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GreenCo Rating enhances the competitiveness of a company

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KS Venkatagiri, Principal Councellor, CII-Godrej GBC

GreenCo Rating System, the first of its kind in the world, provides a much needed holistic framework to evaluate industries on their environmental performance on these parameters. CII, through an extensive stakeholder consultation and interaction with experts, have developed the guidelines of GreenCo. This rating will act as a milestone for companies pursuing green to assess where they stand and help them in defining the path forward, says KS Venkatagiri, Principal Councellor, CII-Godrej GBC. In an exclusive chat with Agith G Antony, Venkatagiri throws light on the various aspects of GreenCo Rating and its benefits. Excerpts from the interview.

What were the major objectives behind introducing the GreenCo Rating System by CII?

We at CII strongly believe that in order to ensure human prosperity and a sustainable rate of growth, the Indian industry will need to focus on how to continue to grow the output while using less materials and energy at the input. Energy efficiency, water and material conservation, waste management, product stewardship and greening the supply chain are all agents of change that will play a significant role in facilitating a sustainable rate of growth.

In this regard, GreenCo Rating System, the first of its kind in the world provides a much needed holistic framework to evaluate industries on their environmental performance on these parameters. CII, through an extensive stakeholder consultation and interaction with experts, have developed the guidelines of GreenCo. This rating will act as a milestone for companies pursuing green to assess where they stand and help them in defining the path forward.

Since its inception, what has the response been, so far?

The response from industry has indeed been very encouraging and positive. Presently, CII is working with more than 60 companies across different sectors like FMCG, engineering, cement, paper, pharmaceutical, foundry, tyres, textile and service sector. As on date, 27 companies have registered and 7 companies are GreenCo- rated. Further, we have also conducted several open house, in-house training programmes and feasibility studies.

What are the major benefits that a company can get through this certification by the rating system?

Many business owners wish to adopt environmentally healthy practices but are not aware of what needs to be done. The rating system acts as an excellent guide for such businesses. Most governments are prescribing strict environmental compliance guidelines for companies. GreenCo rating enables the company to address future regulations. Companies that accept GreenCo rating will have a headstart in complying with these requirements and thus, have an advantage over non-complying competitors. The rating helps communicate the corporate commitment towards environmental sustainability to all stakeholders. It enhances the competitiveness of the company through resource conservation and improved efficiency.

With consumer awareness related to the environment growing at a fast pace, GreenCo rated companies will enjoy considerable consumer support and goodwill. As mentioned earlier, the rating also helps companies in assessing the present status on environmental performance and in creating a long term roadmap for sustainable growth for India.

Brief us on the different parameters of the GreenCo Rating System.

GreenCo provides a roadmap to improve further and drive excellence in following areas of environmental sustainability: Energy Efficiency- drives companies to achieve the status of the lowest specific energy consumer in the world.

Water Conservation- provides road map to implement ‘beyond the fence’ initiatives and achieve water positive status. Greenhouse Gas Emission Mitigation- provides road map to achieve carbon neutral status through implementation of renewable energy and sequestration.

Waste Management- identifies opportunities in waste management and facilitates achieving zero waste to landfill status.

Renewable Energy- Material Conservation, Recycling and Recyclability Product Stewardship- drives companies to reduce or eliminate toxicity in the process and product and to take up extended producer responsibility and design for environment initiatives.

Green Supply Chain- drives companies to create baseline of suppliers’ environmental footprint and quantifies the benefits achieved in material, waste, toxicity, water and carbon. Life Cycle Assessment- encourages companies to perform LCA studies, reduce and declare environmental impacts through environment product declarations. Other areas like ventilation, access to public transportation, biodiversity and innovation.

Will you tell us a bit about the methodology?

GreenCo certification involves the following stages-Online registration at www.greenco.in Awareness and training programme- The objective of the training programme is to help the companies understand the rationale behind the various credit points, explain the credits that are relevant to the company and make the process of assessment easier for the company. Training programmes will also include case studies and best practices addressing various credit points.

Assessment visit-Subsequent to submittals of documents, site visit will be conducted by a team of independent assessors and representatives of CII.

The objective of site visit is to validate the data submitted as well as present to the company improvement areas, opportunities and way forward. The rating is valid for three years and at the end of the period, the companies will have to apply for the rating again. In between, if the company feels that they have improved their performance they can apply for a fresh rating.

Is this based on the LEED certification system?

We have followed the LEED methodology in terms of designing credits and intent of each credit but the parameters selected for providing a rating and the assessment process is very different.

How many cement companies have already been rated?

ACC,Thondebhavi Cement Works has been rated GreenCo Silver and Vasavadatta Cement, Sedam has been rated GreenCo Gold.

By the end of 2013, how many companies do you expect will enlist for the rating system?

