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Nailing the mega deal

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Adani Group’s takeover of Holcim’s stakes in Ambuja Cement and ACC is touted as the biggest open offer in the history of corporate India.

At the open offer price of Rs 385 per share, using a key industry valuation metric of enterprise value (EV) per tonne, standalone Ambuja Cements NSE has been valued at nearly $299 per tonne. In contrast, ACC at an open offer price of Rs 2,300 per share is valued at about $131.4 per tonne. This reflects the inherent differences in the operational efficiency and thereby performance of the respective companies.


Other leading players in the cement industry, like Ultratech, which has the largest capacity in the sector with nearly 120 million tonnes, is currently valued at the stock markets at nearly $199 per tonne. Shree Cement with a capacity of nearly 47.4 million tonnes is valued at about $223 per tonne. Enterprise value is a measure of the company’s total value, and it is calculated by adding market capitalisation of a company plus its debt and minus the cash in the books.

The standalone Ambuja Cements has one of the highest operating margins in the industry, and in FY 2022, Ambuja Cements standalone operating profit margins were nearly 23 per cent, a decline of 4.6% YoY, on sales of Rs 14,268 crore. Meanwhile, ACC’s standalone operating profit margins were at 18.4 per cent, a fall of nearly 0.9% YoY in the 12 months ended FY 2022. In the case of Ultratech, standalone operating margins were at 22.7 per cent during FY 22, a fall of nearly 4%. Shree Cement recorded a 22.2 percent margin as against 30 percent in the previous year due to surge in power and fuel costs.


It is interesting to compare today’s scenario with the one 10 years ago in September 2012 when ACC was valued at $132 per tonne, similarly, enterprise value per tonne of Grasim and UltraTech was $121 per tonne and $176 per tonne, respectively. In case of Ambuja Cements, the company’s valuation was at $171 per tonne. The 212-million-tonne cement industry then saw major deals at a valuation of as high as $235 a tonne paid by Irish firm CRH for My Home Industries in 2008. Portuguese player Cimpor paid $162 for Shree Digvijay Cement Company in 2007 while Holcim paid $200 for Ambuja Cements.


However, the deal in June 2008 when French firm Vicat paid $100 a tonne for Sagar Cements, was the lowest in the previous years of M&A activities. The story has not changed as event then as now, coal prices rocked the destinies of cement companies. The decline in coal prices from as high as $160 a tonne to as low as $70 a tonne changed fortunes even then.


Coming back to the current scenario, the key problem continues to be the rising prices of pet coke and coal doubling during the year. Cement firms reported single digit sales growth for the second consecutive quarter in January-March driven by gradual demand recovery as well as price hike even as higher costs due to rise in crude oil and coal prices impact profits and margins. Competitive prices are compelling cement makers to explore alternatives to coal.
Over the next few months, the demand for coal and pet coke is expected to slow down while the prices would continue to remain high. Although cement prices have also hiked up, the rise is not enough to make up for the fuel prices. The inability to pass on costs fully to customers remains a primary concern. Now with the RBI raising the repo rate demand is likely to continue to shy away.

Founder & Editor-in-Chief, Pratap Padode

Concrete

Smart sustainable solutions

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Efficient bulk material handling has always been critical for seamless production, cost reduction and environmental compliance. Kanika Mathur delves into advanced automation, smart sensors and sustainable transport solutions that are key to overcoming challenges.

The cement industry is a cornerstone of infrastructure development, contributing significantly to economic growth. However, cement production involves the handling and transportation of vast quantities of raw materials such as limestone, clay, iron ore, fly ash and gypsum, as well as the final product—cement itself. Efficient bulk material handling (BMH) systems are crucial in ensuring uninterrupted production, reducing operational costs, minimising material wastage and improving overall efficiency.

In an industry where material losses, dust emissions, and energy consumption are major concerns, advancements in bulk material handling technology are playing a vital role in optimising operations. Automated and energy-efficient bulk handling solutions, such as pneumatic conveying systems, belt conveyors and stacker-reclaimer systems, are transforming the way cement plants manage their raw materials and finished products. This article explores the key aspects of bulk material handling in the cement industry, the latest technological advancements, and the challenges and opportunities in this space.

