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Superficial solutions like the setting up of a Coal Regulator will change nothing
Published
3 years agoon
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adminNA Viswanathan, Secretary General, Cement Manufacturers Association.
In order to ensure a consistent and quality supply of coal to the cement industry, CMA has been taking a number of steps on a regular basis to ensure renewal of FSAs, and also to address issues concerning inadequate coal supplies of linked coal, constraint in coal supplies as well as the e-auction. CMA has been providing various inputs concerning coal to the government in the formulation of policies and plans for the cement sector. In an exclusive chat with ICR, NA Viswanathan, Secretary General, Cement Man ufacturers Association, (CMA) shares his views on this and other issues. Excerpts from the interview.
The Cabinet Committee on Economic Affairs has given the nod to the proposal to set up a Coal Regulator through an executive order. What is your take on this?
The Cabinet Committee on Economic Affairs allowed the setting up of an independent Coal Regulator to instill transparency and efficiency in the coal sector. The Regulator will not have any statutory status and will act only as an advisory body to the Ministry of Coal (MOC) till the final clearance is got from the Parliament for it to become a law.
With our past experience, we can state that for coal consumers, there is hardly any reason to rejoice over the setting up of a Coal Regulator without investing the institution with statutory authority. The coal quality issues are not likely to be addressed as it is apprehended that Coal India and Singareni Collieries (SCCL) will continue to exploit its market monopoly to dictate one-sided terms of the fuel supply agreement, without giving due consideration to the interest of all stakeholders. Superficial solutions like the setting up of a Coal Regulator to oversee the functions earlier assigned to the Coal Controller will change nothing.
What is the current demand- supply scenario for coal and where are we headed?
The supply of coal to the cement industry through linkage was as high as 75 per cent of the total procurement in 2002-03, which has gradually come down to 35 per cent in 2012-13. The steep reduction in percentage supply has taken place due to:
(a) Change in coal distribution policy due to which only 75 per cent of the normative requirement of cement industry is to be met through FSA/linkage instead of the earlier 80 per cent;
(b) Delay in signing of FSA between LOA holders (cement companies) and coal companies;, and
(c) Not holding of the Standing Linkage Committee (LT) meeting since November 2007 for sanctioning of linkage to new/enhanced cement capacities.
During the FY 2012-13, the coal requirement of the industry was about 44 M.T i.e, about eight per cent of the total coal production of 558 MT in the country. However, the industry was supplied barely around 16.5 MT of coal from CIL/SCCL against the coal linkage through fuel supply agreements i.e, three per cent of the coal produced in the country. The balance fuel requirement of the cement industry had to be met through the imports, e-auction, and purchase from open market, as also usage of alternative fuels like pet coke and lignite at a higher price varying between 35 per cent and 55 per cent.
What are the issues in allocation of coal linkages/coal blocks? What are your suggestions to iron out these issues?
Since 20 November 2007, no meeting of the Standing Linkage Committee (long-term) has been held for the cement sector, for sanction of linkages for kilns and its captive power plants. A large number of cement plants have since submitted their applications for the cement kilns and captive power plants to the Ministry of Coal (MOC) for sanction of long term linkages.
Based on the details of the pending applications of our member cement companies as reflected in the website of MOC, seeking sanction of Long-term Linkages /issuance of LoA, the total quantity involved for kilns and CPPs of our member cement companies as on in December 2012 (as given in Table – 1).
From the above, it will be seen that total pending applications with MOC for sanction of long- term linkages /issuance of LoAs for brown field and greenfield capacities of our member companies number 131, requiring around 52.40 million tonnes of coal.
It is not out of place to mention here that 16 linkages for our member cement plants, which were granted in 2007, have not yet fructified into FSA despite fulfillment of all stipulated conditions. What is more, these units are already in operation and are suffering for want of coal.
It is understood that a large number of LoAs of power, steel, cement kilns and CPPs have been cancelled involving huge quantity of coal, which is reflected in the coal balance position of the coal companies. Therefore, the coal available on this account, which is definitely more than 12 million tonnes, can be reallocated and sanctioned for the cement and CPPs of member units as per the seniority, which have been waiting for more than six years.
