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Envisioning a Better Tomorrow

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Vivek Agnihotri, CEO and Executive Director – Cement, Prism Johnson, speaks about the company’s innovations in cement and their vision for the future.

Prism Johnson, the ‘Made for Future’ philosophy largely encompasses all of its three divisions. They have recently launched new products – Prism Champion, which in comparison to all cement present in the market has a higher quality; Prism Champion Plus, which is a premium product that contributes about 40 per cent to the total sale; and Prism Duratech, which is a specialised product for high strength performance areas. Customers have accepted Prism Champion Plus as a premium product. There are territories where approximately 70 to 80 per cent of sales is from this premium product.
Wherever architects and engineers design long beamless walls or narrow sections, Prism Duratech comes in use as a specialised product. The company has also launched a water resistant cement, which had been in research and development for the last three years. They noticed that this segment was emerging, but still took their time to launch to make it better than the products available in the market. With multiple iterations, research and tests done, they believe this will be the best water resistant cement in the market.
Prism Johnson follows the Bureau of Indian Standards (BIS). This is a mandate in India. They also take samples from the market and construction sites and analyse what is commonly available in the market and then reconfigure their specifications to give more to the customers. Their premium is not just price, it also comes with surety of performance.
The brand is well accepted in the central part of India, and it has a high rate of capacity utilisation, which has been going good in the recent years.

The Eco-friendly Approach
Prism Johnson makes and sells blended cement with the permitted levels of fly ash in the cement composition. They do not have slag available in the central part of India as hardly any steel plants are located close by, otherwise they would have developed a blend using slag as well. Reducing the clinker factor and creating blends is their effort towards reducing their carbon footprint from the environment.
The company has reduced fuel consumption and power consumption as compared to previous years and that is an on-going process. They are an efficient plant and have installed a waste heat recovery system and perhaps it is one of India’s best in the cement industry. It is a 22.5 megawatt WHRS plant, which is of much higher capacity than other cement plants. They have also installed a 30 megawatt solar power plant and are using approximately 35 per cent renewable energy. They are looking forward to increasing this capacity and steps are being taken in this direction.
The three key benefits that their customers get from using their products foremost include quality. They are extremely focused on quality and give demonstrations in the market with site constructions. Secondly, it is their technical support services. Their services are one of the highest intensive support services in the market that provides support to the customer to train his masons, thus training hundreds of masons per month. They have approximately 65 thousand masons registered with them who at some point of time used their cement and have been trained by the company’s experts. Good quality cement requires good quality construction practices. They work a lot on good quality construction practices with the masons.
Thirdly, Prism Johnson works very closely with architects and engineers. They understand their requirements, designs and what they are working on. This is a huge plus for the end user as the product they get is what they truly need.
Prism Johnson is a rural based organisation. The kind of construction that is coming up in the rural parts of the country, using their cement, is almost similar to that of the metro cities due to the practices that the company follows. They support builders and help them to design buildings using their cement.

ABOUT THE AUTHOR:
Vivek Agnihotri shoulders multiple responsibilities as the CEO and Executive Director (Cement) as well as Board Director with Prism Johnson Ltd.

Concrete

Jefferies’ Optimism Fuels Cement Stock Rally

The industry is aiming price hikes of Rs 10-15 per bag in December.

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Cement stocks surged over 5% on Monday, driven by Jefferies’ positive outlook on demand recovery, supported by increased government capital expenditure and favourable price trends.

JK Cement led the rally with a 5.3% jump, while UltraTech Cement rose 3.82%, making it the top performer on the Nifty 50. Dalmia Bharat and Grasim Industries gained over 3% each, with Shree Cement and Ambuja Cement adding 2.77% and 1.32%, respectively.

“Cement stocks have been consolidating without significant upward movement for over a year,” noted Vikas Jain, head of research at Reliance Securities. “The Jefferies report with positive price feedback prompted a revaluation of these stocks today.”

According to Jefferies, cement prices were stable in November, with earlier declines bottoming out. The industry is now targeting price hikes of Rs 10-15 per bag in December.

The brokerage highlighted moderate demand growth in October and November, with recovery expected to strengthen in the fourth quarter, supported by a revival in government infrastructure spending.
Analysts are optimistic about a stronger recovery in the latter half of FY25, driven by anticipated increases in government investments in infrastructure projects.
(ET)

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Concrete

Steel Ministry Proposes 25% Safeguard Duty on Steel Imports

The duty aims to counter the impact of rising low-cost steel imports.

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The Ministry of Steel has proposed a 25% safeguard duty on certain steel imports to address concerns raised by domestic producers. The proposal emerged during a meeting between Union Steel Minister H.D. Kumaraswamy and Commerce and Industry Minister Piyush Goyal in New Delhi, attended by senior officials and executives from leading steel companies like SAIL, Tata Steel, JSW Steel, and AMNS India.

Following the meeting, Goyal highlighted on X the importance of steel and metallurgical coke industries in India’s development, emphasising discussions on boosting production, improving quality, and enhancing global competitiveness. Kumaraswamy echoed the sentiment, pledging collaboration between ministries to create a business-friendly environment for domestic steelmakers.

The safeguard duty proposal aims to counter the impact of rising low-cost steel imports, particularly from free trade agreement (FTA) nations. Steel Secretary Sandeep Poundrik noted that 62% of steel imports currently enter at zero duty under FTAs, with imports rising to 5.51 million tonnes (MT) during April-September 2024-25, compared to 3.66 MT in the same period last year. Imports from China surged significantly, reaching 1.85 MT, up from 1.02 MT a year ago.

Industry experts, including think tank GTRI, have raised concerns about FTAs, highlighting cases where foreign producers partner with Indian firms to re-import steel at concessional rates. GTRI founder Ajay Srivastava also pointed to challenges like port delays and regulatory hurdles, which strain over 10,000 steel user units in India.

The government’s proposal reflects its commitment to supporting the domestic steel industry while addressing trade imbalances and promoting a self-reliant manufacturing sector.

(ET)

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Concrete

India Imposes Anti-Dumping Duty on Solar Panel Aluminium Frames

Move boosts domestic aluminium industry, curbs low-cost imports

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The Indian government has introduced anti-dumping duties on anodized aluminium frames for solar panels and modules imported from China, a move hailed by the Aluminium Association of India (AAI) as a significant step toward fostering a self-reliant aluminium sector.

The duties, effective for five years, aim to counter the influx of low-cost imports that have hindered domestic manufacturing. According to the Ministry of Finance, Chinese dumping has limited India’s ability to develop local production capabilities.

Ahead of Budget 2025, the aluminium industry has urged the government to introduce stronger trade protections. Key demands include raising import duties on primary and downstream aluminium products from 7.5% to 10% and imposing a uniform 7.5% duty on aluminium scrap to curb the influx of low-quality imports.

India’s heavy reliance on aluminium imports, which now account for 54% of the country’s demand, has resulted in an annual foreign exchange outflow of Rupees 562.91 billion. Scrap imports, doubling over the last decade, have surged to 1,825 KT in FY25, primarily sourced from China, the Middle East, the US, and the UK.

The AAI noted that while advanced economies like the US and China impose strict tariffs and restrictions to protect their aluminium industries, India has become the largest importer of aluminium scrap globally. This trend undermines local producers, who are urging robust measures to enhance the domestic aluminium ecosystem.

With India’s aluminium demand projected to reach 10 million tonnes by 2030, industry leaders emphasize the need for stronger policies to support local production and drive investments in capacity expansion. The anti-dumping duties on solar panel components, they say, are a vital first step in building a sustainable and competitive aluminium sector.

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