Economy & Market
The rating system has helped us become more sustainable and green
Published
4 years agoon
By
admin
CK Jain, Unit Head, Vasavadatta Cement, Sedam
THE Green Company Rating System has helped us in effectively communicating to our stake holders about our commitment to sustainable growth, to reduce consumption of natural resources without jeopardising growth of the company, says CK Jain, Unit Head, Vasavadatta Cement, Sedam. In an exclusive chat with Agith G Antony, Jain elaborates on various aspects of sustainability initiatives taken by the plant which is the first one to be awarded Greenco Gold, by the CII for the year 2012-15 under the GreenCo, Green Company Rating System. Excerpts from the interview.
What were the major objectives of going through with the GreenCo Rating System by CII?
One of the most important reasons behind applying for the rating system was to understand our environmental performance on various aspects of environmental sustainability. This includes areas such as energy efficiency, water conservation, greenhouse gas emission, waste management, material conservation, recycling and recyclability, green supply chain, product stewardship, life cycle analysis, other areas like ventilation, biodiversity preservation, innovation, etc. Another major objective was to frame a long term roadmap on going green.
What were the major challenges involved?
VC has always been a believer of sustainable growth and has taken several initiatives on the ecological front. These initiatives helped in achieving GreenCo certification. However, the missing component was the meticulous system of documentation required for GreenCo certification. The certification system helped us in documenting the initiatives taken.
The system presented a challenge that turned into an opportunity for us to record our savings in terms of energy savings, water savings, and GHG emissions mitigation and track the results on a regular basis. GreenCo system has been designed with 30 per cent weightage for systems and 70 per cent weightage for performance and results achieved. This emphasises the fact that just having systems in place is not sufficient and requires actual implementation of initiatives and consequent savings in terms of natural resource conservation.
What are the tangible advantages of the rating system?
GreenCo gives energy efficiency 20 per cent weightage (200 out of total 1000 points). Energy costs also account for approximately 45 per cent of our expenditure.
The system emphasises on the need to have an energy policy, formation of cross- functional energy management cell, energy metering and monitoring systems, setting internal, national and international benchmarks and equipment wise efficiency monitoring. All these initiatives have a direct impact on the energy consumption of the plant as well as energy costs.
The second parameter under GreenCo was, water conservation encourages companies to avoid competition and conflict with the neighbouring communities for shared resources like water. The rating emphasises on the need to have a water policy, water management team, targets for reduction and benchmarks for reduction in consumption. This has helped the plant in understanding and preparing itself for the future to ensure availability of water for both the community and the plant operations.
The plant also has to pay huge amounts of money for disposing hazardous waste. GreenCo encourages companies to reduce, reuse and recycle and practice sustainable waste management practices. For all the other parameters like GHG mitigation, material conservation, greening the supply chain, the rating has given us several tangible benefits.
The rating system has helped us in achieving our objectives of understanding our environmental performance on various aspects of environmental sustainability and in framing a long term roadmap on how to be greener.
Do you think it is a value addition in terms of your marketing strategies?
Yes, most certainly. GreenCo, the Green Company Rating System, has helped us in effectively communicating to our stake holders about our commitment to sustainable growth, to reduce consumption of natural resources without jeopardising growth of the company.
We have been in the cement industry since the year 1983-84, with a rich experience of more than 30 years. In these years, we have encountered all sorts of challenges. These challenges have made the organisation even bolder and determined in its journey to be the best in the country.
We have built faith and trust with our clients and builders by taking various initiatives on the ecological front. GreenCo has helped us in reiterating these initiatives to the near-by communities, our customers, stakeholders and employees.
To what extent has this rating system helped the company to become more sustainable and green?
It’s the proud proclamation but not egoistic exaggeration that this rating system has helped the company to become more sustainable and green. Vasavadatta Cement keeps its eyes and ears always open and vigilant to international standards, conventions and treaties to grasp the spirit with mind and heart.
What is VC’s stated goal of reducing your carbon footprint?
The plant has a target to reduce GHG emissions by 2-3 per cent every year for the next ten years. The following initiatives have been identified and implemented or are in process of implementation –
- Installation of new lime-crusher (capacity 1400 tph) in mines to reduce transportation of vehicles and fuel consumption;
- Increase of fly ash injection in PPC;
- Increase of PPC production;
- Installation of hot disc to consume WDF, AFR.
The plant has also adopted the following policies and guidelines-
- Energy policy.
- TPM policy.
- Mission on sustainable growth.
- Green procurement policy.
- Green transport policy.
- ISO 50001 and SA 8000 are under implementation
Could you brief us about the use of AFR in the plant?
We recently installed hot disc to consume all types of AFR like municipal solid waste, tyre, plastic waste, carbon black powder, etc. This will help the plant in reducing emissions from usage of conventional fuels.
Tell us about the thrust on renewable energy sources.
