Concrete

Life skills for the new age – 2020s and beyond

Published

6 years ago

March 5, 2021

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We all live through three distinct phases in our life: (a) education phase (b) work phase and (c) retirement phase. The phases are very different, one from the other, though there may be some overlaps in terms of certain activities. We spontaneously pick up, as it were, certain skills in each of the phases, but it is advisable that we put in conscious efforts towards acquiring the right skills, which could assure us a higher degree of success.

In these few pages, I am sharing largely my personal experiences, but I have also included insights gained from my friends and colleagues whom I regard highly for their maturity and professional competence.

Education phase
Without exception, all parents strive to provide the best possible education to their children according to their means. However, the quality of education the child receives is heavily dependent on the nature and the standing of the school where the child could finally secure admission. Most parents opt to get their children admitted to a school close to their residence or in one which assures transport arrangements.

A few parents may decide to send their children, generally their grownup children, to a boarding school. A boarding school is certainly very conducive to the overall development of the child, but everyone knows boarding schools cost a lot. Only those parents, who can afford to foot the bill and who do not mind their children living away from them, exercise this option. Once through with the school, college education comes next. Choice of the field of study is the most critical issue at this stage. Very many factors influence this decision, the most important being the score card, the actual marks obtained in the school finals. Given the intense competition for the few seats available for a particular specialisation in any reputed college, the child?? performance in the school will be the most decisive factor. In addition, parents??preferences and the counsel of vocational guides and well-wishers, will also play a part.

Life at college, free of the school uniform, ushers in a period of freedom. Opportunities for abuse are very high. Bunking classes is always a major temptation to the students. It seems to give them a sense of power. However, during this period, the idea of what one wants to achieve in life begins to take shape, especially among the more devoted of the student community. While at college, one needs to concentrate on classroom learning. This must be supplemented by study at home and regular visits to the library. No one can broaden one?? horizon or do well academically without the study of the recommended books and journals.

At the same time, one needs also to develop an interest in extra-curricular activities such as sports, drama, elocution, debating, music, dance, and singing. Academic excellence alone will not suffice for all-round development. Participation in sports and games can contribute immensely to preparing oneself for the next phase in life, the Work Phase. Be that as it may, academic learning should be the prime focus at this stage. In college, students in particular course will be of varying economic backgrounds. Accordingly, their ambitions and dreams, and their focus and their lifestyles are likely to be different. Difficult as it may be children need to be helped to integrate this truth into their life. We do not choose our parents and there is no reason to feel apologetic if one happens to come from a poorer section of the society, economically speaking. College students should be made aware of the laws of the land with regard to the consumption of drugs. They must be forewarned by teachers and parents about the dangers and pernicious effects of drug abuse. Health is ruined. Concentration is lost. Career is endangered. Most of all a drug addict finds himself on the wrong side of the law with its attendant consequences. While at college, students should be singularly focused on achieving the goals they have set for themselves. College education is the first step in obtaining a Diploma or a Degree. It also spells the start of acquiring domain knowledge in a particular field. Development of social skills also occurs during this period.

Domain knowledge must be amply supported with knowledge of networking and technology as these are regarded as essential for success in the future. All these skills should ideally lead to developing a high level of self-confidence, feeling certain about what one wants to do in life, and the ability to stay competitive in this ??an-eats-dog world?? Successful completion of a Diploma or a Degree course paves the way for the student either to pursue higher education or to seek gainful employment of some kind and, in some cases, even to be self-employed.

By way of summary, we can say that after college education, the skill-sets required of the New Age personnel will revolve around the following areas:

a) Ease of using digital tools.

b) Focus, a high level of goal-orientation.

c) Self-confidence coupled with the realisation that organisations are hierarchical, and one will have to work under a boss.

d) While at college competing with fellow students was acceptable, but in the workplace collaboration and teamwork are more desirable. They are also important for one?? overall success.

e) Organisations function based on rules and regulations, and therefore strict adherence to the rules is expected of the new entrants to the corporate life.

Gradually all the life skills are becoming gender neutral. Hence, everyone, regardless of the gender, must acquire household-related skills as well such as cooking and housekeeping. These skills are better developed at a young age and so the role of parents in ensuring that their wards are on track in acquiring these skills cannot be over-emphasised.

