Product development
There is need for holistic training, in both technical aspects and managerial skills
Published
4 years agoon
By
admin
Behram Sherdiwala- President – Human Resources ACC.
At our technical institute, students are trained on specific skills required for plant operation, maintenance, generation and synchronisation of captive power, repairing heavy equipments used in mining, and engineering of diesel equipment used specifically in the cement industry. It is this specific cement industry related engineering knowledge that is lacking in the curricula of other institutes. Students must be given hands-on training on all critical machinery, says Behram Sherdiwala, President – Human Resources ACC. Excerpts from the interview.
What is the extent of the skill shortage faced by the industry?
Cement is one of the fastest growing sectors and it is a very important contributor to the growth of any country. The cement sector contributes significantly to the GDP of our nation and the share is rapidly growing. Today we are at around 300 mtpa and the industry is expected to add 30 – 40 mtpa capacity per year. As we grow in terms of capacity, our skill requirement will also grow in parallel fashion. Roughly speaking, each million capacity increase will create a demand for 500 trained workers and engineers.
If you look at the history of ACC, we have been doubling our capacity every ten years and our requirement too, has been growing as a consequence of this accelerated growth. Skill shortage has always been a challenge for the industry. Now as the industry is growing at an even faster pace, the shortage for a skilled force is becoming critical.
What is causing the shortage? How are we coping with it?
When we talk about skilled labour, we do not mean just technically aware personnel. We want people who are industry- ready, people who are well aware of the safety aspects, people who understand and follow good manufacturing practices. These are the skills and attitudes that have to be a part of the basic training given to engineers and should be imbibed in the core behaviour of engineers. Unfortunately, new recruits are not up to the mark and our education system is failing to impart these skills to the students. It then becomes the responsibility of the industry to build up these skills. As you will understand, this takes time and we have to put considerable efforts in getting them industry ready. One way to deal with this is to train your own manpower.
Are Chinese technicians really better than ours in terms of productivity. Is it so and why?
This is an important question. You see, labour productivity is the outcome of several factors which include mental make-up, unemployment pressures, appreciation of company’s efforts for labour benefits, a sense of concern in the workforce about the company output. There (in China), workers and personnel are actively aware about the company’s actual progress and are enthusiastically and positively geared towards improving productivity. Unfortunately, that is not the case in all the companies in India.
As the quantum of permanent labour in the Indian cement industry is reducing, people are feeling insecure about their employability. It is this insecurity that gives way to unnecessary political interventions in company matters. This affects the morale of the force and ultimately, the productivity of the organisation. To tackle this, we have a maintained healthy communications with our workforce, making them realise that they are an important part of the company. Good relations with our workforce has helped us maintain high productivity levels. Though skill levels play an important role in productivity, it is not the sole factor.
Skilled workers are moving overseas. Do you see this as a challenge for the industry?
No, not really. It is only a small portion of our available force that is moving out. At the most, it is one to two per cent and the outflow is not large enough for the industry to be concerned.
What is your take on industry-academia efforts to bridge the skill shortage gap?
Public- private partnership has been helping the industry. The interaction is there and is growing, but yes, we believe that more can be done. ACC has adopted several institutes where we offer financial and technical support. We have tie-ups with several ITIs across the country and we do have a fair amount of control in the teaching methodology at these institutes. We also support them by conducting technical workshops and giving on-site plant exposure to the students.
What is the actual nature of the skill shortage?
While the number of degree- holders is rising, the quality of students graduating from various streams is deteriorating. The quality of their technical competence is going down, year after year. Besides that, they seem to lack the general knowhow of what is happening in the industry or around them. We have been conducting campus recruitment for more than 30 years and have refined our hiring process over time to ensure that only those who are trainable and have a professional attitude towards work will get through.
The shortage of skill is not just from the engineering streams but from other streams, too. Apart from engineers, we also absorb a good number of B.Sc and M.Sc students. They have a technical base and can be absorbed for various functions such as analyst, sales, customer support, etc.
How are you dealing with the skill shortage?
We have our own training institute, the Sumant Moolgaokar Technical Institute, established in 1957, in Madhya Pradesh, to meet our internal requirements. The institute has a rigorous two year fulltime training programme, which is followed by one year of on- the- job experience.The company has grown rapidly in the last ten years and the SMTI has supported the growth with high quality students. The institute imparts holistic training not just in technical aspects but also on managerial skills. Students are well trained in matters of safety, ERP and automation tools, SAP, etc.
Tell us more about this institute.
We have a structured orientation module for our new recruits. Here we focus on training diploma holders as well as maintenance people on several management related aspects. Technical people in general, need support to develop managerial skills. They are at the frontline of operations and it is their managerial skills, along with their technical knowledge, that ensures the smooth functioning of the plant. They must know how their productivity and output impacts the overall output of the plant.
