Concrete
Green Cements and Potential Challenges
Published
2 years agoon
By
admin
Dr SB Hegde, Professor, Jain University, Karnataka State, India, and Visiting Professor, Pennsylvania State University, USA, discusses the varieties of eco-friendly cements and their key components while evaluating the difficulties in manufacturing them.
Today, cement is the commodity item that is used most widely, and each person uses about half a tonne of cement annually.
Cement, however, has a significant negative impact on the environment despite the important role it plays in society. Currently, the production of cement consumes 3 per cent of the energy used worldwide and contributes to 4.5 per cent of greenhouse gas emissions (GHGs) and as the demand for cement rises, so does its impact on climate change.
For the world to achieve its goal of keeping global warming to 1.5°C in order to avoid the worst effects of climate change, it is imperative to find ways to reduce emissions from the cement sector, but this industry has proven to be obstinately challenging to decarbonise. Today, a crucial chemical process known as calcination is responsible for between fifty percent and two thirds of all emissions from cement manufacturing. Escaping these emissions is challenging.
In order to bring the cement industry to comply with the Paris Climate Agreement, annual emissions must decrease by at least 16 per cent by 2030. This implies that efforts along the entire value chain, from demand management to increasing process efficiency to utilising cutting-edge technologies and solutions in the manufacture of cement and concrete, will be crucial. However, directly addressing the process emissions will have the biggest impact.

It is anticipated that using CCUS technology to decarbonise the cement industry will increase costs by more than $100 per tonne of cement
Types of Main Green or Low Carbon Cements
Green cement is a product that is friendly to the environment and reduces the carbon footprint of cement production. A variety of green cement types have been created after numerous attempts to produce green cements.
The majority of these are based on technological developments, such as new cement formulations, geopolymers, carbon-negative cements, and new concrete products. These include energy-efficient, low carbon production techniques. Additionally, the production of green cement reduces the consumption of cement, and its primary raw materials include fly ash and blast furnace slag, industrial waste.
Examples of green cement include Ekkomaxx cement, magnesium oxychloride cement, geopolymer cement, ferrocrete, calcium sulfoaluminate cement and sequestrated carbon cement. While some of these products have been commercialised and used in numerous projects, some of these cements have not yet been widely used in construction projects despite having significant potential.
Ekkomaxx Cement
It is a kind of green cement made by the American company Ceratech, and it contains 5 per cent liquid renewable additives and 95 per cent fly ash. This cement, made by Ceratech Company, has almost no carbon footprint based on standards like the International Code Council and United States Green Building Council.
Along with a 95 per cent reduction in the use of virgin materials, the process of making cement also requires 50 per cent less water.
High early strength, resilience, crack resistance, low chloride permeability, resistance to sulphate attack, durability and corrosion resistance that is more than three times that of conventional cement, and greater resistance to freezing and thawing than that of standard cement are the main characteristics of Ekkomax cement.
Ferrocrete Cement
By combining silica and iron, which are leftover byproducts from the steel and glass industries, ferrocrete cement is created. This material mixture is then CO2-cured, potentially resulting in the creation of carbon-negative material. Ferrocrete was created by researchers at the Pennsylvania State University, USA.
Sequestrated Carbon Cement
The Calera Corp. cement in California produced cement from seawater or brine mixed with CO2 that may be used as a Portland cement substitute. In this cement production process, CO2Â rich gases are filtered through seawater.
In order to create cement that can be used in place of Portland cement, the Calera Corp. cement plant in California mixed brine or seawater with CO2. Seawater is used to filter CO2 rich gases used in the cement manufacturing process.
Cement Produced with Superheated Steam
The process of superheated steam can be used to change the cement particles in order to make them more reactive. In this process, the emitted CO2 can be captured after it has been separated.
Magnesium oxychloride Cement (MOC)
Magnesium oxide (MgO) powder and a concentrated solution of magnesium chloride are the two main components of magnesium oxychloride cement (MOC), environmentally friendly and carbon-neutral cement (MgC12). These are byproducts of the mining of magnesium.
The MOC has great compressive strength and sets quickly and MgO absorbs CO2 from the atmosphere, but water can reduce its strength considerably. However, this weakness of MOC can be tackled to certain extent by introducing 15 per cent of fly ash and the same amount of silica fume.
These additives fill the pore structure in MOC, which makes the concrete denser. Consequently, both strength and durability of concrete is improved considerably. Furthermore, it is required to add phosphoric acid and soluble phosphates to improve the resistance of this type of green cement against warm water.
This cement causes steel to corrode – it cannot be used to build reinforced concrete structures unless this issue is resolved.
Geopolymer Cement
Alkali-activated cement, also known as geopolymer, is made from aluminosilicates rather than the more environmentally hazardous calcium oxide.
The aluminosilicates are made from by-products of industry, such as fly ash. The performance and price of the geopolymer cement are comparable to those of regular Portland cement, and it emits 95 per cent less CO2 overall.
Potential Challenges
Technology for carbon capture, utilisation, and storage (CCUS) offers one potential answer to these challenging process emissions. In CCUS, CO2 is extracted from cement manufacturing facilities’ exhaust gases and either used as a raw material for the production of valuable chemicals and fuels or stored deep underground in geological formations. Up to 90 per cent of all emissions from cement manufacturing could be eliminated by CCUS. However, there are a number of significant obstacles to overcome before the technology can be scaled up to meet sector demands. The challenges are as follows:

