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Envisioning a Better Tomorrow

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Vivek Agnihotri, CEO and Executive Director – Cement, Prism Johnson, speaks about the company’s innovations in cement and their vision for the future.

Prism Johnson, the ‘Made for Future’ philosophy largely encompasses all of its three divisions. They have recently launched new products – Prism Champion, which in comparison to all cement present in the market has a higher quality; Prism Champion Plus, which is a premium product that contributes about 40 per cent to the total sale; and Prism Duratech, which is a specialised product for high strength performance areas. Customers have accepted Prism Champion Plus as a premium product. There are territories where approximately 70 to 80 per cent of sales is from this premium product.
Wherever architects and engineers design long beamless walls or narrow sections, Prism Duratech comes in use as a specialised product. The company has also launched a water resistant cement, which had been in research and development for the last three years. They noticed that this segment was emerging, but still took their time to launch to make it better than the products available in the market. With multiple iterations, research and tests done, they believe this will be the best water resistant cement in the market.
Prism Johnson follows the Bureau of Indian Standards (BIS). This is a mandate in India. They also take samples from the market and construction sites and analyse what is commonly available in the market and then reconfigure their specifications to give more to the customers. Their premium is not just price, it also comes with surety of performance.
The brand is well accepted in the central part of India, and it has a high rate of capacity utilisation, which has been going good in the recent years.

The Eco-friendly Approach
Prism Johnson makes and sells blended cement with the permitted levels of fly ash in the cement composition. They do not have slag available in the central part of India as hardly any steel plants are located close by, otherwise they would have developed a blend using slag as well. Reducing the clinker factor and creating blends is their effort towards reducing their carbon footprint from the environment.
The company has reduced fuel consumption and power consumption as compared to previous years and that is an on-going process. They are an efficient plant and have installed a waste heat recovery system and perhaps it is one of India’s best in the cement industry. It is a 22.5 megawatt WHRS plant, which is of much higher capacity than other cement plants. They have also installed a 30 megawatt solar power plant and are using approximately 35 per cent renewable energy. They are looking forward to increasing this capacity and steps are being taken in this direction.
The three key benefits that their customers get from using their products foremost include quality. They are extremely focused on quality and give demonstrations in the market with site constructions. Secondly, it is their technical support services. Their services are one of the highest intensive support services in the market that provides support to the customer to train his masons, thus training hundreds of masons per month. They have approximately 65 thousand masons registered with them who at some point of time used their cement and have been trained by the company’s experts. Good quality cement requires good quality construction practices. They work a lot on good quality construction practices with the masons.
Thirdly, Prism Johnson works very closely with architects and engineers. They understand their requirements, designs and what they are working on. This is a huge plus for the end user as the product they get is what they truly need.
Prism Johnson is a rural based organisation. The kind of construction that is coming up in the rural parts of the country, using their cement, is almost similar to that of the metro cities due to the practices that the company follows. They support builders and help them to design buildings using their cement.

ABOUT THE AUTHOR:
Vivek Agnihotri shoulders multiple responsibilities as the CEO and Executive Director (Cement) as well as Board Director with Prism Johnson Ltd.

Concrete

Cement Prices Likely to Rise Rs. 10-15 per Bag from Mid-October

Input costs and steady demand may drive cement price increases

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Cement manufacturers in India are likely to raise prices by Rs. 10-15 per bag from mid-October, as they seek to offset persistent increases in power and fuel costs. Emkay Research said its channel checks indicated a high probability of an increase from October 12, supported by the start of the busy construction season and favourable demand-supply conditions.

The sector had implemented similar rate adjustments of Rs. 10-15 per bag during the first quarter, but the increases were insufficient to cover higher operating costs. Prices also softened during July and August because of the monsoon, widening the gap between realisations and input expenses. Delayed plant expansion programmes have pushed clinker utilisation rates towards 79 per cent by FY28, helping to balance market fundamentals.

Emkay Research said steady volume offtake was supporting cement consumption, with non-trade demand driving activity across regional markets. Industry volumes are expected to grow by 7-8 per cent year on year during the first half of FY27, while demand momentum is projected to remain firm over the following 18 months. The outlook includes the busy construction season in the second half of FY27 and infrastructure activity linked to general elections in the first half of calendar year 2029.

