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Grey Challenges, Green Future

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The cement industry, vital for global infrastructure, faces the dual challenge of meeting rising demand while addressing environmental concerns. Kanika Mathur explores how innovative practices and sustainable solutions are transforming the sector towards a greener future.

The cement industry, a cornerstone of global infrastructure development, has long been associated with significant environmental challenges. Cement production is responsible for approximately seven per cent to eight per cent of global CO2 emissions, making it one of the most carbon-intensive industries. However, with increasing awareness and global commitments to combat climate change, the industry is undergoing a green transformation.
This article delves into the critical aspects of sustainability in the cement industry, highlighting innovative practices, technological advancements, and policy frameworks that are reshaping the sector.

Environmental impact
Cement production involves the calcination of limestone, a process that releases large amounts of CO2. Additionally, the energy-intensive nature of the industry contributes to emissions from fossil fuel combustion. The environmental impact extends to resource depletion, dust emissions, and water usage, emphasising the need for sustainable practices.
In India, where demand for cement is expected to grow exponentially due to infrastructure projects, addressing these challenges is critical. Companies must adopt sustainable strategies to balance economic growth with environmental stewardship.

Low carbon cement and clinker substitutes
One of the most effective ways to reduce emissions in cement production is by replacing clinker, the most carbon-intensive component, with alternative materials. Fly ash, slag, and natural pozzolans are commonly used substitutes that reduce the clinker factor in cement.
Björn Fahle, Technical Sales and Project Engineer, Westeria, says, “Sustainability is a critical concern for the cement industry, especially in the context of reducing CO2 emissions. India has made remarkable progress in achieving its 2030 carbon emission targets, and the cement sector has been a significant contributor to this effort. By integrating alternative fuels into their operations, cement producers can significantly lower their carbon footprint.”
“We also foresee advancements in green cement production, with materials such as clay coming into the picture. Our work helps the cement industry transition towards greener practices by promoting the use of alternative fuels and improving the efficiency of fuel feeding systems. Sustainability is no longer optional—it is imperative for long-term environmental and industrial health. By reducing coal consumption and utilising alternative raw materials, we are steadily contributing to the industry’s shift toward sustainable operations” he adds.
For example, India’s Ambuja Cement has developed a range of low-carbon cement products that use supplementary cementitious materials (SCMs), significantly lowering their carbon footprint. Such innovations are key to achieving industry-wide sustainability.

Alternative fuels and raw materials
The use of alternative fuels and raw materials (AFR) is gaining momentum as a sustainable practice in cement manufacturing. Waste materials like industrial by-products, municipal solid waste, and biomass are increasingly being utilised as fuel sources, reducing dependency on fossil fuels. UltraTech Cement has pioneered the use of AFR in India, implementing co-processing technologies to convert waste into energy. This not only cuts emissions but also addresses waste management challenges, contributing to a circular economy.

Energy efficiency
Energy accounts for a significant portion of the costs and emissions in cement production.
Energy-efficient technologies, such as vertical roller mills, preheater-precalciner systems, and waste heat recovery (WHR) systems, play a crucial role in reducing energy consumption.
“The journey towards net zero is advancing steadily. In 2018, we at Dalmia Cement announced our carbon-negative and net zero roadmap during COP24. This commitment inspired other companies worldwide to adopt similar strategies. By COP26 in Glasgow, the Global Cement and Concrete Association committed to achieving net-zero cement and concrete by 2050,” says Mahendra Singhi, Member of Board of Governors and Strategic Advisor, Dalmia Cement (Bharat).
“The global cement sector has been proactive, embracing new technologies and sustainability practices. Indian companies, too, are leading the way with innovative strategies and strong commitments. I am optimistic that within the next 10 to 25 years, the Indian cement industry will make significant strides towards achieving net zero, setting a benchmark for other industries globally,” he adds.
Dalmia Cement has set a benchmark in India with its commitment to energy efficiency. The company’s investments in WHR systems have reduced reliance on grid electricity and lowered overall energy costs. Such initiatives demonstrate the dual benefits of cost savings and sustainability.

