Concrete
The future of infrastructure lies in sustainable innovation
Published
4 months agoon
By
admin
Satish Maheshwari, Chief Manufacturing Officer, Shree Cement, talks about combining cutting-edge innovation with environmental responsibility to build stronger, more sustainable structures.
As the world grapples with the urgent need to decarbonise, the cement industry—one of the largest emitters—finds itself at a pivotal crossroads. Green cement is emerging as a transformative solution, offering a sustainable alternative without compromising strength or durability. In this interview with Satish Maheshwari, Chief Manufacturing Officer, Shree Cement, we explore the advantages, innovations, and future potential of green cement. From its superior performance to its environmental benefits, green cement is redefining modern construction. Industry leaders and policymakers are now aligning to accelerate its adoption at scale.
What exactly is green cement and how does it differ from traditional cement?
Green cement is a major innovation in sustainable construction, significantly reducing carbon emissions and environmental impact. Traditional cement production, which relies heavily on limestone and fossil fuels, is highly energy-intensive, generating approximately 800-900 kg of CO2 per tonne.
In contrast, green cement incorporates alternative materials such as fly ash, slag, calcined clay and industrial by-products, reducing emissions to around 400-600 kg per tonne—a reduction of up to 55 per cent.
Beyond its environmental benefits, green cement offers superior performance. It has higher tensile strength, better crack resistance and enhanced durability compared to traditional cement. Its lower porosity makes it more resistant to acid rain, temperature fluctuations and chloride penetration, increasing the lifespan of structures. Additionally, its energy-efficient production process requires significantly less fossil fuel, further reducing its carbon footprint.
As the construction industry moves toward sustainable solutions, green cement is emerging as a key player in building a resilient, low-carbon future. Its advanced properties make it an ideal choice for infrastructure projects such as bridges, roads and high-rise buildings.
What are the key environmental benefits of using green cement?
Green cement is an eco-friendly innovation that significantly reduces carbon emissions, lowers energy consumption and minimises waste by incorporating industrial by-products that would otherwise be discarded. By utilising alternative cementitious materials, it not only cuts emissions but also reduces dependence on non-renewable resources, helping to preserve natural reserves.
By repurposing industrial waste, green cement helps reduce landfill accumulation and optimises resource efficiency, making construction more environmentally responsible. Its production process requires less energy, further lowering its carbon footprint. Additionally, green cement enhances durability and resistance to harsh weather conditions, ensuring long-lasting structures with reduced maintenance needs. Its excellent thermal and acid resistance makes it particularly suitable for extreme climates and pollution-prone areas.
While initial costs may be higher, the long-term economic and environmental advantages make it a valuable investment. As the construction industry adopts greener solutions, green cement plays a crucial role in reducing environmental impact while maintaining the strength and reliability needed for sustainable development.
Can green cement match the durability and strength of conventional cement?
With advancements in material science and innovative manufacturing techniques, green cement has evolved into a high-performance alternative that meets the rigorous demands of modern infrastructure. Formulations like geo polymer and calcium sulphoaluminate cement offer superior strength, lower shrinkage and enhanced resistance to corrosion, fire and extreme weather. These properties ensure longevity while reducing maintenance costs, crucial for large-scale and government projects. Additionally, its low-heat properties minimise thermal cracking, further enhancing durability.
From a strategic perspective, investing in green cement is not just an environmental imperative but a business advantage. As global regulations tighten around carbon emissions and sustainability standards, companies that embrace green cement position themselves as leaders in responsible construction. The material’s ability to reduce emissions by up to 80 per cent without compromising performance underscores its transformative potential. The future of infrastructure lies in sustainable innovation and green cement is a critical component of that vision. It is not merely an alternative, it is the way forward.
What innovative technologies are being used to produce green cement?
Innovative technologies are transforming the cement industry, making green cement production more efficient while significantly reducing carbon emissions. These advancements ensure sustainability without compromising structural performance. Key advancements include carbon capture, alternative fuels, nanotechnology and AI-driven process optimisation all designed to reduce environmental impact while maintaining strength and reliability.