We are looking at a hundred registered companies by the end of 2013. We are already working with over 60 companies and are positive that by the end of the year we will have a hundred GreenCo registered projects.Once the business case is fully demonstrated, GreenCo will propel on its own and deliver significant value to the companies.

Does the cost of getting rated act as a deterrent?

Cost has never been a deterrent. Companies today are looking much beyond cost and are willing to pay that extra amount to reap both the tangible and intangible benefits.

What are the major challenges according to you?

Concepts like extended producer responsibility, greening the supply chain, life cycle assessment are relatively new. The challenge lies in (a) Demonstrating the benefits of these initiatives.(b) The time frame required for the implementation of these initiatives. Reaching out to all the stakeholders on the need and importance of GreenCo is also a challenge. Another challenge lies in meeting the growing demand of professionals who can facilitate GreenCo rating. CII with the support of all the stakeholders is working towards transforming these challenges into opportunities.

GreenCo Rated Companies

  • ITC PSPD , Bhadrachalam, Gold Rating.
  • Vasavadatta Cement , Sedam, Gold Rating.
  • ACC, Thondebhavi, Silver Rating.
  • Bengaluru International Airport, Silver Rating.
  • Brakes India, Foundry Division, Sholinghur, Silver Rating.
  • JK Tyre, Kankroli, Bronze Rating.
  • HIL ,Golan, Gujarat, Gold Rating.

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Concrete

We engineer smarter systems to reduce waste

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Naveen Kumar Sharma, AVP – Sales and Marketing, Toshniwal Industries, talks about redefining instrumentation with customised, digitally enabled solutions engineered for harsh plant environments.

For over six decades, Toshniwal Industries has played a pioneering role in advancing process instrumentation for Indian manufacturing. In this exclusive conversation with Kanika Mathur, Naveen Kumar Sharma, AVP – Sales & Marketing, explains how the company designs kiln and grinding plant solutions tailored to the unique demands of the cement industry. As plants transition to higher AFR use and smarter automation, Toshniwal’s technologies offer greater reliability, accuracy and predictive insight.

Tell us how are your process instruments and condition monitoring system customised for cement kilns and grinding plant operations?
Toshniwal is a company with a legacy of over 65 years, and our experience has taught us that cement kilns and grinding units are fundamentally different in their operational demands. As an Indian company, we understand the unique requirements of Indian cement manufacturers. We work closely with our customers, engage deeply with their technical teams, and study operational challenges in real-time.
Based on these insights, we customise our solutions for both kiln and grinding applications. This tailoring is not just at a product level, but at a solution level—engineering design, instrumentation logic, and process optimisation. Our primary objective, for both the industry and our customers, is to reduce yield loss. Every customisation we implement is driven by this goal. We engineer smarter systems to reduce waste, improve consistency and increase plant reliability.
Ultimately, our solutions are built on an understanding that cement manufacturers require robust, practical and maintainable instruments. We design with this mindset so plants can operate more efficiently, with better control and higher profitability.

With the rising use of AFR, how do your solutions support thermal zone reliability and process time?
Our solutions are built around four core parameters: energy efficiency, yield loss reduction, product quality and environmental responsibility. These pillars drive our engineering decisions and define how our technologies support cement plants, especially as they adopt alternative fuels and raw materials (AFR).
We strongly believe in energy conservation. Every product we offer—whether for thermal monitoring, kiln control or flame optimisation—is engineered to improve energy performance. Reducing yield loss is another principle deeply embedded in our solutions, because production interruptions and material losses directly affect plant profitability and clinker quality.
We are also highly conscious of the end-product quality delivered by our customers to their markets. Consistency in burning, heat transfer, and thermal profiling directly influences clinker characteristics, and our instruments help maintain this stability.
Lastly, and most importantly, we care about the environment. We want to leave a greener world for the next generation. This mindset aligns with India’s digitalisation movement, advocated by our Prime Minister. Digital technologies are crucial for optimising AFR use, process stability, emissions and kiln efficiency. We are proud to contribute to this transition.
By optimising flame patterns, energy use, and pollution, our solutions deliver direct and indirect savings. Plants benefit from lower operational losses, reduced maintenance, and improved reliability, especially in pyroprocessing zones.

Tell us how do you address harsh environment challenges in cement plants, say dust, temperature, etc. with your sensor and monitoring?
This is a very important question because cement plants, steel plants, and power plants operate in extremely harsh environments. There are two major categories of specifications that we must respect while designing solutions: technical specifications and environmental specifications. Technical specifications relate to performance accuracy, measurement integrity, responsiveness and process safety. Environmental specifications, on the other hand, relate to high temperatures, heavy dust, humidity, vibrations and corrosive atmospheres. Our solutions are engineered to withstand both. We customise sensors, housings, mounting mechanisms and protective systems so that our instruments operate at 100 per cent functionality in harsh conditions. We ensure that the plant experiences minimal downtime from our systems. That is our engineering philosophy—solutions must work reliably in real-world environments, not just in ideal laboratory conditions.

