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Concrete

Shift Towards Sustainable Construction

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Neeraj Akhoury, CEO India Holcim and Managing Director and CEO, Ambuja Cements, draws a clear path for sustainable shift towards blended cement, which would lead to lesser use of clinker, thereby enabling the industry to reach its decarbonisation targets. 

In today’s world, cement stands shoulder to shoulder with core sectors like steel, energy and others as one of the key building blocks to nation building. With the current market size of $325 billion, the cement industry (in GDP terms) would rank among the top 50 industrialised nations in the world today.  By 2028, this market is expected to grow to $460 billion. And when that happens, the global cement industry would have raced past another dozen or more countries in GDP terms.  

Leaders in the cement sector across the world are not only aware of the opportunity this represents, but the weight of the responsibility that comes with it. Almost all major cement producers have committed themselves to a Net Zero future, an important decarbonisation movement that has also taken the larger industrial world by storm.  

Planning Ahead

In the cement sector, we have identified every stage in the value chain as a potential target for decarbonisation. The execution of this change is happening within the bigger framework of ‘Circular Economy’. In simple terms, the principles of circular economy pushes manufacturers to treat every material (natural and processed) to be used in perpetuity. A key element in this system is the ability to cut down or reduce as one of the three Rs, along with reuse and recycling to achieve long term sustainability.

For the cement sector, one of the focus areas has been reduction of the use of clinkers in the manufacturing process, or what in industry parlance is called ‘clinker factor’.  Clinker is an intermediary material used in the production of cement. The reduction of clinker factor is achieved by replacing it with alternative blending materials like pozzolana, slag or fly ash (industrial waste) to produce blended cements. This reduces the carbon intensity of the cement—a primary lever for reduction of carbon emissions.

So, the more we shift towards blended cement, the lesser will be the use of clinker and thus move the cement industry closer to its ultimate decarbonisation targets. 

The growing demand for blended cement in a country like India is particularly very effective in combating climate change. India is today the second-largest cement producer and consumer, with the share of blended cement of around 75 per cent of our total production mix. However, India’s per capita cement consumption at around 235 kg is less than half of the global average (520 kg).  

Surging Demand

The economic growth we are foreseeing over the next few years and decades including the target of becoming a $5 trillion GDP will push the demand for cement to much higher levels. The surge in demand for cement can be environmentally sustained only by our efforts to push for wider use of blended and green cement. From the manufacturers point of view such a shift is already gaining a lot of momentum through more investment in R&D-led innovation to improve products and processes and in no small measure a strong and consistent consumer-focussed advocacy.  

As one of the leading markets for cement in the world, this is an historic opportunity for India to establish its leadership in the true sense of the word.


About the author: Neeraj Akhoury, CEO, Holcim India, and Managing Director and CEO of Ambuja Cements comes with over 28 years of experience in steel and cement industries. He has a degree in Economics and MBA from the University of Liverpool, and General Management from XLRI, Jamshedpur. He is also an alumnus of Harvard Business School. He is on the board of governors at National Council for Cement and Building Materials (NCCBM), and he also serves as Vice President of the Cement Manufacturers Association of India.