Blended cements play a crucial role in reducing clinker dependency and emissions. These include Portland-Slag Cement, Portland Pozzolana Cement, Composite Cement, Limestone Calcined Clay Cement (LC3) and Portland-Limestone Cement, all of which incorporate sustainable materials to lower CO2 footprints. Beyond blended cements, advanced formulations like geo polymer cement, magnesium-based cement and calcium sulphoaluminate cement offer high-performance, low-carbon alternatives. Emerging carbon capture and utilisation (CCU) techniques further minimise emissions by repurposing CO2 into eco-friendly materials.
AI and automation are optimising energy use, reducing waste and streamlining production, driving both efficiency and sustainability. With these innovations, the cement industry is poised to meet sustainability goals while enhancing resilience and cost efficiency, paving the way for a greener future in construction.
How cost-effective is green cement compared to traditional options?
Green cement presents a cost-effective alternative to traditional options by reducing reliance on clinker, a key component that is both energy-intensive and expensive. By incorporating industrial by-products green cement lowers raw material costs while significantly cutting carbon emissions. While advanced formulations like geopolymer and magnesium-based cement may have higher initial costs due to specialised processing, their long-term benefits far outweigh the upfront investment. These innovative cements offer superior durability, reduced maintenance costs and enhanced resistance to environmental factors, resulting in lower lifecycle expenses. Additionally, green cement production consumes less energy, further optimising operational costs.
With increasing adoption, government incentives, carbon credits and regulatory support are further strengthening the financial viability of green cement. As technology evolves and production scales up, green cement is becoming an increasingly competitive, cost-efficient and sustainable solution for the construction industry.
Moreover, the use of recycled materials in green concrete enhances its cost-effectiveness. By leveraging industrial by-products and recycled aggregates, green concrete reduces dependency on natural raw materials, offering an economically attractive and environmentally responsible choice for modern construction.
What challenges does the industry face in adopting green cement on a large scale?
India produces over 500 million metric tonnes of cement annually, yet the transition to green cement faces multiple challenges. Scaling up production, managing costs and driving innovation remain key hurdles. High production costs and limited incentives slow adoption. A clear and stable regulatory framework is essential to encourage investment and accelerate growth. Supply chain challenges such as limited CO2 storage and dwindling fly ash availability continue to pose significant obstacles. Other cement companies are securing long-term slag contracts to ensure a steady supply. Infrastructure bottlenecks add to logistics costs and delays. Industry leaders are optimising transportation through fleet management and alternative transport solutions to improve efficiency. Innovation in carbon capture, durability and cost efficiency is critical for large-scale adoption. Continued investment in R&D will be key to making green cement a mainstream choice.
Addressing these challenges through policy support, infrastructure development and sustained innovation will position India as a leader in sustainable cement production.
Are governments and regulators supporting the shift to green cement?
The transition to green cement is a key priority in India’s sustainability roadmap, with the government playing an active role in accelerating its adoption. This aligns with global commitments like the Paris Agreement and supports India’s goal of achieving net-zero emissions by 2070. Key policy initiatives such as the National Action Plan on Climate Change (NAPCC) and the Perform, Achieve and Trade (PAT) scheme incentivise energy efficiency and promote the use of alternative fuels and raw materials. Updated building codes and eco-labeling systems further support the shift toward low-carbon construction.
As global climate policies continue to evolve, India’s proactive regulatory approach, combined with industry partnerships and green financing mechanisms, positions the country to become a leader in sustainable cement production and contribute meaningfully to the global low-carbon transition.
How do you see the future of green cement in global construction?
The future of green cement in global construction is set for rapid transformation, driven by sustainability goals and evolving industry demands. With stricter carbon regulations and a growing push for green-certified buildings, the shift toward low-carbon materials is accelerating. Green cement offers more than just environmental benefits. Its superior tensile strength and corrosion resistance make it a viable alternative to traditional cement. Builders are increasingly recognising its role in enhancing long-term project value while reducing carbon footprints.
Advancements in carbon capture, alternative binders and energy-efficient production processes are making green cement more commercially viable. Countries like India and China are already integrating it into large infrastructure projects, setting the stage for global adoption. While challenges around cost, supply chain constraints and scalability remain, regulatory support, financial incentives and sustained R&D will continue to drive momentum. As the construction industry evolves, green cement will be at the heart of a more sustainable and resilient future.

