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Grey Challenges, Green Future

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The cement industry, vital for global infrastructure, faces the dual challenge of meeting rising demand while addressing environmental concerns. Kanika Mathur explores how innovative practices and sustainable solutions are transforming the sector towards a greener future.

The cement industry, a cornerstone of global infrastructure development, has long been associated with significant environmental challenges. Cement production is responsible for approximately seven per cent to eight per cent of global CO2 emissions, making it one of the most carbon-intensive industries. However, with increasing awareness and global commitments to combat climate change, the industry is undergoing a green transformation.
This article delves into the critical aspects of sustainability in the cement industry, highlighting innovative practices, technological advancements, and policy frameworks that are reshaping the sector.

Environmental impact
Cement production involves the calcination of limestone, a process that releases large amounts of CO2. Additionally, the energy-intensive nature of the industry contributes to emissions from fossil fuel combustion. The environmental impact extends to resource depletion, dust emissions, and water usage, emphasising the need for sustainable practices.
In India, where demand for cement is expected to grow exponentially due to infrastructure projects, addressing these challenges is critical. Companies must adopt sustainable strategies to balance economic growth with environmental stewardship.

Low carbon cement and clinker substitutes
One of the most effective ways to reduce emissions in cement production is by replacing clinker, the most carbon-intensive component, with alternative materials. Fly ash, slag, and natural pozzolans are commonly used substitutes that reduce the clinker factor in cement.
Björn Fahle, Technical Sales and Project Engineer, Westeria, says, “Sustainability is a critical concern for the cement industry, especially in the context of reducing CO2 emissions. India has made remarkable progress in achieving its 2030 carbon emission targets, and the cement sector has been a significant contributor to this effort. By integrating alternative fuels into their operations, cement producers can significantly lower their carbon footprint.”
“We also foresee advancements in green cement production, with materials such as clay coming into the picture. Our work helps the cement industry transition towards greener practices by promoting the use of alternative fuels and improving the efficiency of fuel feeding systems. Sustainability is no longer optional—it is imperative for long-term environmental and industrial health. By reducing coal consumption and utilising alternative raw materials, we are steadily contributing to the industry’s shift toward sustainable operations” he adds.
For example, India’s Ambuja Cement has developed a range of low-carbon cement products that use supplementary cementitious materials (SCMs), significantly lowering their carbon footprint. Such innovations are key to achieving industry-wide sustainability.

Alternative fuels and raw materials
The use of alternative fuels and raw materials (AFR) is gaining momentum as a sustainable practice in cement manufacturing. Waste materials like industrial by-products, municipal solid waste, and biomass are increasingly being utilised as fuel sources, reducing dependency on fossil fuels. UltraTech Cement has pioneered the use of AFR in India, implementing co-processing technologies to convert waste into energy. This not only cuts emissions but also addresses waste management challenges, contributing to a circular economy.

Energy efficiency
Energy accounts for a significant portion of the costs and emissions in cement production.
Energy-efficient technologies, such as vertical roller mills, preheater-precalciner systems, and waste heat recovery (WHR) systems, play a crucial role in reducing energy consumption.
“The journey towards net zero is advancing steadily. In 2018, we at Dalmia Cement announced our carbon-negative and net zero roadmap during COP24. This commitment inspired other companies worldwide to adopt similar strategies. By COP26 in Glasgow, the Global Cement and Concrete Association committed to achieving net-zero cement and concrete by 2050,” says Mahendra Singhi, Member of Board of Governors and Strategic Advisor, Dalmia Cement (Bharat).
“The global cement sector has been proactive, embracing new technologies and sustainability practices. Indian companies, too, are leading the way with innovative strategies and strong commitments. I am optimistic that within the next 10 to 25 years, the Indian cement industry will make significant strides towards achieving net zero, setting a benchmark for other industries globally,” he adds.
Dalmia Cement has set a benchmark in India with its commitment to energy efficiency. The company’s investments in WHR systems have reduced reliance on grid electricity and lowered overall energy costs. Such initiatives demonstrate the dual benefits of cost savings and sustainability.

Carbon capture, utilisation and storage
Carbon capture, utilisation, and storage (CCUS) technologies are emerging as a game-changer for the cement industry. These technologies capture CO2 emissions from production processes and either store it underground or use it to create new products.
Saurabh Rai, CEO, Arahas, says, “One of the most promising technologies emerging in the cement industry is carbon capture, utilisation and storage (CCUS). CCUS allows companies to capture CO2 emissions before they are released into the atmosphere and either store them or repurpose them for other uses. This technology not only reduces emissions but also turns carbon into a valuable resource. Captured CO2 can be used in the production of synthetic fuels or other materials, adding an innovative twist to what was once considered waste.”
“Beyond CCUS, cement manufacturers are increasingly moving away from traditional fossil fuels, which have historically been a significant source of emissions. In their place, alternative energy sources like biomass and waste-derived fuels are being utilised. These renewable fuels not only help to cut emissions but also align with circular economy principles, where waste is redefined as a resource rather than a burden,” he adds.
Though still in its nascent stages in India, CCUS projects have shown promise globally. Indian
cement companies are beginning to explore partnerships and pilot projects to adapt these technologies to
local conditions, paving the way for large-scale implementation.
“India’s commitment to a net zero target by 2070 faces significant challenges, according to the World Economic Forum (WEF). The nation is the third-largest emitter of GreenHouse Gases after China and the US, and has the potential to meet this goal; they emphasise the need for more concrete sectoral targets, trajectories, and short-term milestones. The urgency for this initiative is underscored by India’s status as home to some of the world’s most polluted cities, contributing to high pollution-related mortality rates. Additionally, funding remains a critical issue as achieving the 2070 target requires an investment of $10.1 trillion; if the goal is accelerated to 2050, this figure increases to $13.5 trillion,” says Pushpank Kaushik, CEO & Head of Business Development (Subcontinent, Middle East and SouthEast Asia), Jassper Shipping.

