Economy & Market

Sanjay Jain has been running Srishti Sales Corporation and Shruti Cement Traders

Published

15 years ago

September 30, 2011

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Sanjay Jain has been running Srishti Sales Corporation and Shruti Cement Traders, New Delhi for 25 years and and has been a distributor/dealer for JK Cement for the past 20 years. "The growth in past 2-3 years has been significantly high as compared to the many past years. There was a boom in the construction industry and infrastructures development because of the Common Wealth Games 2011 and DMRC projects within the NCR," says Sanjay Jain. The company has been supplying cement across north India. "We sell JK cement Sarvashaktiman Nimbaherha but ShreeCement is the largest selling brand in the Delhi. I believe that this is so because of their competitive price and the distribution mechanism," he points outs.

According to him among – OPC, PPC, white cement, slag cement fly ash blended cement and grades (43, 53, 63) the largest selling in the region PPC sells the most. He feels that price volatility affects his sales as well as the trust of the customer towards us. On price sensitivity he says, "Yes, the customers are very price sensitive and also very choosy regarding the prices of various companies."

The proportion of institutional sales and retail sales is 50:50 as of now. "Group-housing system is on a rise within Delhi and thus institutional sales are on a rise." Shruti Cement Traders

monthly dispatch is around 10000 MT in trade per month and the agency stocks approximately 500 MT at a given point of time. According to Sanjay, sales can be improved with company support, awareness of brand and quality and consistency in supplies. On the support from manufacturers he says, "The support provided from the manufacturers is in the form of technical workshops/mason meets. I believe that there should be mobile/testing labs." On packaging he feels that there should be a provision which minimizes the use of hooks due to which cement gets wasted and the bags should be double layered so that even if hooks are used the bag isn’t torn. On delays in deliver he says that "the transporters should be issued monthly tags so that no time is wasted at toll nakas." Shruti Cement Traders has a tie-up with Union Bank Of India and operates on interest rate of 12.5 per cent pa which has remained static for the past many years.

According to Sanjay the government’s move towards GST soon would make the "system would get more smoother as by the introduction of GST we would get rid of CST,VAT,EXCISE and various taxes."

Concrete

WCA Welcomes SiloConnect as associate corporate member

Published

8 hours ago

April 13, 2026

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The World Cement Association (WCA) has announced SiloConnect as its newest associate corporate member, expanding its network of technology providers supporting digitalisation in the cement industry. SiloConnect offers smart sensor technology that provides real-time visibility of cement inventory levels at customer silos, enabling producers to monitor stock remotely and plan deliveries more efficiently. The solution helps companies move from reactive to proactive logistics, improving delivery planning, operational efficiency and safety by reducing manual inspections. The technology is already used by major cement producers such as Holcim, Cemex and Heidelberg Materials and is deployed across more than 30 countries worldwide.

Concrete

TotalEnergies and Holcim Launch Floating Solar Plant in Belgium

Published

8 hours ago

April 13, 2026

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TotalEnergies and Holcim have commissioned a floating solar power plant in Obourg, Belgium, built on a rehabilitated former chalk quarry that has been converted into a lake. The project has a generation capacity of 31 MW and produces around 30 GWh of renewable electricity annually, which will be used to power Holcim’s nearby industrial operations. The project is currently the largest floating solar installation in Europe dedicated entirely to industrial self-consumption. To ensure minimal impact on the surrounding landscape, more than 700 metres of horizontal directional drilling were used to connect the solar installation to the electrical substation. The project reflects ongoing collaboration between the two companies to support industrial decarbonisation through renewable energy solutions and innovative infrastructure development.

Concrete

Cortec® Corporation applauded for its strong safety performance

Published

8 hours ago

April 13, 2026

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Cortec® Corporation has been recognised for its strong safety performance, receiving its sixth Governor’s Workplace Safety Award for its outstanding performance in 2025. As a Silver Achievement recipient, the company continues to maintain safety metrics well above national industry averages, an impressive accomplishment for a chemical manufacturing organisation. This achievement reflects Cortec’s proactive approach to workplace safety, focused on early hazard detection and employee involvement. The company will be formally recognised at the Minnesota Safety and Health Conference in May, highlighting how industrial companies are effectively strengthening workplace safety standards.