Concrete
Towards a Better, Brighter and Greener Future
Published
3 years agoon
By
admin
Vivek Bhatia, Managing Director and CEO and Makarand Marathe, Business Advisor – Cement, thyssenkrupp Industries India talk about enhancing the environmental consciousness of cement manufacturing process with their smart solutions Waste Heat Recovery systems.
The present times are witnessing investment in the construction space and a resurgence in the real-estate sector. Both of these combined are showing positive trends for the benefit of the cement industry as well. Overall if you look at capital expenditure, as the share of the government’s budget, that, too, has gone up, which is different from previous years where consumption was the driver. Today capital expenditure is the driver of growth and business. Right now the housing sector is contributing up to almost 65 per cent consumption of cement and that sector is growing quite well. This definitely is a big boost to the industry.
DELIVERING KEY SOLUTIONS
There is a lot of discussion and debate on making sure that cement plants have the best available
technology. A lot of emphasis is laid upon transitioning to greener cements, reducing emission and this emphasis will only strengthen as India is committed towards realising the Net Zero goal by 2070. As a cement manufacturer of today, you don’t want to be the one to have legacy technology for producing cement in the coming years. There are many other aspects that thyssenkrupp Industries India advises their customers on, such as plant performance, design in relation to quality of limestone, right sizing of kiln capacity given the logistics challenges and nature of the market etc. Often cement players can get carried away in the rush of building a large plant because it supposedly gives better economics, but upon giving due consideration to other factors, it may not be the case or be the smartest strategy to go with a very large plant. This requires serious deliberations, looking at the profile and dynamics of the market they are operating in.
Looking back at the history of the cement industry in India, the optimum size of the plant is changing every six years. Primarily this change relates to the technology that is available to the Indian manufacturers along with the location of mines, location of the market and transportability. These factors play a role in defining the change of the size of the plant.
Today, apart from the selection of technology, availability of the size is also important. For a
10,000 tpd plant to be sustainable, peripheral equipment also needs to be available.
From a sustainability point of view, alternative fuels will continue to play a big role in the cement industry story and what thyssenkrupp Industries India is trying to do is whether the customer wants to buy the solution or not, they are providing a plant where it is very easy to incorporate alternative fuels. This makes our solution future proof and saves cost with just a simple modification upon taking that decision and the whole system does not need to change. Currently they are the only cement equipment player in the market that also provides Waste Heat Recovery units. So, they are offering plants that can utilise waste heat from the cement line and run the unit entirely on the power generation from waste heat recovery. This is not a general availability in the industry and is unique to them. It comes with their knowledge and understanding of the cement making process and also the energy generation and consumption required for efficient operations.
CARBON CAPTURE
For sustainability, there are various means with which one can achieve their goals in a cement plant. thyssenkrupp Industries India have a big initiative, Grey to Green, which is being driven worldwide. One of the first things is alternative fuels where they have been able to substitute the calorific values of coals or other fossil fuels with recycled materials that can be consumed only in cement plants. This is not as easy as it sounds, because one needs to look at the chemistry of the cement. One cannot just use any kind of waste, otherwise it will compromise the quality of the product.

Secondly, if the clinker factor were with fly ash, slag and calcined clay, the quantity of limestone in the clinker is reduced. thyssenkrupp Industries India are the leading players and the first to set up a plant with calcined clay in the world. Thirdly is the waste heat recovery, which is extremely important. They are equipped to extract the waste head and use that power to run the plant, which makes the cost of power consumption very less compared to grid power. It also points towards the lesser use of fossil fuels because electricity is not taken from the grid. These are powerful drivers not just for sustainability but also for economics.
There are some frontier technologies where they increase the concentration of carbon dioxide greater than 90 per cent, which makes it easy to facilitate carbon capture. They are also working on various carbon capture technologies. As far as carbon capture in India is concerned, we are still at a nascent stage and have to create a situation where carbon can be easily captured. The question is about its storage and subsequent utilisation and disbursement. This technology still has some more distance to cover, but India will reach there.
MAKING A POSITIVE IMPACT
A lot depends on how energy is acquired from the plant and what you do with carbon emission.
Another important factor to consider is how much energy is inherently required and consumed.
thyssenkrupp Industries India has a strong and unique standing on this aspect in this industry with regards to energy efficiency because the raw mill grinding solution offered is the most energy efficient solution. The efficiency of the kilns that they offer is one the best, which is backed by smart lab automation solutions. It helps in gathering and analysing real time performance of the plant.

