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Innovation for Tomorrow

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Samidha Pathak, Research and Development Manager, Nuvoco Vistas, discusses the future of cement and building materials.

The building materials sector has been a constant arena for innovation, evolving from the ancient use of stone and wood to the contemporary reliance on steel and concrete. Concrete stands out as the most widely utilised man-made material in the present day. Today, concrete remains a cornerstone in construction. The materials have evolved in coming times and will continue to do so with the rapid pace of innovations. As the industry continues to evolve, embracing new materials and techniques is crucial to meeting the demands of the modern world.
With the increasing stride in urbanisation and infrastructural boom, there will be a continued demand for increase in production of building materials. The industry should continue to emerge with new trends to ease the efforts for the end user and maximise productivity. However, it is the need of the hour that these innovations come with reduced carbon footprint and its reliance on virgin natural resources.
Cement sector is already being driven with many initiatives in operations like enhancing kiln and energy efficiencies, firing with alternate fuels to petcoke, utilising alternate raw materials and industrial wastes for clinkerisation, capturing flue gases which all initiatives are not only innovative but also sustainable.

Real time working
In processing and production, real time monitoring has become possible. Carbon Capture Utilisation and Sequestration (CCUS) is an emerging technology to offset the greenhouse gases emission. The ultra high-performance concrete with a composite of cement and fibres is now replacing reinforcement to a considerable extent. Design freedom with specialised concrete mix enabling digitised automated efficient and faster concrete structures is possible today because of 3D printed concrete.
Electricity conservation is possible with piezoelectric concrete, rainwater can now be harvested with previous concrete Smart glasses are able to control the heat and luminosity by changing their stimuli. Like the human body, which is able to self-heal, today concrete is able to heal its own cracks, too. To save water in curing, self-curing concrete is emerging with additives. Nano materials can improve reactivity at a micro level interface.
Construction chemicals are doing wonders in modifying the rheology, grindability, setting, acceleration and workability of cement, concrete, and mortars. The decarbonisation starts with cement, one of the key binders in the building materials and alkali activated binders and geopolymer concrete are eliminating clinker dependency using supplementary cementing materials.
Innovative building materials are reshaping the construction industry, offering novel solutions to longstanding challenges. A key characteristic of these advancements is circularity, emphasising meticulous design for reuse and recycling. This approach aims to significantly diminish waste and resource consumption, marking a pivotal shift toward more sustainable practices in the construction sector. Durability should be another benchmark for innovative materials ensuring that our cities stand the test of time with reduced maintenance. Futuristic innovation should be driven by maintaining resilience and efficiency, sustainable in the long run. Challenges like technical risks, lower acceptability to change, and increased costing can be a few barriers for scaling market acceptability of these innovative materials.
Innovation should become a value system rather than a selling pitch. The resourcefulness of human ingenuity and our innate search for easing jobs will continue to ignite an innovative spark thus overcoming the critical challenges we are facing today.

About the author
Samidha Pathak is the Research and Development Manager at Nuvoco Vistas Corp. With her expertise in R&D, she oversees the development of innovative products and solutions that meet the company’s strategic objectives. Her role involves leading cross-functional teams, collaborating with stakeholders, and driving projects from concept to execution.