Clinkerisation is the most carbon intensive process in cement making and manufacturers are targeting this process mainly for carbon reduction.
A. CO2 Content
Compared to other industrial processes targeted by CCUS, cement production emits flue gas with a CO2 concentration of less than 20 per cent. Because of this, CO2 capture from cement plants is expensive. The efficiency and economics of the capture process could be improved with the use of creative kiln designs that separate exhaust gases, but doing so would require significant investment and plant redesign.
B. Geographic Limitations
Plants must be located close to an appropriate geological formation for carbon storage, which is neither common nor evenly distributed throughout the world. The cost of storing and transporting the captured CO2 in conjunction with a low-value product like cement poses a significant obstacle to the widespread use of this technology.
C. Capital Expenditure
The deployment of CCUS technology at scale is still a long way off and remains an expensive option. Although it is possible to capture cement plant emissions for about $100 per tonne of CO2, the costs are still higher than for other hard-to-abate industries like steel and fertiliser production.
D. Influence the Customers
It is anticipated that using CCUS technology to decarbonise the cement industry will increase costs by more than $100 per tonne of cement. This entails increasing the cost of cement from its current average of about $ 80-90 120 per tonne by a factor of two and consequently raising the cost of concrete by a factor of about 30 per cent. In a market where prices are so sensitive, this is a significant barrier.
Although CCUS technology is well-positioned to contribute to the decarbonisation of the cement industry, these difficulties make it unlikely that it will solve all problems and difficulties.
Low-Carbon or Green Cement – The Real Solution
Low-carbon cement can reduce process emissions by 10 to 100 per cent when compared to conventional ordinary Portland cement (OPC), which emits 0.6 tonnes of CO2 equivalent per tonne of cement and contains more than 90 per cent clinker. The most energy- and carbon-intensive step in the cement manufacturing process, the ‘clinker’, is directly targeted by low-carbon cement in order to reduce carbon emissions. There are numerous approaches to accomplish this, including:

Green cement is a product that is friendly to the environment and reduces the carbon footprint of cement production.
- Reducing the amount of clinker used in cement by substituting a portion of it with alternatives called supplementary cementitious materials, or SCMs
- Readjusting the way clinker is made by reducing the amount of limestone in feedstocks or modifying the calcination process
- Reformulating cement chemistries by developing new binders based on novel materials and low-carbon processes.
Supply-Side Restrictions Stranded Resources
It costs between $200 million and $300 million to build a plant that can produce one million tonnes of ordinary Portland cement, the most widely used type of cement. Since there are currently more than 2,000 cement kilns in use, the industry is very resistant to any solution that calls for a redesign of manufacturing facilities.
Raw Material Availability
Cement is a low-value product that is consumed in enormous quantities, so the raw inputs need to be cheap, reliable and plentiful.

