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Themes of Sustainable Development

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Asok Kr. Dikshit, Richa Mazumder, Sanjeev Kr. Chaturvedi and Lok Pratap Singh, National Council for Cement and Building Materials (NCCBM), discuss the various tenets that are critical for sustainable development of India’s cement sector, in the first piece of a
three-part series.

India is the second largest producer of cement in the world and accounts for approximately 8 per cent of global cement production (WBCSD 2019). The cement production in India will reach 1.360 billion tonnes annually by 2050 as estimated by the Cement Manufacturers Association (CMA) (WBCSD 2019). The Indian cement sector is the fifth-largest contributor to India’s economy and plays a fundamental role in the socio-economic growth of the nation as it directly provides essential support to the economy, employment and infrastructural development (Dasgupta and Das 2021).
As per the WBCSD report (2019), four themes that are most critical towards India’s sustainable development in the cement sector are: i) energy and climate; ii) people and communities; iii) circular economy; and iv) natural resource management (Fig 1). The Indian cement sector is already facing sustainability issues due to a number of factors like energy and water consumption, material and resource management, reduction in GHG emissions, waste management etc. The viable solutions are energy efficiency, green power generation, reducing reliance on depleting fossil fuels and using alternative fuels and raw materials, enabling water conservation, environment biodiversity protection, reduction in CO2 emissions, setting targets of sustainability for future, etc.
India has made the pledge to cut the CO2 emissions in the COP26 summit at Glasgow, UK, on the new climate action targets ‘Panchamrit’ as below: (i) A net zero target for India by the year 2070; (ii) installing non fossil fuel electricity of 500 GW by 2030; (iii) sourcing 50 per cent of energy requirement from renewables by 2030; (iv) reducing one billion tonnes of projected emission from now till 2030 and achieving carbon intensity reduction of 45 per cent over 2005 levels by 2030.
The first theme i.e., energy and climate include the impact opportunities in the form of low-carbon transportation and logistics, resilient and sustainable built environment and energy efficiency and use of clean energy. The second theme, people and communities include skills enhancement, enhance diversity and inclusiveness and transport safety. The third theme which is circular economy mostly concentrates on using waste as resource and the fourth theme is natural resource management in terms of limestone, fuel, water, biodiversity etc. In this paper, the R&D work carried out in NCB under these themes has been discussed in detail.

ENERGY AND CLIMATE
For sustainable cement production one of the key aspects is energy efficiency. To optimise processes and minimise energy consumption the cement sector has been actively investing in energy-efficient technologies. Cement production requires electrical energy at several stages, from crushing of raw materials over clinker production and cement grinding. In a cement plant, power for different operations is typically distributed as follows: 5 per cent for raw material extraction and blending, 24 per cent for raw material grinding, 6 per cent for raw material homogenisation, 22 per cent for clinker production, 38 per cent for cement production, 5 per cent for conveying, packing and loading (refer Fig 2).


As per Xu et al (2013) the savings from reduced use of coal are in general less cost effective compared to electricity savings, mainly due to much lower coal price. Morrow et al (2014) substantiates that for the Indian cement sector, the largest potential in electricity saving is from low temperature WHR power generation, which saves purchased electricity by generating electricity from the waste heat onsite and replacing a ball mill with a vertical roller mill in finish grinding. As per the CMA’s estimates, the WHR potential of the Indian cement sector is more than double the currently installed capacity (WBCSD 2019).
To capture and utilise excess heat, upgradation of kilns and equipment, preheaters, cogeneration, optimising production processes and waste heat recovery systems are being deployed in plants so that less energy is needed to produce cement. These help in significantly reducing the energy consumption and associated greenhouse gas emissions. This will not only lead to reducing greenhouse gas emissions but also contribute to the overall energy efficiency of the plant. By improving energy efficiency and using renewable energy sources, the industry can reduce its dependence on fossil fuels and lower its operating costs.
To address the barriers to energy efficiency within the industrial sector, the Indian Bureau of Energy Efficiency (BEE) has implemented the Performance, Achieve and Trade (PAT) scheme. It focuses on incentivising energy efficiency in the industrial sector which also includes the cement sector. The selected facilities or the Designated Consumers – DC represent the highest energy consumers within each of the selected sectors. They have their own assigned target for energy consumption (Marinelli 2022). This target is defined as a percentage reduction from the corresponding baseline and depends on the best per- forming plant within the sector on a proportional basis. Indian Bureau of Energy Efficiency would issue Energy Saving Certificates (ESCerts) to Designated Consumers on achievement of the targets established, based on respective savings. Designated Consumers that do not meet the targets will be required to either buy Energy Saving Certificates from entities that over achieve the targets and are issued excess certificates or pay penalties. The Energy Saving Certificates will be tradable and bankable in a market between the Designated Consumers, with their price being determined by the market. In its first cycle (2012–2015), PAT has mandated an energy reduction of 6.86 million metric tonnes of oil equivalent (Bhandari and Shrimali 2018).
It is evident that the cement industry is an energy intensive industry and is predominantly reliant on conventional fuels and responsible for 6 to 9 per cent of global CO2 emissions due to which it has a huge impact on the environment. It has been estimated that out of the total CO2 emission caused due to anthropogenic activity, approximately 5 per cent is caused by the cement sector worldwide. These emissions are released in the course of activities like clinker production, fuel consumption in cement kilns, use of coal in captive power plants and supply chain operations. Apart from CO2 other GreenHouse Gases (GHGs) like sulphur dioxide and nitrogen dioxide are also amplifying the problem of emissions due to its ill effects like ozone depletion, global warming, acid rain, various health issues, etc. By adopting green technologies and practices, the cement sector not only can reduce its GHG emission but also help in protecting the environment while doing cost optimisation.
Best Available Technology (BAT) is the way on which the Indian Cement industry has always relied to stay most efficient and sustainable. To achieve techno-economic viability and remain ahead, the cement sector is continuously performing R&D on green technology/products at scale. It is well noticeable that to reduce energy as well as process related greenhouse gases emission Indian cement sector has adopted decarbonisation levers as shown in Fig 3.


