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AFCM Unveils 2035 Regional Decarbonisation Roadmap for Cement Sector

AFCM launches world’s first regional decarbonisation plan for cement at Brunei meet.

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The ASEAN Federation of Cement Manufacturers (AFCM) has formally launched the 2035 AFCM Decarbonisation Roadmap, becoming the first regional bloc in the world to introduce a unified decarbonisation strategy for the cement sector. The announcement was made at the 46th AFCM Council Meeting in Brunei Darussalam, chaired by Dr Chana Poomee, and attended by leaders and representatives of cement associations from all eight AFCM member countries. The launch comes as global attention intensifies ahead of COP30 in Brazil, where climate action is expected to be a central priority.
Cement production remains integral to infrastructure and economic development across the ASEAN region, yet it is also a major contributor to CO? emissions. The 2035 AFCM Decarbonisation Roadmap signals a collective regional commitment to accelerating emissions reduction in alignment with national climate policies and global sustainability goals, reinforcing AFCM’s leadership in the transition to low carbon cement production.
Dr Chana Poomee, AFCM President and Chairman of the Thai Cement Manufacturers Association (TCMA), described the roadmap as a landmark achievement for the region’s cement industry. He noted that the shared framework would support systematic CO? reduction, strengthen regional competitiveness and enhance ASEAN’s contribution to global climate objectives.
Developed with strong support from the Global Cement and Concrete Association (GCCA), the 2035 Roadmap sets out a comprehensive transition pathway anchored around four strategic pillars:
• Expansion of low carbon cement enabled by performance-based standards;
• Transition to clean and renewable energy across production processes, alongside improved thermal and electrical efficiency;
• Deployment of advanced decarbonisation technologies, including Carbon Capture, Utilisation and Storage (CCUS); and
• Development of new supplementary cementitious materials to support next-generation low carbon cement products.
Dr Chana urged all AFCM members to treat the roadmap as a coordinated regional strategy for sustainable growth. At the ASEAN level, the measures outlined have the potential to reduce up to 38 million tonnes of CO2 by 2035. While the roadmap sets a collective vision, it acknowledges the diversity of national conditions, recognising that each member country will set its own targets based on regulatory frameworks, industrial maturity and technological capacity. One key early-action priority is the reduction and phasedown of Ordinary Portland Cement (OPC), providing an immediate opportunity for substantial emissions cuts.
Cement associations from Brunei Darussalam, Cambodia, Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam expressed strong support for the roadmap and reaffirmed their commitment to advancing decarbonisation within their national contexts. Members emphasised the need for supportive policies, expanded use of alternative fuels, improved energy efficiency, accelerated adoption of advanced technologies and greater promotion of low carbon cement and concrete solutions. They also recognised that specific decarbonisation pathways will vary based on each country’s energy mix, material availability, policy environment and market readiness.
“The 2035 AFCM Decarbonisation Roadmap presents a significant opportunity to enhance regional competitiveness, drive sustainable development and unlock substantial economic benefits. Government support, including policy adaptation, will be essential for effective implementation. Through collaboration, innovation and collective action, AFCM can accelerate the adoption of low carbon technologies, attract green investment, create new economic opportunities and build a resilient, future-ready cement industry that contributes meaningfully to global decarbonisation,” Dr Chana concluded.
The issuer is solely responsible for the content of this announcement.

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Concrete

Shree Cement Targets Above Industry Volume Growth In FY27

Chairman says firm will favour organic expansion and higher dividends

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Shree Cement expects to outpace the industry in the financial year 2026-27 as it pursues organic expansion and pricing discipline following a recent investor conference. The chairman said the company has completed a pricing realignment and recovered volumes lost during that exercise. Management signalled a clear preference for internal investments rather than acquisitions to support growth.

The company reported that capacity additions and demand growth across core markets are expected to underpin stronger volume performance, with a target of growing volumes at around 1.1 times the industry growth rate. Cash levels are likely to decline as capital expenditure progresses and shareholder distributions increase, the chairman indicated. The board has prioritised higher dividends over a buyback as a means of reducing excess cash.

Shree Cement described a market shift towards value and affordability rather than a race to the lowest price, which links demand expansion more closely with pricing. Historically, prices have risen at around three per cent annually over long periods, the company noted, and while prices may increase faster this year because of cost pressures from geopolitical tensions, a material improvement in industry profitability is not anticipated. In North India, the company expects additional capacity to be absorbed as demand grows, estimating a requirement of roughly 10 million (mn) tonne (t) of incremental demand annually.

The next phase of expansion will focus on the north, west, east and northeast regions, with existing projects and planned capacities viewed as sufficient to meet future demand without pursuing acquisitions. Management said it has already regained lost volumes while sustaining higher prices and will continue to monitor regional opportunities, including a possible investment in West Bengal pending clarity on industrial policy. The company, which has a current market capitalisation of Rs 852,948.9 mn, has seen its shares lose more than 20 per cent over the past year.

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Ramco Cements’ Hard Worker Campaign Wins Seven Awards

Campaign earns honours for direction, editing and cinematography

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The Hard Worker campaign by The Ramco Cements has secured seven honours at the Good Ads Matter Awards 2026, adding to its growing list of accolades and reinforcing its standing among the year’s most recognised advertising campaigns.
The awards were presented during the Good Ads Matter Awards Night 2026 held at Mehboob Studios in Mumbai. The campaign received recognition across multiple categories, highlighting excellence in direction, editing, cinematography and storytelling.
Among the honours, the campaign won Silver in the Campaign of the Year – Direction category, while filmmaker Prakash Varma was named Director of the Year for the films Tortoise & Hare and Eco Plaster. Tortoise & Hare also received Silver awards for Best Editing and Best Colour Grading, along with a Bronze award for Best Cinematography. Eco Plaster earned Bronze awards in the Best Direction – Narrative and Best Direction – Humour categories.
Both films extended their award-winning run, with Eco Plaster being recognised for its narrative centred on water conservation through innovative construction solutions, while Tortoise & Hare was honoured for its storytelling and craft execution.
The Hard Worker campaign was built around the idea that hard work deserves recognition and respect. Through culturally rooted and emotionally engaging stories, the campaign has connected with consumers, engineers, masons and the wider construction community across the country.
Commenting on the achievement, A V Dharmakrishnan, CEO of The Ramco Cements Limited, said that the continued recognition across leading creative platforms reflects the company’s commitment to meaningful and authentic communication rooted in the values of the people it serves.
Balaji K Moorthy, Executive Director – Marketing, The Ramco Cements Limited, said the awards recognise the craftsmanship behind the storytelling, from direction and cinematography to editing and narrative execution.
Following recognition at both the Kyoorius Creative Awards and the Good Ads Matter Awards, the Hard Worker campaign continues to demonstrate the impact of purpose-driven storytelling combined with strong creative execution and consumer relevance.

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Cement Makers Reaffirm Commitment to Sustainable Growth

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World Environment Day spotlight on innovation and circularity

On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.

The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.

Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.

“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.

He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.

According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.

Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.

“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.

He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.

On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.

 

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