In terms of the Notice reference No. 13016/47/2008-CA-I (Pt.) dated 30th May 2012 issued by the Under Secretary to GOI, MOC, 54 coal blocks were identified and earmarked for various sectors for allocation through competitive bidding. Out of 54 coal blocks, seven coal blocks were identified for the cement sector (as shown in Table-2).
Coal Blocks Along With Coal Reserves
The CIL and SCCL are unable to meet the entire coal requirement for the cement sector and consequently, in such a scenario, it is essential to award sufficient coal resources to cement sector to ensure availability of cement to maintain country’s infrastructural growth.
The CMA, therefore, seek allocation of more non-coking coal blocks for the cement sector at least to the extent of 636 million tonnes as accepted in the Notice issued by the Ministry of Coal on 12th May 2012. Further, additional coal blocks of non-coking coal blocks should be made available for the cement sector to mine by the open-cast mining method for a higher recovery of coal.
Is there any move from CMA to ensure priority linkage for the cement sectors as is the case for the power and fertilizer sectors?
Yes, CMA has been requesting this from time to time, through its interface, representations, with the senior officials in the Ministries of Commerce & Industry, Department of Industrial Policy & Promotion; Coal; and has even taken this up with the Cabinet Secretary to accord the same priority to the cement sector as accorded to the power and fertilizer sectors, as cement is also a core sector industry.
What is the present fuel requirement of the industry both for cement, production and captive power plants?
In terms of the Report of the Working Group on Cement Industry for the 12th Five- Year- Plan constituted by the Planning Commission, the total coal requirement for cement and CPP under high scenario (growth projection from 9 to 10.75 per cent) is 46.2 MT for cement and 17.8 MT for CPP totalling 64 MT for the FY 2012-13. In the terminal year of the XIIth Five Year Plan i.e, 2016-17, the coal requirement indicated in the the report is 69.3 MT for cement and 26.6 MT for the CPP totalling 95.9 MT.
There is a deficit of about 65 per cent of the fuel requirement. To meet the fuel requirement of the cement industry, the government could consider the following suggestions:
- Sanction of long-term linkages against the cancelled LoAs of all other sectors without having any impact on the coal balance position.
- Allocation of coal blocks, which will not meet immediate requirement of coal as the gestation period of coal production varies from 3-5 years from the date of allocation.
- Liberalising import of coal without levy of custom duty.
- Introduction of new players through the public- private partnership mode in the coal sector which would be beneficial to the sector as a whole.
- Opening the coal industry by amending the Coal Mines (Nationalisation Act) 1973. The Bill is pending with Parliament. The Ministry of Coal could take up with the government for early passage of this Bill in the Parliament
- Relaxation in the terms and conditions regarding disposal of surplus coal from the captive coal blocks.
- Setting up of a Statutory Coal Regulatory Authority that will act as a watchdog for coal pricing mechanism in India.
- Single window clearance for coal projects.Need to enhance usage of alternate fuels like petcoke, municipal waste, etc, and waster heat recovery through co-generation by encouraging and incentivising them.
What is the scenario today as far as the allocation of higher grade coal blocks? Do we need change the bidding format?
In the new policy recently announced by the MOC, inviting applications (NIA) for allocation of area containing coal through auction by competitive bidding for specified end user plants, only three coal blocks are now being offered for auction by competitive bidding for mining, to companies engaged in production of steel, cement and sponge iron, as against eight coal blocks offered earlier. Out of these three, only one coal block is being offered to the cement sector.
It can be seen that the government is likely to fail on all counts as it still retains the discretionary power to allot coal mines under the new auction policy. This is because the price of coal mines under the new auction policy will be controlled by the MOC and the coal blocks will be allocated without competitive bidding in the open market, which may ultimately lead to preferential treatment. The cement industry could, therefore, plead for a transparent system of allocation of coal blocks which would eliminate any possibility of arbitrariness in allotment of the blocks.
The request for a proposal document and a coal mine development and production agreement prepared by the MOC need certain modifications and further clarifications in the interests of objectivity. The request for proposal document has been put on sale for Rs.2,00,000 for each coal block, with effect from February 26, 2014.
To what extent is the consistent supply of quality coal pivotal to containing production costs?
