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Hindware Italian Tiles launches new campaign ‘Broken But Not Waste’

Partners with DSA Foundation to reuse waste tiles

Published

3 years ago

March 1, 2023

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Hindware Italian Tiles from the house of Hindware – India’s leading bathroom and tiles solutions provider has launched its new campaign, ‘BROKEN BUT NOT WASTE’. The campaign aims to raise awareness about the wastage of tiles that occurs during construction and renovation projects and encourage consumers to adopt a sustainable approach by reusing or recycling broken tiles. As part of the campaign, Hindware has partnered with Delhi Street Art – DSA Foundation to create stunning murals using waste tiles and view broken tiles as a valuable resource that can be repurposed and used creatively.

The campaign involves creating vibrant murals of 32 square feet in Harcourt Butler Senior Secondary School and Surjit Wasu Memorial School in New Delhi. The murals will be created by a team of talented artists, interior designers, and architects who will use their creativity and skill to transform waste tiles into beautiful works of art. The entire project is part of Hindware’ s commitment to sustainable design and their efforts to reduce waste.

Commenting on the launch of the campaign, Sudhanshu Pokhriyal, Chief Executive Officer, Bath & Tiles, Hindware Limited said ” As the leader in the bathroom industry in India, we felt that we had a responsibility to address the issue of waste produced through renovation and construction. Our campaign ‘Broken Not Waste’ is another step towards raising awareness for usage of the wastage of tiles that occurs during construction and renovation projects and encourage people and industry leaders to adopt sustainable practices. With this campaign, we further strengthen our commitment to sustainability and our aim to reduce environmental impact through innovation and creativity”

Charu Malhotra, Vice-President, Marketing, Hindware Limited, said “At Hindware, we are committed to sustainability and reducing our impact on the environment. Art has the power to create awareness and therefore we have partnered with Delhi Street Art – DSA to transform waste tiles into one-of-a-kind artwork. These murals will be symbol of our commitment to sustainable practices and encourage other to follow the same”

Both murals created under the ‘Broken But Not Waste’ campaign were unveiled in New Delhi, and more murals are expected to be created across the country. This innovative project is a testament to the power of creativity and innovation in promoting sustainable living and reducing waste. Additionally, Hindware has partnered with dealers, interior designers, and architects for extending the efforts of the campaign to address the tile waste issue right from the designing to end construction of a building and adopt corrective measures to reduce the impact.

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SAIL Posts Highest-Ever December Sales, FY26 Growth Strong

December volumes jump 37 per cent, momentum continues through April–December.

Published

2 months ago

January 6, 2026

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Steel Authority of India (SAIL), a Maharatna central public sector enterprise and one of India’s largest steel producers, has recorded its highest-ever sales for the month of December, reflecting strong demand and improved operational performance.

According to provisional data, SAIL clocked sales of 2.1 million tonnes (MT) in December 2025, registering a robust growth of around 37 per cent compared with 1.5 MT sold in December 2024. This marks the company’s best performance for the month of December to date, with strong growth reported across product categories and sales channels, alongside a significant reduction in inventory levels.

The strong monthly performance was driven by a sharp focus on timely customer deliveries and enhanced market engagement. SAIL has also stepped up its branding and outreach initiatives in recent months, contributing to improved visibility and stronger customer connect in both retail and institutional segments.

The December showing helped SAIL sustain its growth momentum during the current financial year. Cumulative sales for the April–December 2025 period stood at 14.7 MT (provisional), reflecting a growth of about 17 per cent compared with 12.6 MT recorded during the corresponding period of the previous year.

In addition to solid performance in the domestic market, SAIL’s export volumes have also witnessed a significant increase, highlighting the company’s expanding global footprint and competitiveness in international markets. The improved export performance comes amid volatile global steel market conditions, underscoring SAIL’s ability to adapt and capitalise on emerging opportunities.

The sustained improvement in sales volumes reflects SAIL’s strengthened market presence, customer-centric approach and operational efficiencies. The record-breaking achievements across domestic and overseas markets reinforce the company’s position among India’s leading steel producers and are expected to further enhance its standing among major global steel players in the coming years.

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Ministry of Steel Invites Media Partners for Bharat Steel 2026

Global steel conference to be held in New Delhi in April 2026.

Published

2 months ago

January 6, 2026

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The Ministry of Steel, Government of India, has invited media organisations to partner with Bharat Steel 2026, an international conference-cum-exhibition scheduled to be held on April 16–17, 2026, at Bharat Mandapam in New Delhi. Envisioned as a premier global platform, the event will bring together policymakers, industry leaders, investors, technology providers and international stakeholders to discuss the future of the steel sector in India and worldwide.

Bharat Steel 2026 aims to showcase India’s steel vision, policy roadmap and investment opportunities, while fostering structured engagement between the Government of India and the global steel ecosystem. The conference is expected to see high-level participation from senior government leadership, key central ministries, state governments, chief executives of leading Indian and international steel and mining companies, global technology players, financial institutions, trade bodies and international delegations.

The two-day event is likely to feature key policy deliberations, industry announcements, business collaborations and knowledge-sharing sessions, with a strong focus on sustainability, innovation and long-term growth of the steel industry. Given its scale and international participation, Bharat Steel 2026 is expected to attract significant national and global attention.

In this context, the Ministry of Steel proposes to collaborate with leading media organisations to ensure wide-ranging and impactful coverage of the conference. Media partners are being invited across categories, including digital media, print media (magazines and newspapers), and electronic and television platforms.

The tentative scope of collaboration includes digital promotions through dedicated web banners and social media posts, publication of advertisements and editorial content in print, and broadcast of promotional material, interviews, panel discussions and event highlights on electronic and television channels. Coverage is envisaged across pre-event, event and post-event phases to ensure sustained visibility.

Partnering media organisations will gain enhanced visibility, access to senior government and industry leaders, exclusive content opportunities, press briefings and on-ground coverage during the event, enabling close engagement with one of the most significant government-led platforms in the steel sector.

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India Imposes Three-Year Tariff on Select Steel Imports

New duties aim to curb surge of low-priced steel from China

Published

2 months ago

December 31, 2025

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India has recently imposed import tariffs for a three-year period on select steel products, targeting a sharp rise in low-priced shipments from China that regulators say are hurting domestic producers.

The tariff has been set at 12 per cent in the first year, easing to 11.5 per cent in the second year and further tapering to 11 per cent in the third year. The measure follows concerns flagged by trade authorities over increasing imports at prices below prevailing domestic levels.

As the world’s second-largest crude steel producer, India has been grappling with sustained inflows of cheaper steel, particularly from China, raising anti-dumping concerns and putting pressure on local steelmakers’ margins and capacity utilisation.

The move is expected to provide near-term relief to domestic producers while allowing a gradual adjustment as duties are phased down over the three-year period.