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Manoj Kumar Rustagi, EVP – Business Strategy & Capex Projects, Sustainability and R&D, JSW Cement Limited, talks about aligning efforts with sustainable development goals.

Manoj Kumar Rustagi, EVP – Business Strategy & Capex Projects, Sustainability and R&D, JSW Cement Limited, talks about aligning efforts with sustainable development goals.

Our business strategy has been based on the underlying concept of a circular economy across industries, making us a responsible corporate, and delivering superior quality products and building materials to our customers.

Our business model works on the principle of using industrial waste to manufacture superior quality cement or cementitious products in the most efficient and environment-friendly manner. We primarily focus on low-carbon products, utilisation of renewable energy, co-processing of waste materials in place of fossil fuels, deploying electric commercial vehicles, installation of Waste Heat Recovery System (WHRS), and other initiatives aligned with the low carbon economy and ecosystem.

During FY 2020-21, we have established our long-term targets for 2030, aligning to the sustainable development goals on various aspects related to climate change, biodiversity, water and waste-water, energy, circular economy, supply chain and air emissions.

Addressing climate change

We have undertaken definitive steps and measures to reduce our overall carbon footprint.

  • Deployed latest technology and energy-efficient processes with roller press grinding system for manufacturing cement and cementitious products.
  • Utilisation of industrial waste i.e., blast furnace slag / fly ash in manufacturing cement and cementitious products.
  • Co-processing of alternative fuel in the clinker plant at our Nandyal and Fujairah unit to reduce consumption of fossil fuels.
  • Utilisation of waste hot gases from clinker plant for slag drying, thus saving coal/diesel.
  • Utilising solar power at the Nandyal unit – 5.5 MW and the Salboni unit – 3.5 MW.
  • Installing 12.2 MW capacity waste heat recovery systems (WHRS) at our Nandyal unit (Project in Progress).
  • Established rainwater harvesting facilities inside the plant premises across our plant locations.
  • Development of greenbelt in and around our plant premises.

Salboni and Vijayanagar Plant: Improving energy efficiency with PAT targets

During FY 2020-21, the Salboni and Vijayanagar plants were considered as designated consumer (DC) in the Perform, Achieve, Trade Cycle (PAT) 2020-21 to 2022-23 as per the Bureau of Energy Efficiency (BEE). The targets specified by BEE were as follows:

1. Salboni Plant

  • Baseline Specific Energy Consumption, SEC – 0.0227 toe/tonne of equivalent product
  • Target Specific Energy Consumption (2022-23), SEC – 0.0210 toe/tonne of equivalent product

2. Vijayanagar Plant

  • Baseline Specific Energy Consumption, SEC – 0.0438 toe/tonne of equivalent product
  • Target Specific Energy Consumption (2022-23), SEC – 0.0372 toe/tonne of equivalent product

Both the plants are improving energy efficiency by implementing various measures related to product mix, optimisation of process energy, shift to the latest energy efficient equipment wherever feasible and energy efficiency improvement projects among others.

Sustainability initiatives

In aligning with the triple bottom line, we have undertaken definitive steps to produce quality cement and cementitious products in an efficient and environment-friendly manner.

1. Reduction in clinker ratio

As a continuous effort of the company, our R&D team is developing processes that will help us in conserving limestone and energy, which will in turn help us reduce the manufacturing cost of cement. During FY 2020-21, our R&D team developed an in-house additive used in cement grinding, which helps in the reduction of clinker consumed per tonne of cement produced. Through this initiative, we have avoided 24140 Tonnes of CO2 emissions at our Salboni and Jajpur plants.

2. Manufacturing of Composite Cement

Our company has put in efforts in R&D, to manufacture a new range of blended cement products called composite cement, which uses both, fly ash and blast furnace slag as supplementary cementitious materials. Our Jajpur grinding unit mainly produces composite cement and that forms ~68% of the overall product mix from the plant. This product helps us in reducing our manufacturing costs while utilising multiple industrial waste as supplementary cementitious materials to produce quality low carbon cement products as per BIS.

