UltraTech Cement has announced its foray into the wires and cables segment, further expanding its footprint in the construction value chain. The Aditya Birla Group company will invest Rs 18 billion in setting up a state-of-the-art manufacturing facility near Bharuch, Gujarat, which is expected to commence operations by December 2026. An initial investment of Rs 1 billion has already been made towards the project.

The UltraTech board of directors approved the strategic expansion, reaffirming the company’s commitment to strengthening its position as a comprehensive building solutions provider. This move follows last year’s entry into the decorative paints sector with the launch of Birla Opus, signalling the company’s diversification beyond its core cement business.

Strategic Market Entry and Growth Potential
UltraTech Cement aims to tap into the growing demand for wires and cables across residential, commercial, infrastructure, and industrial sectors. The wires and cables industry in India has witnessed a robust revenue growth of approximately 13% between FY2019 and FY2024, driven by rising urbanisation, infrastructure development, and increasing adoption of branded products over unorganised players.

UltraTech believes its entry into this high-growth sector will be value accretive for its shareholders, presenting a compelling opportunity to establish a credible, large-scale presence in the organised market.

Core Cement Business Remains a Priority
Despite this diversification, UltraTech Cement remains firmly committed to its core cement business. The company recently achieved a milestone cement production capacity of over 175 million tonnes per annum (mtpa) in India. It continues to strengthen its leadership position through strategic acquisitions and capacity expansions, especially amid intense competition from Ambuja Cements, owned by the Adani Group.

Industry Outlook: A Diversified Future for Construction Materials
The construction materials industry in India is witnessing rapid evolution, with companies increasingly diversifying their portfolios to cater to a growing and dynamic market. With infrastructure development and urbanisation on the rise, demand for complementary building materials such as wires, cables, and paints is expected to surge. UltraTech’s strategic expansion aligns with this trend, positioning it to capitalise on emerging opportunities while reinforcing its leadership in cement manufacturing.

Kaushalya Logistics, a diversified conglomerate specializing in logistics for the cement industry, has expanded its operations with the commencement of services at the Varanasi (Uttar Pradesh) depot of ACC, a part of the Adani Cement Group. This development aligns with the company’s strategic growth objectives, aimed at enhancing supply chain efficiencies and streamlining cement distribution across key regions in India.

The Varanasi depot, established under the CCFA model, marks the company’s sixth location and eighth depot under this framework. Designed to manage over 20,000 metric tons of cement per month, the facility will contribute to improved inventory management and timely deliveries. As the cement industry experiences strong demand growth, efficient distribution networks play a critical role in ensuring seamless supply chain operations.

Kaushalya Logistics has been actively expanding its depot network to support cement manufacturers with faster turnaround times, optimized inventory management, and cost-effective logistics solutions. Through automation, digital tracking systems, and operational excellence, the company continues to enhance its service offerings, aligning with the evolving needs of the industry.

The launch of the Varanasi depot is part of Kaushalya Logistics’ aggressive expansion strategy, which has seen the establishment of 19 new depots in FY 2024-25. With this addition, the company’s total network has grown to 93 depots, significantly strengthening its market presence. This expansion further reinforces Kaushalya Logistics’ role as a key logistics partner for leading cement manufacturers, ensuring efficient and uninterrupted cement distribution across diverse regions in India.

News source: ANI

UltraTech Cement announced a 1:52 share swap ratio for acquiring Kesoram Industries, with the scheme set to take effect on March 1, 2025. The Aditya Birla Group’s flagship company also revealed plans to enter the wires and cables segment with a Rs 18 billion capital expenditure.
UltraTech will establish a wires and cables manufacturing plant in Bharuch, Gujarat, slated for commissioning by December 2026. The move aligns with UltraTech’s strategy to strengthen its position as a comprehensive building solutions provider, leveraging its manufacturing expertise and customer reach to deliver high-quality products and capture a larger market share.
(Moneycontrol)