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Green Cement Plant: Hurdles in the way of a green cement plant

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The Indian cement industry has realised that strong business growth can be achieved by sustaining manufacturing in an eco-friendly manner. As the industry is moving ahead to embrace green technologies, SP Deolkar, a veteran in the field, lists out some of the obstacles in its path.

Cement entrepreneurs have to face many challenges while setting up new cement manufacturing plants on greenfield sites. Emphasis on sustainable development is a new dimension to consider while designing the plant. The cement industry is committed to reducing emission of Greenhouse Gasses (GHG) and to save limestone reserves and fossil fuels, while simultaneously maintaining the quality of the ambient air.

All new cement plants are adopting green processes. This means they would be making blended / composite cements, using alternate fuels (AF),using waste gasses to co-generate power or to even make cement and using renewable sources of power like wind and sun.

The challenges

The challenges in setting up a cement plant can be broadly divided into technical challenges and external challenges.

Technical challenges include those related with processes, preparation of raw materials, fuels and semi- finished products for processing, availability of machinery, plant and equipment for various operations, instrumentation and process control management for plant operation at optimum levels.

External challenges are related to deciding on the most suitable location for the plant with respect to access to raw materials, fuel, power, and of course, the market.

Technical challenges Processes

There are hardly any technological challenges with respect to process or machinery; even for current sizes of plants with more than 10,000 tpd kiln capacity. Machinery of required design and capacity is available to be used as single units. Out of necessity, cement mills are installed as multiple units to produce different types of cements simultaneously. Multi -stream pre-heaters and calciners are used on 10,000 tpd production lines. Calciners have been developed to permit multi- stage feeding of raw meal and fuel, and to keep NOx levels down within permissible limits. Both the kiln and calciner can be fired simultaneously with coal/oil and alternate fuels; several designs of highly efficient clinker coolers are available. Vertical mills, roller presses and ball mills of required sizes and capacities are available; the industry has already reached fuel efficiency levels of ~ 650 kcal/kg clinker and power consumption of ~ 80 kwh/tonne of cement.

Alternative fuels

The only new element is the preparation of alternative fuels for firing in kiln/calciner. AFs come from myriad sources in many different forms and are widely different from each other and from coal. Fuel preparation systems have to be designed to suit selected AFs for use on a continuous basis. This could involve crushing, drying, pulverising petcoke, shredding tyres, briquetting rice husk, gasification of biomass, etc. The process may require special equipment like briquetting press, shredders, gasification plant and machineries like hot disc, multi-channel burners to fire oil, coal and gas simultaneously. Such versatile systems are at the disposal of modern cement plants today.

What is most necessary for use of AFs is rigorous quality control at all stages, right from the source, to the point of firing. It is also necessary to monitor chlorine, dioxins, heavy metals, etc, in specific cases. In some cases, it may be necessary to install a kiln bypass system at the kiln inlet. Some AFs are hazardous and need special care in their handling and storage.

Waste heat recovery systems

A wide range of options are available in waste heat recovery systems (WHRS). This wide range makes it crucial to select the system most appropriate. There are many ways in which a WHRS can be installed. Suitable machinery is available for every type of requirement.

External challenges

Apart from the challenges arising from financial angles, setting up a plant would require attention to several other factors. These challenges are common for all types of cements as much as for green cement.

Some external challenges include:

  • Selecting location for the proposed cement plant.
  • Acquisition for land for factory and colony.
  • Obtaining mining lease.
  • Obtaining environmental clearances.

Land acquisition

Acquisition of land can be a big problem particularly if the land is under cultivation. A 10,000 tpd clinkering unit producing ~ 6.5 mtpa of slag cement, along with a railway siding, would require about 300 hectares just for its factory. The selection of the right location for a proposed cement plant is based on access to market, location of mineral deposits, sources of power and fuel, infrastructural facilities like rail and road links, availability of manpower, etc. Now a new dimension is added to this; a sources of AF.

The final location ought to be selected in a way that it balances the pros and cons and veer strongly in favour of the plant. If an ISP (Intermediate Service Provider) is available to supply AFs in ready use form, the problem is resolved to a great extent.

Careful investigations of prospective deposits in terms of quality and quantity to suit the selected process and the the final capacity of the plant is very important. The most promising deposit may not be readily available for exploitation, or if available, it may not be large enough. Thus, finalising the deposits and acquiring a mining lease can be a long drawn-out process. It becomes even more difficult if the deposits are in reserved areas like in forests or in sanctuaries.