Carbon capture, utilisation and storage
Carbon capture, utilisation, and storage (CCUS) technologies are emerging as a game-changer for the cement industry. These technologies capture CO2 emissions from production processes and either store it underground or use it to create new products.
Saurabh Rai, CEO, Arahas, says, “One of the most promising technologies emerging in the cement industry is carbon capture, utilisation and storage (CCUS). CCUS allows companies to capture CO2 emissions before they are released into the atmosphere and either store them or repurpose them for other uses. This technology not only reduces emissions but also turns carbon into a valuable resource. Captured CO2 can be used in the production of synthetic fuels or other materials, adding an innovative twist to what was once considered waste.”
“Beyond CCUS, cement manufacturers are increasingly moving away from traditional fossil fuels, which have historically been a significant source of emissions. In their place, alternative energy sources like biomass and waste-derived fuels are being utilised. These renewable fuels not only help to cut emissions but also align with circular economy principles, where waste is redefined as a resource rather than a burden,” he adds.
Though still in its nascent stages in India, CCUS projects have shown promise globally. Indian
cement companies are beginning to explore partnerships and pilot projects to adapt these technologies to
local conditions, paving the way for large-scale implementation.
“India’s commitment to a net zero target by 2070 faces significant challenges, according to the World Economic Forum (WEF). The nation is the third-largest emitter of GreenHouse Gases after China and the US, and has the potential to meet this goal; they emphasise the need for more concrete sectoral targets, trajectories, and short-term milestones. The urgency for this initiative is underscored by India’s status as home to some of the world’s most polluted cities, contributing to high pollution-related mortality rates. Additionally, funding remains a critical issue as achieving the 2070 target requires an investment of $10.1 trillion; if the goal is accelerated to 2050, this figure increases to $13.5 trillion,” says Pushpank Kaushik, CEO & Head of Business Development (Subcontinent, Middle East and SouthEast Asia), Jassper Shipping.

Circular economy and waste management
The adoption of a circular economy model is essential for sustainable cement production. This involves using industrial waste as raw material, recycling by-products, and minimising waste generation. Fly ash from thermal power plants, slag from steel mills, and waste-derived fuels are valuable resources in this context. For instance, JSW Cement’s focus on utilising industrial waste has allowed the company to manufacture Portland Slag Cement (PSC), which not only reduces emissions but also conserves natural resources. Circular economy practices offer a win-win solution for industry and the environment.

Digital technologies for sustainability
Digitalisation is transforming the cement industry, enabling better resource management and emission control. Technologies like IoT, AI, and big data analytics allow companies to monitor emissions, optimise production, and enhance energy efficiency.

MSR Kaliprasad, Chief Digital and Information Officer, Shree Cement, says, “Our commitment to sustainability is deeply embedded in our digital strategy. We integrate power and production data captured through sensors with SAP S4 HANA, enabling real-time tracking of power efficiency and consumption, optimising energy use across operations. Renewable energy projects, such as the solar plant in Beawar (Rajasthan) and wind plants in Kushtagi and Jath, are monitored digitally to ensure optimal performance. Digital tools effectively help monitor, manage and reduce our environmental footprint, aligning with our sustainability goals.”
Companies like ACC Cement are leveraging digital solutions to create ‘smart factories’ that minimise environmental impact while maximising operational efficiency. These tools are crucial for achieving sustainability goals and improving competitiveness.
Utssav Gupta, Director, Supertech Fabrics, says, “Globally, energy balance structures are being implemented as part of bottom-up strategies. We need to determine where energy costs can be optimised, such as through renewable energy sources. For example, in emission control systems, power costs are a significant concern. Our innovation efforts target two primary areas: reducing the power costs associated with emission control and achieving
lower emissions levels. My pitch to stakeholders is to consider a one-time investment in renewable energy to address these challenges. With this approach, emissions are reduced, recovery is improved, and everyone benefits.”