Importance of bulk material handling
Cement manufacturing requires the continuous movement of raw materials from mines and quarries to processing plants, followed by the transportation of the finished product to storage facilities and distribution networks. Bulk material handling systems ensure that this process runs smoothly, reducing downtime and enhancing productivity.
According to the Global Cement Report (2023), inefficient material handling contributes to 5 – 10 per cent of total cement production losses in India. Additionally, poor handling practices lead to high levels of dust pollution, which is a significant environmental and health concern. With cement production in India expected to reach 500 million metric tonnes by 2025, the demand for advanced and automated material handling systems is increasing rapidly.
Jacob Jose, CEO and Managing Director, Methods India, says, “With our advanced pipe conveyors, downhill conveyors and cross-country conveyors, we have revolutionised the way cement plants transport raw materials. Our technology helps reduce operational costs, minimise environmental impact and improve energy efficiency. Over the years, we have observed a positive impact in the industry, particularly with the growing adoption of pipe conveyors and cross-country conveyors, which have proven to be more efficient and environmentally friendly alternatives to traditional transport methods.”

Key bulk material handling technologies
1. Belt conveyors: The workhorse of cement plants
Belt conveyors are one of the most widely used bulk material handling solutions in the cement industry. They transport raw materials, clinker and finished cement over long distances within the plant and to storage facilities. Modern high-capacity belt conveyors can handle loads exceeding 10,000 tonnes per hour, significantly improving efficiency.

  • Advantages: High efficiency, low operational costs, and reduced manual intervention.
  • Challenges: Belt wear and tear, spillage, and maintenance requirements.
  • Technological advancement: The introduction of heat-resistant and fire-retardant conveyor belts has improved durability, while sensor-based predictive maintenance systems help detect belt failures before they occur.

2. Stacker and reclaimer systems: Optimising storage and retrieval
Stackers and reclaimers are essential for managing bulk raw materials in cement plants. Stackers pile materials such as limestone, coal, and gypsum, while reclaimers retrieve them for processing. These systems ensure homogeneous blending, reducing material variability and enhancing cement quality.

  • Latest innovation: Automated stacker and reclaimer systems with AI-driven optimisation help maximise storage space and minimise
    retrieval time.
  • Efficiency gains: Newer stacker-reclaimer designs allow for material recovery rates of over 90 per cent, reducing wastage and ensuring a steady feed to the production line.

3. Pneumatic conveying systems: Dust-free material transfer
Pneumatic conveying systems use air pressure or vacuum systems to move powdered and granular materials such as fly ash, cement and kiln dust through pipelines. They are particularly useful in reducing dust emissions and preventing material contamination.

  • Advantages: Dust-free operation, reduced environmental impact, and minimal maintenance.
  • Industry adoption: Many Indian cement plants are shifting from mechanical conveyors to high-pressure pneumatic conveying systems to comply with pollution control regulations set by the Central Pollution Control Board (CPCB).

4. Screw conveyors and bucket elevators: Compact and versatile solutions

  • Screw conveyors: Used for short-distance material movement, particularly for handling fine and powdered materials such as cement, gypsum, and pulverised coal.
  • Bucket elevators: Ideal for vertical material transport, commonly used for lifting raw meal, cement, and clinker to storage silos.
  • Technological upgrades: The introduction of wear-resistant alloy buckets and variable-speed drives has enhanced the reliability and efficiency of these systems.

Challenges in bulk material handling
Despite significant advancements, several challenges continue to hinder bulk material handling efficiency in cement plants:
1. Material spillage and dust emissions
Material spillage and dust emissions pose environmental, health, and financial challenges. Uncontrolled dust emissions from conveyors, transfer points, and storage facilities not only violate regulatory norms but also lead to material losses. Studies show that up to three per cent of bulk materials are lost due to improper handling in Indian cement plants.

  • Solution: Enclosed conveyors, dust suppression systems, and bag filters help reduce dust pollution.

