Concrete

How Energy-Efficient Are We?

Published

4 years ago

September 19, 2022

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As the cement sector moves towards a sustainable future, energy conservation takes centrestage. ICR looks at the efforts taken and challenges faced in achieving energy-efficient manufacturing processes

The power or energy generation in India is shared between national public utilities (around 40 per cent), state utilities and private companies (around 30 per cent each). This management sector of energy is split between several ministries: the Ministry of Power (MoP) for electricity and the coordination of energy conservation programmes; the Ministry of Petroleum and Natural Gas (MoPNG); the Ministry of Coal; and, finally, the Ministry of New and Renewable Energy (MNRE).

According to the India Energy Report, 2021 by Enerdata, the total energy consumption per capita remained around 0.7 tonne of oil equivalent (toe) in 2021, which was about half of the Asian average consumption. Electricity consumption per capita reached 970 kWh in 2021, about a third of the Asian average. Total energy consumption reached 927 Mtoe in 2021 (+4.7 per cent), which was still 1.2 per cent below the 2019 level. It had increased rapidly over 2010-2019 (4 per cent per year). Coal is the country›s top energy source with a share of 44 per cent in 2021, followed by oil (24 per cent) and biomass (22 per cent). Natural gas covered 6 per cent and primary electricity (hydro, nuclear, solar, and wind) was at 4 per cent.

The energy sector aims to achieve an ambitious target of 450 GW of solar and wind in 2030 as it has pledged to reach carbon neutrality by 2070. What makes this target seem achievable is that the renewable capacity of the Indian energy sector (excluding large hydro) overtook 100 GW in 2021. While three quarters of the energy requirement is still met by fossil fuels, the overall consumption of energy has gone down by 5 per cent in 2021.

Cement plays a vital role in building the economy of a nation. The sector is largely dominated by players with large manufacturing capacities, making the cement industry one of the largest in the country and one that is energy intensive.

The Perform Achieve and Trade (PAT) scheme of the Ministry of Power, Government of India has so far covered 126 numbers of cement plants in India targeting to reduce specific energy consumption since its inception from 2012 onwards.

The Bureau of Energy Efficiency states that based on the threshold defined, 85 numbers of cement plants were included as DCs and their cumulative energy consumption was 15.01 million MTOE in PAT Cycle-1. Based on their specific energy consumption level, these DCs were given SEC target reduction of an average 5.43 per cent resulting in 0.815 million TOE energy consumption reduction in absolute terms. The cement sector constituted 12.19 per cent of the overall energy saving target under PAT Cycle-1.

The total savings achieved by the cement sector covering 75 numbers of designated consumers in PAT Cycle-1 is 1.48 million MTOE which is 0.665 million MTOE in excess of the target. At present, the energy consumption of these cement units as designated consumers is 23.246 million tonnes of oil equivalent. The target given for them from PAT Cycle –II onwards is 0.94 million tonnes of oil equivalent.

The cement sector is highly energy-intensive, consuming approximately 7 per cent of global industrial energy consumption each year. The manufacturing process is carried out in stages. From grinding of raw material in raw mill grinders, to pyroprocessing and clinkerisation and then grinding of clinker in roller press mills, vertical mills, balls mills etc., to obtain the final product, cement. Each stage consumes a significant amount of energy and organisations are constantly looking at solutions, technology, automation and better equipment to optimise the quantum of energy consumed in the process.

Pictorial depiction of cement manufacturing process.

Given the significant impact that the manufacturing industry has on global sustainability and considering the increasing economic pressure introduced by a competitive market and the reduction of available energy resources, optimising the energy efficiency of production systems has become a primary concern.

According to the Technological Energy Efficiency Improvements in Cement Industries Report, 2021 published at MDPI, energy consumption in the cement industry is provided by electricity and fuels.

Over 90 per cent of fuels used are consumed in the production of clinker. Electric energy, on the other hand, is used for about 39 per cent for the finishing process, for around 28 per cent for both processing the raw materials and burning the clinker, and for less than 5 per cent for other operations.

“An area where energy is majorly consumed is the grinding stage of cement manufacturing. Here is where there is a large scope of reduction of the same. The industry has worked upon the same and come up with solutions to make that happen. At one point of time, cement grinding used to take up to 50 units to 60 units of power. With the new, energy efficient mills we are able to grind clinker while using 20 units to 25 units of energy and this is a major benefit that the industry has been able to derive of the vertical roller mills or the pre-pressed grinding mills,” says Jamshed Cooper, Managing Director, HeidelbergCement India Ltd. and Zuari Cement Ltd.

