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We have increased digital initiatives many folds during Covid time

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Rajesh Kumar Singh,Vice President ??IT, JK Lakshmi Cement

Kindly share your views on role of technology in cement industry today.

Cement being a high-density and mass consumption item, requires a prompt supply chain to serve its consumers. The scale of production of cement is another important aspect that is helping consumers in getting the product at a reasonable price. Characteristics like high density, Mass consumption, prompt supply chain, and scale of production are facets where the industry can innovate immensely with use of technology. Care of the environment is another area where this industry can use technology to reduce its carbon footprints and to consume industrial and domestic waste for a cleaner environment.

What are the various digital / IT technologies deployed in your company and what was the objective behind the implementation?

In JK Lakshmi Cement, IoT and AI enablement have been deployed at Crushers, Clins, and Cement Mills to improve productivity through consuming lesser raw materials, fuels, etc, and to control wastes in the form of heat and any other by-product. The supply chain cockpit has been set up for the planning and execution of logistics. This digital investment has facilitated optimising the supply chain and has enabled a swifter fulfilment model and better service to our customers. AI-ML and Auto-ML solutions have been deployed for Predictive Maintenance and automation of Packing Sections. A digital platform has been created to digitise our customers and channel partners. IoTs have been deployed in the health monitoring of hydrant systems, borewells, and water flow systems to conserve water to the maximum level.

Please elaborate on the stages of implementation. Was it done in a phased manner? How much time did it take? Did you find any hurdles?

These digital initiatives have been deployed in a phased manner. Criteria for phased deployment was primarily based on the readiness of the context where these solutions have been deployed. In cases, maturity of core technologies or availability of complementary technologies or its pricing has pushed us to go for a phased approach.

A transformation whether it is related to production processes or predictive maintenance or setting up a supply chain cockpit is generally spanned over 16 to 18 months and phased in two sprints. Through one sprint it can be complete in 9 to 12 months, but it is getting too risky to go ahead with one sprint as the degree of success will be known only after the sprint is over, thus limiting opportunities to refine the strategy in case something is not going as intended.

Managing change is a hurdle that needs to be planned judiciously to overcome. Any shortcoming on this will impact the timelines of deployment. In some cases, we faced challenges wherever planning on change management was not perfect but luckily it has impacted only on timelines of the project and not on success and its deliverables.

Kindly provide project cost/allocation of budget for technologies deployed, if possible.

We were very aggressive on investment in digital. We are ensuring that yearly returns from the initiatives are in multiples and not in percentages.

What benefits have you derived after IT implementation? How are new processes better than old methods?

With these initiatives, we are having better control over the cost of production. We have reduced the unplanned shutdown of machines and have improved services to our customers. With the new digital platform, now our customers feel that we are closer to them for every interaction they are doing with us.

In the new setup, we are sensing the situation early enough to respond in a timely manner and appropriately. In some cases, the ease and efficiency of processes have increased because new processes have got simpler and automated.

How was the upskilling done for training the staff with new technologies and processes? Were there any challenges?

Barring AI-ML, upskilling was not a challenge at all because the deployment of technologies has simplified the processes so it can be performed with lesser skillset and with higher efficiency and accuracy.

Even in the case of AI-ML, deployment of data science platform has de-skilled analytics tasks, which were otherwise possible by only skilled programmers and persons having high proficiency in data science.

Having said that, training would require for the teams who are transforming the processes through the deployment of technologies. But this training was lesser on technologies and more on how to manage change which will be inevitable because of transformation.

Training to the teams who were engaged in the transformation was a mesmerising experience and not a challenge.

How has IT played an important role in expanding your footprints in India/abroad? Do you think it helped you to compete with others in the market?

IT or digital platform which we have created for our customers has helped immensely by taking us closer to them. It has also enabled us to increase our reach and penetration in the markets we were operating or in the market where we were not present. More important is that it has helped us in identifying the market where we can operate more profitably.

Certainly, these IT deployments are helping us to do much better than what we were doing earlier. It might be resulting in increasing our competitiveness, but our focus is still to do better than what we have done the day had bygone.

How has COVID-19 emerged as a need for IT implementation in the cement industry? What initiatives did your company take during Covid times to achieve better efficiency even during lack of resources?

The need was always there for the implementation of IT solutions in cement or any other industry in India. As it happened for other industries, Covid-19 has amplified the requirement for digitisation and has also triggered the intent.

Our resources were very much there with us during Covid-19 breakdown, but they were not moving freely. In the beginning, they would not be connected adequately. So, we rushed to connect them securely, and then things started to fall in place in no time. Seeing the new normal, a lot of mindset and cultural issues have transformed instantaneously.

One big positive change worth mentioning during Covid-19 times was that acceptance for the change came with zero cost. We leveraged this opportunity and have multiplied digital initiatives to give a boost to our digital initiatives and succeeded. to a great extent. Increasing interaction between internal teams and business partners by use of digital technologies was the key to our success during the Covid time.

