Technology

Linguify can convert IT system in local languages

Published

4 years ago

October 14, 2021

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Ashwini Deshpande, Marketing Manager

With an increasing need of simple IT solutions in the construction industry, LinguaNext Technologies offers an application which can change the reports and screens in local languages. Ashwini Deshpande, Marketing Manager spells out the marketing strategy of the company.

Could you give us details of the most recent ad campaign and its motto?

Our marketing campaigns are designed to obtain different objectives with the same motto of increasing brand awareness or generating leads. Sometimes our aim is to just raise the curiosity of our target audiences; at times the campaign acts as a recall medium or even an announcement of a new launch. Depending upon the message/media vehicle the ad campaign can work for more focused objective.

What is the consumer insight that drives your campaigns?

LinguaNext has innovated a software solution which can let enterprises run business applications in Indian languages without touching the database. In India only 10 per cent population understands English, thus there comes a requirement of an application in their local language. This is where our product plays a crucial role. In cement industry many brands have implemented ERP systems to integrate the business functions. At the cement plant workers might be using some ERP modules. Our product Linguify will convert all screens and reports in Hindi or in local language so that worker can understand. Our product being B2B, caters to a different audience altogether. The actual end user of the product who is the a decision makers and company CIO, CEOS are the decision makers who are not the end users. Keeping all these points in mind we have to design our campaigns.

Do you give more importance to advertising or PR campaigns?

Advertising and PR have two different functions. Each one comes with its unique benefits. It depends upon what are the organisation’s objectives at that time. PR is ongoing or long term activity and it is comparatively cost effective than advertising. It naturally comes with more credibility. For immediate top of the mind brand recall advertising is effective.

What is the thought process behind the preparation of your media plan? What marketing tools do you think serve your business the best?

The budget plays important role while media planning on which, media vehicles can be decided. What works for B2C might not work for B2B since the buyer is well defined. White papers, Webinars, Industry specific events, blogs are additional marketing tools for B2B. Advertising in trade magazines are also cost effective media for B2B for brand building.

Does your marketing strategy involve direct selling or interaction with customers? If yes, please give us the details.

We think our product, is at a stage wherein awarness of we being in the market is required. Not just from a compliance stand point but also productivity enhancement and new markets our clients could address with right use of our product. Marketing department would play a key role in spreading awareness and educating the market and sales function in a sequential aligned manner to address the implicit and explicit needs of our clients at individual level. Sales team’s role would extend in providing our clients with context sensitive knowledge and direction in most apt usage of our Product for maximizing usage and extent of their enterprise solutions. These two departments ultimately common goal of increasing the product footprint and enable our clients in achieving their long term and short term business goals.

As a marketing professional responsible for developing communication, what is your responsibility towards the consumer society?

In my opinion your message should not be misleading to consumers which gives a wrong message. Advertising does not mean false promises. Social norms need to be adheredin terms of visuals too.

Technology

ARAPL Reports 175% EBITDA Growth, Expands Global Robotics Footprint

Affordable Robotic & Automation posts strong Q2 and H1 FY26 results driven by innovation and overseas orders

Published

2 weeks ago

October 15, 2025

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Affordable Robotic & Automation Limited (ARAPL), India’s first listed robotics firm and a pioneer in industrial automation and smart robotic solutions, has reported robust financial results for the second quarter and half year ended September 30, 2025.
The company achieved a 175 per cent year-on-year rise in standalone EBITDA and strong revenue growth across its automation and robotics segments. The Board of Directors approved the unaudited financial results on October 10, 2025.

Key Highlights – Q2 FY2026
• Strong momentum across core automation and robotics divisions
• Secured the first order for the Atlas AC2000, an autonomous truck loading and unloading forklift, from a leading US logistics player
• Rebranded its RaaS product line as Humro (Human + Robot), symbolising collaborative automation between people and machines
• Expanded its Humro range in global warehouse automation markets
• Continued investment in deep-tech innovations, including AI-based route optimisation, autonomy kits, vehicle controllers, and digital twins
Global Milestone: First Atlas AC2000 Order in the US

ARAPL’s US-based subsidiary, ARAPL RaaS (Humro), received its first order for the next-generation Atlas AC2000 autonomous forklift from a leading logistics company. Following successful prototype trials, the client placed an order for two robots valued at Rs 36 million under a three-year lease. The project opens opportunities for scaling up to 15–16 robots per site across 15 US warehouses within two years.
The product addresses an untapped market of 10 million loading docks across 21,000 warehouses in the US, positioning ARAPL for exponential growth.