Efficiency of carbon capture process can be Improved with creative kiln designs.
Sales-Marketing Barriers Customer Unrest
Because safety is typically the top priority for engineers, architects and contractors, they prefer to use a reliable and well-known product. Low-carbon cements could differ from conventional OPC in terms of their setting times or early strength. This may lead to the perception that these products are risky, expensive or challenging to use.
Broken Value Chain
Numerous players participate in the construction industry at various stages of the project. This further discourages the use of alternative products by reinforcing the desire to use standardised, predictable and consistent products.
Testing Standards
Current testing standards for cements and concrete are highly prescriptive, often dictating the exact composition required for specific applications. These standards have been designed for OPC and may not be suitable for assessing the true performance of cements based on new chemistries. Setting new standards can take decades, and adoption by customers can be even slower.
Way Forward for Low Carbon or Green Cement
Low-carbon cements are a crucial way to significantly reduce emissions from cement production, despite these legitimate worries. Although there has never been a market for low-carbon cements, large corporations, government organisations, and real estate developers are all demanding solutions to lower the carbon footprints of their infrastructure and buildings, which is mandating pilot scale studies and venture capital interest in this field.
Conclusion
The potential of low-carbon cement cannot be made successful by only cement and concrete manufactures alone. Scaling innovation will require support from and collaboration among a diverse set of people like, cement manufacturers, builders, government and investors, whose input will be crucial at different stages of this project.
ABOUT THE AUTHOR:
Dr S B Hegde is a Professor at Jain University, Karnataka, India and also a Visiting Professor of Pennsylvania State University, United States of America. He had occupied ‘Leadership Positions’ in major and top cement companies in India and overseas. He has published more than 150 research papers in national and international journals. Dr Hegde is a recipient of the ‘Global Visionary’ Award in 2020.
Concrete
Adani’s Strategic Emergence in India’s Cement Landscape
Published
2 weeks agoon
September 16, 2025By
admin
Milind Khangan, Marketing Head, Vertex Market Research, sheds light on Adani’s rapid cement consolidation under its ‘One Business, One Company’ strategy while positioning it to rival UltraTech, and thus, shaping a potential duopoly in India’s booming cement market.
India is the second-largest cement-producing country in the world, following China. This expansion is being driven by tremendous public investment in the housing and infrastructure sectors. The industry is accelerating, with a boost from schemes such as PM Gati Shakti, Bharatmala, and the Vande Bharat corridors. An upsurge in affordable housing under the Pradhan Mantri Awas Yojana (PMAY) further supports this expansion. In May 2025, local cement production increased about 9 per cent from last year to about 40 million metric tonnes for the month. The combined cement capacity in India was recorded at 670 million metric tonnes in the 2025 fiscal year, according to the Cement Manufacturers’ Association (CMA). For the financial year 2026, this is set to grow by another 9 per cent.
In spite of the growing demand, the Indian cement industry is highly competitive. UltraTech Cement (Aditya Birla Group) is still the market leader with domestic installed capacity of more than 186 MTPA as on 2025. It is targeted to achieve 200 MTPA. Adani Cement recently became a major player and is now India’s second-largest cement company. It did this through aggressive consolidation, operational synergies, and scale efficiencies. Indian players in the cement industry are increasingly valuing operational efficiency and sustainability. Some of the strategies with high impact are alternative fuels and materials (AFR) adoption, green cement expansion, and digital technology investments to offset changing regulatory pressure and increasing energy prices.
Building Adani Cement brand
Vertex Market Research explains that the Adani Group is executing a comprehensive reorganisation and consolidation of its cement business under the ‘One Business, One Company’ strategy. The plan is to integrate its diversified holdings into one consolidated corporate entity named Adani Cement. The focus is on operating integration, governance streamlining, and cost reduction in its expanding cement business.
Integration roadmap and key milestones:
- September 2022: The consolidation process started with the $6.4 billion buyout of Holcim’s majority stakes in Ambuja Cements and ACC, with Ambuja becoming the focal point of the consolidation.
- December 2023: Bought Sanghi Industries to strengthen the firm’s presence in western India.
- August 2024: Added Penna Cement to the portfolio, improving penetration of the southern market of India.
- April 2025: Further holding addition in Orient Cement to 46.66 per cent by purchasing the same from CK Birla Group, becoming the promoter with control.
- Ambuja Cements amalgamated with Adani Cement: This was sanctioned by the NCLT on 18th July 2025 with effect from April 1, 2024. This amalgamation brings in limestone reserves and fresh assets into Ambuja.
- Subject to Sanghi and Penna merger with Ambuja: Board approvals in December 2024 with the aim to finish between September to December 2025.