Work phase
Presently there is a serious slowdown in the economy of the country owing primarily to the outbreak of Covid -19 pandemic. This is a global phenomenon. It would take a while to return to the pre-Covid19 situation. The job market in India is at present under unprecedented stress, more so for the fresh graduates in any field other than medicine and information technology (IT). Limited jobs are available to the new entrants in the job market.

Let us not forget that a high tide always follows a low tide. We have to keep our hopes alive as jobseekers. This will also apply to the enterprises in the country. Enterprises that had earlier faced global competition are seeing a big shift. The recent protectionist policies increasingly adopted by countries across the world, including India, are bound to aid the local enterprises to some extent. Increased use of electronic media by businesses in different spheres has also come as a boon. As a result, enterprises related to Information Technology (IT) and Information Technology Enabled Services (ITES) have benefitted immensely during this pandemic.

Job prospects have considerably improved in these sectors. Also, lectures and classes, both at schools and colleges, are being held in a virtual fashion. This is likely to become the new normal, especially when it comes to imparting distance education. An academic qualification, even just a Diploma or a Degree, may serve as a passport for entry into the world of work. However, it does not guarantee a steady growth in career thereafter. Continuous learning and upgradation of skills are a must for any meaningful growth in one?? career. Money is not to be made as the be-all and the end-all of life or the sole purpose of our work.

There are so many other good reasons why we perform at our best: service to the world, sense of personal satisfaction, and growth in competence, to mention a few. Let us bear in mind that nobody ever has died of hard work, but several have perished because of laziness. In the world of work, it is essential that one keeps oneself physically fit, mentally alert, and emotionally stable, despite the pressures at the workplace and in one?? personal life. While in the world of work, it is essential that one maintains cordial relationships with one?? spouse and children, one?? parents and siblings, in-laws and relatives, friends, and associates, as they are said to serve as the emotional anchors to our lives. They do help an individual to navigate through turbulent times successfully. One?? school and college batchmates can also contribute in a big way to one?? emotional wellbeing even though they will have their individual paths to follow and their own personal destinies to fulfil.

For the next several years, because of the Covid-19 pandemic, many persons will face a difficult situation in finding jobs and in retaining them. Hence, individuals must consciously maintain a positive and optimistic attitude as this alone can help deal with the current challenges in life. Some young people, disappointed at not being promoted or not being rewarded adequately, quit their jobs in haste without another job or any other alternative in hand. This is imprudent, to say the least. A candid assessment of one?? capabilities and performance levels and careful scrutiny of one?? shortcomings and weaknesses would throw up useful data for charting out a required improvement path, which should eventually lead to the desired levels of success. We do not expect the workplace to be some sort of a paradise. There are bound to be problems and challenges of all kinds, some of which may be very undesirable. Stress and strain in a job are also inevitable.

The remedy lies in getting engaged in absorbing hobbies and pursuing other interests such as social work or games. This will help to destress oneself and to find meaning in some other areas of life. The satisfaction derived this way can compensate for the unhappiness being felt at the work front. Another important suggestion would be about developing a love for and pride in the organisation we work for. There is more than adequate evidence to show that a positive attitude towards one?? organisation has contributed in a significant way to a person?? career growth and overall success in life. As far as the work phase is concerned, there are five areas to focus on: home, self, work, profession, and community. This will call for apportioning the available time appropriately for all the five aspects of one?? life. Success in this regard results in enhancing the ability of the person to make a real difference in the world. For achieving success in the world of work, the following are necessary:

a) A clear vision, knowing what one desires to achieve in life.

b) Discipline of completing tasks in time, with quality and excellence, sparing no effort in doing one is very best.

c) An iron will, determined to achieve the desired goal.

d) Building acceptability with one?? boss, peers, and subordinates, which is the outcome of having built adequate trust in the relationships.

e) Keeping abreast of the changes in technology and the new developments in one?? field of work.

f) Lastly, one?? share of luck. After all, the goddess of luck does play a big part in our fortunes in life.