“With the use of EFR and alternative fuels also the industry can save on energy. These are not directly energy efficient. Yes, the quantum of heat generation requirement for the clinkerisation process will be the same, but that can be substituted with alternative sources. Also, recycling the waste heat with the Waste Heat Recovery (WHR) unit is also a great way to save energy and use it for further processes,” he adds.

Automation and Technology
The world is moving towards digitalisation. From switching on your home lights to a manufacturing unit, the controls are moving from human to digital across the board. Technological advancement in the area of cement manufacturing has led to a lot of advancement in its functioning and has led towards achieving the goal of energy conservation by reducing its usage in the operations.

“The role of automation in the cement industry is very high. If we look back, the cement plants in the later part of 1970 or early 1980s used to have local substations or local control systems. But today with automation, plants are operated and controlled from a single location (CCR). The control room operator can see the entire plant operation from a single monitor. Functions like start or stop, alarms, process interlocks etc., are major benefits of automation that a cement plant experiences” says Kiran Patil, Managing Director, Wonder Cement.

“Furthermore, industries have used robotics in the plant, and Wonder Cement is one of the cement plants to have robotics for quality control. In this digital world, we cannot be behind and so, we are working towards the implementation of digitalisation in operation and maintenance to get better efficiency” he adds.

The cement industry is realising the importance of process control and automation to achieve their goals of energy efficiency and for a trouble free continuous operation leading to improved productivity at optimal energy levels. Automation also takes care of optimal operation in mining and hence longer life of mines and consistent desired cement quality is assured. Instrumentation and control logic can also be used effectively for taking care of human and equipment safety and to monitor equipment health and implement preventive maintenance in the manufacturing facility.

Organisations are continuously analysing and seeking advanced technical equipment that help streamline their processes and align them with the goals of achieving a similar or higher productivity level with a lower amount of energy input. This not only saves on their costs and enhances profitability for the organisation but also helps achieve their sustainability targets by reducing direct or indirect emissions caused by the cement manufacturing unit’s energy requirement.

While the input of energy is optimised by technology and automation, audits support the need of constant monitoring of the performance of the units individually as well as on a group level. A dedicated professional, certified in the area of energy consumption is stationed at every unit with the key goal of monitoring everyday consumption. Audits play a key role in achieving this goal.

Energy management bodies like Centre for Mining, Environment, Plant Engineering and Operations (CME), under the National Council for Cement and Building Materials (NCCBM), run programmes that offer technical services related to Energy Audits and WHR feasibility studies to cement plants of India.

Their services include energy audit studies in cement plants including captive power plants, management, monitoring and target setting, heat and gas balance studies, identification of potential for thermal and electrical energy savings and recommendations for remedial measures and Techno economic feasibility studies for waste heat recovery system (WHRS) in cement plants.

These audits are conducted by means of site visits and data collection, preliminary data analysis and detailed data analysis. Post which a detailed report and recommendations on economic viability is presented to the organisation in audit.

Hitesh Sukhwal, Dy General Manager – Environment, Udaipur Cement Works, says, “Our company is covered under PAT scheme. We are an ISO 50001 certified company under energy management. We have a dedicated resource under the designation of ‘energy manager,’ who is qualified to keep a check on the energy consumption of the plant and continuously optimise the same.” A periodic energy audit (once in three years) as per EC Act is done. Half yearly internal audits and external audits once a year are performed under energy management. Moreover, power monitoring reports are discussed on an everyday basis during the desktop production meeting” he adds.

Many cement producers have lowered energy costs up to 20 per cent by adopting a holistic approach to industrial energy management. The Petroleum Conservation Research Association lists some key areas where cement manufacturing units can work upon for having a more energy efficient plant:

Use improved insulating bricks/blocks in kilns and preheaters.Use energy efficient equipment like high efficiency fans, improved ball mill internals etc.

Recover waste heat from the preheater and use it for cogeneration of power.
Prevent idle running of equipment by providing The interlocking arrangement and operating with PLC system. Generate daily reports on idle running of equipment, also in terms of monetary losses.
Optimise the fuel mix and raw mix by including alternative fuels and supplementary cementitious materials.
Establish an efficient management information system for identifying various important parameters for efficient operation of the equipment and taking timely remedial measures.
Regularly monitor and calibrate flow metres.

Carry out regular audits.
Other areas that it focuses on apart from the main manufacturing process are the various overheads and other operations where energy is consumed in smaller quantities but when clubbed together can be a large value of consumption.