Concrete

Ramco Cements’ Hard Worker Campaign Wins Seven Awards

Campaign earns honours for direction, editing and cinematography

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The Hard Worker campaign by The Ramco Cements has secured seven honours at the Good Ads Matter Awards 2026, adding to its growing list of accolades and reinforcing its standing among the year’s most recognised advertising campaigns.
The awards were presented during the Good Ads Matter Awards Night 2026 held at Mehboob Studios in Mumbai. The campaign received recognition across multiple categories, highlighting excellence in direction, editing, cinematography and storytelling.
Among the honours, the campaign won Silver in the Campaign of the Year – Direction category, while filmmaker Prakash Varma was named Director of the Year for the films Tortoise & Hare and Eco Plaster. Tortoise & Hare also received Silver awards for Best Editing and Best Colour Grading, along with a Bronze award for Best Cinematography. Eco Plaster earned Bronze awards in the Best Direction – Narrative and Best Direction – Humour categories.
Both films extended their award-winning run, with Eco Plaster being recognised for its narrative centred on water conservation through innovative construction solutions, while Tortoise & Hare was honoured for its storytelling and craft execution.
The Hard Worker campaign was built around the idea that hard work deserves recognition and respect. Through culturally rooted and emotionally engaging stories, the campaign has connected with consumers, engineers, masons and the wider construction community across the country.
Commenting on the achievement, A V Dharmakrishnan, CEO of The Ramco Cements Limited, said that the continued recognition across leading creative platforms reflects the company’s commitment to meaningful and authentic communication rooted in the values of the people it serves.
Balaji K Moorthy, Executive Director – Marketing, The Ramco Cements Limited, said the awards recognise the craftsmanship behind the storytelling, from direction and cinematography to editing and narrative execution.
Following recognition at both the Kyoorius Creative Awards and the Good Ads Matter Awards, the Hard Worker campaign continues to demonstrate the impact of purpose-driven storytelling combined with strong creative execution and consumer relevance.

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Concrete

Cement Makers Reaffirm Commitment to Sustainable Growth

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World Environment Day spotlight on innovation and circularity

On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.

The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.

Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.

“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.

He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.

According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.

Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.

“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.

He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.

On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.

 

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Concrete

Building a Greener Future Together

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Environmental sustainability requires immediate action, not just long-term commitments and discussions. Recycling, circular economy practices, and technology-driven waste management can help industries reduce environmental impact while supporting sustainable growth.

Author: Jignesh Kundaria, Director and CEO, Fornnax Technology

World Environment Day serves as an important reminder that environmental sustainability can no longer remain confined to discussions, reports, or long-term commitments. The environmental challenges facing the world today demand immediate, measurable, and collective action. Across industries and communities, waste generation continues to outpace our ability to process it responsibly, placing increasing pressure on ecosystems, natural resources, public health, and the well-being of future generations.

One of the most significant shifts required today is a change in how society perceives waste. Rather than being viewed as a material to be discarded, waste must be recognised as a valuable resource that can contribute to both economic growth and environmental protection when managed through the right technologies and systems. This mindset forms the foundation of the circular economy model that countries across the world are increasingly adopting to reduce landfill dependence, recover valuable materials, and create more sustainable industrial ecosystems.

India has made meaningful progress in strengthening awareness around sustainability, recycling, and environmental responsibility over the past decade. Significant efforts are being made to formalise the recycling sector through improved infrastructure, technology adoption, policy implementation, and broader stakeholder participation. These developments are creating a stronger foundation for responsible waste management and resource recovery across the country.

However, achieving long-term environmental impact requires collaboration from all stakeholders. Industries, policymakers, technology providers, and communities must work together with greater accountability to strengthen recycling ecosystems, encourage responsible waste management practices, and create sustainable outcomes through consistent execution rather than temporary interventions.

As someone closely associated with the recycling industry, I firmly believe that technology will play a decisive role in addressing future environmental challenges. Advanced recycling systems have the potential to recover valuable resources, reduce pollution, minimise landfill burdens, and conserve energy, creating a more sustainable future for generations to come. This belief is deeply reflected in Fornnax’s motto, “Committed to Create a Green Future,” which embodies our commitment to building long-term environmental value through innovation and responsible action.

At the same time, technology alone cannot deliver meaningful change. Real progress requires intent, awareness, participation, and a shared sense of responsibility. Sustainable development can only be achieved when innovation is supported by collective action and a genuine commitment to environmental stewardship.

On this World Environment Day, let us move beyond conversations and take meaningful steps towards creating a cleaner, greener, and more sustainable planet. By embracing innovation, strengthening recycling ecosystems, and acting responsibly today, we can create lasting environmental impact and secure a better future for generations to come.

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