Similarly, even the non-technical staff must be given some technical background training on plant operation in order to help them prioritise their tasks. At our training centre at the plant, we educate them about various aspects of cement manufacturing process, make them aware of critical equipment, operation and maintenance costs of those equipment and the impact on the company in case of equipment failure. Overall, there is the need for holistic training for students, not just in technical aspects but also in managerial skills.
What are other challenges in building a talent pool?
One of the challenges is the higher retention rates. Other glamorous sectors are always vying for the attention of engineers, with higher packages and higher posts. This creates an outward draw of people from the technical side. To counter this, we have put in more efforts in employee management, in training them and ensuring that their growth is not hindered in any way. It is all the more important for an industry such as ours to identify good talent internally and to ensure that their career growth does not stagnate. Constant attention to employee needs and directed efforts, have helped us to provide valuable internal growth to our employees. In fact, we have won several talent management awards, which is proof that careful attention to employees helps in dealing with the skill shortage issues on different levels.
You may like
-
Double Tap to Go Green
-
15th Cement EXPO to be held in March 2025 in Hyderabad
-
14th Cement EXPO
-
Vinita Singhania receives Lifetime Achievement Award at the 7th Indian Cement Review Awards
-
Increasing Use of Supplementary Cementitious Materials
-
Indian Cement Review Touts Decarbonisation Mantra & Awards Growth
A deep dive into Core Gear Series of products M, C, F and K, by Power Build, and how they represent precision in motion.
At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. Power Build answers this need with its flagship geared motor series: M, C, F and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.
Series M – Helical Inline Geared Motors
Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.
Series C – Right Angled Heli-Worm Geared Motors
Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.
Series F – Parallel Shaft Mounted Geared Motors
Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.
Series K – Right Angle Helical Bevel Geared Motors
For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining and material handling. Its flexibility in mounting and broad motor options offer engineers the freedom in design and reliability in execution.
Together, these four series reflect Power Build’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design and field-tested reliability. Whether the requirement is speed control, torque multiplication or space efficiency, Radicon’s Series M, C, F and K stand as trusted powerhouses for global industries.
http://www.powerbuild.in
Call: +919727719344
Economy & Market
Conveyor belts are a vital link in the supply chain
Published
8 months agoon
June 16, 2025By
admin
Kamlesh Jain, Managing Director, Elastocon, discusses how the brand delivers high-performance, customised conveyor belt solutions for demanding industries like cement, mining, and logistics, while embracing innovation, automation, and sustainability.
In today’s rapidly evolving industrial landscape, efficient material handling isn’t just a necessity—it’s a competitive advantage. As industries such as mining, cement, steel and logistics push for higher productivity, automation, and sustainability, the humble conveyor belt has taken on a mission-critical role. In this exclusive interview, Kamlesh Jain, Managing Director, Elastocon, discusses how the company is innovating for tougher terrains, smarter systems and a greener tomorrow.
Brief us about your company – in terms of its offerings, manufacturing facilities, and the key end-user industries it serves.
Elastocon, a flagship brand of the Royal Group, is a trusted name in the conveyor belt manufacturing industry. Under the brand name ELASTOCON, the company produces both open-end and endless belts, offering tailor-made solutions to some of the most demanding sectors such as cement, steel, power, mining, fertiliser, and logistics. Every belt is meticulously engineered—from fabric selection to material composition—to ensure optimal performance in tough working conditions. With advanced manufacturing facilities and strict quality protocols, Elastocon continues to deliver high-performance conveyor solutions designed for durability, safety, and efficiency.
How is the group addressing the needs for efficient material handling?
Efficient material handling is the backbone of any industrial operation. At Elastocon, our engineering philosophy revolves around creating belts that deliver consistent performance, long operational life, and minimal maintenance. We focus on key performance parameters such as tensile strength, abrasion resistance, tear strength, and low elongation at working tension. Our belts are designed to offer superior bonding between plies and covers, which directly impacts their life and reliability. We also support clients
with maintenance manuals and technical advice, helping them improve their system’s productivity and reduce downtime.
How critical are conveyor belts in ensuring seamless material handling?
Conveyor belts are a vital link in the supply chain across industries. In sectors like mining, cement, steel, and logistics, they facilitate the efficient movement of materials and help maintain uninterrupted production flows. At Elastocon, we recognise the crucial role of belts in minimising breakdowns and increasing plant uptime. Our belts are built to endure abrasive, high-temperature, or high-load environments. We also advocate proper system maintenance, including correct belt storage, jointing, roller alignment, and idler checks, to ensure smooth and centered belt movement, reducing operational interruptions.
What are the key market and demand drivers for the conveyor belt industry?