Circular economy and waste management
The adoption of a circular economy model is essential for sustainable cement production. This involves using industrial waste as raw material, recycling by-products, and minimising waste generation. Fly ash from thermal power plants, slag from steel mills, and waste-derived fuels are valuable resources in this context. For instance, JSW Cement’s focus on utilising industrial waste has allowed the company to manufacture Portland Slag Cement (PSC), which not only reduces emissions but also conserves natural resources. Circular economy practices offer a win-win solution for industry and the environment.

Digital technologies for sustainability
Digitalisation is transforming the cement industry, enabling better resource management and emission control. Technologies like IoT, AI, and big data analytics allow companies to monitor emissions, optimise production, and enhance energy efficiency.

MSR Kaliprasad, Chief Digital and Information Officer, Shree Cement, says, “Our commitment to sustainability is deeply embedded in our digital strategy. We integrate power and production data captured through sensors with SAP S4 HANA, enabling real-time tracking of power efficiency and consumption, optimising energy use across operations. Renewable energy projects, such as the solar plant in Beawar (Rajasthan) and wind plants in Kushtagi and Jath, are monitored digitally to ensure optimal performance. Digital tools effectively help monitor, manage and reduce our environmental footprint, aligning with our sustainability goals.”
Companies like ACC Cement are leveraging digital solutions to create ‘smart factories’ that minimise environmental impact while maximising operational efficiency. These tools are crucial for achieving sustainability goals and improving competitiveness.
Utssav Gupta, Director, Supertech Fabrics, says, “Globally, energy balance structures are being implemented as part of bottom-up strategies. We need to determine where energy costs can be optimised, such as through renewable energy sources. For example, in emission control systems, power costs are a significant concern. Our innovation efforts target two primary areas: reducing the power costs associated with emission control and achieving
lower emissions levels. My pitch to stakeholders is to consider a one-time investment in renewable energy to address these challenges. With this approach, emissions are reduced, recovery is improved, and everyone benefits.”

Sustainable logistics
Transportation contributes significantly to the carbon footprint of cement. Sustainable logistics solutions, such as using energy-efficient vehicles, optimising transport routes, and shifting from road to rail, can significantly reduce emissions. Indian Railways’ initiatives to promote freight corridors for bulk transportation have provided cement companies with an opportunity to transition to more sustainable logistics solutions. Such collaborations between industry and infrastructure providers are critical for long-term sustainability.

Role of policy and regulation
Government policies and regulations are instrumental in driving sustainability in the cement industry. In India, initiatives like the PAT (Perform, Achieve, Trade) scheme under the National Mission for Enhanced Energy Efficiency (NMEEE) encourage energy-efficient practices. The Cement Sustainability Initiative (CSI), a global effort under the World Business Council for Sustainable Development (WBCSD), also provides guidelines for sustainable practices. Indian companies actively participating in such frameworks are better positioned to align with global sustainability goals.

Future trends in sustainable cement manufacturing
The future of sustainability in the cement industry lies in innovation and collaboration. Technologies like green hydrogen, advanced CCUS, and zero-carbon fuels are on the horizon. Collaboration between governments, industry players, and technology providers will be critical for achieving these breakthroughs. In India, the transition to green energy sources, coupled with innovations in production and logistics, will determine the industry’s ability to meet its ambitious sustainability targets. Companies that invest in R&D and embrace a long-term vision will lead this transformation.

Conclusion
Sustainability in the cement industry is no longer an option—it is a necessity. With growing pressures from regulators, consumers, and global environmental commitments, the industry must adopt innovative and responsible practices. From low-carbon cement and AFR to digitalisation and sustainable logistics, the path forward is filled with opportunities for growth and transformation.
India, as one of the largest cement producers in the world, has the potential to set an example in sustainable practices. By embracing new technologies, prioritising energy efficiency, and fostering a culture of innovation, the cement industry can contribute to a greener, more sustainable future while ensuring its own long-term success.

Concrete

Adani Cement to Deploy World’s First Commercial RDH System

Adani Cement and Coolbrook partner to pilot RDH tech for low-carbon cement.