2. High energy consumption
Bulk material handling systems consume a significant amount of energy, especially in large cement plants where materials need to be transported over long distances. According to a CII (Confederation of Indian Industry) report (2023), energy costs account for nearly 40 per cent of total production expenses in cement manufacturing.

  • Solution: Energy-efficient conveyor motors, regenerative braking systems, and smart automation can help reduce power consumption.

3. Wear and tear of equipment
Continuous exposure to abrasive materials like limestone and clinker leads to significant wear and tear in bulk material handling equipment, increasing maintenance costs and downtime.

  • Solution: The use of wear-resistant liners, ceramic-coated conveyor belts, and automated lubrication systems extends equipment life and reduces maintenance downtime.

4. Logistics and transportation bottlenecks
Moving bulk materials from cement plants to distribution centers requires an efficient logistics network. Rail and road congestion, inadequate infrastructure, and high transportation costs often result in delays and increased operational expenses.

  • Solution: Integrated bulk terminals and automated dispatch systems improve supply chain efficiency. The Indian government’s push for multi-modal logistics parks (MMLPs) is expected to enhance cement transportation efficiency.

Indrendra Singh Raghuwanshi, Sales Head – Cement Division, ATS Conveyors, says, “Ensuring that our systems handle diverse alternative fuels reliably is at the core of our engineering approach. Alternative fuels, such as biomass, MSW, RDF and industrial waste vary significantly in terms of composition, size, moisture content, and combustibility. All our systems are designed with flexibility and robustness to meet the unique challenges posed by these fuels while maintaining operational efficiency and safety. Also, before deployment to site, we conduct extensive testing for our equipment to ensure that they can reliably handle alternative fuels under a variety of conditions. This includes testing different fuel types, moisture levels, and feeding rates to identify any potential challenges. Our systems are then fine-tuned during the commissioning phase to ensure optimal performance in real-world conditions.”

The future is automation and digitalisation

The future of bulk material handling in the cement industry lies in automation, artificial intelligence (AI), and digital twin technologies. Leading cement manufacturers are investing in IoT-enabled bulk handling systems that provide real-time monitoring, predictive maintenance, and AI-based process optimisation.

1. Smart sensors and predictive maintenance
AI-powered sensors are now being integrated into conveyors and stackers to detect early signs of wear and tear, enabling proactive maintenance and reducing unplanned downtime.
Nishith Kundar, Co-Managing Partner, Cemtech Engineering Solutions, says, “One of our latest advancements is the introduction of drone inspection technology. Since silos are confined spaces, it is often difficult to assess their internal condition, particularly at the top. We have incorporated drone inspections for both pre-cleaning and post-cleaning assessments. Pre-cleaning drone inspections help us analyse the extent of material buildup, while post-cleaning inspections ensure that the silo has been thoroughly cleaned. This technology is also applicable to pre-heaters, allowing us to monitor internal conditions in confined spaces. By leveraging drone technology, we provide precise and efficient cleaning services, improving safety and operational efficiency.”

2. Digital twin technology
Digital twin models create a virtual replica of bulk handling systems, allowing operators to simulate various scenarios and optimise material flow before implementing changes in real time.

3. Automated Guided Vehicles (AGVs) and robotics
The adoption of AGVs and robotic material handling systems is gaining traction in cement plants for automated raw material transport, warehouse management, and truck loading/unloading.
Gaurav Gautam, Business Unit Head,
Beumer Group, says, “A major recent focus has been integrating digital monitoring tools into our equipment. These tools include condition monitoring sensors that track temperature variations, vibrations and operational anomalies in real-time. By capturing this data, plant operators can take proactive actions when conditions start deviating from normal parameters. This approach prevents sudden breakdowns and, in the long term, enhances the durability and reliability of the equipment.”
“Moving forward, digitalisation will play a key role in tackling wear and tear challenges. By increasing the number of data capture points and applying advanced analytics tools, we can gain deeper insights into equipment health and performance, ensuring a more efficient and predictive maintenance strategy,” he adds.

