis of different sources, etc. is a best practice adopted by some leading players to optimise fuel buying. Exploration with green fuels and alternative fuel resources is another big area cement players are working on.”

AFR: A sustainable approach to clinker reduction
The production of clinker, the key ingredient in cement, is highly energy-intensive and generates a significant amount of CO2. By using alternative raw materials (ARMs), manufacturers can reduce their clinker factor, leading to lower emissions and improved resource efficiency.
While replacing fossil fuels like coal and pet coke with alternative fuels can help lower CO2 emissions in the cement industry, the overall reduction is often limited—typically ranging from 1–5 per cent in most cases, with a maximum potential of 18 per cent in select scenarios. The extent of reduction depends largely on the biogenic content of the alternative fuel source. Additionally, certain alternative fuels contain higher levels of sulphur, nitrogen, chlorine, heavy metals and other volatile compounds, which can lead to increased emissions of non-CO2 air pollutants. As a result, maintaining control over emissions—beyond just CO2, including SOX and NOX—has become a key focus. To mitigate these risks, ongoing investments have been necessary as the use of refuse-derived fuel (RDF) continues
to grow.

The most widely used ARMs in cement production include:

Fly ash and bottom ash
Fly ash, a by-product of coal-fired thermal power plants, has gained widespread adoption as a partial clinker substitute. India produces around 226 million tonnes of fly ash annually (CEA, 2023), a substantial portion of which can be utilised in cement production.
Fly ash not only reduces CO2 emissions but also enhances cement properties such as durability, workability, and resistance to sulfate attacks. The Bureau of Indian Standards (BIS) allows up to 35 per cent fly ash in Portland

Pozzolana Cement
(PPC), making it a key component of sustainable cement formulations.

Steel slag and granulated blast furnace slag (GBFS)
The steel industry generates approximately 25 million tonnes of slag annually (Ministry of Steel, 2023). Granulated Blast Furnace Slag (GBFS) is a valuable clinker substitute, with the potential to replace up to 60 per cent of clinker in cement production.
GBFS-based cement exhibits superior strength, durability, and resistance to harsh environmental conditions, making it a preferred choice for infrastructure projects, marine structures, and
road construction.
Olli Hänninen, Owner and Co-founder, Moviator Oy says “The key advantage of using slag today is its ability to reduce CO2 emissions. Cement production relies on four key oxides: calcium oxide, silicon oxide, aluminum oxide and iron oxide—all of which are present in slag. Since slag has already undergone thermal treatment, its use in cement manufacturing requires less energy. As a result, producing cement with slag generates lower CO2 emissions.”

Limestone calcined clay cement (LC3)
Limestone calcined clay cement (LC3) is an innovative low-carbon cement that reduces clinker content by 50 per cent, significantly lowering energy consumption and CO2 emissions. Research conducted by IIT Delhi and EPFL Switzerland suggests that LC3 cement has 25 per cent to 30 per cent lower CO2 emissions compared to Ordinary Portland Cement (OPC) while maintaining comparable strength and performance.

Challenges in large-scale AFR adoption
Despite the significant benefits of AFR, its widespread adoption in India remains limited, accounting for less than 5 per cent of total cement production, compared to 40 per cent in Germany and 60 per cent in the Netherlands (GCCA, 2023). Key challenges include:

Lack of infrastructure for waste collection, sorting, and processing.
Variability in AFR quality, leading to inconsistent combustion efficiency.
Regulatory hurdles in obtaining permits for hazardous waste co-processing.
Limited public awareness about the environmental benefits of AFR.

Strategies for enhancing AFR utilisation
To accelerate the adoption of AFR in India, cement manufacturers must focus on:
1. Developing pre-processing facilities: Establishing regional AFR hubs for waste segregation and processing.
2. Enhancing policy incentives: Government support through tax benefits, subsidies and carbon credits.
3. Industry collaboration: Partnerships between cement companies, municipalities and waste management firms.
4. Advanced emission monitoring: Implementing real-time air quality sensors to ensure compliance with environmental norms.

Andrey Korablin, Founder, SmartScrap, says, “One of the biggest challenges is the human factor. Unfortunately, in many industrial enterprises, people are resistant to change. This is not only because mid-level employees are reluctant to adapt but also due to a lack of proper motivation for using alternative raw materials. In many cases, alternative materials can initially lead to lower productivity or increased energy consumption.”
“These factors directly impact key performance indicators (KPIs) for employees. If using alternative raw materials negatively affects these KPIs, it can also reduce their salaries. Additionally, there is little incentive for employees to seek alternative solutions—if their initiative proves successful, they may receive no financial reward. However, if they make a mistake, they could be demotivated or even risk losing their jobs. This is why, at the top management level, it is crucial to create a system of motivation and a company culture that encourages change and innovation,”
he adds.