The plant has implemented solar heating system for industrial canteen (steam cooking) and uses wood/agro-waste in cement kiln/CPP. In addition, the plant also has plans to install solar lighting for 100 kw at new ADM building, and install waste heat recovery system for cooler and PH exit gases. There is possibility of 17 mw power generation with WHRS.
Vasavadatta Cement is very determined to implement WHR as soon as completing up gradation of all the four clinker coolers. We have finalised the site and layout for installation of WHR Squeesed techno commercial matters with different vendors.
What can you tell us about high efficiency pollution control equipment used for cement kilns, raw mills?
The plant has taken initiatives on fugitive emissions management using mist spray and effective mines management to ensure minimum impact in the surrounding areas. For kilm and raw mills U-III and IV RABH, Unit-I, ESP to bag house is under commissioning. For Unit-II, ESP to bag house conversion is under progress. All coal mills have bag filters. All power plants have ESPs.
What are the steps initiated to reduce water consumption in your plants?
Water mist sprays are used for dust suppression, where specially designed stainless steel nozzles are used with potential water savings of 85 cubic meter per day. 65 per cent of the water used in the plant is sourced from rainwater harvested in four storage ponds of 44,00,000 m3 capacity.
The company has a target to meet 99.9 per cent of its water needs from rainwater harvesting in the next five years.
- Unit-III & IV raw mills considered for roller press with finish grinding which needs no water.
- Effluent water is used for cooling bed ash (U-2) in CPP.
- Recycling of DM water to CT sump IN CPP.
- Recycling of back wash water.
- Reutilisation of waste water for process and gardening.
- Air cooled condenser for U-IV and V captive power plant.
- We also received the National Award for Excellence in Water Management in 2012.
Green Initiatives
The plant has one of the best specific energy consumption figures in the country. VC also adopts cradle to cradle approach to environmental sustainability as recommended by GreenCo. The plant has taken the following initiatives –
- Installation of limestone crusher at mines about one KM from plant which has resulted in fuel savings.
- Installation of roller press for raw mill finish grinding which saves power does not require water.
- Installation of bag filters for all production centres.
- Friction drive kiln without girth gear.
- Deo flex burner for U-III&IV.
- SF cross bar cooler for u-III &IV.
- Combi flex drive for cement mill-III&IV no girth gear.
- Open wagon loading facility for cement.
- Bulk loading facility for trucks as well as wagons.
- All major equipments installed with VVFD (Plant-300 & CPP-125) & SPRS.
- Water harvesting at mines and CPP total capacity of 44 lack M3.
- We are in the process of implementing projects for further improvement identified during GreenCo assessment. This will enable us to achieve our ambition of GreenCo Platinum, thus making Vasavadatta a world class cement plant.
Resource Management Initiatives
Water conservation –
Celebration of Leak Detection week.
Usage of water mist spray used for dust suppression.
Rainwater harvesting in 4 storage ponds of 44,00,000 m3 capacity.
Energy conservation –
Formulation of energy policy and cross -functional energy management cell.
Performance evaluation of all energy intensive equipment
Suggestion schemes by employees.
Various energy efficiency projects.
Material conservation-
Substitution of high grade limestone with low grade limestone.
Usage of fly ash up to 32 per cent.
Usage of waste as alternative fuel.
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Concrete
Adani’s Strategic Emergence in India’s Cement Landscape
Published
4 days agoon
September 16, 2025By
admin
Milind Khangan, Marketing Head, Vertex Market Research, sheds light on Adani’s rapid cement consolidation under its ‘One Business, One Company’ strategy while positioning it to rival UltraTech, and thus, shaping a potential duopoly in India’s booming cement market.
India is the second-largest cement-producing country in the world, following China. This expansion is being driven by tremendous public investment in the housing and infrastructure sectors. The industry is accelerating, with a boost from schemes such as PM Gati Shakti, Bharatmala, and the Vande Bharat corridors. An upsurge in affordable housing under the Pradhan Mantri Awas Yojana (PMAY) further supports this expansion. In May 2025, local cement production increased about 9 per cent from last year to about 40 million metric tonnes for the month. The combined cement capacity in India was recorded at 670 million metric tonnes in the 2025 fiscal year, according to the Cement Manufacturers’ Association (CMA). For the financial year 2026, this is set to grow by another 9 per cent.
In spite of the growing demand, the Indian cement industry is highly competitive. UltraTech Cement (Aditya Birla Group) is still the market leader with domestic installed capacity of more than 186 MTPA as on 2025. It is targeted to achieve 200 MTPA. Adani Cement recently became a major player and is now India’s second-largest cement company. It did this through aggressive consolidation, operational synergies, and scale efficiencies. Indian players in the cement industry are increasingly valuing operational efficiency and sustainability. Some of the strategies with high impact are alternative fuels and materials (AFR) adoption, green cement expansion, and digital technology investments to offset changing regulatory pressure and increasing energy prices.
Building Adani Cement brand
Vertex Market Research explains that the Adani Group is executing a comprehensive reorganisation and consolidation of its cement business under the ‘One Business, One Company’ strategy. The plan is to integrate its diversified holdings into one consolidated corporate entity named Adani Cement. The focus is on operating integration, governance streamlining, and cost reduction in its expanding cement business.
Integration roadmap and key milestones:
- September 2022: The consolidation process started with the $6.4 billion buyout of Holcim’s majority stakes in Ambuja Cements and ACC, with Ambuja becoming the focal point of the consolidation.
- December 2023: Bought Sanghi Industries to strengthen the firm’s presence in western India.