Sustainable logistics
Transportation contributes significantly to the carbon footprint of cement. Sustainable logistics solutions, such as using energy-efficient vehicles, optimising transport routes, and shifting from road to rail, can significantly reduce emissions. Indian Railways’ initiatives to promote freight corridors for bulk transportation have provided cement companies with an opportunity to transition to more sustainable logistics solutions. Such collaborations between industry and infrastructure providers are critical for long-term sustainability.

Role of policy and regulation
Government policies and regulations are instrumental in driving sustainability in the cement industry. In India, initiatives like the PAT (Perform, Achieve, Trade) scheme under the National Mission for Enhanced Energy Efficiency (NMEEE) encourage energy-efficient practices. The Cement Sustainability Initiative (CSI), a global effort under the World Business Council for Sustainable Development (WBCSD), also provides guidelines for sustainable practices. Indian companies actively participating in such frameworks are better positioned to align with global sustainability goals.

Future trends in sustainable cement manufacturing
The future of sustainability in the cement industry lies in innovation and collaboration. Technologies like green hydrogen, advanced CCUS, and zero-carbon fuels are on the horizon. Collaboration between governments, industry players, and technology providers will be critical for achieving these breakthroughs. In India, the transition to green energy sources, coupled with innovations in production and logistics, will determine the industry’s ability to meet its ambitious sustainability targets. Companies that invest in R&D and embrace a long-term vision will lead this transformation.

Conclusion
Sustainability in the cement industry is no longer an option—it is a necessity. With growing pressures from regulators, consumers, and global environmental commitments, the industry must adopt innovative and responsible practices. From low-carbon cement and AFR to digitalisation and sustainable logistics, the path forward is filled with opportunities for growth and transformation.
India, as one of the largest cement producers in the world, has the potential to set an example in sustainable practices. By embracing new technologies, prioritising energy efficiency, and fostering a culture of innovation, the cement industry can contribute to a greener, more sustainable future while ensuring its own long-term success.

Concrete

Adani’s Strategic Emergence in India’s Cement Landscape

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Milind Khangan, Marketing Head, Vertex Market Research, sheds light on Adani’s rapid cement consolidation under its ‘One Business, One Company’ strategy while positioning it to rival UltraTech, and thus, shaping a potential duopoly in India’s booming cement market.

India is the second-largest cement-producing country in the world, following China. This expansion is being driven by tremendous public investment in the housing and infrastructure sectors. The industry is accelerating, with a boost from schemes such as PM Gati Shakti, Bharatmala, and the Vande Bharat corridors. An upsurge in affordable housing under the Pradhan Mantri Awas Yojana (PMAY) further supports this expansion. In May 2025, local cement production increased about 9 per cent from last year to about 40 million metric tonnes for the month. The combined cement capacity in India was recorded at 670 million metric tonnes in the 2025 fiscal year, according to the Cement Manufacturers’ Association (CMA). For the financial year 2026, this is set to grow by another 9 per cent.
In spite of the growing demand, the Indian cement industry is highly competitive. UltraTech Cement (Aditya Birla Group) is still the market leader with domestic installed capacity of more than 186 MTPA as on 2025. It is targeted to achieve 200 MTPA. Adani Cement recently became a major player and is now India’s second-largest cement company. It did this through aggressive consolidation, operational synergies, and scale efficiencies. Indian players in the cement industry are increasingly valuing operational efficiency and sustainability. Some of the strategies with high impact are alternative fuels and materials (AFR) adoption, green cement expansion, and digital technology investments to offset changing regulatory pressure and increasing energy prices.