The study by IEA (2013) predominantly highlights the major levers for both direct and indirect reduction of emissions in the context of the Indian cement sector: (i) the use of fuels such as biomass and alternative materials like industrial or sorted municipal waste (e.g. waste tyres, sewage sludge, animal residue, waste oil, paper residue, plastic, textile), (ii) the substitution of limestone by other blending materials (e.g. slag or fly ash), (iii) the use of state-of-the-art technologies to increase thermal and electrical energy efficiency in cement plants, (iv) and the converting to waste heat recovery (WHR) technologies to convert thermal energy, otherwise lost in cement manufacture, to electricity.

People and Community
NCB has been imparting the required skills for technical manpower for the cement and construction sectors since 1972. NCB’s Continuing Education Services Centre (CCE) with its experienced faculty and modern infrastructural facilities like lecture halls, auditorium, computer centre, hostel, canteen etc., is imparting training on cement, concrete and construction technologies through its various Training Programmes (Short Term courses in Cement and Concrete Technology, Long Term, Simulator Based, Contact and Special Group Training Programmes) to technical professionals of all levels in various organisations in India and abroad. NCB organises customised Special Group Training Programmes giving emphasis on specific topics related to cement and concrete. The training programmes include class room lecture, presentations, laboratory demonstrations and site visits wherever necessary.
NCB organises international seminars on Cement, Concrete and Building Materials biennially since 1987. The 17th NCB International Seminar including the technical exhibition was successfully organised in December 2022 in the series of biennial seminars.

Circular Economy
Circular economy aims towards maximisation of efficiency of resources and minimisation of waste/by-products generated by different industries. Cement industries are actively exploring ways to incorporate industrial waste and by-products as raw materials or fuel substitutes in cement production. This will not only help in reducing the consumption of natural resources (limestone, gypsum etc.) but also diverts waste from landfills and reduces environmental impact. Circularity in cement and concrete industries can be clustered in three technological categories: CO2 emissions, materials and minerals and energy. The cement sector is well positioned to create closed loops or circularity for carbon dioxide, materials, and energy. This necessitates circular economies, which are based on the principles of eliminating waste, by-products, pollution and maximisation of resources. (Fig.4)
Circular Economy in cement sector helps in reducing GHG emissions in cement production because circular technologies follow the paradigm of three crucial decarbonisation strategies: redesign, reduce, and repurpose. (GCCA 2021) To start, addressing the total volume of materials needed or redesigning materials, buildings, and infrastructure can play a critical role. Second step is shifting from fossil to alternative fuels can help reduce emissions from materials. The last step i.e., repurposing, repairing, and refurbishing existing assets and infrastructure will help limit the need for new products by utilising captured carbon dioxide emissions and reinserting them into the value chain.1
Cement industry contribution to circular economy is primarily under two heads i.e. (i) Circular Supply Chain, (ii) Recovery and Recycling. Indian cement industry is playing a key role by enhancing the application of Renewable Energy for electrical power generation. The renewable energy installed capacity (wind and solar) in cement plants increased by more than 40 per cent to 276 MW from 2010 to 2017. Out of the total, 42 MW is solar power, while off-site wind installations account for 234 MW. A company has undertaken the target of switching over to renewable energy for 100 per cent of all electrical energy needs by 2030.2 Big players like UltraTech Cement are targeting 25 per cent share of their total power consumption by green energy technologies by 2021.3

References:

  1. www.mckinsey.com
  2. www.wbcsd.org
  3. www.thehindubusinessline

Concrete

Adani’s Strategic Emergence in India’s Cement Landscape

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Milind Khangan, Marketing Head, Vertex Market Research, sheds light on Adani’s rapid cement consolidation under its ‘One Business, One Company’ strategy while positioning it to rival UltraTech, and thus, shaping a potential duopoly in India’s booming cement market.