“The cement industry affects climate change as it contributes 7 per cent to 8 per cent to the global carbon pool. To curtail this, stakeholders that include members of the United Nations Principal of Responsible Investment and such have begun to reach out to cement industry players across the globe to come up with solutions to cut down on CO2 emissions to see investments flow in.” says Dr Arvind Bodhankar, Executive Director, ESG & CRO, Dalmia Bharat Limited.

“Dalmia Bharat are leading the pack with commitments that encourage the circular economy. Global visionaries such as our honourable Prime Minister, Narendra Modi, have also stated that India will become a carbon-neutral country by 2070 and committed to 520 GW of renewable energy by 2030.

This has helped ease new policies as far as renewable energy is concerned and enabled sector leaders such as us to stay the course to meet our goal of becoming carbon negative by 2040,” he adds.

Alternative sources of energy like solar power plants and Waste Heat Recovery (WHR) are also a key in achieving energy efficiency and sustainability goals for every cement organisation. UltraTech has imbibed Sustainable Development Goals (SDGs) as a business objective and is working towards reducing its energy consumption and carbon emissions. It was one of the first in the Indian cement industry to embrace the technology of WHRS. Waste heat recovery has proved to be an inexpensive energy source in addition to moderating the carbon footprint.

This has enhanced energy security (accounting for 20 per cent of power needs) for the company. UltraTech Cement has an aggregate capacity of about 59 MW in waste heat recovery systems.

In a report published at SAUR Energy International, May 2022, a major issue in the cement industry is the very high particulate matter (PM) emissions from production processes. The pollutants commonly emitted by cement plants are dust or particulate matter, NOx, SOx, carbon oxides and methane and others. Energy consumption is also an issue, with the approximate required per tonne of cement, roughly two thirds of which is used for particle size reduction.

About 65 per cent of the total electrical energy used in a cement plant is utilised for the grinding of coal, raw materials and clinker.

Some of the key players are adaption to alternative sources of energy. Ultratech Cement has a power generation capacity of 156 MW through waste heat recovery systems. The waste heat recovery capacity is expected to reach 302 MW by FY2024. In the area of renewable energy, the firm professes plans to invest in solar power generation for captive usage.

This is in addition to existing contract capacity of 148 MW renewable energy plants. UltraTech is committed to increase the share of green energy in its electricity mix to 34 per cent by 2024 from the current level of 13 per cent.

Utilising its waste heat recovery plants, and solar and wind power plants, Shree Cement boasts a renewable energy portfolio of over 234 MW. Consequently, during FY 2019-20, 45 per cent of the total energy needs of the company was fulfilled by renewable energy. The firm has a 62 kW Solar PV Power Plant at Beawar.

In 2021, Ambuja Cement and ACC announced investments in Waste Heat Recovery Systems (WHRS) across six sites in India to reduce 5.61 lakhs tons of CO2 emissions per year. ACC committed to reducing scope 1 GHG emissions by 21.3 per cent per tonne of cementitious material and scope 2 GHG emissions by 21.3 per cent per tonne of cementitious material by 2030.

Dalmia Bharat’s carbon footprint is 40 per cent lower than the global average for a cement company which places it at the top, globally in the race of decarbonising the cement sector. Dalmia Cement has been progressively producing cement with ‘greener’ alternatives.

Energy is key to the cement sector, however, the time has come to re-look at the conventional sources and to tap into the more readily available alternative sources of energy. With advancement of technology and automation across the globe, there are various equipment and machinery that make these alternative sources more effective and affordable for the cement manufacturers. It is a conscious choice that the industry shall have to make to safeguard the environment for the future generations to come in terms of availability of energy sources and the quality of surroundings they leave behind.

Concrete

ABB Extends Drive Lifespan at ACC Cement Plant Without Production Shutdown

Published

2 hours ago

November 12, 2026

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ABB reconditions 25 drives at ACC’s Jamul cement plant, avoiding 16 tonnes of CO₂ emissions while improving reliability through predictive maintenance.
Chhattisgarh

ABB has signed a multi-year Motion OneCare service agreement with ACC Limited, part of the Adani Group, to modernise ageing industrial drives at its Jamul cement plant in Chhattisgarh, improving operational reliability while avoiding approximately 16 tonnes of carbon dioxide (CO₂) emissions without disrupting production.