Building Adani Cement brand
Vertex Market Research explains that the Adani Group is executing a comprehensive reorganisation and consolidation of its cement business under the ‘One Business, One Company’ strategy. The plan is to integrate its diversified holdings into one consolidated corporate entity named Adani Cement. The focus is on operating integration, governance streamlining, and cost reduction in its expanding cement business.
Integration roadmap and key milestones:

  • September 2022: The consolidation process started with the $6.4 billion buyout of Holcim’s majority stakes in Ambuja Cements and ACC, with Ambuja becoming the focal point of the consolidation.
  • December 2023: Bought Sanghi Industries to strengthen the firm’s presence in western India.
  • August 2024: Added Penna Cement to the portfolio, improving penetration of the southern market of India.
  • April 2025: Further holding addition in Orient Cement to 46.66 per cent by purchasing the same from CK Birla Group, becoming the promoter with control.
  • Ambuja Cements amalgamated with Adani Cement: This was sanctioned by the NCLT on 18th July 2025 with effect from April 1, 2024. This amalgamation brings in limestone reserves and fresh assets into Ambuja.
  • Subject to Sanghi and Penna merger with Ambuja: Board approvals in December 2024 with the aim to finish between September to December 2025.
  • Ambuja-ACC future integration: The latter is being contemplated as the final step towards consolidation.
  • Orient Cement: It would serve as a principal manufacturing facility following the merger.

Scale, capacity expansion and market position
In financial year-2025, Adani Cement, including Ambuja, surpassed 100 MTPA. This makes it one of the world’s top ten cement companies. Along with ACC’s operations, it is now firmly placed as India’s second-largest cement company. In FY25, the Adani group’s sales volume per annum clocked 65 million metric tonnes. Adani Group claims that it now supplies close to 30 per cent of the cement consumed in India’s homes and infrastructure as of June 2025.
The organisation is pursuing aggressive brownfield expansion:

  • By FY 2026: Reach 118 MTPA
  • By FY 2028: Target 140 MTPA

These goals will be driven by commissioning new clinker and grinding units at key sites, with civil and mechanical works underway.
As of 2024, Adani Cement had its market share pegged at around 14 to 15 per cent, with an ambition to scale this up to 20 per cent by FY?2028, emerging as a potent competitor to UltraTech’s 192?MTPA capacity (186 domestic and overseas).

Strategic advantages and competitive benefits
The consolidation simplifies decision-making by reducing legal entities, centralising oversight, and removing redundant functions. This drives compliance efficiency and transparent reporting. Using procurement power for raw materials and energy lowers costs per ton. Integrated logistics with Adani Ports and freight infrastructure has resulted in an estimated 6 per cent savings in logistics. The group aims for additional savings of INR 500 to 550 per tonne by FY 2028 by integrating green energy, using alternative fuel resources, and improving sourcing methods.

Market coverage and brand consistency
Brand integration under one strategy will provide uniform product quality and easier distribution networks. Integration with Orient Cement’s dealer base, 60 per cent of which already distributes Ambuja/ACC products, enhances outreach and responsiveness.
By having captive limestone reserves at Lakhpat (approximately 275 million tonnes) and proposed new manufacturing facilities in Raigad, Maharashtra, Adani Cement derives cost advantage, raw material security, and long-term operational robustness.

Strategic implications and risks
Consolidation at Adani Cement makes it not just a capacity leader but also an operationally agile competitor with the ability to reap digital and sustainability benefits. Its vertically integrated platform enables cost leadership, market responsiveness, and scalability.

Challenges potentially include:

  • Integration challenges across systems, corporate cultures, and plant operations
  • Regulatory sanctions for pending mergers and new capacity additions
  • Environmental clearances in environmentally sensitive areas and debt management with input price volatility

When materialised, this revolution would create a formidable Adani–UltraTech duopoly, redefining Indian cement on the basis of scale, innovation, and sustainability. India’s leading four cement players such as Adani (ACC and Ambuja), Dalmia Cement, Shree Cement, and UltraTech are expected to dominate the cement market.