Statutory clearances

Clearances for setting up a cement plant must be obtained from the MoEF (Ministry of Environment and Forests) and Pollution Control Boards. These clearances are issued only after various conditions stipulated by government norms are met.

Important conditions linked to: Mining operations, so as to leave as small a footprint as possible.

  • Greening of slopes, use of ground water in mines and afforestation.
  • Water management; recharging groundwater by rainwater harvesting, system of garland canals and check dams in specific cases, ETP, zero waste water discharge.
  • Green belts and landscaping in and around the factory and colony.
  • Monitoring and adhering to emission norms for particulates from stacks and for fugitive dusts as laid down by State and Central Pollution Control Boards.

New dimension

Though not mandatory at the moment, the industry is expected to monitor emissions of greenhouse gasses. These stipulations are to be met by all proposed cement plants, green or grey. Since the cement industry is committed to the principle of sustainable development, it will willingly comply with these stipulations and do necessary planning in advance.

Green buildings

Norms have been developed for green buildings that make maximum use of sun and wind to reduce dependence on lighting and air- conditioning. Though not mandatory, adopting them would make the existing plants greener. The Bureau of Energy Efficiency has issued norms for lighting fixtures and cooling media to be used in refrigerators and air- conditioners. It would be best to keep these in mind right from the planning stage.

Benefits of meeting these challenges

There are several real and tangible benefits of accepting the challenges and in greening the cement plants.

  • GHG emissions can be reduced from ~0.76 t/t for OPC to 0.30 t/t for slag cement with AF and WHR..
  • Substantial savings can be achieved by conserving reserves of limestone and fossil fuels. Capital costs of annual capacity can come down by 30 to 40 per cent even after allowing for additional costs for AF and WHR. Costs of production of naked cement excluding works also come down by 20 to 25 per cent in case of blended cements with AF and WHR.

Renewable energy

Power plants based on renewable sources such as wind and solar power will soon become an integral part of new cement plants, making them greener as these sources of energy are totally free of GHG emissions. The necessary technology to meet these goals is now available and very reliable.

However, the main problem associated with these sources is that the generation of wind and solar power is not consistent. The capacity factor is also very low compared to that of thermal power plants. Secondly, it may not always be possible to locate the wind or solar power plants close to the cement plant. A cement plant would have to manage several sources of electrical energy, grid, captive power plant, WHRS and power from renewable energy. A sound strategy must be in place to ensure continuity of power at optimum cost.

Future challenges

Cement industry will have to gear up itself to meet new challenges in the future such as upgrading its technologies for carbon capture and storage. GHG emissions cannot be pulled down to the targeted levels merely by making blended cements and by using AF. There are technologies for separating CO2 from waste gases on the horizon. It could be used by other industries or it can also be used for making new cements substitutes such as those made by Calera Corporation (http://www.calera.com). Several cement substitutes like Calera, Novacem, Aether, are in various stages of development.

All the new cements are green cements. The cement industry should be watchful and examine how these green products could be made in their existing production facilities.

SP Deolalkar, Director, Deolalkar Consultants, Reference- Author’s forthcoming book : Designing Green, Cement Plants.

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Concrete

Adani’s Strategic Emergence in India’s Cement Landscape

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Milind Khangan, Marketing Head, Vertex Market Research, sheds light on Adani’s rapid cement consolidation under its ‘One Business, One Company’ strategy while positioning it to rival UltraTech, and thus, shaping a potential duopoly in India’s booming cement market.

India is the second-largest cement-producing country in the world, following China. This expansion is being driven by tremendous public investment in the housing and infrastructure sectors. The industry is accelerating, with a boost from schemes such as PM Gati Shakti, Bharatmala, and the Vande Bharat corridors. An upsurge in affordable housing under the Pradhan Mantri Awas Yojana (PMAY) further supports this expansion. In May 2025, local cement production increased about 9 per cent from last year to about 40 million metric tonnes for the month. The combined cement capacity in India was recorded at 670 million metric tonnes in the 2025 fiscal year, according to the Cement Manufacturers’ Association (CMA). For the financial year 2026, this is set to grow by another 9 per cent.
In spite of the growing demand, the Indian cement industry is highly competitive. UltraTech Cement (Aditya Birla Group) is still the market leader with domestic installed capacity of more than 186 MTPA as on 2025. It is targeted to achieve 200 MTPA. Adani Cement recently became a major player and is now India’s second-largest cement company. It did this through aggressive consolidation, operational synergies, and scale efficiencies. Indian players in the cement industry are increasingly valuing operational efficiency and sustainability. Some of the strategies with high impact are alternative fuels and materials (AFR) adoption, green cement expansion, and digital technology investments to offset changing regulatory pressure and increasing energy prices.