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Concrete

Ramco Cements’ Hard Worker Campaign Wins Seven Awards

Campaign earns honours for direction, editing and cinematography

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The Hard Worker campaign by The Ramco Cements has secured seven honours at the Good Ads Matter Awards 2026, adding to its growing list of accolades and reinforcing its standing among the year’s most recognised advertising campaigns.
The awards were presented during the Good Ads Matter Awards Night 2026 held at Mehboob Studios in Mumbai. The campaign received recognition across multiple categories, highlighting excellence in direction, editing, cinematography and storytelling.
Among the honours, the campaign won Silver in the Campaign of the Year – Direction category, while filmmaker Prakash Varma was named Director of the Year for the films Tortoise & Hare and Eco Plaster. Tortoise & Hare also received Silver awards for Best Editing and Best Colour Grading, along with a Bronze award for Best Cinematography. Eco Plaster earned Bronze awards in the Best Direction – Narrative and Best Direction – Humour categories.
Both films extended their award-winning run, with Eco Plaster being recognised for its narrative centred on water conservation through innovative construction solutions, while Tortoise & Hare was honoured for its storytelling and craft execution.
The Hard Worker campaign was built around the idea that hard work deserves recognition and respect. Through culturally rooted and emotionally engaging stories, the campaign has connected with consumers, engineers, masons and the wider construction community across the country.
Commenting on the achievement, A V Dharmakrishnan, CEO of The Ramco Cements Limited, said that the continued recognition across leading creative platforms reflects the company’s commitment to meaningful and authentic communication rooted in the values of the people it serves.
Balaji K Moorthy, Executive Director – Marketing, The Ramco Cements Limited, said the awards recognise the craftsmanship behind the storytelling, from direction and cinematography to editing and narrative execution.
Following recognition at both the Kyoorius Creative Awards and the Good Ads Matter Awards, the Hard Worker campaign continues to demonstrate the impact of purpose-driven storytelling combined with strong creative execution and consumer relevance.

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Concrete

Cement Makers Reaffirm Commitment to Sustainable Growth

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World Environment Day spotlight on innovation and circularity

On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.

The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.

Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.

“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.

He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.

According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.

Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.

“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.

He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.

On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.

 

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Concrete

Building a Greener Future Together

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Environmental sustainability requires immediate action, not just long-term commitments and discussions. Recycling, circular economy practices, and technology-driven waste management can help industries reduce environmental impact while supporting sustainable growth.

Author: Jignesh Kundaria, Director and CEO, Fornnax Technology

World Environment Day serves as an important reminder that environmental sustainability can no longer remain confined to discussions, reports, or long-term commitments. The environmental challenges facing the world today demand immediate, measurable, and collective action. Across industries and communities, waste generation continues to outpace our ability to process it responsibly, placing increasing pressure on ecosystems, natural resources, public health, and the well-being of future generations.

One of the most significant shifts required today is a change in how society perceives waste. Rather than being viewed as a material to be discarded, waste must be recognised as a valuable resource that can contribute to both economic growth and environmental protection when managed through the right technologies and systems. This mindset forms the foundation of the circular economy model that countries across the world are increasingly adopting to reduce landfill dependence, recover valuable materials, and create more sustainable industrial ecosystems.

India has made meaningful progress in strengthening awareness around sustainability, recycling, and environmental responsibility over the past decade. Significant efforts are being made to formalise the recycling sector through improved infrastructure, technology adoption, policy implementation, and broader stakeholder participation. These developments are creating a stronger foundation for responsible waste management and resource recovery across the country.

However, achieving long-term environmental impact requires collaboration from all stakeholders. Industries, policymakers, technology providers, and communities must work together with greater accountability to strengthen recycling ecosystems, encourage responsible waste management practices, and create sustainable outcomes through consistent execution rather than temporary interventions.

As someone closely associated with the recycling industry, I firmly believe that technology will play a decisive role in addressing future environmental challenges. Advanced recycling systems have the potential to recover valuable resources, reduce pollution, minimise landfill burdens, and conserve energy, creating a more sustainable future for generations to come. This belief is deeply reflected in Fornnax’s motto, “Committed to Create a Green Future,” which embodies our commitment to building long-term environmental value through innovation and responsible action.

At the same time, technology alone cannot deliver meaningful change. Real progress requires intent, awareness, participation, and a shared sense of responsibility. Sustainable development can only be achieved when innovation is supported by collective action and a genuine commitment to environmental stewardship.

On this World Environment Day, let us move beyond conversations and take meaningful steps towards creating a cleaner, greener, and more sustainable planet. By embracing innovation, strengthening recycling ecosystems, and acting responsibly today, we can create lasting environmental impact and secure a better future for generations to come.

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