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Envisioning a Better Tomorrow

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Vivek Agnihotri, CEO and Executive Director – Cement, Prism Johnson, speaks about the company’s innovations in cement and their vision for the future.

Prism Johnson, the ‘Made for Future’ philosophy largely encompasses all of its three divisions. They have recently launched new products – Prism Champion, which in comparison to all cement present in the market has a higher quality; Prism Champion Plus, which is a premium product that contributes about 40 per cent to the total sale; and Prism Duratech, which is a specialised product for high strength performance areas. Customers have accepted Prism Champion Plus as a premium product. There are territories where approximately 70 to 80 per cent of sales is from this premium product.
Wherever architects and engineers design long beamless walls or narrow sections, Prism Duratech comes in use as a specialised product. The company has also launched a water resistant cement, which had been in research and development for the last three years. They noticed that this segment was emerging, but still took their time to launch to make it better than the products available in the market. With multiple iterations, research and tests done, they believe this will be the best water resistant cement in the market.
Prism Johnson follows the Bureau of Indian Standards (BIS). This is a mandate in India. They also take samples from the market and construction sites and analyse what is commonly available in the market and then reconfigure their specifications to give more to the customers. Their premium is not just price, it also comes with surety of performance.
The brand is well accepted in the central part of India, and it has a high rate of capacity utilisation, which has been going good in the recent years.

The Eco-friendly Approach
Prism Johnson makes and sells blended cement with the permitted levels of fly ash in the cement composition. They do not have slag available in the central part of India as hardly any steel plants are located close by, otherwise they would have developed a blend using slag as well. Reducing the clinker factor and creating blends is their effort towards reducing their carbon footprint from the environment.
The company has reduced fuel consumption and power consumption as compared to previous years and that is an on-going process. They are an efficient plant and have installed a waste heat recovery system and perhaps it is one of India’s best in the cement industry. It is a 22.5 megawatt WHRS plant, which is of much higher capacity than other cement plants. They have also installed a 30 megawatt solar power plant and are using approximately 35 per cent renewable energy. They are looking forward to increasing this capacity and steps are being taken in this direction.
The three key benefits that their customers get from using their products foremost include quality. They are extremely focused on quality and give demonstrations in the market with site constructions. Secondly, it is their technical support services. Their services are one of the highest intensive support services in the market that provides support to the customer to train his masons, thus training hundreds of masons per month. They have approximately 65 thousand masons registered with them who at some point of time used their cement and have been trained by the company’s experts. Good quality cement requires good quality construction practices. They work a lot on good quality construction practices with the masons.
Thirdly, Prism Johnson works very closely with architects and engineers. They understand their requirements, designs and what they are working on. This is a huge plus for the end user as the product they get is what they truly need.
Prism Johnson is a rural based organisation. The kind of construction that is coming up in the rural parts of the country, using their cement, is almost similar to that of the metro cities due to the practices that the company follows. They support builders and help them to design buildings using their cement.

ABOUT THE AUTHOR:
Vivek Agnihotri shoulders multiple responsibilities as the CEO and Executive Director (Cement) as well as Board Director with Prism Johnson Ltd.

Concrete

GMDC, J K Cement Ltd. Tie-up for Limestone from Lakhpat Punrajpur Mine

This agreement underscores GMDC Ltd.’s commitment to fostering industrial growt

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Gujarat Mineral Development Corporation Ltd. (GMDC) has signed a Long-Term Supply Agreement (LSA) with JK Cement Ltd. for the supply of 250 million tonnes of limestone over a period of 40 years from its upcoming Lakhpat Punrajpur Mine in Lakhpat Taluka of Kutch District in Gujarat. The signing event was chaired by the Chairman of GMDC Ltd. Dr. Hasmukh Adhia, IAS (Retd.) on January 29, 2025 and the agreement was officially formalised by Roopwant Singh, IAS, Managing Director of GMDC Ltd., and Anuj Khandelwal, Business Head – Grey Cement of JK Cement Ltd., representing their respective organisations.

This agreement marks a strategic partnership towards monetising the large limestone asset of GMDC Ltd. and benefiting both the partners. It will support J K Cement Ltd. in setting up a greenfield integrated mega-capacity cement plant, fostering industrial growth in the region. The collaboration will stimulate investment, enhance industrial development, and generate thousands of direct and indirect employment opportunities in Kutch, contributing significantly to the socio-economic progress of Gujarat. Kutch’s coastal proximity, improved access to domestic and international markets, and cost-efficient logistics position it as an ideal hub for cement production. Furthermore, this initiative will contribute substantially to the State Exchequer through revenue generation in the form of Royalty, National Mineral Exploration Trust (NMET) contributions, District Mineral Foundation (DMF) funds, and Goods & Services Tax (GST) on both limestone and cement production.

This agreement underscores GMDC Ltd.’s commitment to fostering industrial growth while ensuring the sustainable utilization of mineral resources, thereby strengthening Gujarat’s position as a leading industrial and economic State.

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Concrete

JK Cement Acquires Majority Stake in Saifco Cement to Expand in J&K

Saifco has an annual turnover of around Rs 860 million.

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JK Cement has made a significant move in its growth strategy by acquiring a 60% equity stake in Saifco Cement, a cement manufacturer based in Srinagar, Jammu and Kashmir. The acquisition, valued at approximately Rs 1.74 billion, was approved during a board meeting on January 25, 2025.

Located in Khunmoh, Srinagar, Saifco’s integrated manufacturing unit, which includes both clinker and grinding capacities, aligns with JK Cement’s expansion plans. Saifco has an annual turnover of around Rs 860 million, and this acquisition not only strengthens JK Cement’s presence in the region but also offers a strategic advantage in the competitive Indian cement industry.

Saifco’s facility, spread across 54 acres, has a clinker capacity of 0.26 million tonnes per annum and a grinding capacity of 0.42 million tonnes per annum. The site also holds captive limestone reserves across 144.25 hectares, with a mineable reserve of 129 million tonnes.

This deal, which is expected to close after receiving regulatory approvals, allows JK Cement to tap into Saifco’s established infrastructure, sidestepping the time-consuming process of greenfield expansion. The acquisition will also position JK Cement to benefit from Saifco’s established market presence and supply chain.

The move signals JK Cement’s ambition to expand further in the Jammu and Kashmir market and beyond, positioning Saifco as a key regional player under JK Cement’s umbrella. The acquisition could also lead to potential job creation and greater economic opportunities for local suppliers. As part of the integration, JK Cement is expected to bring operational synergies, improving production efficiency and cost management.

This deal is seen as a model for regional consolidation in India’s growing cement industry, with JK Cement’s established brand and distribution network poised to enhance Saifco’s operations and product offerings in the region.

(Greater Kashmir)

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Concrete

‘Steel’ing the Show

India’s steel industry outperforms the global outlook by far. But this necessitates a special government response, construction experts tell CW.

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The World Steel Association projects the global demand for steel to post a modest growth of 1.2 per cent in 2025 after a 0.9 per cent decline in 2024. Contrast this with India’s 8 per cent projected growth in steel demand this year, driven by infrastructure investments, and it comes as no surprise that steel imports are rising.

In response to rising imports, the Union Ministry of Steel has proposed doubling the basic customs duty on finished steel products to 15 per cent, up from the current 7.5 per cent, notes Mrityunjay Kumar Srivastava, Head of Supply Chain Management, Tata Projects. With this move, the Government hopes to curb the influx of cheaper steel imports and bolster domestic manufacturers. While these tariffs support local industries, he points out that they also present challenges for companies like Tata Projects, saying, “Increased import costs can strain budgets and affect project timelines.”

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