Conclusion
The integration of alternative fuels and raw materials is essential for the cement industry’s transition towards low-carbon and sustainable manufacturing practices. By replacing fossil fuels and traditional raw materials with eco-friendly alternatives, the industry can significantly reduce emissions, lower energy consumption, and contribute to a circular economy. With the right policies, technological advancements, and industry collaboration, AFR adoption in India can scale up, paving the way for a more sustainable and resilient cement sector.

– Kanika Mathur

Concrete

Adani’s Strategic Emergence in India’s Cement Landscape

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Milind Khangan, Marketing Head, Vertex Market Research, sheds light on Adani’s rapid cement consolidation under its ‘One Business, One Company’ strategy while positioning it to rival UltraTech, and thus, shaping a potential duopoly in India’s booming cement market.

India is the second-largest cement-producing country in the world, following China. This expansion is being driven by tremendous public investment in the housing and infrastructure sectors. The industry is accelerating, with a boost from schemes such as PM Gati Shakti, Bharatmala, and the Vande Bharat corridors. An upsurge in affordable housing under the Pradhan Mantri Awas Yojana (PMAY) further supports this expansion. In May 2025, local cement production increased about 9 per cent from last year to about 40 million metric tonnes for the month. The combined cement capacity in India was recorded at 670 million metric tonnes in the 2025 fiscal year, according to the Cement Manufacturers’ Association (CMA). For the financial year 2026, this is set to grow by another 9 per cent.
In spite of the growing demand, the Indian cement industry is highly competitive. UltraTech Cement (Aditya Birla Group) is still the market leader with domestic installed capacity of more than 186 MTPA as on 2025. It is targeted to achieve 200 MTPA. Adani Cement recently became a major player and is now India’s second-largest cement company. It did this through aggressive consolidation, operational synergies, and scale efficiencies. Indian players in the cement industry are increasingly valuing operational efficiency and sustainability. Some of the strategies with high impact are alternative fuels and materials (AFR) adoption, green cement expansion, and digital technology investments to offset changing regulatory pressure and increasing energy prices.

Building Adani Cement brand
Vertex Market Research explains that the Adani Group is executing a comprehensive reorganisation and consolidation of its cement business under the ‘One Business, One Company’ strategy. The plan is to integrate its diversified holdings into one consolidated corporate entity named Adani Cement. The focus is on operating integration, governance streamlining, and cost reduction in its expanding cement business.
Integration roadmap and key milestones:

  • September 2022: The consolidation process started with the $6.4 billion buyout of Holcim’s majority stakes in Ambuja Cements and ACC, with Ambuja becoming the focal point of the consolidation.
  • December 2023: Bought Sanghi Industries to strengthen the firm’s presence in western India.
  • August 2024: Added Penna Cement to the portfolio, improving penetration of the southern market of India.
  • April 2025: Further holding addition in Orient Cement to 46.66 per cent by purchasing the same from CK Birla Group, becoming the promoter with control.
  • Ambuja Cements amalgamated with Adani Cement: This was sanctioned by the NCLT on 18th July 2025 with effect from April 1, 2024. This amalgamation brings in limestone reserves and fresh assets into Ambuja.
  • Subject to Sanghi and Penna merger with Ambuja: Board approvals in December 2024 with the aim to finish between September to December 2025.
  • Ambuja-ACC future integration: The latter is being contemplated as the final step towards consolidation.
  • Orient Cement: It would serve as a principal manufacturing facility following the merger.

Scale, capacity expansion and market position
In financial year-2025, Adani Cement, including Ambuja, surpassed 100 MTPA. This makes it one of the world’s top ten cement companies. Along with ACC’s operations, it is now firmly placed as India’s second-largest cement company. In FY25, the Adani group’s sales volume per annum clocked 65 million metric tonnes. Adani Group claims that it now supplies close to 30 per cent of the cement consumed in India’s homes and infrastructure as of June 2025.
The organisation is pursuing aggressive brownfield expansion:

  • By FY 2026: Reach 118 MTPA
  • By FY 2028: Target 140 MTPA

These goals will be driven by commissioning new clinker and grinding units at key sites, with civil and mechanical works underway.
As of 2024, Adani Cement had its market share pegged at around 14 to 15 per cent, with an ambition to scale this up to 20 per cent by FY?2028, emerging as a potent competitor to UltraTech’s 192?MTPA capacity (186 domestic and overseas).

Strategic advantages and competitive benefits
The consolidation simplifies decision-making by reducing legal entities, centralising oversight, and removing redundant functions. This drives compliance efficiency and transparent reporting. Using procurement power for raw materials and energy lowers costs per ton. Integrated logistics with Adani Ports and freight infrastructure has resulted in an estimated 6 per cent savings in logistics. The group aims for additional savings of INR 500 to 550 per tonne by FY 2028 by integrating green energy, using alternative fuel resources, and improving sourcing methods.