Another important aspect for our solutions for the cement industry is our ability to put it altogether in a smart manner. This is where they explore engineering expertise that have in-depth knowledge, experience and understanding of the Indian cement profile, customers, raw materials to be used etc., can offer the best combination of systems for the maximum productivity of cement plants. They are into cement machinery business as well as WHR. There is a thin line between efficiency of a plant and efficiency of a WHR system. If the plant is inefficient, output of the WHR is better, which makes it important to optimise both the systems and strike a balance to achieve efficiency and not just incur costs.
The company also has a highly capable services team, with re-grinding solutions, kiln alignment and equipment scanning solutions and much more that keep a check on the machinery performance, alignment and more and ensure that the plant is operating at peak performance at all times. They keep a tab on the overall health of the machinery and solutions that they have provided to the cement plants.
The Indian cement industry is going through a transformation and innovations are coming in every day, which will keep making the industry better. As providers of technology of cement, they are rebranding themselves to become solutions providers for the industry. Chemistry of cement and raw material is going to play a bigger role in the industry, variations of greener cement are going to become a part of the market and we are looking at more disruption coming from the cement industry.
Cement is responsible for 7 to 8 per cent of global emission and that is a big concern globally as well as in India. thyssenkrupp Industries India will continue to see a reduction in this aspect with their technological solutions. It is important to have the best technology for cement plants, because they are not short term investments, but continue to operate for decades. Cement industry will only grow from here for better, brighter and greener tomorrow – and thyssenkrupp Industries India will be a key driver for the same.
In terms of clinker factor optimization, there are a lot of strides that have been made and LC3 as the limestone cement is being talked about and plants for the same are being executed. The company has made significant progress in slag cement, PPC etc. Alternative fuels have come to stay in India. There are certain issues with its availability, segregation etc., but the industry is on the right track.
Concrete
Adani’s Strategic Emergence in India’s Cement Landscape
Published
4 days agoon
September 16, 2025By
admin
Milind Khangan, Marketing Head, Vertex Market Research, sheds light on Adani’s rapid cement consolidation under its ‘One Business, One Company’ strategy while positioning it to rival UltraTech, and thus, shaping a potential duopoly in India’s booming cement market.
India is the second-largest cement-producing country in the world, following China. This expansion is being driven by tremendous public investment in the housing and infrastructure sectors. The industry is accelerating, with a boost from schemes such as PM Gati Shakti, Bharatmala, and the Vande Bharat corridors. An upsurge in affordable housing under the Pradhan Mantri Awas Yojana (PMAY) further supports this expansion. In May 2025, local cement production increased about 9 per cent from last year to about 40 million metric tonnes for the month. The combined cement capacity in India was recorded at 670 million metric tonnes in the 2025 fiscal year, according to the Cement Manufacturers’ Association (CMA). For the financial year 2026, this is set to grow by another 9 per cent.
In spite of the growing demand, the Indian cement industry is highly competitive. UltraTech Cement (Aditya Birla Group) is still the market leader with domestic installed capacity of more than 186 MTPA as on 2025. It is targeted to achieve 200 MTPA. Adani Cement recently became a major player and is now India’s second-largest cement company. It did this through aggressive consolidation, operational synergies, and scale efficiencies. Indian players in the cement industry are increasingly valuing operational efficiency and sustainability. Some of the strategies with high impact are alternative fuels and materials (AFR) adoption, green cement expansion, and digital technology investments to offset changing regulatory pressure and increasing energy prices.
Building Adani Cement brand
Vertex Market Research explains that the Adani Group is executing a comprehensive reorganisation and consolidation of its cement business under the ‘One Business, One Company’ strategy. The plan is to integrate its diversified holdings into one consolidated corporate entity named Adani Cement. The focus is on operating integration, governance streamlining, and cost reduction in its expanding cement business.
Integration roadmap and key milestones:
- September 2022: The consolidation process started with the $6.4 billion buyout of Holcim’s majority stakes in Ambuja Cements and ACC, with Ambuja becoming the focal point of the consolidation.
- December 2023: Bought Sanghi Industries to strengthen the firm’s presence in western India.
- August 2024: Added Penna Cement to the portfolio, improving penetration of the southern market of India.
- April 2025: Further holding addition in Orient Cement to 46.66 per cent by purchasing the same from CK Birla Group, becoming the promoter with control.
- Ambuja Cements amalgamated with Adani Cement: This was sanctioned by the NCLT on 18th July 2025 with effect from April 1, 2024. This amalgamation brings in limestone reserves and fresh assets into Ambuja.
- Subject to Sanghi and Penna merger with Ambuja: Board approvals in December 2024 with the aim to finish between September to December 2025.