Building Adani Cement brand
Vertex Market Research explains that the Adani Group is executing a comprehensive reorganisation and consolidation of its cement business under the ‘One Business, One Company’ strategy. The plan is to integrate its diversified holdings into one consolidated corporate entity named Adani Cement. The focus is on operating integration, governance streamlining, and cost reduction in its expanding cement business.
Integration roadmap and key milestones:

  • September 2022: The consolidation process started with the $6.4 billion buyout of Holcim’s majority stakes in Ambuja Cements and ACC, with Ambuja becoming the focal point of the consolidation.
  • December 2023: Bought Sanghi Industries to strengthen the firm’s presence in western India.
  • August 2024: Added Penna Cement to the portfolio, improving penetration of the southern market of India.
  • April 2025: Further holding addition in Orient Cement to 46.66 per cent by purchasing the same from CK Birla Group, becoming the promoter with control.
  • Ambuja Cements amalgamated with Adani Cement: This was sanctioned by the NCLT on 18th July 2025 with effect from April 1, 2024. This amalgamation brings in limestone reserves and fresh assets into Ambuja.
  • Subject to Sanghi and Penna merger with Ambuja: Board approvals in December 2024 with the aim to finish between September to December 2025.
  • Ambuja-ACC future integration: The latter is being contemplated as the final step towards consolidation.
  • Orient Cement: It would serve as a principal manufacturing facility following the merger.

Scale, capacity expansion and market position
In financial year-2025, Adani Cement, including Ambuja, surpassed 100 MTPA. This makes it one of the world’s top ten cement companies. Along with ACC’s operations, it is now firmly placed as India’s second-largest cement company. In FY25, the Adani group’s sales volume per annum clocked 65 million metric tonnes. Adani Group claims that it now supplies close to 30 per cent of the cement consumed in India’s homes and infrastructure as of June 2025.
The organisation is pursuing aggressive brownfield expansion:

  • By FY 2026: Reach 118 MTPA
  • By FY 2028: Target 140 MTPA

These goals will be driven by commissioning new clinker and grinding units at key sites, with civil and mechanical works underway.
As of 2024, Adani Cement had its market share pegged at around 14 to 15 per cent, with an ambition to scale this up to 20 per cent by FY?2028, emerging as a potent competitor to UltraTech’s 192?MTPA capacity (186 domestic and overseas).

Strategic advantages and competitive benefits
The consolidation simplifies decision-making by reducing legal entities, centralising oversight, and removing redundant functions. This drives compliance efficiency and transparent reporting. Using procurement power for raw materials and energy lowers costs per ton. Integrated logistics with Adani Ports and freight infrastructure has resulted in an estimated 6 per cent savings in logistics. The group aims for additional savings of INR 500 to 550 per tonne by FY 2028 by integrating green energy, using alternative fuel resources, and improving sourcing methods.

Market coverage and brand consistency
Brand integration under one strategy will provide uniform product quality and easier distribution networks. Integration with Orient Cement’s dealer base, 60 per cent of which already distributes Ambuja/ACC products, enhances outreach and responsiveness.
By having captive limestone reserves at Lakhpat (approximately 275 million tonnes) and proposed new manufacturing facilities in Raigad, Maharashtra, Adani Cement derives cost advantage, raw material security, and long-term operational robustness.

Strategic implications and risks
Consolidation at Adani Cement makes it not just a capacity leader but also an operationally agile competitor with the ability to reap digital and sustainability benefits. Its vertically integrated platform enables cost leadership, market responsiveness, and scalability.