Concrete
Adani’s Strategic Emergence in India’s Cement Landscape
Published
3 days agoon
September 16, 2025By
admin
Milind Khangan, Marketing Head, Vertex Market Research, sheds light on Adani’s rapid cement consolidation under its ‘One Business, One Company’ strategy while positioning it to rival UltraTech, and thus, shaping a potential duopoly in India’s booming cement market.
India is the second-largest cement-producing country in the world, following China. This expansion is being driven by tremendous public investment in the housing and infrastructure sectors. The industry is accelerating, with a boost from schemes such as PM Gati Shakti, Bharatmala, and the Vande Bharat corridors. An upsurge in affordable housing under the Pradhan Mantri Awas Yojana (PMAY) further supports this expansion. In May 2025, local cement production increased about 9 per cent from last year to about 40 million metric tonnes for the month. The combined cement capacity in India was recorded at 670 million metric tonnes in the 2025 fiscal year, according to the Cement Manufacturers’ Association (CMA). For the financial year 2026, this is set to grow by another 9 per cent.
In spite of the growing demand, the Indian cement industry is highly competitive. UltraTech Cement (Aditya Birla Group) is still the market leader with domestic installed capacity of more than 186 MTPA as on 2025. It is targeted to achieve 200 MTPA. Adani Cement recently became a major player and is now India’s second-largest cement company. It did this through aggressive consolidation, operational synergies, and scale efficiencies. Indian players in the cement industry are increasingly valuing operational efficiency and sustainability. Some of the strategies with high impact are alternative fuels and materials (AFR) adoption, green cement expansion, and digital technology investments to offset changing regulatory pressure and increasing energy prices.
Building Adani Cement brand
Vertex Market Research explains that the Adani Group is executing a comprehensive reorganisation and consolidation of its cement business under the ‘One Business, One Company’ strategy. The plan is to integrate its diversified holdings into one consolidated corporate entity named Adani Cement. The focus is on operating integration, governance streamlining, and cost reduction in its expanding cement business.
Integration roadmap and key milestones:
- September 2022: The consolidation process started with the $6.4 billion buyout of Holcim’s majority stakes in Ambuja Cements and ACC, with Ambuja becoming the focal point of the consolidation.
- December 2023: Bought Sanghi Industries to strengthen the firm’s presence in western India.
- August 2024: Added Penna Cement to the portfolio, improving penetration of the southern market of India.
- April 2025: Further holding addition in Orient Cement to 46.66 per cent by purchasing the same from CK Birla Group, becoming the promoter with control.
- Ambuja Cements amalgamated with Adani Cement: This was sanctioned by the NCLT on 18th July 2025 with effect from April 1, 2024. This amalgamation brings in limestone reserves and fresh assets into Ambuja.
- Subject to Sanghi and Penna merger with Ambuja: Board approvals in December 2024 with the aim to finish between September to December 2025.
- Ambuja-ACC future integration: The latter is being contemplated as the final step towards consolidation.
- Orient Cement: It would serve as a principal manufacturing facility following the merger.
Scale, capacity expansion and market position
In financial year-2025, Adani Cement, including Ambuja, surpassed 100 MTPA. This makes it one of the world’s top ten cement companies. Along with ACC’s operations, it is now firmly placed as India’s second-largest cement company. In FY25, the Adani group’s sales volume per annum clocked 65 million metric tonnes. Adani Group claims that it now supplies close to 30 per cent of the cement consumed in India’s homes and infrastructure as of June 2025.
The organisation is pursuing aggressive brownfield expansion:
- By FY 2026: Reach 118 MTPA
- By FY 2028: Target 140 MTPA
These goals will be driven by commissioning new clinker and grinding units at key sites, with civil and mechanical works underway.
As of 2024, Adani Cement had its market share pegged at around 14 to 15 per cent, with an ambition to scale this up to 20 per cent by FY?2028, emerging as a potent competitor to UltraTech’s 192?MTPA capacity (186 domestic and overseas).
Strategic advantages and competitive benefits
The consolidation simplifies decision-making by reducing legal entities, centralising oversight, and removing redundant functions. This drives compliance efficiency and transparent reporting. Using procurement power for raw materials and energy lowers costs per ton. Integrated logistics with Adani Ports and freight infrastructure has resulted in an estimated 6 per cent savings in logistics. The group aims for additional savings of INR 500 to 550 per tonne by FY 2028 by integrating green energy, using alternative fuel resources, and improving sourcing methods.
Market coverage and brand consistency
Brand integration under one strategy will provide uniform product quality and easier distribution networks. Integration with Orient Cement’s dealer base, 60 per cent of which already distributes Ambuja/ACC products, enhances outreach and responsiveness.
By having captive limestone reserves at Lakhpat (approximately 275 million tonnes) and proposed new manufacturing facilities in Raigad, Maharashtra, Adani Cement derives cost advantage, raw material security, and long-term operational robustness.
Strategic implications and risks
Consolidation at Adani Cement makes it not just a capacity leader but also an operationally agile competitor with the ability to reap digital and sustainability benefits. Its vertically integrated platform enables cost leadership, market responsiveness, and scalability.
Challenges potentially include:
- Integration challenges across systems, corporate cultures, and plant operations
- Regulatory sanctions for pending mergers and new capacity additions
- Environmental clearances in environmentally sensitive areas and debt management with input price volatility
When materialised, this revolution would create a formidable Adani–UltraTech duopoly, redefining Indian cement on the basis of scale, innovation, and sustainability. India’s leading four cement players such as Adani (ACC and Ambuja), Dalmia Cement, Shree Cement, and UltraTech are expected to dominate the cement market.
Conclusion
Adani’s aggressive consolidation under the ‘One Business, One Company’ strategy signals a decisive shift in the Indian cement industry, positioning the group as a formidable challenger to UltraTech and setting the stage for a potential duopoly that could dominate the sector for years to come. By unifying operations, leveraging economies of scale, and securing vertical integration—from raw material reserves to distribution networks—Adani Cement is building both capacity and resilience, with clear advantages in cost efficiency, market reach, and sustainability. While integration complexities, regulatory hurdles, and environmental approvals remain key challenges, the scale and strategic alignment of this consolidation promise to redefine competition, pricing dynamics, and operational benchmarks in one of the world’s fastest-growing cement markets.
About the author:
Milind Khangan is the Marketing Head at Vertex Market Research and comes with over five years of experience in market research, lead generation and team management.
Concrete
Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series
Published
1 month agoon
August 16, 2025By
admin
PowerBuild’s flagship Series M, C, F, and K geared motors deliver robust, efficient, and versatile power transmission solutions for industries worldwide.
Products – M, C, F, K: At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. PowerBuild answers this need with its flagship geared motor series: M, C, F, and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.
Series M – Helical Inline Geared Motors: Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.
Series C – Right Angled Heli-Worm Geared Motors: Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.
Series F – Parallel Shaft Mounted Geared Motors: Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes, and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.
Series K – Right Angle Helical Bevel Geared Motors: For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining, and material handling. Its flexibility in mounting and broad motor options offer engineers’ freedom in design and reliability in execution.
Together, these four series reflect PowerBuild’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design, and field-tested reliability. Whether the requirement is speed control, torque multiplication, or space efficiency, Radicon’s Series M, C, F, and K stand as trusted powerhouses for global industries.

