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The Great Pet Coke Roller Coaster

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A few months back, in April 2017 to be specific, we wrote in these columns that "Looking into the future, we are left wondering if pet coke is really a sustainable cost advantage, or an environmental adventure that can backfire". To further explain, we had stated as our view, that firstly, the cost advantage had turned volatile, given the inherent fluctuations in international coal prices, pet coke prices, shipping costs, and currency rate changes, all of which induce a lot of uncertainties in the cost savings between landed cost of coal and pet coke on the basis of Rupees per unit of calorific value. Secondly, and more significantly, various stakeholders like environmental activists, regulators, green courts, and civil society members have started looking down upon pet coke to be an utterly unwise fuel choice from the environmental perspective. Looking back today, it would appear that some of what we anticipated have actually happened, lending an amount of credibility to our thoughts.

From April to this day, it has been a veritable roller coaster ride for cement plants using pet coke as fuel, in part or in full. The ride has been particularly daunting for those cement plants located in states bordering the National Capital Region. It has actually been somewhat like a "do’s and don’t’s" lesson in risk assessment and mitigation, at least on hindsight. What exactly happened?

Well, a lot of things, actually! Over the last few years, consumption of pet coke has spiked in India, driven particularly by the cement industry, and also by some of the power generating stations, and imports have sharply increased as well. Currently, India has been importing around 12 million tonnes of this fossil fuel, in addition to using up our own domestic production of around 12 million tonne. How did this growth of pet coke consumption come about? Many cement factories have been spending considerable amount of time and money to learn how to use more and more pet coke in their kilns without destabilising their chemical processes. In doing this, cement companies were goaded and incentivised by price increases and auctions by Coal India, threats of gradual withdrawal of so called "linkage coal", and similar other environmental stimulus. On the other hand, consider the negative signals emanating from the external environment, such as, the largest domestic producer of pet coke has invested in a huge gasification facility to enable in-house consumption of pet coke, and consider also that international prices of pet coke has been exceedingly volatile. But, recently, a few disruptive things happened in quick succession.

What with the high levels of pollution Delhi, the National Green Tribunal banned use of furnace oil and pet coke in states neighbouring the capital region. There was also a lot of focus on high-sulphur pet coke because of its adverse impact on environment. ET reported that this move could impact the earnings of the relevant cement companies by as much as 8 per cent. Then, after hectic lobbying, there was a relaxation for cement kilns, given its capacity to burn pet coke in an environment-friendly manner. But the relaxation came with a suggestion to nudge the government to discourage pet coke use, including considering a ban on its imports. But the government reacted in the only way governments can – by imposing an import duty on the commodity. Now, this was an interesting move, in that, it increases the indirect tax revenues of the government, but more interestingly, this immediately gave an opportunity to even the domestic suppliers of pet coke to jack up prices in a proportionate manner.

India Ratings said in its report, "The operating margins of cement companies, which use high proportion of pet coke are likely to be affected following the government’s decision to increase the import duty on pet coke to 10 percent from the present 2.5 per cent. The operating margins of cement manufacturers may fall by about 1 per cent, if the increased cost is not passed on to end users," – coming on top of a 32 per cent rise in pet coke prices already in the first half of FY18, with a 44 per cent hike in coal prices and a 7 per cent increase in diesel prices to boot, this is bad news for the cement industry.

So, it appears that this roller coaster ride has turned out to be rather distressing, and not so much of an enjoyable encounter for the cement players. An environmental adventure that really backfired!

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Concrete

Wonder Cement appoints Mahesh Singh as VP Corporate Brand Communication 

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Singh brings 20+ years of brand and marketing experience, and will lead integrated corporate brand communication initiatives at Wonder Cement 

New Delhi

Wonder Cement, a leading cement manufacturer, has appointed Mahesh Singh as Vice President – Corporate Brand Communication. In his new role, he will oversee corporate brand strategy and communication, including digital and performance marketing, public relations, trade, events, exhibitions, sports and experiential marketing. 

Singh brings over two decades of experience across marketing and communications, with roles spanning the automotive industry, agencies and entrepreneurship. He spent more than a decade with Honda Motorcycle & Scooter India, working across integrated communication, media, digital, retail and consumer engagement. His stint also included helping build the company’s digital marketing capabilities. 

He moved to dentsu X India as Vice President – Strategy & Planning, working across categories such as automotive, auto components, electric vehicles, FMCG, consumer electronics, BFSI, apparel and brand consulting. His responsibilities included media and marketing strategy, product launches, content, performance marketing and consumer activations. 

Singh subsequently took an entrepreneurial route with Radiant Brands before joining Shriram Ltd (SPR Autotech) as Head – Marketing & Communications. There, his remit included brand and corporate strategy, communications, PR and ORM, retail identity, loyalty programmes and events. 

At Wonder Cement, Singh will be responsible for bringing together the company’s corporate brand communication initiatives across digital, performance marketing, PR, trade, sports and experiential platforms. The role will focus on creating an integrated approach to communication across consumers, trade partners and other key stakeholders. 

