Concrete

Ready for the juggler’s act?

Published

4 years ago

December 13, 2022

admin

Trade pundits had predicted a slow season for cement in the second quarter of 2022, primarily due to a decrease in construction activities. While cement companies were forewarned, what they did not expect was a severe cost inflation to make a grand entrance. This has negatively affected the profit margins for the September quarter. Increased input costs and straggling prices caused the tectonic plates of market dynamics to clash, resulting in a disheartening quarterly performance.
But the industry is not one to let setbacks derail its momentum. Most cement companies reported multi-year low margins, in terms of earnings before interest, taxes, depreciation, and amortisation (EBITDA) per tonne. However, once the monsoon season was behind us, and construction restarted in earnest, they were quick to recover. The following quarter is witnessing a rise in cement prices across the country, excepting parts of central India. Although the market response has not been as enthusiastic as it was in the previous year’s festive period, certain corrections are definitely being made. One of the important factors of these economic corrections is softening of input prices such as coal and pet coke. This combined with increase in cement prices can translate into a positive outlook for the cement sector in the current quarter. However, there is the big bull’ called ‘demand’ still to contend with! Softening of input costs and rising cement prices aren’t enough to bring the margins out of the red. The third ball that cement companies have to juggle with is the demand for cement.
To understand the demand quotient, we need to look at the socio-political scenario of our country. With the next general elections looming in 2024, the central government is likely to expedite several turnkey projects like the ones under the Pradhan Mantri Awas Yojana (PMAY)-Gramin. With the government likely to allocate an additional Rs.28,000 crore for the flagship rural housing programme, the social-political ball in this juggling act is likely to be the top most. Moreover, as the Russia-Ukraine war continues, there is the energy price volatility to contend with. And with that we have another ball to juggle!
Cement stocks’ performance largely depends on the growth of the economy as they are cyclical in nature. Cement companies are investing heavily in capex, thereby boosting the investor’s confidence.
With our expert eyes focussed on the economic trends of the cement industry, we are optimistically watching cement companies perform a juggling act by keeping the balls of input costs, demand, prices and socio-political influences, firmly in the air.

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Concrete

India’s Core Sector Growth Eases to 4.8 Per Cent in August

Cement, electricity and iron ore offset declines in other sectors

Published

2 hours ago

September 26, 2026

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India’s output across eight core industries grew 4.8 per cent year-on-year in August 2026, easing from the revised 5.0 per cent growth recorded in July, according to provisional data released by the Ministry of Commerce and Industry. The Index of Core Industries (ICI), which tracks eight key infrastructure sectors, accounts for a significant share of the Index of Industrial Production.

Cement production led the expansion with growth of 12.5 per cent, followed by electricity at 11.6 per cent and iron ore at 5.5 per cent. Steel output increased 3.4 per cent, while refinery products rose 2.6 per cent during the month. The ministry identified cement, electricity and iron ore as the main contributors to overall core sector growth in recent months.

The gains were partly offset by contractions in several sectors. Coal output declined 3.8 per cent year-on-year, while natural gas and crude oil production fell 4.9 per cent and 3.6 per cent, respectively. Fertiliser production recorded the sharpest decline, falling 12.4 per cent in August.

Cumulative growth in the ICI during April-August 2026 stood at 4.3 per cent, compared with 2.4 per cent in the corresponding period a year earlier. Steel output increased 4.1 per cent during the period, while cement and electricity production grew 10.3 per cent and 9.6 per cent, respectively.

Coal, natural gas, crude oil, refinery products and fertilisers recorded negative cumulative growth during April-August. Their contractions stood at 3.2 per cent, 4.4 per cent, 4.1 per cent, 1.4 per cent and 6.7 per cent, respectively. The ministry also revised the final ICI for July to 120.8 from the earlier provisional estimate of 121.2, resulting in a downward revision in the month’s growth rate to 5.0 per cent from 5.4 per cent.

Concrete

Jammu Division Begins First Cement Rail Traffic to Anantnag

Cement Loading From Kathua for Anantnag to Begin on September 14

Published

5 days ago

September 21, 2026

admin

Jammu Railway Division has placed an indent for the first movement of cement by rail within the division, linking Shaheed Captain Sunil Kumar Choudhary Kathua Railway Station with Anantnag Railway Station. Loading for the consignment is scheduled to begin on September 14.

Concrete

Hard Worker Wins Three Honours at Kyoorius Design Awards

Ramco Cements’ brand secures Grand Prix and two Blue Elephant honours.

Published

5 days ago

September 21, 2026

admin

The Ramco Cements Limited’s construction chemicals brand, Hard Worker, has won three honours at the Kyoorius Design Awards 2026, including the Grand Prix – Grey Elephant in the Design in Action category.

The brand also secured two Blue Elephant honours, one for Design in Action and another for Packaging, recognising the design approach behind its brand identity and packaging.

Launched in 2025, Hard Worker entered the construction chemicals segment with the brand promise, “Hard-working products for hardworking people.” Its visual identity uses animals and birds to represent product benefits. The camel represents the water-retention capability of Hard Worker Eco Plaster, while the cheetah represents the speed and performance of Hard Worker Block Fix.

The visual language has been extended across packaging, retail, communication, literature, digital platforms and other brand touchpoints. Hard Worker uses bold colours, distinctive animal illustrations and simple visual storytelling to communicate product benefits across markets and audiences, including construction workers and applicators.

“For Hard Worker, design was never an afterthought. It was fundamental to how we wanted to build the brand. In a category that is largely functional, we wanted to create a brand that people could recognise, understand and remember instantly. The Kyoorius recognition is a wonderful validation of this design-led approach,” said Mr. AV Dharmakrishnan, CEO, The Ramco Cements Limited.

Mr. Balaji K. Moorthy, Executive Director – Marketing, Ramco Cements said “In a category where communication has traditionally been product-led and functional, we wanted Hard Worker to stand apart by making design an integral part of the brand experience. From the distinctive animal-led packaging to our communication across consumer and trade touchpoints, every element was designed to make the brand more memorable and the product benefits easier to understand.”

Within its first 12 months, Hard Worker crossed Rs 3.5 bn in sales. The latest recognition follows six honours secured by the brand’s campaign at the Kyoorius Creative Awards earlier in 2026, including the Grey Elephant Grand Prix for its Eco Plaster film.

The Kyoorius Design Awards recognise outstanding design work in India’s visual communications sector across multiple categories and platforms. The 2026 awards were announced on 12 September in Goa.

The Ramco Cements Limited is part of the Ramco Group and operates across cement and allied building-material solutions. Hard Worker is its construction chemicals brand, offering solutions across key construction applications.