Here is a list of skills required of a person in the World of Work in the 2020s and beyond:

1. Passion for one?? work

2. High work ethics

3. Entrepreneurial spirit

4. Critical thinking

5. Creativity

6. Interpersonal skills

7. Empathy

8. Ability to work with diverse people

9. Time Management – keeping promises and honouring commitments

10. Ability to deal with uncertainty

11. Adaptability ??bility to navigate in turbulent waters

12. Willingness to share resources and work as a team

13. Continuous learning

14. Managing change

15. Knowledge of the use of digital tools.

Retirement phase
After the work phase, an individual retires from the organisation and moves into the retirement phase. The superannuation age in most enterprises Is 58 or 60 years. Some retire prematurely before the age of superannuation either to pursue some other interests of their own or just to rest. Only those who are financially sound can choose to retire early. Unless one is employed with the government, job security is no more a reality in today?? world. Enterprises keep restructuring, merging, and downsizing all the time so much so that one is made to feel permanently as a temporary hand till one retires. Self-employed persons have the luxury of prolonging their work-life well into their 70??. When they finally decide to hang their boots, they move into the retirement phase of their life. The job market in India is not all that rosy at present and those employed have to face innumerable challenges to stay afloat in the corporate waters. It is undoubtedly a case of the ??urvival of the fittest?? Therefore, those employed should be making a saving regularly for the rainy days ahead. Getting trapped in the EMI (Equated Monthly Instalment) culture, which is all too popular today, is very undesirable except for purposes such as purchase of a house.

While in the world of work, one also needs to develop alternative sources of income, should one be unfortunate enough to lose the job for some reason or other. Sudden terminations are not uncommon in today?? organisations. One must be prepared for any such eventuality by consciously developing an alternative source of livelihood. All this would serve one well during the retirement phase. For leading a meaningful and peaceful life during the retirement phase, one has to attend to the following matters:

a) Own dwelling place.

b) Maintaining good health and remaining fit physically, mentally, and emotionally, by regular exercises including yoga.

c) Healthy and nutritious diet.

d) A healthy bank account. Adequate funds for oneself and for one?? spouse. Whoever survives should also be able to live on comfortably without having to depend on children or anyone else.

e) Meaningful occupations. Professional pursuits and Hobbies of some kind. Both will do wonders to a person?? life.

Conclusion
In life we all go through the three phases we have talked about, though our experiences may vary owing to various factors, such as family status, educational levels, nature of the profession, and the personality of the individual.

We have highlighted some of the essential skills needed to be effective and successful in each phase ??during the 2020s and beyond. This is not an exhaustive list but does cover the critical aspects to focus on to ensure a person?? smooth passage through the three phases of life. It is important to nurture affection and love for one?? school and college and develop feelings of gratitude and respect for the teachers, but for whom we could not have moved through the education phase successfully. We also need to be grateful to all the organisations we have worked for and should never speak ill of any of our past employers. Our work phase is largely what our life is made of. If this is how we carry ourselves during the first two phases of our life, the retirement phase will certainly prove to be a period of great joy and peace, as we will be able to look back at the years gone by and our various accomplishments with great satisfaction. Our life will certainly go down as a meaningful life.

ABOUT THE AUTHOR:
Dr Rajen Mehrotra is Past President of Industrial Relations Institute of India (IRII, Former Senior Employers??Specialist for South Asian Region with International Labor Organization (ILO) and Former Corporate Head of HR with ACC and Former Corporate Head of Manufacturing and HR with Novartis India. E-Mail: rajenmehrotra@gmail.com

The article is based on a talk delivered by the author in a Webinar on ??ssential Skills For Tomorrow – 2020+??organised by Mind Power on September 26, 2020 for students, executives and retired professionals. Published in October 2020 issue of Current Labour Reports.

Concrete

ABB Extends Drive Lifespan at ACC Cement Plant Without Production Shutdown

Published

9 hours ago

November 12, 2026

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ABB reconditions 25 drives at ACC’s Jamul cement plant, avoiding 16 tonnes of CO₂ emissions while improving reliability through predictive maintenance.
Chhattisgarh

ABB has signed a multi-year Motion OneCare service agreement with ACC Limited, part of the Adani Group, to modernise ageing industrial drives at its Jamul cement plant in Chhattisgarh, improving operational reliability while avoiding approximately 16 tonnes of carbon dioxide (CO₂) emissions without disrupting production.

Announced on 27 October 2026, the agreement combines scheduled drive reconditioning, digital condition monitoring and energy appraisals to extend equipment lifespan, improve plant uptime and optimise maintenance costs. The initiative marks a shift from conventional equipment replacement towards a more resource-efficient approach to industrial asset management.

The first phase, completed in April 2026, involved the on-site reconditioning of 25 ABB ACS800 variable speed drives without a major plant shutdown. By retaining the existing cabinets and restoring the drive modules rather than replacing entire panels, ABB helped ACC preserve capital investment, minimise material consumption and avoid approximately 16 tonnes of CO₂ emissions.