The appointment brings to Wonder Cement a marketer whose career has spanned the brand, agency and entrepreneurial sides of the communications ecosystem. 

Wonder Cement, part of the RK Group, is a cement manufacturer with roots in Rajasthan and a focus on quality, trust and transparency. The company has grown to six manufacturing plants, and a cement capacity of 21.5 MTPA. With more than 2,000 employees and a network of over 5,000 dealers, its operations span manufacturing, distribution and customer engagement, with a focus on consistent product quality and efficient execution. 

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Concrete

JSW Cement commissions additional 1 MTPA grinding unit at Nagaur

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With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA, 
Mumbai

JSW Cement, one of India’s leading green cement producers and part of the diversified JSW Group, today announced the successful commissioning of an additional 1.00 MTPA cement grinding unit at Nagaur, Rajasthan. The commissioning marks another significant milestone in the Company’s growth strategy.

With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA, while its total clinker manufacturing capacity, including clinker capacity at its joint venture, JSW Cement FZC, stands at 9.74 MTPA.

JSW Cement had commenced operations in North India in March 2026 with the Nagaur Integrated Plant, comprising a 3.30 MTPA clinkerisation unit and 2.50 MTPA cement grinding unit. With the commissioning of the additional 1.00 MTPA cement grinding unit, the plant’s total cement grinding capacity has increased to 3.50 MTPA, enhancing the company’s ability to cater to the growing cement demand across Rajasthan, Haryana, Punjab and the National Capital Region (NCR). The expansion has been funded through a strategic mix of equity and long-term debt.

During the quarter ended 30th September 2026, JSW Cement has also commissioned the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) at the Nagaur Integrated Plant.

Nilesh Narwekar, CEO, JSW Cement, said: “The commissioning of additional 1.00 MTPA grinding capacity at Nagaur is a key strategic priority for us and will accelerate JSW Cement’s expansion into North India. We look forward to servicing the growing needs of the region and contributing to the economic growth of Rajasthan, Haryana, Punjab and the NCR area. I am delighted to share that the company has commissioned this grinding unit within the expected timeline, showcasing our project execution capabilities. Further, the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) are expected to substantially reduce our production costs going forward.”

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Concrete

UltraTech becomes first Indian cement firm to cross 2 GW green energy

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UltraTech Cement has crossed 2 GW of captive green energy capacity, with renewables and waste heat recovery meeting 48 per cent of its power needs.

Mumbai

UltraTech Cement Limited has surpassed 2 GW of installed green energy capacity for captive use, becoming the first cement company in India to achieve the milestone. The Aditya Birla Group company commissioned 116.55 MW of wind capacity at its Inter-State Transmission System-connected wind-solar hybrid project in Barmer, Rajasthan, along with 10 MW of Waste Heat Recovery System capacity at Sarlanagar Cement Works in Karnataka.

With these additions, UltraTech’s cumulative installed green energy capacity has reached 2,024 MW. This includes 1,580 MW of renewable energy capacity and 444 MW of waste heat recovery capacity, together meeting around 48 per cent of the company’s current power requirements.

The company said the milestone reflects the progress of its long-term energy transition strategy. In FY27 so far, nearly one-third of UltraTech’s 76 manufacturing units in India have maintained green energy utilisation above 50 per cent of their electricity requirements, while five units have crossed 95 per cent.

K C Jhanwar, Managing Director, UltraTech Cement Limited, said, “Crossing the 2 GW green energy milestone is the result of a strategy we have pursued consistently over the past decade. Cement is an energy-intensive, hard-to-abate sector, and showing that reliability and growth can go hand in hand with a rapid shift to green energy sets a benchmark for the industry. With nearly half of our power needs now met through green energy, we are significantly less exposed to fossil fuel supply constraints and power price volatility. As we scale up renewables, waste heat recovery and battery storage across our operations, we are building an energy foundation for stable, long-term growth.”

UltraTech commissioned 430 MW of green energy capacity in FY26 and continues to expand its renewable energy and waste heat recovery portfolio.

The company is also progressively integrating Battery Energy Storage Systems across its operations to improve renewable energy utilisation and supply reliability.

In 2025, UltraTech operationalised what it described as India’s first on-site hybrid round-the-clock renewable energy project at Sewagram Cement Works in Gujarat. The project combines solar, wind and battery storage.

As part of its decarbonisation strategy, UltraTech said it has not invested in new captive thermal power capacity for either greenfield projects or brownfield expansions at its integrated units for more than a decade.

The company said its expanding green energy portfolio is helping reduce dependence on conventional grid electricity and fossil fuel-based power, while lowering exposure to fluctuations in coal and electricity prices.

UltraTech aims to increase green energy’s share in its total power mix to 85 per cent by 2030. As a member of RE100, it has also committed to meeting 100 per cent of its electricity requirement through renewable sources by 2050.

UltraTech Cement, the cement flagship of the Aditya Birla Group, has a total grey cement capacity of 210.1 MTPA and white cement and putty capacity of 3.5 MTPA. The company is also a signatory to the GCCA Climate Ambition 2050 and has committed to the GCCA Net Zero Concrete roadmap.

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