Conclusion
Adani’s aggressive consolidation under the ‘One Business, One Company’ strategy signals a decisive shift in the Indian cement industry, positioning the group as a formidable challenger to UltraTech and setting the stage for a potential duopoly that could dominate the sector for years to come. By unifying operations, leveraging economies of scale, and securing vertical integration—from raw material reserves to distribution networks—Adani Cement is building both capacity and resilience, with clear advantages in cost efficiency, market reach, and sustainability. While integration complexities, regulatory hurdles, and environmental approvals remain key challenges, the scale and strategic alignment of this consolidation promise to redefine competition, pricing dynamics, and operational benchmarks in one of the world’s fastest-growing cement markets.

About the author:
Milind Khangan is the Marketing Head at Vertex Market Research and comes with over five years of experience in market research, lead generation and team management.

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Concrete

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

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PowerBuild’s flagship Series M, C, F, and K geared motors deliver robust, efficient, and versatile power transmission solutions for industries worldwide.

Products – M, C, F, K: At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. PowerBuild answers this need with its flagship geared motor series: M, C, F, and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.
Series M – Helical Inline Geared Motors: Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.
Series C – Right Angled Heli-Worm Geared Motors: Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.
Series F – Parallel Shaft Mounted Geared Motors: Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes, and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.
Series K – Right Angle Helical Bevel Geared Motors: For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining, and material handling. Its flexibility in mounting and broad motor options offer engineers’ freedom in design and reliability in execution.
Together, these four series reflect PowerBuild’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design, and field-tested reliability. Whether the requirement is speed control, torque multiplication, or space efficiency, Radicon’s Series M, C, F, and K stand as trusted powerhouses for global industries.

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Concrete

Driving Measurable Gains

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Klüber Lubrication India’s Klübersynth GEM 4-320 N upgrades synthetic gear oil for energy efficiency.

Klüber Lubrication India has introduced a strategic upgrade for the tyre manufacturing industry by retrofitting its high-performance synthetic gear oil, Klübersynth GEM 4-320 N, into Barrel Cold Feed Extruder gearboxes. This smart substitution, requiring no hardware changes, delivered energy savings of 4-6 per cent, as validated by an internationally recognised energy audit firm under IPMVP – Option B protocols, aligned with
ISO 50015 standards.

Beyond energy efficiency, the retrofit significantly improved operational parameters:

  • Lower thermal stress on equipment
  • Extended lubricant drain intervals
  • Reduction in CO2 emissions and operational costs

These benefits position Klübersynth GEM 4-320 N as a powerful enabler of sustainability goals in line with India’s Business Responsibility and Sustainability Reporting (BRSR) guidelines and global Net Zero commitments.

Verified sustainability, zero compromise
This retrofit case illustrates that meaningful environmental impact doesn’t always require capital-intensive overhauls. Klübersynth GEM 4-320 N demonstrated high performance in demanding operating environments, offering:

  • Enhanced component protection
  • Extended oil life under high loads
  • Stable performance across fluctuating temperatures

By enabling quick wins in efficiency and sustainability without disrupting operations, Klüber reinforces its role as a trusted partner in India’s evolving industrial landscape.

Klüber wins EcoVadis Gold again
Further affirming its global leadership in responsible business practices, Klüber Lubrication has been awarded the EcoVadis Gold certification for the fourth consecutive year in 2025. This recognition places it in the top three per cent
of over 150,000 companies worldwide evaluated for environmental, ethical and sustainable procurement practices.
Klüber’s ongoing investments in R&D and product innovation reflect its commitment to providing data-backed, application-specific lubrication solutions that exceed industry expectations and support long-term sustainability goals.

A trusted industrial ally
Backed by 90+ years of tribology expertise and a global support network, Klüber Lubrication is helping customers transition toward a greener tomorrow. With Klübersynth GEM 4-320 N, tyre manufacturers can take measurable, low-risk steps to boost energy efficiency and regulatory alignment—proving that even the smallest change can spark a significant transformation.

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