3. Use of alternate fuel / reduced solid fuels like coal / pet coke

During FY 2020-21, ~23,200 tonnes of waste was co-processed at our Nandyal plant, in our cement kiln in an environmentally friendly manner. We have successfully reduced 18,121 tonnes of CO2 emissions by utilising different types of wastes in place of traditional fuels.

4. Use of solar energy

5. During FY 2020-21, we have consumed ~ 1,15,04,567 units of solar power at our Nandyal and Salboni plant, thus avoiding ~ 10,469 tonnes of CO2 emissions

6. Circular economy

A major part of our product portfolio consists of blended cement products and cementitious materials, which are manufactured using industrial wastes or by-products. During FY 2020-21, around 88% of production was blended cements, a 1% increase as compared to the previous year. We have consumed 4.97 million tonnes of slag and 0.16 million tonnes of fly ash for our cement manufacturing process during FY 2020-21, thus reducing the consumption of natural resources such as limestone, water and energy.

7. Energy efficiency

Some of the energy efficiency initiatives implemented during FY 2020-21:

  • Medium VoltageVariable Frequency Drive (MV VFD) installation in grinding mill at Jajpur
  • Optimisation of compressed air utilisation at Jajpur
  • Discharge chute modification for wagon loading and truck loading at Vijaynagar
  • VFD installation in HAG coal conveying at Vijaynagar
  • Reduction in pressure drop across cement mill dust collection circuit at Nandyal
  • Replacing of conventional lighting to LED lighting in VRM -1 and Packing Plant at Dolvi

Apart from these initiatives, we have made significant efforts by committing to various initiatives related to climate change action.

  • We are a signatory to the ‘Global Framework Principles on Heavy Industry Initiative,’ which has a vision to ‘Accelerate and scale-up the decarbonisation of heavy industry to align with a 1.5C global warming trajectory with urgency’.
  • We have also committed to all three of the Climate Group’s campaigns – RE100, EV100 and EP100 in a single go and we are globally the first company in heavy industries to do so.
  • Carbon Disclosure Project (CDP) is a not-for-profit charity that runs the global disclosure system for investors, companies, cities, states and regions to manage their environmental impacts. The CDP headquarter is based out of London, UK, and is working towards securing a thriving economy that works for the people and the planet by creating a global database on carbon emissions across industries. We have been participating in the CDP response for the last three years to ensure open and transparent communication to our stakeholders and the society at large. Our last year CDP response was a ‘B-’ rating, which is in the Management Band.
  • We are part of Global Cement & Concrete Association (GCCA), globally as well as of the Indian chapter. GCCA is working on various initiatives on sustainability and innovation along-with its member companies, affiliates and partners. As part of this, there are working groups on various aspects of sustainability. We lead the working group related to communications and policy advocacy. We have also become a member of GCCA Innovandi network, which is a standalone entity that works on R&D programmes in minimising the carbon footprint of cement and is a global research network of technology suppliers, academic institutions and manufacturers of cement and concrete industry.

ABOUT THE AUTHOR:

Manoj Kumar Rustagi, EVP – Business Strategy & Capex Projects, Sustainability and R&D, JSW Cement Limited, is a senior business leader, who has significantly contributed to business strategy and project management, and other strategic initiatives, in the cement, steel and energy sectors in his 29 years of professional career. In his present role as Executive Vice President, he is leading sustainability, R&D, business strategy and capex projects for JSW Cement Limited, India. He is a Director on the boards of various subsidiary companies of JSW Cement Limited. He is also on the board of GCCA Private Limited, India, in his personal capacity. He is a Mechanical Engineering graduate from BITS Pilani, India and an MBA from Indian School of Business (ISB), India.

Sustainability Performance 2020-21

We have a distinctive performance on the carbon intensity and are one of the lowest specific carbon emitters globally within the cement industry.

As per GCCA GNR data the global average of scope 1 net CO2 emissions per tonne of cementitious product is ~ 600 kg and India average is ~ 560 kg.

Compared to this for FY 20-21 our specific carbon emission is ~ 200 kg, which translates into a saving of 2.9 million MT of CO2 saving compared to India average and 3.2 million MT of CO2 saving compared to global average. We understand our responsibility for the nation and have taken definitive measures to lead our industry towards a zero net carbon economy much before the 2070 target.