The consistent supply of quality coal to the cement industry certainly plays a major role in containing the production cost of cement considerably. However, the industry has been supplied with poor quality of coal on a regular basis, with extensive variation in the declared GCV and the actual GCV measured at the cement plant. CMA, therefore, strongly recommends that an independent third party sampling facility be extended to the cement industry as well, on the same lines as adopted for the power utilities and for other consumers having ACQ equal to 4 lakh tonnes and above from October 1, 2013.
What is the impact of the prevailing import tax/CVD on controlling the fuel costs?
The cost of imported thermal coal has gone up between Rs 75 per tonne to and Rs 100 per tonne due to the changes in the budget proposal, leading to a higher cost of cement production and captive power generation. In the Budget 2013-14, the government imposed a 2 per cent customs duty and a 2 per cent countervailing duty on thermal coal. Earlier, it was just 1 per cent CVD which could be claimed back by the company importing the coal. Uncertainties’ prevailing in the availability of imported coal and also its transportation costs, is having a major impact on fuel costs for the cement industry. Therefore, the government. should consider the withdrawal of custom duty and CVD on coal imports due to the huge gap in the domestic coal availability and its demand.
What is behind the poor quality of thermal coal available in India, mostly E and F grade coal?
The main reason behind the supply of poor and inconsistent quality of thermal coal in India by the government owned coal companies is due to the fact that the production targets are assigned by the MOC in quantitative terms and not in terms of the average realisation against per tonne coal produced.
Therefore, this insistence on production targets acts as an incentive to coal-producing companies to mix extraneous material and over burden, in order to achieve the quantitative production target assigned by the MOC. The presence of extraneous material, boulders and over-burden in the coal produced cannot be crushed and washed. Therefore, the coal companies are compelled to supply uncrushed and unwashed coal to the consumers. These defects in the system can be rectified by adopting targets in terms of overall GCV realisation per unit instead of quantitative production targets. Further, coal sampling at both loading and unloading ends should be undertaken by an independent agency under the direct control of a Coal Regulator/MOC.
To what extent do inadequate extractable reserves of coking coal impact the industry?
It has no impact on the cement industry since it uses only non-coking coal for clinker production and captive power generation.
We are yet to tap the huge potential in underground mining. What are the major issues in this regard?
It is learnt that underground coal production is turning out to be uneconomical proposal for CIL & SCCL due to various factors.
Productivity from underground mines in India is very low compared to open- cast ones due to an unscientific approach in mining. Capital cost per tonne for underground mines is also much higher than an open- cast mine. It is understood that efficiency has been consistently lower across all subsidiaries of CIL. There is, therefore, an imperative that scientific mining practices should be adopted in the country to tap the potential of underground mining.
What important role can private investment play in the supply chain of coal to increase efficiency and the productivity?
The PPA model of coal mining declared in the last Budget has so far not succeeded due to the stringent conditions imposed by the coal companies. Even MDOs (Mine Development & Operations) have not so far succeeded because of the unilateral conditions imposed by the coal companies. The only answer lies in the de-nationalisation of the coal industry.
What are the structural impediments faced by private players because of the public sector monopoly?
CIL enjoys various inbuilt benefits that have accrued to it for over 38 years of restricted protection. Since coal mining projects by their very nature have high costs, benefits put new entrants at a disadvantage in terms of cost of production, price and profit. The benefits enjoyed by CIL include possession of the available geological data, monopoly over the infrastructure like railway sidings and other infrastructural facilities. Coal distribution and logistics are in the hands of coal companies and the railways both having a monopoly, which leaves little scope for the private players` participation in the supply of coal and its distribution.
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Price hikes, drop in input costs help cement industry to post positive margins: Care Ratings
Published
3 years agoon
October 21, 2021By
adminRegion-wise,the southern region comprises 35% of the total cement capacity, followed by thenorthern, eastern, western and central region comprising 20%, 18%, 14% and 13%of the capacity, respectively.
The cement industry is expected to post positive margins on decent price hikes over the months, falling raw material prices and marked drop in overall production costs, said an analysis of Care Ratings.
Wholesale and retail prices of cement have increased 11.9% and 12.4%, respectively, in the current financial year. As whole prices have remained elevated in most of the markets in the months of FY20, against the corresponding period of the previous year.