- August 2024: Added Penna Cement to the portfolio, improving penetration of the southern market of India.
- April 2025: Further holding addition in Orient Cement to 46.66 per cent by purchasing the same from CK Birla Group, becoming the promoter with control.
- Ambuja Cements amalgamated with Adani Cement: This was sanctioned by the NCLT on 18th July 2025 with effect from April 1, 2024. This amalgamation brings in limestone reserves and fresh assets into Ambuja.
- Subject to Sanghi and Penna merger with Ambuja: Board approvals in December 2024 with the aim to finish between September to December 2025.
- Ambuja-ACC future integration: The latter is being contemplated as the final step towards consolidation.
- Orient Cement: It would serve as a principal manufacturing facility following the merger.
Scale, capacity expansion and market position
In financial year-2025, Adani Cement, including Ambuja, surpassed 100 MTPA. This makes it one of the world’s top ten cement companies. Along with ACC’s operations, it is now firmly placed as India’s second-largest cement company. In FY25, the Adani group’s sales volume per annum clocked 65 million metric tonnes. Adani Group claims that it now supplies close to 30 per cent of the cement consumed in India’s homes and infrastructure as of June 2025.
The organisation is pursuing aggressive brownfield expansion:
- By FY 2026: Reach 118 MTPA
- By FY 2028: Target 140 MTPA
These goals will be driven by commissioning new clinker and grinding units at key sites, with civil and mechanical works underway.
As of 2024, Adani Cement had its market share pegged at around 14 to 15 per cent, with an ambition to scale this up to 20 per cent by FY?2028, emerging as a potent competitor to UltraTech’s 192?MTPA capacity (186 domestic and overseas).
Strategic advantages and competitive benefits
The consolidation simplifies decision-making by reducing legal entities, centralising oversight, and removing redundant functions. This drives compliance efficiency and transparent reporting. Using procurement power for raw materials and energy lowers costs per ton. Integrated logistics with Adani Ports and freight infrastructure has resulted in an estimated 6 per cent savings in logistics. The group aims for additional savings of INR 500 to 550 per tonne by FY 2028 by integrating green energy, using alternative fuel resources, and improving sourcing methods.
Market coverage and brand consistency
Brand integration under one strategy will provide uniform product quality and easier distribution networks. Integration with Orient Cement’s dealer base, 60 per cent of which already distributes Ambuja/ACC products, enhances outreach and responsiveness.
By having captive limestone reserves at Lakhpat (approximately 275 million tonnes) and proposed new manufacturing facilities in Raigad, Maharashtra, Adani Cement derives cost advantage, raw material security, and long-term operational robustness.
Strategic implications and risks
Consolidation at Adani Cement makes it not just a capacity leader but also an operationally agile competitor with the ability to reap digital and sustainability benefits. Its vertically integrated platform enables cost leadership, market responsiveness, and scalability.
Challenges potentially include:
- Integration challenges across systems, corporate cultures, and plant operations
- Regulatory sanctions for pending mergers and new capacity additions
- Environmental clearances in environmentally sensitive areas and debt management with input price volatility
When materialised, this revolution would create a formidable Adani–UltraTech duopoly, redefining Indian cement on the basis of scale, innovation, and sustainability. India’s leading four cement players such as Adani (ACC and Ambuja), Dalmia Cement, Shree Cement, and UltraTech are expected to dominate the cement market.
Conclusion
Adani’s aggressive consolidation under the ‘One Business, One Company’ strategy signals a decisive shift in the Indian cement industry, positioning the group as a formidable challenger to UltraTech and setting the stage for a potential duopoly that could dominate the sector for years to come. By unifying operations, leveraging economies of scale, and securing vertical integration—from raw material reserves to distribution networks—Adani Cement is building both capacity and resilience, with clear advantages in cost efficiency, market reach, and sustainability. While integration complexities, regulatory hurdles, and environmental approvals remain key challenges, the scale and strategic alignment of this consolidation promise to redefine competition, pricing dynamics, and operational benchmarks in one of the world’s fastest-growing cement markets.
About the author:
Milind Khangan is the Marketing Head at Vertex Market Research and comes with over five years of experience in market research, lead generation and team management.
Concrete
Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series
Published
1 month agoon
August 16, 2025By
admin
PowerBuild’s flagship Series M, C, F, and K geared motors deliver robust, efficient, and versatile power transmission solutions for industries worldwide.
Products – M, C, F, K: At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. PowerBuild answers this need with its flagship geared motor series: M, C, F, and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.
Series M – Helical Inline Geared Motors: Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.
Series C – Right Angled Heli-Worm Geared Motors: Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.
Series F – Parallel Shaft Mounted Geared Motors: Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes, and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.
Series K – Right Angle Helical Bevel Geared Motors: For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining, and material handling. Its flexibility in mounting and broad motor options offer engineers’ freedom in design and reliability in execution.
Together, these four series reflect PowerBuild’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design, and field-tested reliability. Whether the requirement is speed control, torque multiplication, or space efficiency, Radicon’s Series M, C, F, and K stand as trusted powerhouses for global industries.