- Ambuja-ACC future integration: The latter is being contemplated as the final step towards consolidation.
- Orient Cement: It would serve as a principal manufacturing facility following the merger.
Scale, capacity expansion and market position
In financial year-2025, Adani Cement, including Ambuja, surpassed 100 MTPA. This makes it one of the world’s top ten cement companies. Along with ACC’s operations, it is now firmly placed as India’s second-largest cement company. In FY25, the Adani group’s sales volume per annum clocked 65 million metric tonnes. Adani Group claims that it now supplies close to 30 per cent of the cement consumed in India’s homes and infrastructure as of June 2025.
The organisation is pursuing aggressive brownfield expansion:
- By FY 2026: Reach 118 MTPA
- By FY 2028: Target 140 MTPA
These goals will be driven by commissioning new clinker and grinding units at key sites, with civil and mechanical works underway.
As of 2024, Adani Cement had its market share pegged at around 14 to 15 per cent, with an ambition to scale this up to 20 per cent by FY?2028, emerging as a potent competitor to UltraTech’s 192?MTPA capacity (186 domestic and overseas).
Strategic advantages and competitive benefits
The consolidation simplifies decision-making by reducing legal entities, centralising oversight, and removing redundant functions. This drives compliance efficiency and transparent reporting. Using procurement power for raw materials and energy lowers costs per ton. Integrated logistics with Adani Ports and freight infrastructure has resulted in an estimated 6 per cent savings in logistics. The group aims for additional savings of INR 500 to 550 per tonne by FY 2028 by integrating green energy, using alternative fuel resources, and improving sourcing methods.
Market coverage and brand consistency
Brand integration under one strategy will provide uniform product quality and easier distribution networks. Integration with Orient Cement’s dealer base, 60 per cent of which already distributes Ambuja/ACC products, enhances outreach and responsiveness.
By having captive limestone reserves at Lakhpat (approximately 275 million tonnes) and proposed new manufacturing facilities in Raigad, Maharashtra, Adani Cement derives cost advantage, raw material security, and long-term operational robustness.
Strategic implications and risks
Consolidation at Adani Cement makes it not just a capacity leader but also an operationally agile competitor with the ability to reap digital and sustainability benefits. Its vertically integrated platform enables cost leadership, market responsiveness, and scalability.
Challenges potentially include:
- Integration challenges across systems, corporate cultures, and plant operations
- Regulatory sanctions for pending mergers and new capacity additions
- Environmental clearances in environmentally sensitive areas and debt management with input price volatility
When materialised, this revolution would create a formidable Adani–UltraTech duopoly, redefining Indian cement on the basis of scale, innovation, and sustainability. India’s leading four cement players such as Adani (ACC and Ambuja), Dalmia Cement, Shree Cement, and UltraTech are expected to dominate the cement market.
Conclusion
Adani’s aggressive consolidation under the ‘One Business, One Company’ strategy signals a decisive shift in the Indian cement industry, positioning the group as a formidable challenger to UltraTech and setting the stage for a potential duopoly that could dominate the sector for years to come. By unifying operations, leveraging economies of scale, and securing vertical integration—from raw material reserves to distribution networks—Adani Cement is building both capacity and resilience, with clear advantages in cost efficiency, market reach, and sustainability. While integration complexities, regulatory hurdles, and environmental approvals remain key challenges, the scale and strategic alignment of this consolidation promise to redefine competition, pricing dynamics, and operational benchmarks in one of the world’s fastest-growing cement markets.
About the author:
Milind Khangan is the Marketing Head at Vertex Market Research and comes with over five years of experience in market research, lead generation and team management.
Concrete
Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series
Published
1 month agoon
August 16, 2025By
admin
PowerBuild’s flagship Series M, C, F, and K geared motors deliver robust, efficient, and versatile power transmission solutions for industries worldwide.
Products – M, C, F, K: At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. PowerBuild answers this need with its flagship geared motor series: M, C, F, and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.
Series M – Helical Inline Geared Motors: Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.
Series C – Right Angled Heli-Worm Geared Motors: Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.
Series F – Parallel Shaft Mounted Geared Motors: Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes, and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.
Series K – Right Angle Helical Bevel Geared Motors: For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining, and material handling. Its flexibility in mounting and broad motor options offer engineers’ freedom in design and reliability in execution.
Together, these four series reflect PowerBuild’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design, and field-tested reliability. Whether the requirement is speed control, torque multiplication, or space efficiency, Radicon’s Series M, C, F, and K stand as trusted powerhouses for global industries.