What are your future plans in terms of IT implementation and overall company goals?

As said earlier, we have increased digital initiatives many folds during Covid time. So, in immediate future, we would like to tap the benefits of newly deployed solutions.

Embedding AI-ML to every function and every process is the next goal we are aspiring for.

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Concrete

Adani’s Strategic Emergence in India’s Cement Landscape

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Milind Khangan, Marketing Head, Vertex Market Research, sheds light on Adani’s rapid cement consolidation under its ‘One Business, One Company’ strategy while positioning it to rival UltraTech, and thus, shaping a potential duopoly in India’s booming cement market.

India is the second-largest cement-producing country in the world, following China. This expansion is being driven by tremendous public investment in the housing and infrastructure sectors. The industry is accelerating, with a boost from schemes such as PM Gati Shakti, Bharatmala, and the Vande Bharat corridors. An upsurge in affordable housing under the Pradhan Mantri Awas Yojana (PMAY) further supports this expansion. In May 2025, local cement production increased about 9 per cent from last year to about 40 million metric tonnes for the month. The combined cement capacity in India was recorded at 670 million metric tonnes in the 2025 fiscal year, according to the Cement Manufacturers’ Association (CMA). For the financial year 2026, this is set to grow by another 9 per cent.
In spite of the growing demand, the Indian cement industry is highly competitive. UltraTech Cement (Aditya Birla Group) is still the market leader with domestic installed capacity of more than 186 MTPA as on 2025. It is targeted to achieve 200 MTPA. Adani Cement recently became a major player and is now India’s second-largest cement company. It did this through aggressive consolidation, operational synergies, and scale efficiencies. Indian players in the cement industry are increasingly valuing operational efficiency and sustainability. Some of the strategies with high impact are alternative fuels and materials (AFR) adoption, green cement expansion, and digital technology investments to offset changing regulatory pressure and increasing energy prices.

Building Adani Cement brand
Vertex Market Research explains that the Adani Group is executing a comprehensive reorganisation and consolidation of its cement business under the ‘One Business, One Company’ strategy. The plan is to integrate its diversified holdings into one consolidated corporate entity named Adani Cement. The focus is on operating integration, governance streamlining, and cost reduction in its expanding cement business.
Integration roadmap and key milestones:

  • September 2022: The consolidation process started with the $6.4 billion buyout of Holcim’s majority stakes in Ambuja Cements and ACC, with Ambuja becoming the focal point of the consolidation.
  • December 2023: Bought Sanghi Industries to strengthen the firm’s presence in western India.
  • August 2024: Added Penna Cement to the portfolio, improving penetration of the southern market of India.
  • April 2025: Further holding addition in Orient Cement to 46.66 per cent by purchasing the same from CK Birla Group, becoming the promoter with control.
  • Ambuja Cements amalgamated with Adani Cement: This was sanctioned by the NCLT on 18th July 2025 with effect from April 1, 2024. This amalgamation brings in limestone reserves and fresh assets into Ambuja.
  • Subject to Sanghi and Penna merger with Ambuja: Board approvals in December 2024 with the aim to finish between September to December 2025.
  • Ambuja-ACC future integration: The latter is being contemplated as the final step towards consolidation.
  • Orient Cement: It would serve as a principal manufacturing facility following the merger.

Scale, capacity expansion and market position
In financial year-2025, Adani Cement, including Ambuja, surpassed 100 MTPA. This makes it one of the world’s top ten cement companies. Along with ACC’s operations, it is now firmly placed as India’s second-largest cement company. In FY25, the Adani group’s sales volume per annum clocked 65 million metric tonnes. Adani Group claims that it now supplies close to 30 per cent of the cement consumed in India’s homes and infrastructure as of June 2025.
The organisation is pursuing aggressive brownfield expansion:

  • By FY 2026: Reach 118 MTPA
  • By FY 2028: Target 140 MTPA

These goals will be driven by commissioning new clinker and grinding units at key sites, with civil and mechanical works underway.
As of 2024, Adani Cement had its market share pegged at around 14 to 15 per cent, with an ambition to scale this up to 20 per cent by FY?2028, emerging as a potent competitor to UltraTech’s 192?MTPA capacity (186 domestic and overseas).

Strategic advantages and competitive benefits
The consolidation simplifies decision-making by reducing legal entities, centralising oversight, and removing redundant functions. This drives compliance efficiency and transparent reporting. Using procurement power for raw materials and energy lowers costs per ton. Integrated logistics with Adani Ports and freight infrastructure has resulted in an estimated 6 per cent savings in logistics. The group aims for additional savings of INR 500 to 550 per tonne by FY 2028 by integrating green energy, using alternative fuel resources, and improving sourcing methods.

Market coverage and brand consistency
Brand integration under one strategy will provide uniform product quality and easier distribution networks. Integration with Orient Cement’s dealer base, 60 per cent of which already distributes Ambuja/ACC products, enhances outreach and responsiveness.
By having captive limestone reserves at Lakhpat (approximately 275 million tonnes) and proposed new manufacturing facilities in Raigad, Maharashtra, Adani Cement derives cost advantage, raw material security, and long-term operational robustness.