Challenges potentially include:

  • Integration challenges across systems, corporate cultures, and plant operations
  • Regulatory sanctions for pending mergers and new capacity additions
  • Environmental clearances in environmentally sensitive areas and debt management with input price volatility

When materialised, this revolution would create a formidable Adani–UltraTech duopoly, redefining Indian cement on the basis of scale, innovation, and sustainability. India’s leading four cement players such as Adani (ACC and Ambuja), Dalmia Cement, Shree Cement, and UltraTech are expected to dominate the cement market.

Conclusion
Adani’s aggressive consolidation under the ‘One Business, One Company’ strategy signals a decisive shift in the Indian cement industry, positioning the group as a formidable challenger to UltraTech and setting the stage for a potential duopoly that could dominate the sector for years to come. By unifying operations, leveraging economies of scale, and securing vertical integration—from raw material reserves to distribution networks—Adani Cement is building both capacity and resilience, with clear advantages in cost efficiency, market reach, and sustainability. While integration complexities, regulatory hurdles, and environmental approvals remain key challenges, the scale and strategic alignment of this consolidation promise to redefine competition, pricing dynamics, and operational benchmarks in one of the world’s fastest-growing cement markets.

About the author:
Milind Khangan is the Marketing Head at Vertex Market Research and comes with over five years of experience in market research, lead generation and team management.

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Concrete

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

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PowerBuild’s flagship Series M, C, F, and K geared motors deliver robust, efficient, and versatile power transmission solutions for industries worldwide.

Products – M, C, F, K: At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. PowerBuild answers this need with its flagship geared motor series: M, C, F, and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.
Series M – Helical Inline Geared Motors: Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.
Series C – Right Angled Heli-Worm Geared Motors: Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.
Series F – Parallel Shaft Mounted Geared Motors: Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes, and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.
Series K – Right Angle Helical Bevel Geared Motors: For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining, and material handling. Its flexibility in mounting and broad motor options offer engineers’ freedom in design and reliability in execution.
Together, these four series reflect PowerBuild’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design, and field-tested reliability. Whether the requirement is speed control, torque multiplication, or space efficiency, Radicon’s Series M, C, F, and K stand as trusted powerhouses for global industries.

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Concrete

Driving Measurable Gains

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Klüber Lubrication India’s Klübersynth GEM 4-320 N upgrades synthetic gear oil for energy efficiency.

Klüber Lubrication India has introduced a strategic upgrade for the tyre manufacturing industry by retrofitting its high-performance synthetic gear oil, Klübersynth GEM 4-320 N, into Barrel Cold Feed Extruder gearboxes. This smart substitution, requiring no hardware changes, delivered energy savings of 4-6 per cent, as validated by an internationally recognised energy audit firm under IPMVP – Option B protocols, aligned with
ISO 50015 standards.

Beyond energy efficiency, the retrofit significantly improved operational parameters:

  • Lower thermal stress on equipment
  • Extended lubricant drain intervals
  • Reduction in CO2 emissions and operational costs

These benefits position Klübersynth GEM 4-320 N as a powerful enabler of sustainability goals in line with India’s Business Responsibility and Sustainability Reporting (BRSR) guidelines and global Net Zero commitments.

Verified sustainability, zero compromise
This retrofit case illustrates that meaningful environmental impact doesn’t always require capital-intensive overhauls. Klübersynth GEM 4-320 N demonstrated high performance in demanding operating environments, offering:

  • Enhanced component protection
  • Extended oil life under high loads
  • Stable performance across fluctuating temperatures

By enabling quick wins in efficiency and sustainability without disrupting operations, Klüber reinforces its role as a trusted partner in India’s evolving industrial landscape.

Klüber wins EcoVadis Gold again
Further affirming its global leadership in responsible business practices, Klüber Lubrication has been awarded the EcoVadis Gold certification for the fourth consecutive year in 2025. This recognition places it in the top three per cent
of over 150,000 companies worldwide evaluated for environmental, ethical and sustainable procurement practices.
Klüber’s ongoing investments in R&D and product innovation reflect its commitment to providing data-backed, application-specific lubrication solutions that exceed industry expectations and support long-term sustainability goals.

A trusted industrial ally
Backed by 90+ years of tribology expertise and a global support network, Klüber Lubrication is helping customers transition toward a greener tomorrow. With Klübersynth GEM 4-320 N, tyre manufacturers can take measurable, low-risk steps to boost energy efficiency and regulatory alignment—proving that even the smallest change can spark a significant transformation.

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