The brief type: William and Teri Schroeder, both mental health pros, wanted to produce an organization therapy rehearse that reflected both their unique beliefs and people of the community. From that need, Just Mind guidance in Austin, Texas, was created. Not just really does the rehearse offer a comforting environment for lovers searching for treatment and an informative website, but it also has a diverse personnel that matches the multiculturalism present in Austin. Clients can customize periods to their requirements, and simply Mind provides numerous specialized couples solutions, including high-conflict therapy, ADHD treatment, and Autism range Disorder (ASD) treatment.
Although they’re both psychological state advisors, William and Teri Schroeder, a Licensed expert consultant (LPC) and a Licensed medical personal Worker (LCSW), correspondingly, haven’t always preferred therapy procedures. The check-in region at some practices is simply too medical, and having to pay with credit cards after each treatment can feel also transactional. Even the design in several workplaces typically think cast with each other, William mentioned.
“We decided there were many things that might be superior in group techniques,” he said. “We wanted to create a breeding ground where practitioners would like to work and stay.”
The Schroeders applied those improvements whenever they started only attention guidance in Austin, Colorado, a group exercise that sidesteps the typical problems of other practices â while offering an inviting setting for partners therapy.
The office space was not the only element of therapy practices they believed needed an upgrade. That’s why Just Mind also operates to attract practitioners whom reflect the diversity and requires of Austin residents.
Simply notice has actually 24 advisors with varying experiences. They speak a number of dialects, focus on various places, and generally are from various societies. They even seek to stay current on instruction and fashions to greatly help Austin residents with any problems they’ve got.
“Austin is a diverse city, therefore we you will need to focus on everything that is wanted folks and strive to satisfy those requirements,” William said.
One only attention therapist, Eva Escobedo, talks five dialects and specializes in upheaval and attachment. She methods Trust-Based Relational input (TBRI) for at-risk children and it has caused battling partners for more than two decades.
Merely Mind’s appealing environment, great deal of services, and varied staff enable it to be certainly one of Austin’s a lot of special procedures, like William and Teri thought. A customer signup questionnaire often helps curious individuals and couples come across a therapist who is suited to suit their needs.
Generating a breeding ground Where Therapists and customers Would you like to Stay
Just Mind doesn’t always have a one-size-fits-all method of guidance, as well as its practitioners do not have one guidance approach. As an alternative, they are able to deploy numerous methods according to the circumstance.
“Our therapists pursue advanced trained in different places and make use of these evidence-based and alternative approaches to assist other people,” William said.
Some therapists focus on cooperating with clients over a short span because they’re a lot more solution-focused and drive. Other individuals, especially those who work with stress or Autism Spectrum Disorder, often deal with consumers for a bit longer because issues can take more hours be effective through.
Because simply Mind is so distinct from other techniques, this has attracted over 4,000 clients from the Austin area.
Like the therapists, Just attention’s clients tend to be diverse regarding ethnicity, sex, and problems. Most training’s clients tend to be well-educated and very winning. A number of its customers tend to be not used to the region and work in the city’s strong innovation market.
But despite their unique achievements, merely attention consumers can have a problem with despair, ADHD, anxiousness, and tension administration.
The training offers special therapeutic solutions, such as Immigration Hardship Evaluations for consumers who are suffering from the mental stressors of making an application for United states residency or citizenship.
As a rehearse that strives becoming a reflection of its community, simply attention also gives to Austin. Therapists through the class current educational lectures monthly or two in accessible areas all over neighborhood â from entire Foods into Toybrary, a local source for parents with young kids.
“The presentations vary in subjects, therefore we usually cover sexuality and gender, ADHD, anxiety administration, dependency, and parenting,” William mentioned.
Creating periods to Your Needs
Just attention provides almost as much alternatives for couples searching for therapy because really does for folks. Most couples therapy periods are 90 minutes, together with focus differs by couple.
“we provide LGBT, high-conflict, ADHD, and Autism range Disorder (ASD) couples advising â and virtually anything in the middle,” William stated.
For example, lovers who’re about to get hitched can opt for brief periods in interaction through Just Mind’s relationship 101 show. Their Tune-Up Your connection classes are for long-term couples who’ve more difficulty communicating than they used to.
Another attractive counseling choice is a few sessions entitled Relationship assist for folks who Aren’t effective in these. This choice assists individuals and couples who endeavor in interactions and require help building the relevant skills to draw a mate and become successful.
Just attention therapists utilize some ways of assist couples succeed. For instance, the Gottman Method tasks all of them with examining their own relationship and enables the counselor to introduce treatments, such as relationship, conflict management, as well as the production of provided definition.