Klüber Lubrication India’s Klübersynth GEM 4-320 N upgrades synthetic gear oil for energy efficiency.
Klüber Lubrication India has introduced a strategic upgrade for the tyre manufacturing industry by retrofitting its high-performance synthetic gear oil, Klübersynth GEM 4-320 N, into Barrel Cold Feed Extruder gearboxes. This smart substitution, requiring no hardware changes, delivered energy savings of 4-6 per cent, as validated by an internationally recognised energy audit firm under IPMVP – Option B protocols, aligned with
ISO 50015 standards.
Beyond energy efficiency, the retrofit significantly improved operational parameters:
- Lower thermal stress on equipment
- Extended lubricant drain intervals
- Reduction in CO2 emissions and operational costs
These benefits position Klübersynth GEM 4-320 N as a powerful enabler of sustainability goals in line with India’s Business Responsibility and Sustainability Reporting (BRSR) guidelines and global Net Zero commitments.
Verified sustainability, zero compromise
This retrofit case illustrates that meaningful environmental impact doesn’t always require capital-intensive overhauls. Klübersynth GEM 4-320 N demonstrated high performance in demanding operating environments, offering:
- Enhanced component protection
- Extended oil life under high loads
- Stable performance across fluctuating temperatures
By enabling quick wins in efficiency and sustainability without disrupting operations, Klüber reinforces its role as a trusted partner in India’s evolving industrial landscape.
Klüber wins EcoVadis Gold again
Further affirming its global leadership in responsible business practices, Klüber Lubrication has been awarded the EcoVadis Gold certification for the fourth consecutive year in 2025. This recognition places it in the top three per cent
of over 150,000 companies worldwide evaluated for environmental, ethical and sustainable procurement practices.
Klüber’s ongoing investments in R&D and product innovation reflect its commitment to providing data-backed, application-specific lubrication solutions that exceed industry expectations and support long-term sustainability goals.
A trusted industrial ally
Backed by 90+ years of tribology expertise and a global support network, Klüber Lubrication is helping customers transition toward a greener tomorrow. With Klübersynth GEM 4-320 N, tyre manufacturers can take measurable, low-risk steps to boost energy efficiency and regulatory alignment—proving that even the smallest change can spark a significant transformation.

Adani’s Strategic Emergence in India’s Cement Landscape

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

Driving Measurable Gains

Reshaping the Competitive Landscape

CCU testbeds in Tamil Nadu

Adani’s Strategic Emergence in India’s Cement Landscape

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

Driving Measurable Gains

Reshaping the Competitive Landscape