India is the second-largest cement-producing country in the world, following China. This expansion is being driven by tremendous public investment in the housing and infrastructure sectors. The industry is accelerating, with a boost from schemes such as PM Gati Shakti, Bharatmala, and the Vande Bharat corridors. An upsurge in affordable housing under the Pradhan Mantri Awas Yojana (PMAY) further supports this expansion. In May 2025, local cement production increased about 9 per cent from last year to about 40 million metric tonnes for the month. The combined cement capacity in India was recorded at 670 million metric tonnes in the 2025 fiscal year, according to the Cement Manufacturers’ Association (CMA). For the financial year 2026, this is set to grow by another 9 per cent.
In spite of the growing demand, the Indian cement industry is highly competitive. UltraTech Cement (Aditya Birla Group) is still the market leader with domestic installed capacity of more than 186 MTPA as on 2025. It is targeted to achieve 200 MTPA. Adani Cement recently became a major player and is now India’s second-largest cement company. It did this through aggressive consolidation, operational synergies, and scale efficiencies. Indian players in the cement industry are increasingly valuing operational efficiency and sustainability. Some of the strategies with high impact are alternative fuels and materials (AFR) adoption, green cement expansion, and digital technology investments to offset changing regulatory pressure and increasing energy prices.

Building Adani Cement brand
Vertex Market Research explains that the Adani Group is executing a comprehensive reorganisation and consolidation of its cement business under the ‘One Business, One Company’ strategy. The plan is to integrate its diversified holdings into one consolidated corporate entity named Adani Cement. The focus is on operating integration, governance streamlining, and cost reduction in its expanding cement business.
Integration roadmap and key milestones:

  • September 2022: The consolidation process started with the $6.4 billion buyout of Holcim’s majority stakes in Ambuja Cements and ACC, with Ambuja becoming the focal point of the consolidation.
  • December 2023: Bought Sanghi Industries to strengthen the firm’s presence in western India.
  • August 2024: Added Penna Cement to the portfolio, improving penetration of the southern market of India.
  • April 2025: Further holding addition in Orient Cement to 46.66 per cent by purchasing the same from CK Birla Group, becoming the promoter with control.
  • Ambuja Cements amalgamated with Adani Cement: This was sanctioned by the NCLT on 18th July 2025 with effect from April 1, 2024. This amalgamation brings in limestone reserves and fresh assets into Ambuja.
  • Subject to Sanghi and Penna merger with Ambuja: Board approvals in December 2024 with the aim to finish between September to December 2025.
  • Ambuja-ACC future integration: The latter is being contemplated as the final step towards consolidation.
  • Orient Cement: It would serve as a principal manufacturing facility following the merger.

Scale, capacity expansion and market position
In financial year-2025, Adani Cement, including Ambuja, surpassed 100 MTPA. This makes it one of the world’s top ten cement companies. Along with ACC’s operations, it is now firmly placed as India’s second-largest cement company. In FY25, the Adani group’s sales volume per annum clocked 65 million metric tonnes. Adani Group claims that it now supplies close to 30 per cent of the cement consumed in India’s homes and infrastructure as of June 2025.
The organisation is pursuing aggressive brownfield expansion:

  • By FY 2026: Reach 118 MTPA
  • By FY 2028: Target 140 MTPA

These goals will be driven by commissioning new clinker and grinding units at key sites, with civil and mechanical works underway.
As of 2024, Adani Cement had its market share pegged at around 14 to 15 per cent, with an ambition to scale this up to 20 per cent by FY?2028, emerging as a potent competitor to UltraTech’s 192?MTPA capacity (186 domestic and overseas).

Strategic advantages and competitive benefits
The consolidation simplifies decision-making by reducing legal entities, centralising oversight, and removing redundant functions. This drives compliance efficiency and transparent reporting. Using procurement power for raw materials and energy lowers costs per ton. Integrated logistics with Adani Ports and freight infrastructure has resulted in an estimated 6 per cent savings in logistics. The group aims for additional savings of INR 500 to 550 per tonne by FY 2028 by integrating green energy, using alternative fuel resources, and improving sourcing methods.

Market coverage and brand consistency
Brand integration under one strategy will provide uniform product quality and easier distribution networks. Integration with Orient Cement’s dealer base, 60 per cent of which already distributes Ambuja/ACC products, enhances outreach and responsiveness.
By having captive limestone reserves at Lakhpat (approximately 275 million tonnes) and proposed new manufacturing facilities in Raigad, Maharashtra, Adani Cement derives cost advantage, raw material security, and long-term operational robustness.