The Psychobiological method to Couples treatment® (PACT) makes use of neuroscience to greatly help couples observe their own reactions to each other. After that, individuals can better anticipate one another’s needs.
Simply Mind aims to supply further solutions helpful to couples through a unique area, telehealth options, internet based knowledge, and is also creating a cellular app.
Simply attention serves an Eclectic Austin Community
This individualized, client-focused therapy that William and Teri Schroeder chose to provide Austin makes for a few content customers. William mentioned that the feedback merely Mind receives reminds the practitioners the reason why they do the job they actually do. Moreover it reaffirms that their particular part is help men and women assist themselves.
The guy contributed one-piece of feedback which he discovered specially holding:
“Coming to simply attention features aided in many ways and is also one of the best choices I produced. The easiest way to conclude would be that I have a significantly better understanding of who i’m, my pros and cons, and just how my personal upbringing has ready the tone for relationships in my xxx life. It is not an instant or usually simple process, but it’s certainly worth it,” the customer wrote.
Though lots of customer evaluations express the exercise’s achievements, simply thoughts aren’t relaxing on its laurels. William mentioned the rehearse constantly seeks feedback so that it can tweak their solutions. For instance, after a customer advised it include a kiosk check-in system, Just Mind acted thereon guidance. The idea proved to be extremely powerful because the rehearse doesn’t always have a front work desk check-in.
William and Teri are creating the party treatment exercise they knew customers would value, nonetheless’re maybe not accomplished but.
“Teriis the planner, I am also the concept individual. I possibly couldn’t take action without their, or without any wonderful group there is created together,” William stated.
Pushp Raj Singh, Group President – Sales and Marketing, JK Cement, explains how brand loyalty is cultivated with superior product performance and consistent communication for a sustainable competitive advantage.
At JK Cement, branding is embedded in the business strategy, built into every customer touchpoint, and measured against outcomes that go well beyond awareness and reach. In this exclusive interview, Pushp Raj Singh, Group President – Sales and Marketing, JK Cement, brings clarity to what modern cement branding actually demands, while emphasising that the shift from commodity to brand begins not in advertising but in the consistency of experience that a contractor, dealer or homebuilder encounters every single time they interact with the product, the company and the people behind it.
How has branding evolved from being a support function to a strategic growth driver in the cement industry? In a largely standardised category like cement, branding today is a strategic growth lever. It builds trust, drives preference and strengthens long-term loyalty. For consumers, our brand provides confidence and assurance in building their homes. For our customers — including dealers, retailers, contractors and institutional partners — it creates market pull, credibility and stronger business relationships. At JK Super Cement, branding is closely aligned with business strategy, ensuring that every touchpoint reinforces our promise of quality, reliability and BUILDing STRONG.
What are the key pillars that define a strong and differentiated cement brand today? A strong cement brand today is built on five key pillars: consistent product quality, trust earned through performance, innovation, sustainability and customer engagement. While product performance remains fundamental, consumers increasingly value brands that provide technical support, both offline and online, and demonstrate responsible manufacturing. The ability to deliver a superior customer experience across every interaction is what truly differentiates a brand.
How do you balance product performance, trust, and emotional appeal in your branding strategy? The foundation is always product performance because trust is earned on the construction site. For us, product performance remains the starting point because trust in this category is earned on the construction site, project after project. A brand can only create lasting preference when its promise is consistently proven through quality, durability, and reliability. At the same time, we recognise that people are not just buying cement; they are building homes, businesses, aspirations, and legacies. Our communication, therefore, goes beyond functional superiority to connect with the deeper emotional significance of building something that must stand strong for generations. This is where our positioning of “Build Strong” comes alive, not only as a product promise, but as a belief that reflects strength, confidence, and long-term value for every stakeholder in the construction ecosystem. By combining performance-led credibility with emotionally resonant storytelling, we are able to build stronger relationships with our consumers & customers alike. Our communication reflects both functional excellence and the significance of creating structures that last for generations. This combination helps build deeper brand relationships with all stakeholders in the ecosystem.
What role does digital marketing play in influencing dealers, contractors and end consumers? Digital marketing has become an essential engagement platform across the construction ecosystem. It enables us to educate customers, showcase product innovations, share technical knowledge and maintain continuous engagement with dealers, contractors, architects, engineers and homeowners. Digital channels also provide valuable insights into customer preferences helping us to deliver more relevant communication and improve the overall marketing effectiveness.