Similarly, electricity and fuel cost have declined 11.9% during 9M FY20 due to drop in crude oil prices. Logistics costs, the biggest cost for cement industry, has also dropped 7.7% (selling and distribution) as the Railways extended the benefit of exemption from busy season surcharge. Moreover, the cost of raw materials, too, declined 5.1% given the price of limestone had fallen 11.3% in the same aforementioned period, the analysis said.
According to Care Ratings, though the overall sales revenue has increased only 1.3%, against 16% growth in the year-ago period, the overall expenditure has declined 3.2% which has benefited the industry largely given the moderation in sales.
Even though FY20 has been subdued in terms of production and demand, the fall in cost of production has still supported the cement industry by clocking in positive margins, the rating agency said.
Cement demand is closely linked to the overall economic growth, particularly the housing and infrastructure sector. The cement sector will be seeing a sharp growth in volumes mainly due to increasing demand from affordable housing and other government infrastructure projects like roads, metros, airports, irrigation.
The government’s newly introduced National Infrastructure Pipeline (NIP), with its target of becoming a $5-trillion economy by 2025, is a detailed road map focused on economic revival through infrastructure development.
The NIP covers a gamut of sectors; rural and urban infrastructure and entails investments of Rs.102 lakh crore to be undertaken by the central government, state governments and the private sector. Of the total projects of the NIP, 42% are under implementation while 19% are under development, 31% are at the conceptual stage and 8% are yet to be classified.
The sectors that will be of focus will be roads, railways, power (renewable and conventional), irrigation and urban infrastructure. These sectors together account for 79% of the proposed investments in six years to 2025. Given the government’s thrust on infrastructure creation, it is likely to benefit the cement industry going forward.
Similarly, the Pradhan Mantri Awaas Yojana, aimed at providing affordable housing, will be a strong driver to lift cement demand. Prices have started correcting Q4 FY20 onwards due to revival in demand of the commodity, the agency said in its analysis.
Industry’s sales revenue has grown at a CAGR of 7.3% during FY15-19 but has grown only 1.3% in the current financial year. Tepid demand throughout the country in the first half of the year has led to the contraction of sales revenue. Fall in the total expenditure of cement firms had aided in improving the operating profit and net profit margins of the industry (OPM was 15.2 during 9M FY19 and NPM was 3.1 during 9M FY19). Interest coverage ratio, too, has improved on an overall basis (ICR was 3.3 during 9M FY19).
According to Cement Manufacturers Association, India accounts for over 8% of the overall global installed capacity. Region-wise, the southern region comprises 35% of the total cement capacity, followed by the northern, eastern, western and central region comprising 20%, 18%, 14% and 13% of the capacity, respectively.
Installed capacity of domestic cement makers has increased at a CAGR of 4.9% during FY16-20. Manufacturers have been able to maintain a capacity utilisation rate above 65% in the past quinquennium. In the current financial year due to the prolonged rains in many parts of the country, the capacity utilisation rate has fallen from 70% during FY19 to 66% currently (YTD).
Source:moneycontrol.com
Process
Wonder Cement shows journey of cement with new campaign
Published
3 years agoon
October 21, 2021By
adminThe campaign also marks Wonder Cement being the first ever cement brand to enter the world of IGTV…
ETBrandEquity
Cement manufacturing company Wonder Cement, has announced the launch of a digital campaign ‘Har Raah Mein Wonder Hai’. The campaign has been designed specifically to run on platforms such as Instagram, Facebook and YouTube.
#HarRaahMeinWonderHai is a one-minute video, designed and conceptualised by its digital media partner Triature Digital Marketing and Technologies Pvt Ltd. The entire journey of the cement brand from leaving the factory, going through various weather conditions and witnessing the beauty of nature and wonders through the way until it reaches the destination i.e., to the consumer is very intriguing and the brand has tried to showcase the same with the film.