200kg ~23345 tonnes 81 litres

SCOPE-1 Net CO2 emissions per tonne of cementitious material of alternative fuels consumed 66% of raw material consumption is from waste derived resources Water Consumption per tonne of cementitious material

LTIFR Share of renewable energy in total power consumption

0.44 3.15%

Natural capital Natural capital

  • Total fuel used: ~241959 tonnes
  • Total gas consumed: ~ 3.48 Crore nm3
  • Total water used: 618370 m3
  • Total electrical energy consumed: ~36.55 crore kWh
  • Thermal substitution rate: 4.23 % • 37 % of the total water consumption met from harvested water, thus reducing the dependency on groundwater and surface water resources

Emissions

  • Absolute net CO2 emissions (Scope 1): 1521828 Tonnes
  • Absolute net CO2 emissions (Scope 2): 322123 Tonnes

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Concrete

Bangur Cement Launches Premium Product for Solid Bright Homes

Setting New Standards in Premium Construction Quality

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Shree Cement, one of India’s leading cement manufacturers, has launched its premium product, Bangur Marble Cement, under its master brand, Bangur Cement. This PSC cement offers best-in-segment brightness, superior strength, and crack resistance, making it ideal for exposed concrete structures and ensuring grand, imposing designs.
The Bangur Marble Cement was launched today in Ranchi, Jharkhand. The product will be further rolled out in Bihar, West Bengal and other Indian states. Bangur Marble Cement will be available to over 2000 retailers across Bihar, Jharkhand, and West Bengal. Retailers will have access to the product, with in-store product demonstrations highlighting the features of the new product.
Speaking on the launch, Neeraj Akhoury, Managing Director of Shree Cement Ltd., said, “Bangur Marble Cement is a testament to our commitment to innovation and quality. This product is engineered to meet the evolving needs of modern construction, offering brightness, strength, and durability. With this launch, we continue reinforcing our mission of providing cutting-edge building materials that set new industry standards.”
Furthermore, the product offers high-performance attributes and an eco-friendly approach, incorporating GGBS, a by-product from steel manufacturing. This eco-friendly composition supports stronger, more durable structures while reducing the environmental footprint. Shree Cement is taking a digital-first approach to reach consumers, which is unique to the cement industry. This product will be offered alongside Bangur Cement’s premium lineup, including Jungrodhak, Rockstrong, Powermax, Magna, and Roofon. With this launch, Shree Cement continues to set new benchmarks in quality and sustainable construction solutions.

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Concrete

Sambhv Steel Tubes is Now Certified as a Great Place to Work

This certification, valid from January 2025 to January 2026.

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Sambhv Steel Tubes Limited, one of the key manufacturers of electric resistance welded (“ERW”) steel pipes and structural tubes (hollow section) in India in terms of the installed capacity as of March 31, 2024 (Source: CRISIL Report) is pleased to announce that it has been officially certified as a “Great Place to Work® for 2025. 
This certification, valid from January 2025 to January 2026, is a testament to the company’s commitment to fostering a workplace environment built on trust, collaboration, innovation, and employee well-being. Sambhv Steel Tubes also invites talented professionals who share its values of trust, collaboration, and innovation to join its team and be part of its growth journey. The Great Place to Work® certification is a recognized benchmark for workplace excellence. It is awarded based on employee feedback and an evaluation of workplace practices. Achieving this certification underscores Sambhv Steel Tubes’ dedication to nurturing a culture where Sambhv Steel strives to ensure that employees feel valued, supported, and empowered to grow both personally and professionally 
The DRHP is available on the website of the Company at www.sambhv.com, SEBI at www.sebi.gov.in, websites of BSE Limited at www.bseindia.com and National Stock Exchange of India Limited at www.nseindia.com and the website of the book running lead managers, i.e. Nuvama Wealth Management Limited and Motilal Oswal Investment Advisors Limited at www.nuvama.com and www.motilaloswalgroup.com, respectively. Any potential investor should note that investment in equity shares involves a high degree of risk and for details relating to such risk, please see the section entitled “Risk Factors” of the RHP, when filed. Potential investors should not rely on the DRHP for making any investment decision. This announcement does not constitute an offer of the Equity Shares for sale in any jurisdiction, including the United States, and the Equity Shares may not be offered or sold in the United States absent registration under the US Securities Act of 1933 or an exemption from registration. 
Any public offering of the Equity Shares to be made in the United States will be made by means of a prospectus that may be obtained from the Company and that will contain detailed information about the Company and management, as well as financial statements. However, the Equity Shares are not being offered or sold in the United States. CRISIL Market Intelligence & Analytics (CRISIL MI&A), a division of CRISIL Limited, provides independent research, consulting, risk solutions, and data & analytics to its clients. CRISIL MI&A operates independently of CRISIL’s other divisions and subsidiaries, including, CRISIL Ratings Limited.
Image Source: Sambhv Steel Tubes