A second phase, covering an additional 25 ACS800 drive modules, is scheduled for the fourth quarter of 2026. The programme is designed to improve long-term equipment reliability while allowing maintenance activities to be aligned with the plant’s operational schedules.

The ACS800 drives, installed at Jamul in 2010, had delivered more than a decade of near-continuous service in demanding cement manufacturing conditions. However, ageing electrical components and changing fault patterns had begun to affect their ability to meet the plant’s reliability requirements.

Rather than opting for complete equipment replacement, ACC engaged ABB’s certified engineers to conduct a comprehensive asset health assessment. The evaluation found that the existing cabinets and enclosures remained structurally sound, making targeted reconditioning a technically viable and cost-effective alternative to full replacement.

Drawing on nearly two decades of experience with ACC’s equipment and operating requirements, ABB developed a maintenance framework tailored to the plant’s shutdown windows, budget cycles and production priorities.

The Motion OneCare agreement incorporates planned equipment restoration, condition-based monitoring and energy assessments, enabling ACC to adopt a more systematic approach to maintaining critical electrical infrastructure.

As part of the programme, ACC has implemented ABB Ability™ Digital Powertrain Insights to monitor drive performance and identify emerging operational issues before they result in equipment failures.

The digital platform provides continuous visibility into parameters such as temperature, current, vibration and fault patterns. These insights allow maintenance teams to detect early signs of equipment deterioration, schedule interventions more effectively and reduce the likelihood of unexpected downtime.

Amit Gupta, Local Division Manager, Motion Services, ABB India, said: “We know what unchecked wear costs over time: a small inefficiency that eats away at ROI for years. At Jamul, the evidence pointed clearly to assets with productive life still in them.”

“Our job was to restore them properly and give the team the tools to stay ahead of the next problem. At ABB, we don’t just fix what fails. We want to protect what works.”

The initiative also demonstrates the growing relevance of circular economy principles in cement manufacturing, where extending the service life of existing industrial equipment can reduce capital expenditure, material consumption and the environmental impact associated with manufacturing replacement components.

According to ABB, drive reconditioning can reduce lifecycle emissions by 50 to 80 per cent compared with complete equipment replacement. By preserving functional components and restoring critical modules, the process helps retain the economic and material value of existing industrial assets.

The addition of energy appraisals in subsequent phases will further expand the programme beyond equipment restoration, enabling ACC to assess drive performance, identify energy-saving opportunities and improve operating efficiency.

For cement manufacturers, variable speed drives play an important role in controlling motors and optimising energy consumption across production processes. Maintaining their reliability and efficiency is essential for minimising operational disruptions and managing electricity costs.

Vinod Bahety, CEO – Cement Business, Adani Group, said: “Moving from reactive firefighting to a structured maintenance plan was exactly what this operation needed. That kind of peace of mind doesn’t come easily. It comes from a partner that understands how your business runs.”

“We didn’t need a full system overhaul; we needed expert support, actionable insights, and a plan we could execute around our schedule. That’s what we got.”

The project supports ACC’s broader strategy to improve manufacturing efficiency through digital transformation, preventive maintenance and sustainable asset management.

ACC, a subsidiary of Ambuja Cements and part of the Adani Group, operates 20 cement manufacturing facilities and 119 ready-mix concrete plants across India. The company has been advancing initiatives focused on renewable energy, circular economy practices and technology-driven operational improvements.

Alongside Ambuja Cements, ACC is part of a large-scale building materials business committed to achieving net-zero emissions by 2050, with near-term and net-zero targets validated by the Science Based Targets initiative (SBTi).

The Jamul initiative aligns with these sustainability objectives by demonstrating how equipment life extension and digital monitoring can contribute to resource efficiency without requiring large-scale replacement of existing infrastructure.

ABB, a global technology company specialising in electrification and automation, brings more than 140 years of industrial expertise and employs approximately 110,000 people worldwide. Its Motion Services business supports industrial customers through equipment maintenance, modernisation, digital monitoring and lifecycle management solutions.

The agreement also reflects a wider shift in industrial maintenance practices, with manufacturers increasingly adopting predictive technologies to improve equipment availability, manage costs and reduce unplanned shutdowns.