Market coverage and brand consistency
Brand integration under one strategy will provide uniform product quality and easier distribution networks. Integration with Orient Cement’s dealer base, 60 per cent of which already distributes Ambuja/ACC products, enhances outreach and responsiveness.
By having captive limestone reserves at Lakhpat (approximately 275 million tonnes) and proposed new manufacturing facilities in Raigad, Maharashtra, Adani Cement derives cost advantage, raw material security, and long-term operational robustness.

Strategic implications and risks
Consolidation at Adani Cement makes it not just a capacity leader but also an operationally agile competitor with the ability to reap digital and sustainability benefits. Its vertically integrated platform enables cost leadership, market responsiveness, and scalability.

Challenges potentially include:

  • Integration challenges across systems, corporate cultures, and plant operations
  • Regulatory sanctions for pending mergers and new capacity additions
  • Environmental clearances in environmentally sensitive areas and debt management with input price volatility

When materialised, this revolution would create a formidable Adani–UltraTech duopoly, redefining Indian cement on the basis of scale, innovation, and sustainability. India’s leading four cement players such as Adani (ACC and Ambuja), Dalmia Cement, Shree Cement, and UltraTech are expected to dominate the cement market.

Conclusion
Adani’s aggressive consolidation under the ‘One Business, One Company’ strategy signals a decisive shift in the Indian cement industry, positioning the group as a formidable challenger to UltraTech and setting the stage for a potential duopoly that could dominate the sector for years to come. By unifying operations, leveraging economies of scale, and securing vertical integration—from raw material reserves to distribution networks—Adani Cement is building both capacity and resilience, with clear advantages in cost efficiency, market reach, and sustainability. While integration complexities, regulatory hurdles, and environmental approvals remain key challenges, the scale and strategic alignment of this consolidation promise to redefine competition, pricing dynamics, and operational benchmarks in one of the world’s fastest-growing cement markets.

About the author:
Milind Khangan is the Marketing Head at Vertex Market Research and comes with over five years of experience in market research, lead generation and team management.

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Concrete

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

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PowerBuild’s flagship Series M, C, F, and K geared motors deliver robust, efficient, and versatile power transmission solutions for industries worldwide.

Products – M, C, F, K: At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. PowerBuild answers this need with its flagship geared motor series: M, C, F, and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.
Series M – Helical Inline Geared Motors: Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.
Series C – Right Angled Heli-Worm Geared Motors: Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.
Series F – Parallel Shaft Mounted Geared Motors: Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes, and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.
Series K – Right Angle Helical Bevel Geared Motors: For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining, and material handling. Its flexibility in mounting and broad motor options offer engineers’ freedom in design and reliability in execution.
Together, these four series reflect PowerBuild’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design, and field-tested reliability. Whether the requirement is speed control, torque multiplication, or space efficiency, Radicon’s Series M, C, F, and K stand as trusted powerhouses for global industries.

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Driving Measurable Gains

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Klüber Lubrication India’s Klübersynth GEM 4-320 N upgrades synthetic gear oil for energy efficiency.

Klüber Lubrication India has introduced a strategic upgrade for the tyre manufacturing industry by retrofitting its high-performance synthetic gear oil, Klübersynth GEM 4-320 N, into Barrel Cold Feed Extruder gearboxes. This smart substitution, requiring no hardware changes, delivered energy savings of 4-6 per cent, as validated by an internationally recognised energy audit firm under IPMVP – Option B protocols, aligned with
ISO 50015 standards.

Beyond energy efficiency, the retrofit significantly improved operational parameters:

  • Lower thermal stress on equipment
  • Extended lubricant drain intervals
  • Reduction in CO2 emissions and operational costs

These benefits position Klübersynth GEM 4-320 N as a powerful enabler of sustainability goals in line with India’s Business Responsibility and Sustainability Reporting (BRSR) guidelines and global Net Zero commitments.

Verified sustainability, zero compromise
This retrofit case illustrates that meaningful environmental impact doesn’t always require capital-intensive overhauls. Klübersynth GEM 4-320 N demonstrated high performance in demanding operating environments, offering:

  • Enhanced component protection
  • Extended oil life under high loads
  • Stable performance across fluctuating temperatures

By enabling quick wins in efficiency and sustainability without disrupting operations, Klüber reinforces its role as a trusted partner in India’s evolving industrial landscape.

Klüber wins EcoVadis Gold again
Further affirming its global leadership in responsible business practices, Klüber Lubrication has been awarded the EcoVadis Gold certification for the fourth consecutive year in 2025. This recognition places it in the top three per cent
of over 150,000 companies worldwide evaluated for environmental, ethical and sustainable procurement practices.
Klüber’s ongoing investments in R&D and product innovation reflect its commitment to providing data-backed, application-specific lubrication solutions that exceed industry expectations and support long-term sustainability goals.

A trusted industrial ally
Backed by 90+ years of tribology expertise and a global support network, Klüber Lubrication is helping customers transition toward a greener tomorrow. With Klübersynth GEM 4-320 N, tyre manufacturers can take measurable, low-risk steps to boost energy efficiency and regulatory alignment—proving that even the smallest change can spark a significant transformation.

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