Conclusion
Efficient bulk material handling is the backbone of cement manufacturing, ensuring a seamless flow of raw materials and finished products while minimising environmental impact and operational costs. As India’s cement industry moves towards higher production capacities and stricter environmental norms, investing in advanced, automated and energy-efficient bulk handling solutions will be key to maintaining competitiveness.
By embracing smart technologies, automation and sustainable handling practices, cement manufacturers can enhance productivity, reduce material losses, and contribute to a greener and more efficient future for the industry.

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Concrete

The AFR Advantage

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Accelerating sustainability in the cement industry through alternative fuels and raw materials is key to reducing carbon emissions, optimising resources, and advancing circular economy initiatives. As the industry moves towards a low-carbon future, ICR discusses these critical developments with industry experts.

The cement industry plays a crucial role in infrastructure development and economic growth. However, it is also one of the most carbon-intensive industries, responsible for nearly seven per cent of global CO2 emissions (IEA, 2023). The industry’s heavy reliance on fossil fuels such as coal and petroleum coke, combined with the high emissions from clinker production, has led to growing concerns over its environmental impact.
To address these challenges, cement manufacturers worldwide are increasingly adopting alternative fuels and raw materials (AFR) as part of their sustainability strategies. AFR not only helps in reducing carbon emissions but also supports waste management by utilising industrial by-products and municipal waste. By replacing conventional fuels and raw materials with more sustainable alternatives, the cement industry can significantly lower its environmental footprint while contributing to the circular economy.
Traditional cement manufacturing processes consume large amounts of natural resources, including limestone, clay, and fossil fuels. The production
of one tonne of cement generates approximately 0.9 tonnes of CO2, with the calcination of limestone contributing to 60 per cent of total emissions, while the burning of fossil fuels accounts for the remaining 40 per cent (GCCA, 2023). With global demand for cement expected to rise due to rapid urbanisation and infrastructure expansion, the urgency to adopt low-carbon alternatives has never been greater.
A study by the Global Cement and Concrete Association (GCCA, 2023) highlights that to achieve net-zero emissions by 2050, the cement industry must reduce its carbon footprint by at least 40 per cent by 2030. Alternative fuels and raw materials present a viable pathway to achieving this goal by replacing traditional carbon-intensive inputs with more sustainable and energy-efficient options.

Reducing fossil fuel dependency in cement kilns
Cement kilns operate at extremely high temperatures—often exceeding 1,400°C—making them highly suitable for the incineration of alternative fuels. These high temperatures ensure complete combustion, effectively neutralising pollutants and reducing waste disposal challenges. The most commonly used alternative fuels in cement manufacturing include:

Municipal Solid Waste (MSW) and Refuse-Derived Fuel (RDF)
Municipal solid waste, particularly its non-recyclable components, can be processed into refuse-derived fuel (RDF), which serves as a viable replacement for coal. RDF is composed of materials such as plastics, paper, textiles, and organic waste, which are processed to achieve a high calorific value.
In India, the use of RDF has increased by 12 per cent annually, driven by government initiatives like the Swachh Bharat Mission and the Central Pollution Control Board (CPCB) directives on waste-to-energy projects. Cement plants that integrate RDF in their fuel mix not only reduce reliance on fossil fuels but also contribute to municipal
waste management, preventing large-scale landfill accumulation.

Biomass and agricultural waste
India generates over 500 million tonnes of agricultural waste annually (NITI Aayog, 2022), a significant portion of which goes unutilised or is burned in open fields, contributing to severe air pollution. By leveraging biomass materials such as rice husks, sawdust, coconut shells, sugarcane bagasse, and groundnut shells, cement kilns can replace conventional fuels with carbon-neutral alternatives.
Biomass combustion releases only the CO2 absorbed by plants during their growth cycle, making it an environmentally friendly energy source. Moreover, cement plants using biomass benefit from reduced fuel costs and government incentives for sustainable energy adoption.
Tushar Khandhadia, General Manager – Production, Udaipur Cement Works, says, “Alternative fuels (such as biomass, waste-derived fuels or industrial by-products) often have lower energy content compared to traditional fuels like coal or pet coke. This means that more of the alternative fuel is required to achieve the same level of heat generation. As a result, more fuel needs to be burned, potentially increasing the overall heat consumption of the kiln.”
“Some alternative fuels have higher moisture content or volatile substances, requiring additional energy to evaporate the moisture or combust these volatile compounds. This can lead to a higher heat consumption during the combustion process,”he adds.