What retrofit pathways do you offer for older cement lines to upgrade measurement and monitoring systems and how is the Indian market responding?
Every solution we provide is scalable and digitally adaptable. Technology evolves rapidly, and our offerings evolve with it. When we upgrade instruments or monitoring systems, we design them to integrate with existing plant infrastructure, so customers do not have to rebuild everything from scratch. Once our solution is installed, software upgrades or performance improvements can often be deployed without major cost. This ensures that customers continue to benefit from ongoing technological advancements. The Indian market has responded positively to this approach. Plant operators appreciate solutions that are future-ready and dynamic rather than static. Scalability helps them maintain competitiveness, extend asset life, and move toward smart manufacturing with confidence.

So how is your organisation leveraging digital technologies in your instrumentation portfolio for cement plants?
Digitalisation is at the core of every product we manufacture. We stand firmly behind the digital movement, not only because it represents efficiency, but because it is the direction in which the Indian industrial ecosystem is evolving. We deploy machine-vision technologies, advanced inline monitoring systems, and solutions capable of visualising the
inside of the furnace. These systems help reduce downtime, enable predictive asset management and provide actionable analytics to customers. All our technologies communicate seamlessly with Level 1, Level 2, and Level 3 automation. This allows integration across SCADA, DCS, ERP, and cloud ecosystems. Digitalisation for us is not an add-on—it is foundational to how our instrumentation is built.

What are your key innovation priorities to help Indian cement plant producers hit harder, higher substitution rates, lower emissions and smarter processing?
Sustainability is a national priority, and we are committed to supporting it. Our current portfolio already helps improve efficiency, reduce emissions, and support alternative fuel integration. But our innovation roadmap goes further. We are now developing specialised productivity-oriented software modules that will provide proactive alerts—not just alarms triggered after a fault has occurred. These modules will leverage artificial intelligence and machine learning to detect patterns early. The intention is to help plant teams take corrective actions ahead of time, reducing yield loss and environmental impact. Instead of informing the plant that a disruption has happened, the system will indicate that a disruption will happen, giving operators time to prevent it. We believe that within the next 12 to 18 months, we will launch these predictive solutions in combination with our instrumentation. When implemented, they will significantly improve decision-making, process stability and environmental performance across the Indian cement sector.

– Kanika Mathur

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Concrete

India donates 225t of cement for Myanmar earthquake relief

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On 23 May 2025, the Indian Navy ship UMS Myitkyina arrived at Thilawa (MITT) port carrying 225 tonnes of cement provided by the Indian government to aid post-earthquake rebuilding efforts in Myanmar. As reported by the Global Light of Myanmar, a formal handover of 4500 50kg cement bags took place that afternoon. The Yangon Region authorities managed the loading of the cement onto trucks for distribution to the earthquake-affected zones.

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Concrete

Reclamation of Used Oil for a Greener Future

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In this insightful article, KB Mathur, Founder and Director, Global Technical Services, explores how reclaiming used lubricants through advanced filtration and on-site testing can drive cost savings, enhance productivity, and support a greener industrial future. Read on to discover how oil regeneration is revolutionising sustainability in cement and core industries.

The core principle of the circular economy is to redefine the life cycle of materials and products. Unlike traditional linear models where waste from industrial production is dumped/discarded into the environment causing immense harm to the environment;the circular model seeks to keep materials literally in continuous circulation. This is achievedthrough processes cycle of reduction, regeneration, validating (testing) and reuse. Product once
validated as fit, this model ensures that products and materials are reintroduced into the production system, minimising waste. The result? Cleaner and greener manufacturing that fosters a more sustainable planet for future generations.

The current landscape of lubricants
Modern lubricants, typically derived from refined hydrocarbons, made from highly refined petroleum base stocks from crude oil. These play a critical role in maintaining the performance of machinery by reducing friction, enabling smooth operation, preventing damage and wear. However, most of these lubricants; derived from finite petroleum resources pose an environmental challenge once used and disposed of. As industries become increasingly conscious of their environmental impact, the paramount importance or focus is shifting towards reducing the carbon footprint and maximising the lifespan of lubricants; not just for environmental reasons but also to optimise operational costs.
During operations, lubricants often lose their efficacy and performance due to contamination and depletion of additives. When these oils reach their rejection limits (as they will now offer poor or bad lubrication) determined through laboratory testing, they are typically discarded contributing to environmental contamination and pollution.
But here lies an opportunity: Used lubricants can be regenerated and recharged, restoring them to their original performance level. This not only mitigates environmental pollution but also supports a circular economy by reducing waste and conserving resources.