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Adani Cement and Coolbrook have announced a landmark agreement to install the world’s first commercial RotoDynamic Heater (RDH) system at Adani’s Boyareddypalli Integrated Cement Plant in Andhra Pradesh. The initiative aims to sharply reduce carbon emissions associated with cement production.
This marks the first industrial-scale deployment of Coolbrook’s RDH technology, which will decarbonise the calcination phase — the most fossil fuel-intensive stage of cement manufacturing. The RDH system will generate clean, electrified heat to dry and improve the efficiency of alternative fuels, reducing dependence on conventional fossil sources.
According to Adani, the installation is expected to eliminate around 60,000 tonnes of carbon emissions annually, with the potential to scale up tenfold as the technology is expanded. The system will be powered entirely by renewable energy sourced from Adani Cement’s own portfolio, demonstrating the feasibility of producing industrial heat without emissions and strengthening India’s position as a hub for clean cement technologies.
The partnership also includes a roadmap to deploy RotoDynamic Technology across additional Adani Cement sites, with at least five more projects planned over the next two years. The first-generation RDH will provide hot gases at approximately 1000°C, enabling more efficient use of alternative fuels.
Adani Cement’s wider sustainability strategy targets raising the share of alternative fuels and resources to 30 per cent and increasing green power use to 60 per cent by FY28. The RDH deployment supports the company’s Science Based Targets initiative (SBTi)-validated commitment to achieve net-zero emissions by 2050.  

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Concrete

Birla Corporation Q2 EBITDA Surges 71%, Net Profit at Rs 90 Crore

Stronger margins and premium cement sales boost quarterly performance.

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Birla Corporation Limited reported a consolidated EBITDA of Rs 3320 million for the September quarter of FY26, a 71 per cent increase over the same period last year, driven by improved profitability in both its Cement and Jute divisions. The company posted a consolidated net profit of Rs 900 million, reversing a loss of Rs 250 million in the corresponding quarter last year.
Consolidated revenue stood at Rs 22330 million, marking a 13 per cent year-on-year growth as cement sales volumes rose 7 per cent to 4.2 million tonnes. Despite subdued cement demand, weak pricing, and rainfall disruptions, Birla Jute Mills staged a turnaround during the quarter.
Premium cement continued to drive performance, accounting for 60 per cent of total trade sales. The flagship brand Perfect Plus recorded 20 per cent growth, while Unique Plus rose 28 per cent year-on-year. Sales through the trade channel reached 79 per cent, up from 71 per cent a year earlier, while blended cement sales grew 14 per cent, forming 89 per cent of total cement sales. Madhya Pradesh and Rajasthan remained key growth markets with 7–11 per cent volume gains.
EBITDA per tonne improved 54 per cent to Rs 712, with operating margins expanding to 14.7 per cent from 9.8 per cent last year, supported by efficiency gains and cost reduction measures.
Sandip Ghose, Managing Director and CEO, said, “The Company was able to overcome headwinds from multiple directions to deliver a resilient performance, which boosts confidence in the robustness of our strategies.”
The company expects cement demand to strengthen in the December quarter, supported by government infrastructure spending and rural housing demand. Growth is anticipated mainly from northern and western India, while southern and eastern regions are expected to face continued supply pressures.

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Concrete

Ambuja Cements Delivers Strong Q2 FY26 Performance Driven by R&D and Efficiency

Company raises FY28 capacity target to 155 MTPA with focus on cost optimisation and AI integration

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Ambuja Cements, part of the diversified Adani Portfolio and the world’s ninth-largest building materials solutions company, has reported a robust performance for Q2 FY26. The company’s strong results were driven by market share gains, R&D-led premium cement products, and continued efficiency improvements.
Vinod Bahety, Whole-Time Director and CEO, Ambuja Cements, said, “This quarter has been noteworthy for the cement industry. Despite headwinds from prolonged monsoons, the sector stands to benefit from several favourable developments, including GST 2.0 reforms, the Carbon Credit Trading Scheme (CCTS), and the withdrawal of coal cess. Our capacity expansion is well timed to capitalise on this positive momentum.”
Ambuja has increased its FY28 capacity target by 15 MTPA — from 140 MTPA to 155 MTPA — through debottlenecking initiatives that will come at a lower capital expenditure of USD 48 per metric tonne. The company also plans to enhance utilisation of its existing 107 MTPA capacity by 3 per cent through logistics infrastructure improvements.
To strengthen its product mix, Ambuja will install 13 blenders across its plants over the next 12 months to optimise production and increase the share of premium cement, improving realisations. These operational enhancements have already contributed to a 5 per cent reduction in cost of sales year-on-year, resulting in an EBITDA of Rs 1,060 per metric tonne and a PMT EBITDA of approximately Rs 1,189.
Looking ahead, the company remains optimistic about achieving double-digit revenue growth and maintaining four-digit PMT EBITDA through FY26. Ambuja aims to reduce total cost to Rs 4,000 per metric tonne by the end of FY26 and further by 5 per cent annually to reach Rs 3,650 per metric tonne by FY28.
Bahety added, “Our Cement Intelligent Network Operations Centre (CiNOC) will bring a paradigm shift to our business operations. Artificial Intelligence will run deep within our enterprise, driving efficiency, productivity, and enhanced stakeholder engagement across the value chain.”

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