Klüber Lubrication India’s Klübersynth GEM 4-320 N upgrades synthetic gear oil for energy efficiency.
Klüber Lubrication India has introduced a strategic upgrade for the tyre manufacturing industry by retrofitting its high-performance synthetic gear oil, Klübersynth GEM 4-320 N, into Barrel Cold Feed Extruder gearboxes. This smart substitution, requiring no hardware changes, delivered energy savings of 4-6 per cent, as validated by an internationally recognised energy audit firm under IPMVP – Option B protocols, aligned with
ISO 50015 standards.
Beyond energy efficiency, the retrofit significantly improved operational parameters:
- Lower thermal stress on equipment
- Extended lubricant drain intervals
- Reduction in CO2 emissions and operational costs
These benefits position Klübersynth GEM 4-320 N as a powerful enabler of sustainability goals in line with India’s Business Responsibility and Sustainability Reporting (BRSR) guidelines and global Net Zero commitments.
Verified sustainability, zero compromise
This retrofit case illustrates that meaningful environmental impact doesn’t always require capital-intensive overhauls. Klübersynth GEM 4-320 N demonstrated high performance in demanding operating environments, offering:
- Enhanced component protection
- Extended oil life under high loads
- Stable performance across fluctuating temperatures
By enabling quick wins in efficiency and sustainability without disrupting operations, Klüber reinforces its role as a trusted partner in India’s evolving industrial landscape.
Klüber wins EcoVadis Gold again
Further affirming its global leadership in responsible business practices, Klüber Lubrication has been awarded the EcoVadis Gold certification for the fourth consecutive year in 2025. This recognition places it in the top three per cent
of over 150,000 companies worldwide evaluated for environmental, ethical and sustainable procurement practices.
Klüber’s ongoing investments in R&D and product innovation reflect its commitment to providing data-backed, application-specific lubrication solutions that exceed industry expectations and support long-term sustainability goals.
A trusted industrial ally
Backed by 90+ years of tribology expertise and a global support network, Klüber Lubrication is helping customers transition toward a greener tomorrow. With Klübersynth GEM 4-320 N, tyre manufacturers can take measurable, low-risk steps to boost energy efficiency and regulatory alignment—proving that even the smallest change can spark a significant transformation.

Adani’s Strategic Emergence in India’s Cement Landscape

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

Driving Measurable Gains

Reshaping the Competitive Landscape

CCU testbeds in Tamil Nadu

Adani’s Strategic Emergence in India’s Cement Landscape

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

Driving Measurable Gains

Reshaping the Competitive Landscape