Announced on 27 October 2026, the agreement combines scheduled drive reconditioning, digital condition monitoring and energy appraisals to extend equipment lifespan, improve plant uptime and optimise maintenance costs. The initiative marks a shift from conventional equipment replacement towards a more resource-efficient approach to industrial asset management.

The first phase, completed in April 2026, involved the on-site reconditioning of 25 ABB ACS800 variable speed drives without a major plant shutdown. By retaining the existing cabinets and restoring the drive modules rather than replacing entire panels, ABB helped ACC preserve capital investment, minimise material consumption and avoid approximately 16 tonnes of CO₂ emissions.

A second phase, covering an additional 25 ACS800 drive modules, is scheduled for the fourth quarter of 2026. The programme is designed to improve long-term equipment reliability while allowing maintenance activities to be aligned with the plant’s operational schedules.

The ACS800 drives, installed at Jamul in 2010, had delivered more than a decade of near-continuous service in demanding cement manufacturing conditions. However, ageing electrical components and changing fault patterns had begun to affect their ability to meet the plant’s reliability requirements.

Rather than opting for complete equipment replacement, ACC engaged ABB’s certified engineers to conduct a comprehensive asset health assessment. The evaluation found that the existing cabinets and enclosures remained structurally sound, making targeted reconditioning a technically viable and cost-effective alternative to full replacement.

Drawing on nearly two decades of experience with ACC’s equipment and operating requirements, ABB developed a maintenance framework tailored to the plant’s shutdown windows, budget cycles and production priorities.

The Motion OneCare agreement incorporates planned equipment restoration, condition-based monitoring and energy assessments, enabling ACC to adopt a more systematic approach to maintaining critical electrical infrastructure.

As part of the programme, ACC has implemented ABB Ability™ Digital Powertrain Insights to monitor drive performance and identify emerging operational issues before they result in equipment failures.

The digital platform provides continuous visibility into parameters such as temperature, current, vibration and fault patterns. These insights allow maintenance teams to detect early signs of equipment deterioration, schedule interventions more effectively and reduce the likelihood of unexpected downtime.

Amit Gupta, Local Division Manager, Motion Services, ABB India, said: “We know what unchecked wear costs over time: a small inefficiency that eats away at ROI for years. At Jamul, the evidence pointed clearly to assets with productive life still in them.”

“Our job was to restore them properly and give the team the tools to stay ahead of the next problem. At ABB, we don’t just fix what fails. We want to protect what works.”

The initiative also demonstrates the growing relevance of circular economy principles in cement manufacturing, where extending the service life of existing industrial equipment can reduce capital expenditure, material consumption and the environmental impact associated with manufacturing replacement components.

According to ABB, drive reconditioning can reduce lifecycle emissions by 50 to 80 per cent compared with complete equipment replacement. By preserving functional components and restoring critical modules, the process helps retain the economic and material value of existing industrial assets.

The addition of energy appraisals in subsequent phases will further expand the programme beyond equipment restoration, enabling ACC to assess drive performance, identify energy-saving opportunities and improve operating efficiency.

For cement manufacturers, variable speed drives play an important role in controlling motors and optimising energy consumption across production processes. Maintaining their reliability and efficiency is essential for minimising operational disruptions and managing electricity costs.

Vinod Bahety, CEO – Cement Business, Adani Group, said: “Moving from reactive firefighting to a structured maintenance plan was exactly what this operation needed. That kind of peace of mind doesn’t come easily. It comes from a partner that understands how your business runs.”

“We didn’t need a full system overhaul; we needed expert support, actionable insights, and a plan we could execute around our schedule. That’s what we got.”

The project supports ACC’s broader strategy to improve manufacturing efficiency through digital transformation, preventive maintenance and sustainable asset management.

ACC, a subsidiary of Ambuja Cements and part of the Adani Group, operates 20 cement manufacturing facilities and 119 ready-mix concrete plants across India. The company has been advancing initiatives focused on renewable energy, circular economy practices and technology-driven operational improvements.

Alongside Ambuja Cements, ACC is part of a large-scale building materials business committed to achieving net-zero emissions by 2050, with near-term and net-zero targets validated by the Science Based Targets initiative (SBTi).

The Jamul initiative aligns with these sustainability objectives by demonstrating how equipment life extension and digital monitoring can contribute to resource efficiency without requiring large-scale replacement of existing infrastructure.

ABB, a global technology company specialising in electrification and automation, brings more than 140 years of industrial expertise and employs approximately 110,000 people worldwide. Its Motion Services business supports industrial customers through equipment maintenance, modernisation, digital monitoring and lifecycle management solutions.