Scrap tires and rubber waste
Discarded rubber tires pose a significant waste disposal challenge, with millions accumulating in landfills each year. Cement kilns provide an ideal solution by using shredded tires as an alternative fuel, leveraging their high calorific value, which is comparable to coal. Studies indicate that each ton of scrap tires used in cement kilns can replace approximately 0.7 tonnes of coal, resulting in substantial CO2 emission reductions (CEMBUREAU, 2023).

Industrial and hazardous waste
Cement kilns are also used to incinerate industrial and hazardous waste, including solvents, paint sludge, petrochemical residues and pharmaceutical waste. The extreme temperatures and long residence times in kilns ensure complete combustion, preventing toxic emissions.
India’s Hazardous Waste Management Rules (2016) encourage industries to co-process their waste in cement plants rather than disposing of it in landfills, thus minimising environmental risks while supporting sustainable fuel alternatives.
S Sathish, Partner and National Sector Leader – Industrial Manufacturing, KPMG India, says, “Energy and fuel cost is one of the key costs for cement sector. While a lot of focus has been done on energy consumption optimisation, waste heat recovery areas, buying optimisation of coal and petcoke is a new area, which cement companies are focusing on. Having an AI-based model to optimise the buying cost of fuel, based on petcoke price trends, price trends of coal from different sources, both import and domestic, quality variation analysis of different sources, etc. is a best practice adopted by some leading players to optimise fuel buying. Exploration with green fuels and alternative fuel resources is another big area cement players are working on.”

AFR: A sustainable approach to clinker reduction
The production of clinker, the key ingredient in cement, is highly energy-intensive and generates a significant amount of CO2. By using alternative raw materials (ARMs), manufacturers can reduce their clinker factor, leading to lower emissions and improved resource efficiency.
While replacing fossil fuels like coal and pet coke with alternative fuels can help lower CO2 emissions in the cement industry, the overall reduction is often limited—typically ranging from 1–5 per cent in most cases, with a maximum potential of 18 per cent in select scenarios. The extent of reduction depends largely on the biogenic content of the alternative fuel source. Additionally, certain alternative fuels contain higher levels of sulphur, nitrogen, chlorine, heavy metals and other volatile compounds, which can lead to increased emissions of non-CO2 air pollutants. As a result, maintaining control over emissions—beyond just CO2, including SOX and NOX—has become a key focus. To mitigate these risks, ongoing investments have been necessary as the use of refuse-derived fuel (RDF) continues
to grow.

The most widely used ARMs in cement production include:

Fly ash and bottom ash
Fly ash, a by-product of coal-fired thermal power plants, has gained widespread adoption as a partial clinker substitute. India produces around 226 million tonnes of fly ash annually (CEA, 2023), a substantial portion of which can be utilised in cement production.
Fly ash not only reduces CO2 emissions but also enhances cement properties such as durability, workability, and resistance to sulfate attacks. The Bureau of Indian Standards (BIS) allows up to 35 per cent fly ash in Portland

Pozzolana Cement
(PPC), making it a key component of sustainable cement formulations.

Steel slag and granulated blast furnace slag (GBFS)
The steel industry generates approximately 25 million tonnes of slag annually (Ministry of Steel, 2023). Granulated Blast Furnace Slag (GBFS) is a valuable clinker substitute, with the potential to replace up to 60 per cent of clinker in cement production.
GBFS-based cement exhibits superior strength, durability, and resistance to harsh environmental conditions, making it a preferred choice for infrastructure projects, marine structures, and
road construction.
Olli Hänninen, Owner and Co-founder, Moviator Oy says “The key advantage of using slag today is its ability to reduce CO2 emissions. Cement production relies on four key oxides: calcium oxide, silicon oxide, aluminum oxide and iron oxide—all of which are present in slag. Since slag has already undergone thermal treatment, its use in cement manufacturing requires less energy. As a result, producing cement with slag generates lower CO2 emissions.”