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Concrete

Cement Industry Key to Growth, Jobs, and Nation Building in Budget

Budget presents opportunities for cement sector in growth, jobs, and infra.

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The Cement Manufacturers’ Association (CMA) welcomes the Union Budget 2025-26 presented by the Honourable Finance Minister Nirmala Sitharaman. CMA Member Companies have been at the forefront of nation building by significantly contributing to infrastructure development, employment generation, and economic growth. CMA believes that the Budget presents a commendable vision for India’s development through strategic investments in people, economy, and innovation.
Commenting on the Budget, Neeraj Akhoury, President, Cement Manufacturers’ Association (CMA) and Managing Director, Shree Cement Limited, stated, “CMA hails the Union Budget, announced under the leadership of Prime Minister Narendra Modi for its comprehensive focus on holistic and inclusive development. The Budget reinforces a transformative journey towards building a resilient economy for advancing India’s development goals. The various initiatives announced by the Government balance people’s aspirations with the future requirements for the Country’s economic growth. The focus on increased investments on infrastructure across States amplifies opportunities and avenues for the growth of the Cement sector. We appreciate the sustained core focus on infrastructure and reiterate our commitment to being partners in Nation’s progress.<p></p>
<p>The increased spending on large scale housing and infrastructure projects will drive demand for construction materials allowing capacity expansion and promotion of innovation in sustainable practices. We are certain that despite challenges these measures will support the Cement Industry in achieving a consistent CAGR growth rate of more than 6 per cent of installed cement capacity in the present financial year. Policy reforms in Budget 2025-26 signal a reaffirmation of the Government’s intent to augment socio economic growth across core sectors.”
The Cement Industry plays a vital role in creating direct and indirect employment across various sectors, including manufacturing, logistics, and construction, thereby supporting millions of livelihoods. Additionally, the industry remains a key contributor to the Government exchequer through taxes, duties, and levies, strengthening the country’s fiscal framework.
Parth Jindal, Vice President, Cement Manufacturers’ Association (CMA) and Managing Director, JSW Cement Limited, said, “The Budget presented by Finance Minister Smt. Nirmala Sitharaman is a forward-looking roadmap that will play a pivotal role in shaping the future of India’s cement industry, in line with the country’s vision for a Viksit Bharat by 2047. It prioritizes growth in key sectors such as infrastructure, manufacturing, and technology. The increased investment in technology will accelerate advancements in green cement solutions, driving both sustainability and innovation within the industry. Notable allocations, including Rs 200 billion to foster innovation and Rs 1.5 billion in 50-year interest-free loans to states for capital expenditure on infrastructure development, are expected to significantly bolster growth in the core sectors, including cement sector.
He further added, “The Budget’s focus on a three-year pipeline of projects under the public-private partnership (PPP) model will incentivize private sector investment and catalyse a transformation in the infrastructure landscape. Additionally, the establishment of five National Centers of Excellence for skill development, as part of the ‘Make for India, Make for the World’ initiative, will ensure that India’s emerging workforce is well-equipped to meet the demands of a rapidly growing economy.”
In light of the recent Budget announcements, which prioritise infrastructure expansion and affordable housing, the Cement Industry is poised to leverage these opportunities by ensuring steady and sustained supplies of Cement to meet the Nation’s growing domestic market and infrastructure demand coupled with sustainable and innovative technologies. With a strong commitment to sustainability and efficiency, the Cement Industry will continue to drive India’s progress and economic resilience.

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