The brokerage expects overall cement demand to record a compound annual growth rate of about 7 per cent between FY26 and FY28. However, elevated operating expenses are likely to continue weighing on profitability. Input costs have risen by Rs. 300-400 per t over the past six to seven months, with the full impact expected to become visible in second-quarter earnings and remain persistent through the second half of FY27.

Spot prices for petcoke and imported coal are approximately 20 per cent and 16 per cent above their second-quarter averages, at USD 175 per t and USD 150 per t, respectively. Packing costs have also increased, with polypropylene granule prices rising above Rs. 135 per kg. Emkay Research estimated that second-quarter earnings could decline by Rs. 200-250 per t sequentially because of higher fuel bills and negative operating leverage, and said the sector requires sustained price increases of about Rs. 10 per bag to offset cost inflation.

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Concrete

Nuvoco Marks 10 Years, Targets 35 MMTPA Capacity by FY28

Nuvoco celebrates a decade of growth, targeting 35 MMTPA cement capacity by FY28.

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Nuvoco Vistas Corporation Limited is celebrating a decade of operations under the theme ‘Dus Saal Bemisaal’, highlighting its expansion in India’s building materials sector. The company has grown from a single cement manufacturing facility into a diversified organisation operating across cement, ready-mix concrete (RMC) and modern building materials.
The company’s journey began in 2014 when its parent, Nirma Group, commissioned a 2 million metric tonnes per annum (MMTPA) greenfield cement plant at Nimbol, Rajasthan. A major milestone followed in October 2016 with the acquisition of Lafarge India, significantly expanding its manufacturing footprint.
Nuvoco strengthened its market presence through the acquisition of Emami Cement, now NU Vista Limited, in 2020, followed by its public listing in 2021. In April 2025, the company added Vadraj Cement to its portfolio, strengthening its presence in western India.
Nuvoco has an operating cement capacity of 27 MMTPA and 14 manufacturing units, including the Kutch and Sachana facilities in Gujarat, which are in advanced stages of completion. It also operates 58 ready-mix concrete plants across India and offers a range of modern building materials.
The company aims to increase its cement capacity to 35 MMTPA by FY2027-28, representing approximately 15-fold growth over the decade.
Reflecting on the milestone, Hiren Patel, Chairman, Nuvoco Vistas Corporation Limited, said, “From our beginnings at Nimbol to the organisation we are today, every milestone has added a new chapter to Nuvoco’s journey and strengthened our belief in building for the long term.”
The company continues to focus on capacity expansion, operational efficiency, innovation and sustainability while strengthening its position in India’s construction materials market.

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Concrete

J&K Government Notifies City Gas Distribution Policy

Policy targets PNG and CNG expansion across all 20 districts

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Jammu and Kashmir government has notified the City Gas Distribution (CGD) Policy, 2026, following its approval by the Council of Ministers headed by Chief Minister Omar Abdullah. The policy sets out a phased framework for expanding Piped Natural Gas (PNG) and Compressed Natural Gas (CNG) access for households, businesses, industries and the transport sector across the Union Territory.

CGD networks will be expanded in phases across all 20 districts, with the aim of bringing reliable natural gas closer to consumers and supporting a gradual shift from conventional fuels. The government said the policy is designed to improve energy access while creating an investor-friendly and time-bound environment for gas distribution projects.

The policy provides for single-window and time-bound clearances, streamlined procedures for setting up CNG stations and standardised norms for the Right of Way. These measures are intended to reduce procedural delays, simplify project implementation and facilitate investment in natural gas infrastructure.

It also prioritises gas connectivity for major industrial estates, including those in Kathua, Samba and Pulwama. Improved access to natural gas is expected to support industrial activity, enhance energy efficiency and help businesses manage fuel costs, while strengthening their competitiveness and encouraging investment in the clean-energy sector.

The policy is also expected to create opportunities for local employment, apprenticeships and skill development in the construction, operation and maintenance of gas distribution networks and related services. Abdullah described the measure as an important step towards cleaner growth, sustainable development and a modern energy ecosystem in Jammu and Kashmir, saying it would expand reliable energy access and support industry and investment.

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