Strategic implications and risks
Consolidation at Adani Cement makes it not just a capacity leader but also an operationally agile competitor with the ability to reap digital and sustainability benefits. Its vertically integrated platform enables cost leadership, market responsiveness, and scalability.

Challenges potentially include:

  • Integration challenges across systems, corporate cultures, and plant operations
  • Regulatory sanctions for pending mergers and new capacity additions
  • Environmental clearances in environmentally sensitive areas and debt management with input price volatility

When materialised, this revolution would create a formidable Adani–UltraTech duopoly, redefining Indian cement on the basis of scale, innovation, and sustainability. India’s leading four cement players such as Adani (ACC and Ambuja), Dalmia Cement, Shree Cement, and UltraTech are expected to dominate the cement market.

Conclusion
Adani’s aggressive consolidation under the ‘One Business, One Company’ strategy signals a decisive shift in the Indian cement industry, positioning the group as a formidable challenger to UltraTech and setting the stage for a potential duopoly that could dominate the sector for years to come. By unifying operations, leveraging economies of scale, and securing vertical integration—from raw material reserves to distribution networks—Adani Cement is building both capacity and resilience, with clear advantages in cost efficiency, market reach, and sustainability. While integration complexities, regulatory hurdles, and environmental approvals remain key challenges, the scale and strategic alignment of this consolidation promise to redefine competition, pricing dynamics, and operational benchmarks in one of the world’s fastest-growing cement markets.

About the author:
Milind Khangan is the Marketing Head at Vertex Market Research and comes with over five years of experience in market research, lead generation and team management.

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Concrete

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

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PowerBuild’s flagship Series M, C, F, and K geared motors deliver robust, efficient, and versatile power transmission solutions for industries worldwide.

Products – M, C, F, K: At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. PowerBuild answers this need with its flagship geared motor series: M, C, F, and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.
Series M – Helical Inline Geared Motors: Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.
Series C – Right Angled Heli-Worm Geared Motors: Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.
Series F – Parallel Shaft Mounted Geared Motors: Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes, and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.
Series K – Right Angle Helical Bevel Geared Motors: For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining, and material handling. Its flexibility in mounting and broad motor options offer engineers’ freedom in design and reliability in execution.
Together, these four series reflect PowerBuild’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design, and field-tested reliability. Whether the requirement is speed control, torque multiplication, or space efficiency, Radicon’s Series M, C, F, and K stand as trusted powerhouses for global industries.

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Concrete

Driving Measurable Gains

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Klüber Lubrication India’s Klübersynth GEM 4-320 N upgrades synthetic gear oil for energy efficiency.

Klüber Lubrication India has introduced a strategic upgrade for the tyre manufacturing industry by retrofitting its high-performance synthetic gear oil, Klübersynth GEM 4-320 N, into Barrel Cold Feed Extruder gearboxes. This smart substitution, requiring no hardware changes, delivered energy savings of 4-6 per cent, as validated by an internationally recognised energy audit firm under IPMVP – Option B protocols, aligned with
ISO 50015 standards.

Beyond energy efficiency, the retrofit significantly improved operational parameters:

  • Lower thermal stress on equipment
  • Extended lubricant drain intervals
  • Reduction in CO2 emissions and operational costs

These benefits position Klübersynth GEM 4-320 N as a powerful enabler of sustainability goals in line with India’s Business Responsibility and Sustainability Reporting (BRSR) guidelines and global Net Zero commitments.

Verified sustainability, zero compromise
This retrofit case illustrates that meaningful environmental impact doesn’t always require capital-intensive overhauls. Klübersynth GEM 4-320 N demonstrated high performance in demanding operating environments, offering:

  • Enhanced component protection
  • Extended oil life under high loads
  • Stable performance across fluctuating temperatures

By enabling quick wins in efficiency and sustainability without disrupting operations, Klüber reinforces its role as a trusted partner in India’s evolving industrial landscape.

Klüber wins EcoVadis Gold again
Further affirming its global leadership in responsible business practices, Klüber Lubrication has been awarded the EcoVadis Gold certification for the fourth consecutive year in 2025. This recognition places it in the top three per cent
of over 150,000 companies worldwide evaluated for environmental, ethical and sustainable procurement practices.
Klüber’s ongoing investments in R&D and product innovation reflect its commitment to providing data-backed, application-specific lubrication solutions that exceed industry expectations and support long-term sustainability goals.

A trusted industrial ally
Backed by 90+ years of tribology expertise and a global support network, Klüber Lubrication is helping customers transition toward a greener tomorrow. With Klübersynth GEM 4-320 N, tyre manufacturers can take measurable, low-risk steps to boost energy efficiency and regulatory alignment—proving that even the smallest change can spark a significant transformation.

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