The growth of the conveyor belt industry is closely tied to infrastructure development, increased automation, and the push for higher operational efficiency. As industries strive to reduce labor dependency and improve productivity, there is a growing demand for advanced material handling systems. Customers today seek not just reliability, but also cost-effectiveness and technical superiority in the belts they choose. Enhanced product aesthetics and innovation in design are also becoming significant differentiators. These trends are pushing manufacturers to evolve continuously, and Elastocon is leading the way with customer-centric product development.
How does Elastocon address the diverse and evolving requirements of these sectors?
Our strength lies in offering a broad and technically advanced product portfolio that serves various industries. For general-purpose applications, our M24 and DINX/W grade belts offer excellent abrasion resistance, especially for RMHS and cement plants. For high-temperature operations, we provide HR and SHR T2 grade belts, as well as our flagship PYROCON and PYROKING belts, which can withstand extreme heat—up to 250°C continuous and even 400°C peak—thanks to advanced EPM polymers.
We also cater to sectors with specialised needs. For fire-prone environments like underground mining, we offer fire-resistant belts certified to IS 1891 Part V, ISO 340, and MSHA standards. Our OR-grade belts are designed for oil and chemical resistance, making them ideal for fertiliser and chemical industries. In high-moisture applications like food and agriculture, our MR-grade belts ensure optimal performance. This diverse range enables us to meet customer-specific challenges with precision and efficiency.
What core advantages does Elastocon offer that differentiate it from competitors?
Elastocon stands out due to its deep commitment to quality, innovation, and customer satisfaction. Every belt is customised to the client’s requirements, supported by a strong R&D foundation that keeps us aligned with global standards and trends. Our customer support doesn’t end at product delivery—we provide ongoing technical assistance and after-sales service that help clients maximise the value of their investments. Moreover, our focus on compliance and certifications ensures our belts meet stringent national and international safety and performance standards, giving customers added confidence.
How is Elastocon gearing up to meet its customers’ evolving needs?
We are conscious of the shift towards greener and smarter manufacturing practices. Elastocon is embracing sustainability by incorporating eco-friendly materials and energy-efficient manufacturing techniques. In parallel, we are developing belts that seamlessly integrate with automated systems and smart industrial platforms. Our vision is to make our products not just high-performing but also future-ready—aligned with global sustainability goals and compatible with emerging technologies in industrial automation and predictive maintenance.
What trends do you foresee shaping the future of the conveyor belt industry?
The conveyor belt industry is undergoing a significant transformation. As Industry 4.0 principles gain traction, we expect to see widespread adoption of smart belts equipped with sensors for real-time monitoring, diagnostics, and predictive maintenance. The demand for recyclable materials and sustainable designs will continue to grow. Furthermore, industry-specific customisation will increasingly replace standardisation, and belts will be expected to do more than just transport material—they will be integrated into intelligent production systems. Elastocon is already investing in these future-focused areas to stay ahead of the curve.
Advertising or branding is never about driving sales. It’s about creating brand awareness and recall. It’s about conveying the core values of your brand to your consumers. In this context, why is branding important for cement companies? As far as the customers are concerned cement is simply cement. It is precisely for this reason that branding, marketing and advertising of cement becomes crucial. Since the customer is unable to differentiate between the shades of grey, the onus of creating this awareness is carried by the brands. That explains the heavy marketing budgets, celebrity-centric commercials, emotion-invoking taglines and campaigns enunciating the many benefits of their offerings.
Marketing strategies of cement companies have undergone gradual transformation owing to the change in consumer behaviour. While TV commercials are high on humour and emotions to establish a fast connect with the customer, social media campaigns are focussed more on capturing the consumer’s attention in an over-crowded virtual world. Branding for cement companies has become a holistic growth strategy with quantifiable results. This has made brands opt for a mix package of traditional and new-age tools, such as social media. However, the hero of every marketing communication is the message, which encapsulates the unique selling points of the product. That after all is crux of the matter here.
While cement companies are effectively using marketing tools to reach out to the consumers, they need to strengthen the four Cs of the branding process – Consumer, Cost, Communication and Convenience. Putting up the right message, at the right time and at the right place for the right kind of customer demographic is of utmost importance in the long run. It is precisely for this reason that regional players are likely to have an upper hand as they rely on local language and cultural references to drive home the point. But modern marketing and branding domain is exponentially growing and it would be an interesting exercise to tabulate and analyse its impact on branding for cement.
Our strategy is to establish reliable local partnerships
Power Build’s Core Gear Series
Compliance and growth go hand in h and
Turning Downtime into Actionable Intelligence
FORNNAX Appoints Dieter Jerschl as Sales Partner for Central Europe
Our strategy is to establish reliable local partnerships
Power Build’s Core Gear Series
Compliance and growth go hand in h and
Turning Downtime into Actionable Intelligence