- Ambuja-ACC future integration: The latter is being contemplated as the final step towards consolidation.
- Orient Cement: It would serve as a principal manufacturing facility following the merger.
Scale, capacity expansion and market position
In financial year-2025, Adani Cement, including Ambuja, surpassed 100 MTPA. This makes it one of the world’s top ten cement companies. Along with ACC’s operations, it is now firmly placed as India’s second-largest cement company. In FY25, the Adani group’s sales volume per annum clocked 65 million metric tonnes. Adani Group claims that it now supplies close to 30 per cent of the cement consumed in India’s homes and infrastructure as of June 2025.
The organisation is pursuing aggressive brownfield expansion:
- By FY 2026: Reach 118 MTPA
- By FY 2028: Target 140 MTPA
These goals will be driven by commissioning new clinker and grinding units at key sites, with civil and mechanical works underway.
As of 2024, Adani Cement had its market share pegged at around 14 to 15 per cent, with an ambition to scale this up to 20 per cent by FY?2028, emerging as a potent competitor to UltraTech’s 192?MTPA capacity (186 domestic and overseas).
Strategic advantages and competitive benefits
The consolidation simplifies decision-making by reducing legal entities, centralising oversight, and removing redundant functions. This drives compliance efficiency and transparent reporting. Using procurement power for raw materials and energy lowers costs per ton. Integrated logistics with Adani Ports and freight infrastructure has resulted in an estimated 6 per cent savings in logistics. The group aims for additional savings of INR 500 to 550 per tonne by FY 2028 by integrating green energy, using alternative fuel resources, and improving sourcing methods.
Market coverage and brand consistency
Brand integration under one strategy will provide uniform product quality and easier distribution networks. Integration with Orient Cement’s dealer base, 60 per cent of which already distributes Ambuja/ACC products, enhances outreach and responsiveness.
By having captive limestone reserves at Lakhpat (approximately 275 million tonnes) and proposed new manufacturing facilities in Raigad, Maharashtra, Adani Cement derives cost advantage, raw material security, and long-term operational robustness.
Strategic implications and risks
Consolidation at Adani Cement makes it not just a capacity leader but also an operationally agile competitor with the ability to reap digital and sustainability benefits. Its vertically integrated platform enables cost leadership, market responsiveness, and scalability.
Challenges potentially include:
- Integration challenges across systems, corporate cultures, and plant operations
- Regulatory sanctions for pending mergers and new capacity additions
- Environmental clearances in environmentally sensitive areas and debt management with input price volatility
When materialised, this revolution would create a formidable Adani–UltraTech duopoly, redefining Indian cement on the basis of scale, innovation, and sustainability. India’s leading four cement players such as Adani (ACC and Ambuja), Dalmia Cement, Shree Cement, and UltraTech are expected to dominate the cement market.
Conclusion
Adani’s aggressive consolidation under the ‘One Business, One Company’ strategy signals a decisive shift in the Indian cement industry, positioning the group as a formidable challenger to UltraTech and setting the stage for a potential duopoly that could dominate the sector for years to come. By unifying operations, leveraging economies of scale, and securing vertical integration—from raw material reserves to distribution networks—Adani Cement is building both capacity and resilience, with clear advantages in cost efficiency, market reach, and sustainability. While integration complexities, regulatory hurdles, and environmental approvals remain key challenges, the scale and strategic alignment of this consolidation promise to redefine competition, pricing dynamics, and operational benchmarks in one of the world’s fastest-growing cement markets.
About the author:
Milind Khangan is the Marketing Head at Vertex Market Research and comes with over five years of experience in market research, lead generation and team management.
Concrete
Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series
Published
1 month agoon
August 16, 2025By
admin
PowerBuild’s flagship Series M, C, F, and K geared motors deliver robust, efficient, and versatile power transmission solutions for industries worldwide.
Products – M, C, F, K: At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. PowerBuild answers this need with its flagship geared motor series: M, C, F, and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.
Series M – Helical Inline Geared Motors: Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.
Series C – Right Angled Heli-Worm Geared Motors: Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.
Series F – Parallel Shaft Mounted Geared Motors: Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes, and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.
Series K – Right Angle Helical Bevel Geared Motors: For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining, and material handling. Its flexibility in mounting and broad motor options offer engineers’ freedom in design and reliability in execution.
Together, these four series reflect PowerBuild’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design, and field-tested reliability. Whether the requirement is speed control, torque multiplication, or space efficiency, Radicon’s Series M, C, F, and K stand as trusted powerhouses for global industries.