How do you measure the effectiveness and ROI of your branding initiatives? We evaluate effectiveness through both business and brand metrics. We track indicators such as brand awareness & recall, recommendation, consideration engagement, channel participation and lead generation. More importantly, we assess how branding contributes to business outcomes including market penetration, dealer engagement, premium product adoption and customer loyalty.
How has consumer awareness changed the way cement brands communicate their value proposition? Consumers are highly informed and research driven. They seek information about product performance, certifications, and application suitability before making purchase decisions. As a result, communication has become more transparent and educational. We simplify technical information to aide our customers in making an informed decision during their home building journey.
What challenges do cement manufacturers face in building brand loyalty in a largely commoditised market? The biggest barrier to building loyalty is the conversation centred around price. While cement may often be viewed as a commodity, users continue to value consistency, reliability, technical support, and trusted relationships. Building loyalty requires delivering consistently superior product quality, technical services, and a consistent supply. Strong brands create confidence among their users that extends beyond the product itself.
What branding trends do you believe will shape the future of the cement industry over the next five years? The future will be shaped by a digital-first engagement, sustainability-led storytelling, with a high focus on customer experience on ground. Along with strength, customers also expect brands to demonstrate transparency and environmental responsibility. We also see greater integration of technology across the construction ecosystem making digital engagement an important differentiator. Brands that combine product excellence with purpose and innovation will lead the industry.
Steel Authority of India (SAIL), a Maharatna central public sector enterprise and one of India’s largest steel producers, has recorded its highest-ever sales for the month of December, reflecting strong demand and improved operational performance.
According to provisional data, SAIL clocked sales of 2.1 million tonnes (MT) in December 2025, registering a robust growth of around 37 per cent compared with 1.5 MT sold in December 2024. This marks the company’s best performance for the month of December to date, with strong growth reported across product categories and sales channels, alongside a significant reduction in inventory levels.
The strong monthly performance was driven by a sharp focus on timely customer deliveries and enhanced market engagement. SAIL has also stepped up its branding and outreach initiatives in recent months, contributing to improved visibility and stronger customer connect in both retail and institutional segments.
The December showing helped SAIL sustain its growth momentum during the current financial year. Cumulative sales for the April–December 2025 period stood at 14.7 MT (provisional), reflecting a growth of about 17 per cent compared with 12.6 MT recorded during the corresponding period of the previous year.
In addition to solid performance in the domestic market, SAIL’s export volumes have also witnessed a significant increase, highlighting the company’s expanding global footprint and competitiveness in international markets. The improved export performance comes amid volatile global steel market conditions, underscoring SAIL’s ability to adapt and capitalise on emerging opportunities.
The sustained improvement in sales volumes reflects SAIL’s strengthened market presence, customer-centric approach and operational efficiencies. The record-breaking achievements across domestic and overseas markets reinforce the company’s position among India’s leading steel producers and are expected to further enhance its standing among major global steel players in the coming years.
The Ministry of Steel, Government of India, has invited media organisations to partner with Bharat Steel 2026, an international conference-cum-exhibition scheduled to be held on April 16–17, 2026, at Bharat Mandapam in New Delhi. Envisioned as a premier global platform, the event will bring together policymakers, industry leaders, investors, technology providers and international stakeholders to discuss the future of the steel sector in India and worldwide.
Bharat Steel 2026 aims to showcase India’s steel vision, policy roadmap and investment opportunities, while fostering structured engagement between the Government of India and the global steel ecosystem. The conference is expected to see high-level participation from senior government leadership, key central ministries, state governments, chief executives of leading Indian and international steel and mining companies, global technology players, financial institutions, trade bodies and international delegations.
The two-day event is likely to feature key policy deliberations, industry announcements, business collaborations and knowledge-sharing sessions, with a strong focus on sustainability, innovation and long-term growth of the steel industry. Given its scale and international participation, Bharat Steel 2026 is expected to attract significant national and global attention.
In this context, the Ministry of Steel proposes to collaborate with leading media organisations to ensure wide-ranging and impactful coverage of the conference. Media partners are being invited across categories, including digital media, print media (magazines and newspapers), and electronic and television platforms.
The tentative scope of collaboration includes digital promotions through dedicated web banners and social media posts, publication of advertisements and editorial content in print, and broadcast of promotional material, interviews, panel discussions and event highlights on electronic and television channels. Coverage is envisaged across pre-event, event and post-event phases to ensure sustained visibility.
Partnering media organisations will gain enhanced visibility, access to senior government and industry leaders, exclusive content opportunities, press briefings and on-ground coverage during the event, enabling close engagement with one of the most significant government-led platforms in the steel sector.