Limestone calcined clay cement (LC3)
Limestone calcined clay cement (LC3) is an innovative low-carbon cement that reduces clinker content by 50 per cent, significantly lowering energy consumption and CO2 emissions. Research conducted by IIT Delhi and EPFL Switzerland suggests that LC3 cement has 25 per cent to 30 per cent lower CO2 emissions compared to Ordinary Portland Cement (OPC) while maintaining comparable strength and performance.

Challenges in large-scale AFR adoption
Despite the significant benefits of AFR, its widespread adoption in India remains limited, accounting for less than 5 per cent of total cement production, compared to 40 per cent in Germany and 60 per cent in the Netherlands (GCCA, 2023). Key challenges include:

Lack of infrastructure for waste collection, sorting, and processing.
Variability in AFR quality, leading to inconsistent combustion efficiency.
Regulatory hurdles in obtaining permits for hazardous waste co-processing.
Limited public awareness about the environmental benefits of AFR.

Strategies for enhancing AFR utilisation
To accelerate the adoption of AFR in India, cement manufacturers must focus on:
1. Developing pre-processing facilities: Establishing regional AFR hubs for waste segregation and processing.
2. Enhancing policy incentives: Government support through tax benefits, subsidies and carbon credits.
3. Industry collaboration: Partnerships between cement companies, municipalities and waste management firms.
4. Advanced emission monitoring: Implementing real-time air quality sensors to ensure compliance with environmental norms.

Andrey Korablin, Founder, SmartScrap, says, “One of the biggest challenges is the human factor. Unfortunately, in many industrial enterprises, people are resistant to change. This is not only because mid-level employees are reluctant to adapt but also due to a lack of proper motivation for using alternative raw materials. In many cases, alternative materials can initially lead to lower productivity or increased energy consumption.”
“These factors directly impact key performance indicators (KPIs) for employees. If using alternative raw materials negatively affects these KPIs, it can also reduce their salaries. Additionally, there is little incentive for employees to seek alternative solutions—if their initiative proves successful, they may receive no financial reward. However, if they make a mistake, they could be demotivated or even risk losing their jobs. This is why, at the top management level, it is crucial to create a system of motivation and a company culture that encourages change and innovation,”
he adds.

Conclusion
The integration of alternative fuels and raw materials is essential for the cement industry’s transition towards low-carbon and sustainable manufacturing practices. By replacing fossil fuels and traditional raw materials with eco-friendly alternatives, the industry can significantly reduce emissions, lower energy consumption, and contribute to a circular economy. With the right policies, technological advancements, and industry collaboration, AFR adoption in India can scale up, paving the way for a more sustainable and resilient cement sector.

– Kanika Mathur

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Concrete

Innovative Strategies for Cost Optimisation

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S Sathish, Partner and National Sector Leader – Industrial Manufacturing, KPMG India, explores key levers across energy, logistics, and manpower to drive efficiency and resilience.

Over the last two quarters, margins of cement players are under pressure and some of the players have shown a 25 to 30 per cent reduction in their EBITDA. While the key reasons can be attributed to the external situation of rising material prices and constraints to increase cement price, all the players are quite actively looking at strategies to enhance the bottom line to stay prosperous. The need of the hour for cement players is to think of innovative cost optimisation practices. We will deep dive into optimisation strategies for three major cost heads in this article.

Optimisation opportunities
A: Energy and fuel cost is one of the key costs for cement sector. While a lot of focus has been done on energy consumption optimisation, waste heat recovery areas, buying optimisation of coal and petcoke is a new area, which cement companies are focusing on.