Klüber Lubrication India’s Klübersynth GEM 4-320 N upgrades synthetic gear oil for energy efficiency.
Klüber Lubrication India has introduced a strategic upgrade for the tyre manufacturing industry by retrofitting its high-performance synthetic gear oil, Klübersynth GEM 4-320 N, into Barrel Cold Feed Extruder gearboxes. This smart substitution, requiring no hardware changes, delivered energy savings of 4-6 per cent, as validated by an internationally recognised energy audit firm under IPMVP – Option B protocols, aligned with
ISO 50015 standards.
Beyond energy efficiency, the retrofit significantly improved operational parameters:
- Lower thermal stress on equipment
- Extended lubricant drain intervals
- Reduction in CO2 emissions and operational costs
These benefits position Klübersynth GEM 4-320 N as a powerful enabler of sustainability goals in line with India’s Business Responsibility and Sustainability Reporting (BRSR) guidelines and global Net Zero commitments.
Verified sustainability, zero compromise
This retrofit case illustrates that meaningful environmental impact doesn’t always require capital-intensive overhauls. Klübersynth GEM 4-320 N demonstrated high performance in demanding operating environments, offering:
- Enhanced component protection
- Extended oil life under high loads
- Stable performance across fluctuating temperatures
By enabling quick wins in efficiency and sustainability without disrupting operations, Klüber reinforces its role as a trusted partner in India’s evolving industrial landscape.
Klüber wins EcoVadis Gold again
Further affirming its global leadership in responsible business practices, Klüber Lubrication has been awarded the EcoVadis Gold certification for the fourth consecutive year in 2025. This recognition places it in the top three per cent
of over 150,000 companies worldwide evaluated for environmental, ethical and sustainable procurement practices.
Klüber’s ongoing investments in R&D and product innovation reflect its commitment to providing data-backed, application-specific lubrication solutions that exceed industry expectations and support long-term sustainability goals.
A trusted industrial ally
Backed by 90+ years of tribology expertise and a global support network, Klüber Lubrication is helping customers transition toward a greener tomorrow. With Klübersynth GEM 4-320 N, tyre manufacturers can take measurable, low-risk steps to boost energy efficiency and regulatory alignment—proving that even the smallest change can spark a significant transformation.

Adani’s Strategic Emergence in India’s Cement Landscape

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

Driving Measurable Gains

Reshaping the Competitive Landscape

CCU testbeds in Tamil Nadu

Adani’s Strategic Emergence in India’s Cement Landscape

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

Driving Measurable Gains

Reshaping the Competitive Landscape