Klüber Lubrication India’s Klübersynth GEM 4-320 N upgrades synthetic gear oil for energy efficiency.
Klüber Lubrication India has introduced a strategic upgrade for the tyre manufacturing industry by retrofitting its high-performance synthetic gear oil, Klübersynth GEM 4-320 N, into Barrel Cold Feed Extruder gearboxes. This smart substitution, requiring no hardware changes, delivered energy savings of 4-6 per cent, as validated by an internationally recognised energy audit firm under IPMVP – Option B protocols, aligned with
ISO 50015 standards.
Beyond energy efficiency, the retrofit significantly improved operational parameters:
- Lower thermal stress on equipment
- Extended lubricant drain intervals
- Reduction in CO2 emissions and operational costs
These benefits position Klübersynth GEM 4-320 N as a powerful enabler of sustainability goals in line with India’s Business Responsibility and Sustainability Reporting (BRSR) guidelines and global Net Zero commitments.
Verified sustainability, zero compromise
This retrofit case illustrates that meaningful environmental impact doesn’t always require capital-intensive overhauls. Klübersynth GEM 4-320 N demonstrated high performance in demanding operating environments, offering:
- Enhanced component protection
- Extended oil life under high loads
- Stable performance across fluctuating temperatures
By enabling quick wins in efficiency and sustainability without disrupting operations, Klüber reinforces its role as a trusted partner in India’s evolving industrial landscape.
Klüber wins EcoVadis Gold again
Further affirming its global leadership in responsible business practices, Klüber Lubrication has been awarded the EcoVadis Gold certification for the fourth consecutive year in 2025. This recognition places it in the top three per cent
of over 150,000 companies worldwide evaluated for environmental, ethical and sustainable procurement practices.
Klüber’s ongoing investments in R&D and product innovation reflect its commitment to providing data-backed, application-specific lubrication solutions that exceed industry expectations and support long-term sustainability goals.
A trusted industrial ally
Backed by 90+ years of tribology expertise and a global support network, Klüber Lubrication is helping customers transition toward a greener tomorrow. With Klübersynth GEM 4-320 N, tyre manufacturers can take measurable, low-risk steps to boost energy efficiency and regulatory alignment—proving that even the smallest change can spark a significant transformation.

Adani’s Strategic Emergence in India’s Cement Landscape

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

Driving Measurable Gains

Reshaping the Competitive Landscape

CCU testbeds in Tamil Nadu

Adani’s Strategic Emergence in India’s Cement Landscape

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

Driving Measurable Gains

Reshaping the Competitive Landscape