With 25 drives already reconditioned and another 25 scheduled for restoration, ABB’s collaboration with ACC illustrates how targeted modernisation, digital monitoring and circular maintenance practices can extend the operational life of critical equipment while supporting more efficient and sustainable cement production.

Concrete

ABB Drives Digital Transformation at TCI MAX Cement Plant in J&K

Published

10 hours ago

November 12, 2026

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ABB deploys advanced process control at TCI MAX’s Srinagar cement plant to improve clinker quality, energy efficiency and sustainable manufacturing.

Kashmir

ABB has deployed its advanced process control technology at TCI MAX Cement’s Srinagar facility in Jammu and Kashmir, marking the region’s first reported implementation of advanced process control (APC) in cement manufacturing and strengthening efforts towards more efficient, digitally enabled production.

Announced on 5 November 2026, the deployment of ABB Ability™ Expert Optimizer at the facility, operated by Trumboo Industries Pvt. Ltd., aims to improve process stability, clinker quality, energy efficiency and overall plant productivity. The implementation forms part of TCI MAX’s strategy to modernise its manufacturing operations through automation and digital technologies.

Following the integration of ABB’s advanced process control solution and supporting IT infrastructure, TCI MAX has reported improvements in operational productivity, product quality and sustainability-related performance indicators. The technology focuses on optimising the cement pyro process, a critical stage of production involving high-temperature processing and clinker formation.

Waseem Ahmed Trumboo, Director, Trumboo Industries Pvt. Ltd., said: “Introducing advanced process control at TCI MAX is an important step in how we are evolving our operations. Our focus is on improving the stability and efficiency of our processes while maintaining consistent clinker quality. We have been encouraged by the performance of the solution during commissioning and by the support from the ABB team, and we look forward to realizing its full potential.”

ABB Ability™ Expert Optimizer combines advanced process control, model predictive control (MPC) and artificial intelligence (AI) to continuously monitor and optimise manufacturing operations. By analysing process conditions, predicting operational behaviour and automatically adjusting key parameters, the system enables more consistent production while reducing process variability.

In cement manufacturing, maintaining stable pyro-processing conditions is essential for achieving uniform clinker quality and optimising thermal energy consumption. Fluctuations in operating parameters can affect fuel efficiency, production output and product consistency.

The deployment is designed to address these challenges through real-time process optimisation, helping operators maintain more stable kiln operations while improving the utilisation of fuel, electricity and raw materials.

Kapil Agarwal, Senior Vice President and Local Division Manager, Process Industries Division, ABB India, said: “Cement producers are increasingly looking to adopt digital technologies to achieve greater consistency and efficiency while addressing their sustainability priorities. ABB Ability™ Expert Optimizer brings advanced process control and deep cement process expertise together to help operators make their processes more stable and efficient. We are pleased to support TCI MAX as it takes this important step in its digital transformation.”

The technology also supports sustainability objectives by optimising fuel consumption, improving electrical energy efficiency and minimising process waste. More stable operations can contribute to lower energy intensity and reduced emissions associated with cement production.

For TCI MAX, the investment represents a move towards data-driven manufacturing, where automated control systems complement operator expertise to improve production performance and operational reliability.

The implementation is particularly significant for Jammu and Kashmir’s cement industry, as it introduces advanced process optimisation technology to a regional manufacturing facility. Its deployment could demonstrate the potential for wider adoption of digital automation across cement plants seeking to modernise their operations.

The project builds on ABB’s experience in delivering advanced process control solutions to cement manufacturers worldwide. Through the integration of industrial automation, predictive technologies and process engineering expertise, the company supports manufacturers in improving resource efficiency and maintaining consistent production quality.

As cement producers face increasing pressure to manage energy costs, improve productivity and reduce their environmental footprint, technologies such as AI-enabled process control and predictive optimisation are becoming important components of plant modernisation strategies.

ABB’s Expert Optimizer provides a platform for addressing these priorities by enabling automated adjustments based on changing process conditions, reducing reliance on manual intervention and supporting more efficient plant operation.

ABB, a global technology company specialising in electrification and automation, has more than 140 years of industrial experience and approximately 110,000 employees worldwide. Its Automation business employs around 26,000 people and provides technologies and services across process, hybrid and maritime industries.

The TCI MAX deployment reinforces ABB’s growing role in the digital transformation of cement manufacturing in India, where improving process efficiency and reducing energy consumption remain critical to the industry’s long-term sustainability.

