Shree Cement has entered into a five-year memorandum of understanding with RITES Ltd, a public sector enterprise under the Ministry of Railways, to enhance its rail infrastructure network. Under this agreement, RITES will provide comprehensive services—from planning to commissioning—for upgrading, renovating, and establishing new rail connectivity across Shree Cement’s manufacturing units. The collaboration aims to facilitate efficient and sustainable transportation of raw materials and finished goods.

Image source:https://www.drvijaymalik.com/

As per a news report, UltraTech Cement has redefined its marketing strategy by focusing its efforts around first-time home builders, particularly in rural India, who now contribute 70 per cent to its B2C business. Moving beyond conventional advertising, the company introduced the ‘UltraTech Se Pucho’ initiative—a digital advisory platform that has provided personalised assistance to over 12 million users, guiding them through the complexities of home building.
Another impactful programme, ‘Yashasvi Sarpanch’, engaged grassroots leaders, receiving nearly 9,000 entries and strengthening community-level influence. The brand also launched the ‘Banega Toh Badhega India’ campaign, leveraging influencers and digital storytelling to highlight the emotional and aspirational aspects of home construction.
This campaign reached over 500 million people and reinforced UltraTech’s position as a catalyst in India’s development narrative. Together, these initiatives underscore UltraTech’s commitment to customer-centricity, innovation, and nation-building, solidifying its image as not just a cement provider but a trusted partner in the journey of creating homes and communities across India.

On 23 May 2025, the Indian Navy ship UMS Myitkyina arrived at Thilawa (MITT) port carrying 225 tonnes of cement provided by the Indian government to aid post-earthquake rebuilding efforts in Myanmar. As reported by the Global Light of Myanmar, a formal handover of 4500 50kg cement bags took place that afternoon. The Yangon Region authorities managed the loading of the cement onto trucks for distribution to the earthquake-affected zones.