Circular economy in lubricants
In the world of industrial machinery, lubricating oils while essential; are often misunderstood in terms of their life cycle. When oils are used in machinery, they don’t simply ‘DIE’. Instead, they become contaminated with moisture (water) and solid contaminants like dust, dirt, and wear debris. These contaminants degrade the oil’s effectiveness but do not render it completely unusable. Used lubricants can be regenerated via advanced filtration processes/systems and recharged with the use of performance enhancing additives hence restoring them. These oils are brought back to ‘As-New’ levels. This new fresher lubricating oil is formulated to carry out its specific job providing heightened lubrication and reliable performance of the assets with a view of improved machine condition. Hence, contributing to not just cost savings but leading to magnified productivity, and diminished environmental stress.

Save oil, save environment
At Global Technical Services (GTS), we specialise in the regeneration of hydraulic oils and gear oils used in plant operations. While we don’t recommend the regeneration of engine oils due to the complexity of contaminants and additives, our process ensures the continued utility of oils in other applications, offering both cost-saving and environmental benefits.

Regeneration process
Our regeneration plant employs state-of-the-art advanced contamination removal systems including fine and depth filters designed to remove dirt, wear particles, sludge, varnish, and water. Once contaminants are removed, the oil undergoes comprehensive testing to assess its physico-chemical properties and contamination levels. The test results indicate the status of the regenerated oil as compared to the fresh oil.
Depending upon the status the oil is further supplemented with high performance additives to bring it back to the desired specifications, under the guidance of an experienced lubrication technologist.
Contamination Removal ? Testing ? Additive Addition
(to be determined after testing in oil test laboratory)

The steps involved in this process are as follows:
1. Contamination removal: Using advanced filtration techniques to remove contaminants.
2. Testing: Assessing the oil’s properties to determine if it meets the required performance standards.
3. Additive addition: Based on testing results, performance-enhancing additives are added to restore the oil’s original characteristics.

On-site oil testing laboratories
The used oil from the machine passes through 5th generation fine filtration to be reclaimed as ‘New Oil’ and fit to use as per stringent industry standards.
To effectively implement circular economy principles in oil reclamation from used oil, establishing an on-site oil testing laboratory is crucial at any large plants or sites. Scientific testing methods ensure that regenerated oil meets the specifications required for optimal machine performance, making it suitable for reuse as ‘New Oil’ (within specified tolerances). Hence, it can be reused safely by reintroducing it in the machines.
The key parameters to be tested for regenerated hydraulic, gear and transmission oils (except Engine oils) include both physical and chemical characteristics of the lubricant:

  • Kinematic Viscosity
  • Flash Point
  • Total Acid Number
  • Moisture / Water Content
  • Oil Cleanliness
  • Elemental Analysis (Particulates, Additives and Contaminants)
  • Insoluble

The presence of an on-site laboratory is essential for making quick decisions; ensuring that test reports are available within 36 to 48 hours and this prevents potential mechanical issues/ failures from arising due to poor lubrication. This symbiotic and cyclic process helps not only reduce waste and conserve oil, but also contributes in achieving cost savings and playing a big role in green economy.

Conclusion
The future of industrial operations depends on sustainability, and reclaiming used lubricating oils plays a critical role in this transformation. Through 5th Generation Filtration processes, lubricants can be regenerated and restored to their original levels, contributing to both environmental preservation and economic efficiency.
What would happen if we didn’t recycle our lubricants? Let’s review the quadruple impacts as mentioned below:
1. Oil Conservation and Environmental Impact: Used lubricating oils after usage are normally burnt or sold to a vendor which can be misused leading to pollution. Regenerating oils rather than discarding prevents unnecessary waste and reduces the environmental footprint of the industry. It helps save invaluable resources, aligning with the principles of sustainability and the circular economy. All lubricating oils (except engine oils) can be regenerated and brought to the level of ‘As New Oils’.
2. Cost Reduction Impact: By extending the life of lubricants, industries can significantly cut down on operating costs associated with frequent oil changes, leading to considerable savings over time. Lubricating oils are expensive and saving of lubricants by the process of regeneration will overall be a game changer and highly economical to the core industries.
3. Timely Decisions Impact: Having an oil testing laboratory at site is of prime importance for getting test reports within 36 to 48 hours enabling quick decisions in critical matters that may
lead to complete shutdown of the invaluable asset/equipment.
4. Green Economy Impact: Oil Regeneration is a fundamental part of the green economy. Supporting industries in their efforts to reduce waste, conserve resources, and minimise pollution is ‘The Need of Our Times’.

About the author:
KB Mathur, Founder & Director, Global Technical Services, is a seasoned mechanical engineer with 56 years of experience in India’s oil industry and industrial reliability. He pioneered ‘Total Lubrication Management’ and has been serving the mining and cement sectors since 1999.

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