With the advanced process control system now implemented at its Srinagar facility, TCI MAX aims to build on the initial operational improvements and further optimise production efficiency, clinker consistency and environmental performance.

Concrete

Ramco Cements’ Hard Worker Wins Eight Awards at ‘Love of Advertising Awards 2026’

Published

10 hours ago

November 12, 2026

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Ramco Cements’ Hard Worker brand wins eight awards for excellence in advertising, packaging and brand identity at the Love of Advertising Awards 2026.

Hyderabad

The Ramco Cements Limited’s construction chemicals brand, Hard Worker, has secured eight awards at the Love of Advertising Awards 2026, recognising its creative excellence across television, digital advertising, packaging design and brand identity.

Organised by the Advertising Club of Trivandrum, the awards were presented at a ceremony held at The Leela Raviz, Kovalam, on 24 October 2026. The recognition highlights Hard Worker’s integrated marketing strategy and its efforts to establish a distinctive presence in India’s competitive construction chemicals market.

The eight awards span multiple creative categories, reflecting the brand’s approach to combining product-focused communication with engaging storytelling, humour and innovative design. Through its campaigns, Hard Worker has sought to simplify technical product benefits and make construction chemicals more accessible and relatable to consumers and construction professionals.

Built around the philosophy of “Hard-working products for hardworking people”, the brand focuses on communicating practical product advantages through memorable advertising narratives while maintaining a consistent identity across different marketing platforms.

Its campaigns for Ramco Hard Worker Eco Plaster and Tile Fix have been central to this approach. The Eco Plaster campaign highlights water conservation through the product’s self-curing properties, positioning it as a solution that supports more efficient construction practices. Meanwhile, Tile Fix promotes specialised tile-fixing solutions by presenting their practical benefits through relatable situations and creative storytelling.

Beyond advertising, Hard Worker has invested in distinctive packaging and brand identity development to improve product recognition and maintain consistency across customer touchpoints. This integrated approach has helped the brand differentiate itself in a category where marketing communication has traditionally focused on technical specifications and functional performance.

A V Dharmakrishnan, CEO, Ramco Cements, said, “Winning eight awards at the Love of Advertising Awards is a proud moment for Ramco Cements and the Hard Worker team. We believe that building a strong brand requires not only quality products but also the ability to communicate their value in a compelling and differentiated manner. Hard Worker’s journey reflects our commitment to combining product performance with innovative marketing to create meaningful connections with our customers and strengthen our presence in the construction chemicals market.”

The recognition comes as building materials manufacturers increasingly focus on brand differentiation, product awareness and customer engagement to strengthen their position in the construction chemicals segment.

By using humour and storytelling to explain product applications and benefits, Hard Worker aims to bridge the communication gap between technical construction solutions and the practical requirements of contractors, applicators and end-users.

Balaji K. Moorthy, Executive Director – Marketing, Ramco Cements, said, “Hard Worker was conceived to bring a fresh perspective to the construction chemicals category, where product communication has traditionally been functional and technical. Our endeavour has been to break through the clutter with distinctive ideas, humour and storytelling, while keeping the product proposition at the heart of every campaign. The recognition across TV and digital advertising, packaging design and brand identity design demonstrates our integrated approach to building the brand. These eight awards are an encouraging recognition of the creative thinking and collaborative effort behind Hard Worker’s marketing initiatives.”

The awards add to Hard Worker’s growing portfolio of creative recognitions and reinforce Ramco Cements’ emphasis on integrating product innovation with strategic marketing.

The brand’s communication initiatives also reflect a wider shift in the construction materials industry, where manufacturers are increasingly adopting consumer-focused marketing strategies to improve product understanding and strengthen relationships with construction professionals.

With its portfolio of construction chemicals, Hard Worker aims to address evolving requirements for durability, application efficiency and construction quality. Its marketing efforts seek to complement these product attributes by building stronger awareness and encouraging the adoption of specialised construction solutions.

Ramco Cements, one of India’s established cement manufacturers, operates across cement and allied building solutions. Through Hard Worker, the company is expanding its presence in the construction chemicals segment with products designed to enhance performance, quality and durability in modern construction applications.

The latest recognition strengthens Hard Worker’s brand visibility and underscores the growing importance of creative communication in promoting technical building materials. Ramco Cements intends to continue combining product development with distinctive marketing initiatives to support the brand’s growth in India’s construction chemicals market.