Identifying the right import supplier and source country combination can help in optimising the buying cost. We have seen that if this aspect is intelligently done can lead to an optimisation of 8 to 10 per cent in fuel costs. This would entail mapping the importers in India, quantities they import, companies they supply and deciding the right contracting strategy with the right ones.
Analysing the quality of different sources of coal such as Indonesian, South African, Middle Eastern, American, etc. and deciding the right fit for your organisation based on equipment capability can help in optimisation.
Having an AI-based model to optimise the buying cost of fuel, based on petcoke price trends, price trends of coal from different sources, both import and domestic, quality variation analysis of different sources, etc. is a best practice adopted by some leading players to optimise fuel buying.
Exploration with green fuels and alternative fuel resources is another big area cement players are working on.
B: Logistics cost is the next biggest cost driver in cement sector. While prima facie this cost appears to be driven more by demand requirement and market conditions, a sharper focus on drivers of spend will help in optimising this cost.
Many companies operate with a long tail of transporters for each lane to de-risk themselves from the cost of unavailability of trucks. However, the share of business gets split across multiple transporters leading to lesser bargaining power. Some companies operate based on three quote negotiations even today where the breakup of price is opaque to the buyers. Leading companies adopt zero-based costing methodologies / should be cost modelling to build up the should be costs and use that for negotiation coupled with share of business optimisation. AI is used by some of the companies here as well in deciding the right share of business based on supplier price and transporter performance scores.
Synergy leverage between outbound, inbound, primary and secondary logistics is another innovative way of optimisation. Traditionally inbound and secondary logistics is managed by procurement function and outbound and primary transport is managed by sales function. This structurally does not allow for optimisation of spend and we have seen that the same transporter manages between two different functions and in some cases even with different rates for the same distance. Structured negotiation with the total spend share for the transporter can give substantial optimisation. Many companies have changed the logistics organisation structure between inbound and outbound logistics under a common reporting structure.
Load consolidations and right carrier/mode mix optimisation is a big lever. Based on analytics of load in a particular direction and the vehicle type used provides one with an option of increasing the vehicle capacity. An increased vehicle capacity can reduce the number of trips and at the same time reduces the logistics cost per ton. Loadability is often not measured which if optimised can help in reducing the costs. Evaluating the
right logistics mode in terms of road, rail and sea transport based on destination is another
lever used by different industries. Some of the leading cement players are exploring waterways to become more sustainable.
C: Manpower costs is one of the next biggest costs in cement sector. We can look at key strategies for contract manpower costs and white collar costs.
Typically contract manpower costs are a big contributor to manpower costs. Companies adopt the piece rate model or man-day rate model in areas such as packing where a daily output is involved. While a piece rate model may appear optimal, many companies don’t really get into details of how the piece rate is arrived at. Assumptions taken for piece rate calculation such as number of people planned to be deployed, skill levels of people considered, and wage rate assumed for each level leave a lot of room for optimisation. Once the value is unearthed, companies rationalise the number of contractors and increase share of business with a few contractors to realise the value unearthed.
Another innovative lever in white collar manpower is evaluating the people deployment/ cost incurred by core and non-core functions and exploring possibilities of managed services for non-core functions. Payroll/ IT service functions are mostly outsourced by many companies but companies today have started looking at other subfunctions/functions such as recruitment / tax / accounting where service providers are asked to reduce cost of service year on year through automation and digital interventions and. Another trend we see is even the non-core activities of core functions like procurement are being actively outsourced. The strategy here is to make variable the fixed costs, which helps companies in downturn to still stay profitable.

While we have deliberated on strategies for three top cost heads with a few levers, there are other cost heads such as indirect spend and packaging costs, which also provide more optimisation potential. The need of the hour for cement players is to think of an innovative approach to cost optimisation with new levers, to achieve higher order bottomline benefits.

About the author:
S Sathish, Partner and National Sector Leader- Industrial Manufacturing, KPMG, is responsible for increasing revenues for the industrial manufacturing sector, and increasing penetration in sector key accounts/corridors. He has rich experience in auto, industrial manufacturing and consumer market sectors. He has delivered more than 100+ engagements in India and abroad in his 27 years of experience.

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