Financial Performance – Q2 FY2026 (Standalone)
Net Revenue: Rs 25.7587 million, up 37 per cent quarter-on-quarter
EBITDA: Rs 5.9632 million, up 396 per cent QoQ
Profit Before Tax: Rs 4.3808 million, compared to a Rs 360.46 lakh loss in Q1
Profit After Tax: Rs 4.1854 lakh, representing 216 per cent QoQ growth
On a half-year basis, ARAPL reported a 175 per cent rise in EBITDA and returned to profitability with Rs 58.08 lakh PAT, highlighting strong operational efficiency and improved contribution from core businesses.
Consolidated Performance – Q2 FY2026
Net Revenue: Rs 29.566 million, up 57% QoQ
EBITDA: Rs 6.2608 million, up 418 per cent QoQ
Profit After Tax: Rs 4.5672 million, marking a 224 per cent QoQ improvement

Milind Padole, Managing Director, ARAPL said, “Our Q2 results reflect the success of our innovation-led growth strategy and the growing global confidence in ARAPL’s technology. The Atlas AC2000 order marks a defining milestone that validates our engineering strength and accelerates our global expansion. With a healthy order book and continued investment in AI and autonomous systems, ARAPL is positioned to lead the next phase of intelligent industrial transformation.”
Founded in 2005 and headquartered in Pune, Affordable Robotic & Automation Ltd (ARAPL) delivers turnkey robotic and automation solutions across automotive, general manufacturing, and government sectors. Its offerings include robotic welding, automated inspection, assembly automation, automated parking systems, and autonomous driverless forklifts.
ARAPL operates five advanced plants in Pune spanning 350,000 sq ft, supported by over 400 engineers in India and seven team members in the US. The company also maintains facilities in North Carolina and California, and service centres in Faridabad, Mumbai, and San Francisco.

Technology

M.E. Energy Bags Rs 490 Mn Order for Waste Heat Recovery Project

Second major EPC contract from Ferro Alloys sector strengthens company’s growth

Published

2 weeks ago

October 15, 2025

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M.E. Energy Pvt Ltd, a wholly owned subsidiary of Kilburn Engineering Ltd and a leading Indian engineering company specialising in energy recovery and cost reduction, has secured its second consecutive major order worth Rs 490 million in the Ferro Alloys sector. The order covers the Engineering, Procurement and Construction (EPC) of a 12 MW Waste Heat Recovery Based Power Plant (WHRPP).

This repeat order underscores the Ferro Alloys industry’s confidence in M.E. Energy’s expertise in delivering efficient and sustainable energy solutions for high-temperature process industries. The project aims to enhance energy efficiency and reduce carbon emissions by converting waste heat into clean power.

“Securing another project in the Ferro Alloys segment reinforces our strong technical credibility. It’s a proud moment as we continue helping our clients achieve sustainability and cost efficiency through innovative waste heat recovery systems,” said K. Vijaysanker Kartha, Managing Director, M.E. Energy Pvt Ltd.

“M.E. Energy’s expansion into sectors such as cement and ferro alloys is yielding solid results. We remain confident of sustained success as we deepen our presence in steel and carbon black industries. These achievements reaffirm our focus on innovation, technology, and energy efficiency,” added Amritanshu Khaitan, Director, Kilburn Engineering Ltd

With this latest order, M.E. Energy has already surpassed its total external order bookings from the previous financial year, recording Rs 138 crore so far in FY26. The company anticipates further growth in the second half, supported by a robust project pipeline and the rising adoption of waste heat recovery technologies across industries.

The development marks continued momentum towards FY27, strengthening M.E. Energy’s position as a leading player in industrial energy optimisation.

Technology

NTPC Green Energy Partners with Japan’s ENEOS for Green Fuel Exports

NGEL signs MoU with ENEOS to supply green methanol and hydrogen derivatives

Published

2 weeks ago

October 15, 2025

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NTPC Green Energy Limited (NGEL), a subsidiary of NTPC Limited, has signed a Memorandum of Understanding (MoU) with Japan’s ENEOS Corporation to explore a potential agreement for the supply of green methanol and hydrogen derivative products.

The MoU was exchanged on 10 October 2025 during the World Expo 2025 in Osaka, Japan. It marks a major step towards global collaboration in clean energy and decarbonisation.
The partnership centres on NGEL’s upcoming Green Hydrogen Hub at Pudimadaka in Andhra Pradesh. Spread across 1,200 acres, the integrated facility is being developed for large-scale green chemical production and exports.

By aligning ENEOS’s demand for hydrogen derivatives with NGEL’s renewable energy initiatives, the collaboration aims to accelerate low-carbon energy transitions. It also supports NGEL’s target of achieving a 60 GW renewable energy portfolio by 2032, reinforcing its commitment to India’s green energy ambitions and the global net-zero agenda.