The agreement also reflects a wider shift in industrial maintenance practices, with manufacturers increasingly adopting predictive technologies to improve equipment availability, manage costs and reduce unplanned shutdowns.

With 25 drives already reconditioned and another 25 scheduled for restoration, ABB’s collaboration with ACC illustrates how targeted modernisation, digital monitoring and circular maintenance practices can extend the operational life of critical equipment while supporting more efficient and sustainable cement production.

Concrete

ABB Drives Digital Transformation at TCI MAX Cement Plant in J&K

Published

2 hours ago

November 12, 2026

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ABB deploys advanced process control at TCI MAX’s Srinagar cement plant to improve clinker quality, energy efficiency and sustainable manufacturing.

Kashmir

ABB has deployed its advanced process control technology at TCI MAX Cement’s Srinagar facility in Jammu and Kashmir, marking the region’s first reported implementation of advanced process control (APC) in cement manufacturing and strengthening efforts towards more efficient, digitally enabled production.

Announced on 5 November 2026, the deployment of ABB Ability™ Expert Optimizer at the facility, operated by Trumboo Industries Pvt. Ltd., aims to improve process stability, clinker quality, energy efficiency and overall plant productivity. The implementation forms part of TCI MAX’s strategy to modernise its manufacturing operations through automation and digital technologies.

Following the integration of ABB’s advanced process control solution and supporting IT infrastructure, TCI MAX has reported improvements in operational productivity, product quality and sustainability-related performance indicators. The technology focuses on optimising the cement pyro process, a critical stage of production involving high-temperature processing and clinker formation.

Waseem Ahmed Trumboo, Director, Trumboo Industries Pvt. Ltd., said: “Introducing advanced process control at TCI MAX is an important step in how we are evolving our operations. Our focus is on improving the stability and efficiency of our processes while maintaining consistent clinker quality. We have been encouraged by the performance of the solution during commissioning and by the support from the ABB team, and we look forward to realizing its full potential.”

ABB Ability™ Expert Optimizer combines advanced process control, model predictive control (MPC) and artificial intelligence (AI) to continuously monitor and optimise manufacturing operations. By analysing process conditions, predicting operational behaviour and automatically adjusting key parameters, the system enables more consistent production while reducing process variability.

In cement manufacturing, maintaining stable pyro-processing conditions is essential for achieving uniform clinker quality and optimising thermal energy consumption. Fluctuations in operating parameters can affect fuel efficiency, production output and product consistency.

The deployment is designed to address these challenges through real-time process optimisation, helping operators maintain more stable kiln operations while improving the utilisation of fuel, electricity and raw materials.

Kapil Agarwal, Senior Vice President and Local Division Manager, Process Industries Division, ABB India, said: “Cement producers are increasingly looking to adopt digital technologies to achieve greater consistency and efficiency while addressing their sustainability priorities. ABB Ability™ Expert Optimizer brings advanced process control and deep cement process expertise together to help operators make their processes more stable and efficient. We are pleased to support TCI MAX as it takes this important step in its digital transformation.”

The technology also supports sustainability objectives by optimising fuel consumption, improving electrical energy efficiency and minimising process waste. More stable operations can contribute to lower energy intensity and reduced emissions associated with cement production.

For TCI MAX, the investment represents a move towards data-driven manufacturing, where automated control systems complement operator expertise to improve production performance and operational reliability.

The implementation is particularly significant for Jammu and Kashmir’s cement industry, as it introduces advanced process optimisation technology to a regional manufacturing facility. Its deployment could demonstrate the potential for wider adoption of digital automation across cement plants seeking to modernise their operations.

The project builds on ABB’s experience in delivering advanced process control solutions to cement manufacturers worldwide. Through the integration of industrial automation, predictive technologies and process engineering expertise, the company supports manufacturers in improving resource efficiency and maintaining consistent production quality.

As cement producers face increasing pressure to manage energy costs, improve productivity and reduce their environmental footprint, technologies such as AI-enabled process control and predictive optimisation are becoming important components of plant modernisation strategies.

ABB’s Expert Optimizer provides a platform for addressing these priorities by enabling automated adjustments based on changing process conditions, reducing reliance on manual intervention and supporting more efficient plant operation.

ABB, a global technology company specialising in electrification and automation, has more than 140 years of industrial experience and approximately 110,000 employees worldwide. Its Automation business employs around 26,000 people and provides technologies and services across process, hybrid and maritime industries.