Sanjay Joshi, executive director, Wonder Cement, said, "Cement as a product poses a unique marketing challenge. Most consumers will build their homes once and therefore buy cement once in a lifetime. It is critical for a cement company to connect with their consumers emotionally. As a part of our communication strategy, it is our endeavor to reach out to a large audience of this country through digital. Wonder Cement always a pioneer in digital, with the launch of our IGTV campaign #HarRahMeinWonderHai, is the first brand in the cement category to venture into this space. Through this campaign, we have captured the emotional journey of a cement bag through its own perspective and depicted what it takes to lay the foundation of one’s dreams and turn them into reality."
The story begins with a family performing the bhoomi poojan of their new plot. It is the place where they are investing their life-long earnings; and planning to build a dream house for the family and children. The family believes in the tradition of having a ‘perfect shuruaat’ (perfect beginning) for their future dream house. The video later highlights the process of construction and in sequence it is emphasising the value of ‘Perfect Shuruaat’ through the eyes of a cement bag.
Tarun Singh Chauhan, management advisor and brand consultant, Wonder Cement, said, "Our objective with this campaign was to show that the cement produced at the Wonder Cement plant speaks for itself, its quality, trust and most of all perfection. The only way this was possible was to take the perspective of a cement bag and showing its journey of perfection from beginning till the end."
According to the company, the campaign also marks Wonder Cement being the first ever cement brand to enter the world of IGTV. No other brand in this category has created content specific to the platform.
Process
In spite of company’s optimism, demand weakness in cement is seen in the 4% y-o-y drop in sales volume. (Reuters)
Published
3 years agoon
October 21, 2021By
adminCost cuts and better realizations save? the ?day ?for ?UltraTech Cement, Updated: 27 Jan 2020, Vatsala Kamat from Live Mint
Lower cost of energy and logistics helped Ebitda per tonne rise by about 29% in Q3
Premiumization of acquired brands, synergistic?operations hold promise for future profit growth Topics
UltraTech Cement
India’s largest cement producer UltraTech Cement Ltd turned out a bittersweet show in the December quarter. A sharp drop in fuel costs and higher realizations helped drive profit growth. But the inherent demand weakness was evident in the sales volumes drop during the quarter.
Better realizations during the December quarter, in spite of the 4% year-on-year volume decline, minimized the pain. Net stand-alone revenue fell by 2.6% to ?9,981.8 crore.
But as pointed out earlier, lower costs on most fronts helped profitability. The chart alongside shows the sharp drop in energy costs led by lower petcoke prices, lower fuel consumption and higher use of green power. Logistics costs, too, fell due to lower railway freight charges and synergies from the acquired assets. These savings helped offset the increase in raw material costs.
The upshot: Q3 Ebitda (earnings before interest, tax, depreciation and amortization) of about ?990 per tonne was 29% higher from a year ago. The jump in profit on a per tonne basis was more or less along expected lines, given the increase in realizations. "Besides, the reduction in net debt by about ?2,000 crore is a key positive," said Binod Modi, analyst at Reliance Securities Ltd.
Graphic by Santosh Sharma/Mint
What also impressed analysts is the nimble-footed integration of the recently merged cement assets of Nathdwara and Century, which was a concern on the Street.
Kunal Shah, analyst (institutional equities) at Yes Securities (India) Ltd, said: "The company has proved its ability of asset integration. Century’s cement assets were ramped up to 79% capacity utilization in December, even as they operated Nathdwara generating an Ebitda of ?1,500 per tonne."
Looks like the demand weakness mirrored in weak sales during the quarter was masked by the deft integration and synergies derived from these acquired assets. This drove UltraTech’s stock up by 2.6% to ?4,643 after the Q3 results were declared on Friday.
Brand transition from Century to UltraTech, which is 55% complete, is likely to touch 80% by September 2020. A report by Jefferies India Pvt. Ltd highlights that the Ebitda per tonne for premium brands is about ?5-10 higher per bag than the average (A cement bag weighs 50kg). Of course, with competition increasing in the arena, it remains to be seen how brand premiumization in the cement industry will pan out. UltraTech Cement scores well among peers here.
However, there are road bumps ahead for the cement sector and for UltraTech. Falling gross domestic product growth, fiscal slippages and lower budgetary allocation to infrastructure sector are making industry houses jittery on growth. Although UltraTech’s management is confident that cement demand is looking up, sustainability and pricing power remains a worry for the near term.
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