Strategic implications and risks
Consolidation at Adani Cement makes it not just a capacity leader but also an operationally agile competitor with the ability to reap digital and sustainability benefits. Its vertically integrated platform enables cost leadership, market responsiveness, and scalability.

Challenges potentially include:

  • Integration challenges across systems, corporate cultures, and plant operations
  • Regulatory sanctions for pending mergers and new capacity additions
  • Environmental clearances in environmentally sensitive areas and debt management with input price volatility

When materialised, this revolution would create a formidable Adani–UltraTech duopoly, redefining Indian cement on the basis of scale, innovation, and sustainability. India’s leading four cement players such as Adani (ACC and Ambuja), Dalmia Cement, Shree Cement, and UltraTech are expected to dominate the cement market.

Conclusion
Adani’s aggressive consolidation under the ‘One Business, One Company’ strategy signals a decisive shift in the Indian cement industry, positioning the group as a formidable challenger to UltraTech and setting the stage for a potential duopoly that could dominate the sector for years to come. By unifying operations, leveraging economies of scale, and securing vertical integration—from raw material reserves to distribution networks—Adani Cement is building both capacity and resilience, with clear advantages in cost efficiency, market reach, and sustainability. While integration complexities, regulatory hurdles, and environmental approvals remain key challenges, the scale and strategic alignment of this consolidation promise to redefine competition, pricing dynamics, and operational benchmarks in one of the world’s fastest-growing cement markets.

About the author:
Milind Khangan is the Marketing Head at Vertex Market Research and comes with over five years of experience in market research, lead generation and team management.

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Concrete

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

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PowerBuild’s flagship Series M, C, F, and K geared motors deliver robust, efficient, and versatile power transmission solutions for industries worldwide.

Products – M, C, F, K: At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. PowerBuild answers this need with its flagship geared motor series: M, C, F, and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.
Series M – Helical Inline Geared Motors: Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.
Series C – Right Angled Heli-Worm Geared Motors: Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.
Series F – Parallel Shaft Mounted Geared Motors: Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes, and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.
Series K – Right Angle Helical Bevel Geared Motors: For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining, and material handling. Its flexibility in mounting and broad motor options offer engineers’ freedom in design and reliability in execution.
Together, these four series reflect PowerBuild’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design, and field-tested reliability. Whether the requirement is speed control, torque multiplication, or space efficiency, Radicon’s Series M, C, F, and K stand as trusted powerhouses for global industries.

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Driving Measurable Gains

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Klüber Lubrication India’s Klübersynth GEM 4-320 N upgrades synthetic gear oil for energy efficiency.

Klüber Lubrication India has introduced a strategic upgrade for the tyre manufacturing industry by retrofitting its high-performance synthetic gear oil, Klübersynth GEM 4-320 N, into Barrel Cold Feed Extruder gearboxes. This smart substitution, requiring no hardware changes, delivered energy savings of 4-6 per cent, as validated by an internationally recognised energy audit firm under IPMVP – Option B protocols, aligned with
ISO 50015 standards.

Beyond energy efficiency, the retrofit significantly improved operational parameters:

  • Lower thermal stress on equipment
  • Extended lubricant drain intervals
  • Reduction in CO2 emissions and operational costs

These benefits position Klübersynth GEM 4-320 N as a powerful enabler of sustainability goals in line with India’s Business Responsibility and Sustainability Reporting (BRSR) guidelines and global Net Zero commitments.

Verified sustainability, zero compromise
This retrofit case illustrates that meaningful environmental impact doesn’t always require capital-intensive overhauls. Klübersynth GEM 4-320 N demonstrated high performance in demanding operating environments, offering:

  • Enhanced component protection
  • Extended oil life under high loads
  • Stable performance across fluctuating temperatures

By enabling quick wins in efficiency and sustainability without disrupting operations, Klüber reinforces its role as a trusted partner in India’s evolving industrial landscape.

Klüber wins EcoVadis Gold again
Further affirming its global leadership in responsible business practices, Klüber Lubrication has been awarded the EcoVadis Gold certification for the fourth consecutive year in 2025. This recognition places it in the top three per cent
of over 150,000 companies worldwide evaluated for environmental, ethical and sustainable procurement practices.
Klüber’s ongoing investments in R&D and product innovation reflect its commitment to providing data-backed, application-specific lubrication solutions that exceed industry expectations and support long-term sustainability goals.

A trusted industrial ally
Backed by 90+ years of tribology expertise and a global support network, Klüber Lubrication is helping customers transition toward a greener tomorrow. With Klübersynth GEM 4-320 N, tyre manufacturers can take measurable, low-risk steps to boost energy efficiency and regulatory alignment—proving that even the smallest change can spark a significant transformation.

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