The TCI MAX deployment reinforces ABB’s growing role in the digital transformation of cement manufacturing in India, where improving process efficiency and reducing energy consumption remain critical to the industry’s long-term sustainability.

With the advanced process control system now implemented at its Srinagar facility, TCI MAX aims to build on the initial operational improvements and further optimise production efficiency, clinker consistency and environmental performance.

Concrete

Ramco Cements’ Hard Worker Wins Eight Awards at ‘Love of Advertising Awards 2026’

Published

3 hours ago

November 12, 2026

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Ramco Cements’ Hard Worker brand wins eight awards for excellence in advertising, packaging and brand identity at the Love of Advertising Awards 2026.

Hyderabad

The Ramco Cements Limited’s construction chemicals brand, Hard Worker, has secured eight awards at the Love of Advertising Awards 2026, recognising its creative excellence across television, digital advertising, packaging design and brand identity.

Organised by the Advertising Club of Trivandrum, the awards were presented at a ceremony held at The Leela Raviz, Kovalam, on 24 October 2026. The recognition highlights Hard Worker’s integrated marketing strategy and its efforts to establish a distinctive presence in India’s competitive construction chemicals market.

The eight awards span multiple creative categories, reflecting the brand’s approach to combining product-focused communication with engaging storytelling, humour and innovative design. Through its campaigns, Hard Worker has sought to simplify technical product benefits and make construction chemicals more accessible and relatable to consumers and construction professionals.

Built around the philosophy of “Hard-working products for hardworking people”, the brand focuses on communicating practical product advantages through memorable advertising narratives while maintaining a consistent identity across different marketing platforms.

Its campaigns for Ramco Hard Worker Eco Plaster and Tile Fix have been central to this approach. The Eco Plaster campaign highlights water conservation through the product’s self-curing properties, positioning it as a solution that supports more efficient construction practices. Meanwhile, Tile Fix promotes specialised tile-fixing solutions by presenting their practical benefits through relatable situations and creative storytelling.

Beyond advertising, Hard Worker has invested in distinctive packaging and brand identity development to improve product recognition and maintain consistency across customer touchpoints. This integrated approach has helped the brand differentiate itself in a category where marketing communication has traditionally focused on technical specifications and functional performance.

A V Dharmakrishnan, CEO, Ramco Cements, said, “Winning eight awards at the Love of Advertising Awards is a proud moment for Ramco Cements and the Hard Worker team. We believe that building a strong brand requires not only quality products but also the ability to communicate their value in a compelling and differentiated manner. Hard Worker’s journey reflects our commitment to combining product performance with innovative marketing to create meaningful connections with our customers and strengthen our presence in the construction chemicals market.”

The recognition comes as building materials manufacturers increasingly focus on brand differentiation, product awareness and customer engagement to strengthen their position in the construction chemicals segment.

By using humour and storytelling to explain product applications and benefits, Hard Worker aims to bridge the communication gap between technical construction solutions and the practical requirements of contractors, applicators and end-users.

Balaji K. Moorthy, Executive Director – Marketing, Ramco Cements, said, “Hard Worker was conceived to bring a fresh perspective to the construction chemicals category, where product communication has traditionally been functional and technical. Our endeavour has been to break through the clutter with distinctive ideas, humour and storytelling, while keeping the product proposition at the heart of every campaign. The recognition across TV and digital advertising, packaging design and brand identity design demonstrates our integrated approach to building the brand. These eight awards are an encouraging recognition of the creative thinking and collaborative effort behind Hard Worker’s marketing initiatives.”

The awards add to Hard Worker’s growing portfolio of creative recognitions and reinforce Ramco Cements’ emphasis on integrating product innovation with strategic marketing.

The brand’s communication initiatives also reflect a wider shift in the construction materials industry, where manufacturers are increasingly adopting consumer-focused marketing strategies to improve product understanding and strengthen relationships with construction professionals.

With its portfolio of construction chemicals, Hard Worker aims to address evolving requirements for durability, application efficiency and construction quality. Its marketing efforts seek to complement these product attributes by building stronger awareness and encouraging the adoption of specialised construction solutions.

Ramco Cements, one of India’s established cement manufacturers, operates across cement and allied building solutions. Through Hard Worker, the company is expanding its presence in the construction chemicals segment with products designed to enhance performance, quality and durability in modern construction applications.

The latest recognition strengthens Hard Worker’s brand visibility and underscores the growing importance of creative communication in promoting technical building materials. Ramco Cements intends to continue combining product development with distinctive marketing initiatives to support the brand’s growth in India’s construction chemicals market.